Pet Dietary Supplements Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,China,Germany,UK - Size and Forecast 2023-2027

Published: Oct 2023 Pages: 175 SKU: IRTNTR41310

Pet Dietary Supplements Market Forecast 2023-2027

The pet dietary supplements market size is estimated to grow by USD 914.46 million at a CAGR of 5.9% between 2022 and 2027. The growth of the market hinges on several key factors, notably the rising trend of pet adoption worldwide. As more individuals embrace pets as part of their families, there's a heightened focus on ensuring the health and wellness of these companions. This shift has led to an increased demand for these products, driven by the desire to provide optimal nutrition and care for pets. Additionally, marketing campaigns and packaging innovations play a crucial role in educating consumers about the benefits of these supplements, driving further market growth. As the pet care industry continues to evolve, these factors are expected to contribute significantly to the market's expansion, catering to the growing needs of pet owners globally. It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.

Rising pet adoption globally is the key factor driving the growth of the market. Most pet owners believe that pets have a positive impact on their lives. This is reflected in trends such as pet humanization, pet population, spending on pet care, pet food, and anti-stress supplements.  In particular, about 90% of dog owners believe that their dogs make a great contribution to their physical and mental health. According to the National Pet Ownership Survey of the American Pet Products Association (APPA) 2020-2021, more than 67% of US households, or 84.9 million households, own at least one pet in their home. Hence, the rising adoption of pet food by households is boosting the demand which, in turn, will fuel the market growth during the forecast period.

Market Overview

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Market Segmentation

This market report extensively covers market segmentation by end-user (dogs, cats, and others), product (joint health, skin and coat, gastrointestinal tract, liver and kidney, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

By Product

The pet dietary supplement is made up of glycosaminoglycans (GAG) that are instrumental in the maintenance of the cartilage of Joint-health. Veterinary dietary supplements increase the nutritional content of a pet's diet. Probiotic supplements, which contain beneficial bacteria for the digestive tract, are gaining popularity in developed economies. Dietary supplements offer a variety of benefits. They can be added to the diet to improve overall health and energy and are known to improve physical performance and mental toughness in athletes. With increasing awareness of joint-related problems in pets, the need for these products that support preventive joint health has increased among pet owners. This is expected to be a major factor contributing factor to the growth of the joint health segment of the market during the forecast period.

Nutrient-rich pet skin and coat supplements can help pets with scaly, dry, itchy skin caused by allergies or skin infections. Fish oil is a common ingredient used in pet skin because it contains EPA, DHA, and other skin and coat-improving nutrients that help pets have healthy skin and shiny coats. Market players are introducing innovative products that improve pet skin and coats to appeal to pet owners. The demand for innovative products to improve pet skin and coat is expected to grow at a high rate, which will fuel the growth of the skin and coat segment of the market during the forecast period. 

By End-user

The market share growth by the dogs segment will be significant during the forecast period. Dogs are the most popular and commonly owned pets. These pets become familiar with human behavior and emotions and can understand words and interpret voices, gestures, and body language. Dogs have an average lifespan of 10 to 12 years and often experience health problems as they age. Veterinarians often prescribe dog food supplements for pet owners; These products complement pets' diets and improve their health.

The dog segment was valued at USD 1.11 billion in 2017.

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Dogs are known to reduce anxiety, stress, and depression, ease loneliness, improve heart health, encourage exercise, and improve mental health for pet owners. With more and more people adopting pets and strengthening their emotional bond with dogs, pet owners are becoming cautious and trying not to compromise with pet care products. Among the various products available in the market, there is a high demand for these products that improve joint health and those that help to reduce shedding and improve the overall shine of dog fur. Thus, such factors are likely to fuel the growth of the dog segment of the market during the forecast period.

Although the worldwide adoption rate of cats as pets is relatively low compared to dogs, it is increasing at a rapid rate. Due to increasing urbanization, it is more convenient to keep a cat as a pet than a dog. With more cat adoptions, pet owners are increasingly purchasing cat care products such as cat dietary supplements. Dietary supplements contain fatty acids and digestive enzymes to treat gastrointestinal problems in cats. With the increase in cat adoption, the demand for cat care products, such as cat food supplements, has also increased, which, in turn, will fuel the growth of the market during the forecast period.

