US - Personalized Gifts Market by Product and Distribution Channel - Forecast and Analysis 2023-2027

US Personalized Gifts Market Forecast 2023-2027

The US personalized gifts market size is forecast to increase by USD 3.85 billion, at a CAGR of 8.65% between 2022 and 2027. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario. The rise in celebrity endorsements and social media promotions is notably driving the market growth. The surge in celebrity endorsements and the active promotion of gifts on social media has been instrumental in elevating consumer awareness and interest in the United States. Celebrities frequently lend their support to a variety of products and services, including customized gifts.  Additionally, the influence of social media personalities has played a noteworthy role in advancing personalized gifts.

Furthermore, the involvement of social media influencers has also been considered as a substantial role in the promotion of personalized gifts. Influencers boasting a considerable following can wield influence over their audience by spotlighting gift items. To illustrate, lifestyle bloggers often craft posts on social media platforms to showcase the gift products they've received, effectively endorsing these items to their followers and amplifying their visibility. Consequently, these dynamics are projected to fuel an upswing in demand in the US, thereby propelling market growth throughout the projected period.

Market Overview 

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Market Dynamics and Customer Landscape

In the market, the trend towards handcrafted gifts and special events continues to drive demand. Collaborations with multi-artist partnerships add uniqueness to digital and physical products, attracting customers seeking legendary artists' creations. With an expanding online presence and the establishment of additional stores, merchants enhance accessibility. Customization options like printed picture frames and engraved jewelry cater to diverse preferences. However, challenges persist in ensuring data privacy amidst increasing smartphone usage and digitization. Balancing personalization with security remains vital, as consumers seek memorable gifts for loved ones while safeguarding personal information.  

Significant Market Trends 

An increase in the popularity of three-dimensional (3D) personalized gifts is an emerging US personalized gifts trend. The surge in popularity of 3D personalized gifts within the United States has become increasingly evident. These distinctive presents offer an unparalleled degree of customization and personalization, rendering them a favored choice among numerous individuals. As the accessibility and affordability of 3D printing technology expand, this trend is anticipated to sustain its momentum. A prime illustration of a 3D is the tailored figurine. 

Moreover, through the utilization of 3D printing technology, the creation of individualized action figures or dolls becomes achievable, serving as an excellent means to commemorate noteworthy milestones like graduations or retirements. Possessing the capability to incorporate distinctive features and attributes, both children and adults can derive enjoyment from engaging with their exclusive, personalized playthings. Consequently, these factors are poised to drive the market's growth during the forecast period.

Major Market Challenge

Criticality in inventory, supply chain, and merchandising management is a significant challenge hindering US personalized gifts growth. The market entails complex and vital backend supply chain operations. These encompass a series of steps, including sourcing final products from manufacturers, warehouse organization, packaging, inventory oversight, as well as the transportation and distribution of items to customers. Of notable significance is the considerable transportation expenditure within the supply chain. 

Moreover, recently, there has been an upsurge in consumer demand for swifter inventory turnover, adding pressure on manufacturers. Consequently, the essential nature of inventory, supply chain, and merchandising management coupled with cost-related apprehensions elevates the levels of risk and uncertainty within the market. Therefore, such dynamics hold the potential to exert an adverse influence on the market's growth throughout the forecast period.

Customer Landscape 

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Market Segmentation 

In the market, the essence lies in creating unique and memorable experiences through handcrafted gifts and customization options. These gifts are often tailored for special events and are the result of multi-artist partnerships blending digital and physical products. With legendary artists contributing to their creation, these gifts are showcased through an online presence and may be available in additional stores beyond company-owned retail locations. The market capitalizes on smartphone usage and digitization to offer diverse customization options, including printed picture frames and engraved jewelry. From photo to engraving and embroidery, every detail is crafted to resonate with loved ones and friends, ensuring a touch of sentimentality in every non-photo element. Privacy concerns are addressed, and options like bags, bracelets, and pendants cater to varied preferences.

By Distribution Channel

The offline segment in the market has witnessed major growth in recent years. Providing a distinct shopping experience, offline stores have an edge over their online counterparts as customers can see and touch the products before making a purchase. The leading market player in the offline segment is Personalization Mall LLC (Personalization Mall). The company has established several retail stores across the US, offering a shopping experience to its customers. In-store staff guides customers through the entire process, from choosing the perfect gift to personalizing it with a customized message or design. Consumers can choose a range of charms, chains, and materials to create a distinct piece of jewelry. Therefore, such factors are anticipated to propel the adoption of the offline distribution channel, which will fuel the growth of the market. 

By Product

The market share growth by the non-photo personalized segment will be significant during the forecast period. The non-photo personalized gifts segment includes distinct items that can be personalized with text or monograms, making them a great gift idea for different events which comprises customized jewelry, engraved keychains, personalized stationery, and much more.

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The non-photo personalized segment was the largest and valued at USD 3.8 billion in 2017 and continued to grow until 2021. Another illustration is personalized stationery, which can incorporate monogrammed notepads or personalized pens. It includes a personal and professional touch to their work. In addition to these illustrations, there is an infinite variety of non-photo presents available, from custom-made phone cases to personalized mugs and glasses. Thus, the above-mentioned factors are expected to propel the demand, which will fuel the growth of the segment in the market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering- American Greetings Corp. - The company offers personalized gift products such as photo gifts, Christmas gifts, religious gifts, engraved gifts, and monogrammed gifts.

• Key Offering- American Stationery Co. Inc. - The company offers personalized gifts such as e-cards, create card custom card maker, SmashUps, and Egift cards.

• Key Offering- Bed Bath and Beyond Inc. - The company offers personalized gifts such as a monogram, personalized hand towels, DYO monogram rustic beverage napkin holder, and DYO grill set.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Brookstone
• Cimpress Plc
• Claranova SE
• Contrado Imaging Ltd.
• Corning Inc.
• Ferns N Petals Pvt. Ltd.
• Gift Service Inc.
• Hallmark Card Inc.
• Marks and Spencer Group plc
• MH direkt e Commerce fulfillment GmbH and Co. KG
• Shutterfly Inc.
• Snapfish
• Things Remembered Inc.
• UncommonGoods LLC
• Yildiz Holding A.S.
• Zazzle Inc.
• 1-800-FLOWERS.COM

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview 

In the market collaboration through multi-artist partnerships yields unique digital products showcased both by offline merchants and online platforms. From cushions to coffee mugs, personalized clothing to chocolate platters, a diverse range caters to women, men, and kids with options available in store-based and non-store-based formats. Consumers seek eco-friendly personalized gifts crafted from organic and natural materials, often featuring etching or embossing techniques. Whether for birthdays, weddings, or corporate events, sentimentality is imbued in custom-printed mugs, canvas prints, and personalized calendars. Amid the COVID-19 pandemic, emphasis on online distribution channels ensures in-person customer service, balancing immediate gratification with security concerns surrounding personal data.

Market Scope
Report Coverage	Details
Page number	126
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.65%
Market growth 2023-2027	USD 3.85 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	7.66
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	American Greetings Corp., American Stationery Co. Inc., Bed Bath and Beyond Inc., Brookstone, Cimpress Plc, Claranova SE, Contrado Imaging Ltd., Corning Inc., Ferns N Petals Pvt. Ltd., Gift Service Inc., Hallmark Card Inc., Marks and Spencer Group plc, MH direkt e-Commerce fulfillment GmbH and Co. KG, Shutterfly Inc., Snapfish, Things Remembered Inc., UncommonGoods LLC, Yildiz Holding A.S., Zazzle Inc., and 1-800-FLOWERS.COM
Market dynamics	Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across the US
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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