Personal Dental Water Flosser Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

The personal dental water flosser market size is estimated to grow at a CAGR of 5.56% between 2022 and 2027. The market size is forecast to increase by USD 74.43 million. The growth of the market depends on several factors, including an increasing number of dental conditions, innovation and product development of personal dental water flossers, and growing market penetration of dental care products.

This personal dental water flosser market report extensively covers market segmentation by product (cordless and countertop), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the Size of the Personal Dental Water Flosser Market During the Forecast Period?

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Personal Dental Water Flosser Market: Key Drivers, Trends, Challenges, and Customer Landscape

The increasing number of dental conditions is notably driving the market growth, although the availability of traditional substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Personal Dental Water Flosser Market Driver

The increasing number of dental conditions is notably driving the personal dental water flosser market growth. Tooth decay is a common problem for everyone, but children are most at risk. Dental care affects about half of the world's population. Middle-income countries with high sugar consumption have a higher proportion of dental care. Oral cancer is a dangerous medical condition caused by several factors, including smoking, excessive alcohol consumption, and exposure to certain viruses, such as human papillomavirus (HPV). Sodium lauryl sulfate (SLS), triclosan, and other substances in dental care products have been linked to an increased risk of cancer. However, there is no evidence that using oral care products such as personal floss can increase the risk of oral cancer. Although data are sparse and unclear, it is generally recommended to choose dental care products, such as personal mouth irrigators, that are free of these potentially harmful substances. It is a common dental condition that affects millions of people worldwide. It can be caused by poor dental hygiene, gum disease, dry mouth, certain medications, and certain medical conditions.

Using a personal mouth irrigator can help prevent bad breath. Tooth decay is a common dental disease caused by acid-producing bacteria that erode tooth enamel. Left untreated, it can lead to discomfort, sensitivity, and tooth loss. Using a personal mouth irrigator can help prevent it from getting worse. These factors are expected to drive the growth of the market during the forecast period. 

Significant Personal Dental Water Flosser Market Trends

The increase in the adoption of personal dental water flossers in the e-commerce industry is a key trend influencing the personal dental water flosser market growth. E-commerce has revolutionized the way consumers purchase goods, including dental care products. E-commerce has become a key platform for oral care companies Palmolive, Philips, and Waterpik to connect with consumers and drive sales as online shopping becomes more popular. One of the main advantages of e-commerce dental care companies is the ability to reach a wider audience. E-commerce allows businesses to reach customers around the world without requiring a physical location. This helps oral care companies that sell personal oral irrigators grow their customer base and sales. Personal mouth irrigator manufacturers can obtain useful information about consumer interests and buying habits through e-commerce. This information may be used to create customized product offers and targeted marketing activities such as social media campaigns and targeted advertising on social media platforms.

Being able to offer a wide variety of items is another advantage of e-commerce for the personal mouth irrigator business. One needs to create a user-friendly website, optimize your product listings for search engines, use social media to interact with customers, and build brand awareness. Overall, the e-commerce industry offers dental care companies an excellent opportunity to expand their customer base and acquire new customers. Brands can thrive in this rapidly changing industry by leveraging digital channels and focusing on customer satisfaction. 

Major Personal Dental Water Flosser Market Challenge

The availability of traditional substitute products is challenging the personal dental water flosser market growth. Factors such as maneuverability and better plaque removal make interdental brushes a better alternative to personal mouthwash floss. The bristles are small for easy reach. Manufacturers offer interdental brushes with short or long handles to make them easier for users to grip. Used in conjunction with a regular toothbrush, these products provide better cleaning between teeth, especially for people facing problems due to dental accessories such as dentures, bridges, gum implants, and braces. Several brands, such as Colgate (Colgate-Palmolive), Oral-B (Procter & Gamble), and Reach (Johnson & Johnson) offer numerous variations of interdental brushes based on interdental gap size. 

Additionally, floss toothbrushes are gaining popularity as a convenient alternative to regular personal mouthwash floss. These factors may hinder the market growth during the forecast period.  

Key Personal Dental Water Flosser Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Personal Dental Water Flosser Market Customer Landscape

Who are the Major Personal Dental Water Flosser Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Candeon Technologies Co. Ltd: The company offers different types of personal dental water flossers such as CD 300, CD1000.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Caresmith
• Church and Dwight Co. Inc.
• Grupo Oral Teck SL
• H2ofloss
• HongKong Shared Dream Enterprise Ltd.
• Jetpik
• Koninklijke Philips NV
• MySmile
• Oracura Solutions Pvt. Ltd.
• Oral Care Technologies Inc.
• Panasonic Holdings Corp.
• Shenzhen Nicefeel Medical Device Technology Co. Ltd.
• Shenzhen Relish Technology Co. Ltd.
• SmileDirectClub Inc.
• The Procter and Gamble Co.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Personal Dental Water Flosser Market?