By Region

Europe is estimated to contribute 35% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The humanization of pets is driving the demand in North America. As the trend of pet humanization is growing, the demand for nutritious and premium pet food such as organic pet food is increasing, thereby boosting the sales value in the market. In addition, due to concerns about the use of many additives and preservatives in non-organic pet foods, pet owners in this region have begun to switch to organic pet foods.

Market Dynamics

The market caters to a diverse range of animals, offering them in various forms like pills, powders, liquids, and treats. With a growing pet population, spending on pet care has surged, driving demand for anti-stress and anti-anxiety supplements. Health issues like arthritis, canine parvovirus, diabetes mellitus, and distemper are driving the need for supplements. Hemp oil and cannabis are gaining popularity for their health benefits. The rise of online shopping has made these products more accessible, with a focus on affordability. They include vitamins, minerals, herbs, botanicals, and joint supplements to support overall pet health.

Major Market Trends 

Increasing the use of healthy ingredients in pet dietary supplements is the primary trend in the market.  Healthy ingredients are marketed as USPs for packaged foods in mature markets such as North America and Western Europe because consumers know about the effects of the food they eat. This consumer behavior transcends the pet food market, and pet owners are looking for ways to properly label products, read and analyze nutrition facts for healthier ingredients before purchasing.

Therefore, to cater to this specific consumption behavior of pet owners looking for healthy pet food supplements, players are introducing health-promoting ingredients that ensure balanced nutrition and the overall health of the pets. Many players are expected to increase the use of healthy ingredients in their pet dietary supplements. This is expected to drive market growth during the forecast period. 

Significant Market Challenge 

Concerns regarding potential risks associated with pet dietary supplements are the challenge that affects the growth of the market. Some concerns have been raised regarding the safety of certain pet food supplements due to an increase in their use. These issues relate to the general methods used to determine the safety of pet food supplements, monitoring for side effects, and the regulatory status of pet food supplements.

In addition, there are no strict regulations to ensure the production of safe veterinary dietary supplements. Therefore, certification of the safety of supplements to animal feed on the market requires clearly and precisely defined rules. These factors will create a significant challenge that will impede the growth of the global pet dietary supplement market during the forecast period. 

Key Pet Dietary Supplements Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Key Offering- Zoetis Inc.: The company offers pet dietary supplements such as PET TABS.
  • Key Offering- Vox Nutrition Inc.:  The company offers pet dietary supplements under the brand VOX PETS.
  • Key Offering- NOW Health Group Inc.: The company offers pet dietary supplements such as Cardiovascular support for dogs and cats powder.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Ark Naturals Co.
  • AVIBO FEED ADDITIVES
  • Beaphar Beheer BV
  • Bimini LLC
  • Boehringer Ingelheim International GmbH
  • Elanco Animal Health Inc.
  • FoodScience LLC
  • Health and Happiness International Holdings Ltd.
  • Kemin Industries Inc.
  • Makers Nutrition LLC
  • NBF Lanes Srl
  • Nestle SA
  • Nutramax Laboratories Inc.
  • Only Natural Pet
  • Pet Honesty
  • Supplement Manufacturing Partner
  • Virbac Group

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027. 

  • End-user Outlook 
    • Dogs
    • Cats
    • Others
  • Product Outlook 
    • Joint-health
    • Skin and coat
    • Gastrointestinal tract
    • Liver and kidney
    • Others
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile 
      • Brazil 
      • Argentina
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing a surge in demand for natural ingredients and functional ingredients as pet owners seek healthier options for their pets. Private label brands are gaining popularity due to their affordability and quality. Supplements containing turmeric, hemp-derived CBD, and adaptogens are becoming increasingly popular for their health benefits. Products like chewables, multivitamins, probiotics, and prebiotics are catering to a variety of pet health needs including hip and joint health, digestive health, and calming/stress/anxiety relief. These supplements are not only for dogs and cats but also for horses, birds, and fish. Major vendors like Greenies and NOW Foods are offering supplements in powder form and other innovative formats to meet the diverse needs of pets.