The market share growth by the cordless segment will be significant during the forecast period. Cordless personal dental care water flossers are in increasing demand due to their convenience, portability, ease of use, and growing popularity. Cordless personal dental care water flossers are highly portable and can be used without outlets or cords. This makes it ideal for travel and uses in areas of the home where outlets are not available. It's also compact and easy to store, making it a practical option for those with limited space.

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The cordless segment was valued at USD 130.12 million in 2017 and continued to grow until 2021. Cordless water flossers are generally easy to use and require minimal setup. It's also easy to hold and use, with many models featuring ergonomic designs and easy-to-use buttons and controls. Additionally, consumers are becoming more conscious of maintaining good oral health. They are looking for practical and effective tools like personal dental floss to support their daily dental hygiene. Cordless mouth irrigators are marketed as an effective way to remove food particles and plaque from between your teeth and gums, helping prevent tooth decay, gum disease, and other oral health problems. New technology has improved the performance and functionality of cordless oral irrigators, making them more effective and easier to use. For example, many models have multiple pressure settings, dedicated nozzles, and built-in timers to help users optimize their oral hygiene routines. Therefore, the demand for cordless personal oral irrigators contributes to the growth of the market. 

Which are the Key Regions for the Personal Dental Water Flosser Market?

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The market in this region is driven by growing awareness of the importance of oral health, technological advancements in personal dental care, oral irrigators such as oral irrigators, and the increasing prevalence of oral health problems.  As consumers become more aware of the importance of maintaining good oral health, they are looking for tools and products such as personal dental floss to support their dental hygiene habits. New technology has improved the performance and functionality of personal dental irrigators, making them more effective and easier to use. For example, many models have multiple pressure settings, dedicated nozzles, and built-in timers to help users optimize their oral hygiene routines. Water silk for personal dental care is becoming increasingly popular in the United States and Canada. Many retailers and online shops offer products such as personal mouth irrigators at various price points. This makes it easier for consumers to find and purchase a personal dental cleaner that fits their needs and budget. Finally, the prevalence of oral health problems such as tooth decay and periodontal disease is increasing in countries such as the United States and Canada, and in North America, products such as water floss for personal dental care can help prevent oral health problems. 

Due to the 2020 COVID-19 pandemic, government-announced lockdowns temporarily closed several public spaces, including brick-and-mortar stores selling personal dental floss. This led to a decline in personal floss sales in 2020. This is because people prioritized other essentials like groceries, toothpaste, and soap over buying personal floss. However, with a vaccine rolled out, restrictions lifted, and stores reopening in 2021, the market began to recover. This is expected to revive personal dental water flossers sales through offline channels during the forecast period.  

Segment Overview

The personal dental water flosser market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • Cordless
  • Countertop

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Parent Market Analysis

Technavio categorizes the global personal dental water flosser market as a part of the global personal products market within the global household and personal products market. The parent global personal products market includes products and companies engaged in research and development (R&D) and manufacturing of personal and beauty care products such as cosmetics and perfumes. The scope of the global personal products market also includes personalized gifts, sleep masks, sex toys, hair wigs, extensions, and the polarized sunglasses market. 

 

Personal Dental Water Flosser Market Scope
Report Coverage	Details
Page number	151
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.56%
Market growth 2023-2027	USD 74.43 million
Market structure	Fragmented
YoY growth 2022-2023(%)	5.06
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, Canada, Japan, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Candeon Technologies Co. Ltd., Caresmith, Church and Dwight Co. Inc., Grupo Oral Teck SL, H2ofloss, HongKong Shared Dream Enterprise Ltd., Jetpik, Koninklijke Philips NV, MySmile, Oracura Solutions Pvt. Ltd., Oral Care Technologies Inc., Panasonic Holdings Corp., Shenzhen Nicefeel Medical Device Technology Co. Ltd., Shenzhen Relish Technology Co. Ltd., SmileDirectClub Inc., The Procter and Gamble Co., ToiletTree Products Inc., Tovendor, Turewell Ltd., and WaterPulseCo
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Personal Dental Water Flosser Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behaviour
• Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of market vendors

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