Market Scope

Report Coverage

Details

Page number

175

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.9%

Market growth 2023-2027

USD 914.46 million

Market structure

Fragmented

YoY growth 2022-2023(%)

5.45

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 35%

Key countries

US, Canada, China, Germany, and the UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Ark Naturals Co., AVIBO FEED ADDITIVES, Beaphar Beheer BV, Bimini LLC, Boehringer Ingelheim International GmbH, Elanco Animal Health Inc., FoodScience LLC, Health and Happiness International Holdings Ltd., Kemin Industries Inc., Makers Nutrition LLC, NBF Lanes Srl, Nestle SA, NOW Health Group Inc., Nutramax Laboratories Inc., Only Natural Pet, Pet Honesty, Supplement Manufacturing Partner, Virbac Group, Vox Nutrition Inc., and Zoetis Inc.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global pet dietary supplements market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global pet dietary supplements market 2017 - 2021 ($ million)
    • 4.2 End-user Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – End-user Segment 2017 - 2021 ($ million)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Dogs - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Dogs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Dogs - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Dogs - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Dogs - Year-over-year growth 2022-2027 (%)
    • 6.4 Cats - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Cats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Cats - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Cats - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Cats - Year-over-year growth 2022-2027 (%)
    • 6.5 Others - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by End-user
      • Exhibit 46: Market opportunity by End-user ($ million)
      • Exhibit 47: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 48: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 49: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 50: Chart on Comparison by Product
      • Exhibit 51: Data Table on Comparison by Product
    • 7.3 Joint-health - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Joint-health - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Joint-health - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Joint-health - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Joint-health - Year-over-year growth 2022-2027 (%)
    • 7.4 Skin and coat - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Skin and coat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Skin and coat - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Skin and coat - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Skin and coat - Year-over-year growth 2022-2027 (%)
    • 7.5 Gastrointestinal tract - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Gastrointestinal tract - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Gastrointestinal tract - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Gastrointestinal tract - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Gastrointestinal tract - Year-over-year growth 2022-2027 (%)
    • 7.6 Liver and kidney - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Liver and kidney - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Liver and kidney - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Liver and kidney - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Liver and kidney - Year-over-year growth 2022-2027 (%)
    • 7.7 Others - Market size and forecast 2022-2027
      • Exhibit 68: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 69: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 70: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 71: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 7.8 Market opportunity by Product
      • Exhibit 72: Market opportunity by Product ($ million)
      • Exhibit 73: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 75: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 76: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 77: Chart on Geographic comparison
      • Exhibit 78: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 83: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 87: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 95: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 99: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 111: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 Canada - Market size and forecast 2022-2027
      • Exhibit 115: Chart on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 116: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
      • Exhibit 117: Chart on Canada - Year-over-year growth 2022-2027 (%)
      • Exhibit 118: Data Table on Canada - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 119: Market opportunity by geography ($ million)
      • Exhibit 120: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 121: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 122: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 123: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 124: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 125: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 126: Matrix on vendor position and classification
            • 12.3 Ark Naturals Co.
              • Exhibit 127: Ark Naturals Co. - Overview
              • Exhibit 128: Ark Naturals Co. - Product / Service
              • Exhibit 129: Ark Naturals Co. - Key offerings
            • 12.4 Beaphar Beheer BV
              • Exhibit 130: Beaphar Beheer BV - Overview
              • Exhibit 131: Beaphar Beheer BV - Product / Service
              • Exhibit 132: Beaphar Beheer BV - Key offerings
            • 12.5 Boehringer Ingelheim International GmbH
              • Exhibit 133: Boehringer Ingelheim International GmbH - Overview
              • Exhibit 134: Boehringer Ingelheim International GmbH - Business segments
              • Exhibit 135: Boehringer Ingelheim International GmbH - Key news
              • Exhibit 136: Boehringer Ingelheim International GmbH - Key offerings
              • Exhibit 137: Boehringer Ingelheim International GmbH - Segment focus
            • 12.6 Elanco Animal Health Inc.
              • Exhibit 138: Elanco Animal Health Inc. - Overview
              • Exhibit 139: Elanco Animal Health Inc. - Product / Service
              • Exhibit 140: Elanco Animal Health Inc. - Key offerings
            • 12.7 FoodScience LLC
              • Exhibit 141: FoodScience LLC - Overview
              • Exhibit 142: FoodScience LLC - Product / Service
              • Exhibit 143: FoodScience LLC - Key offerings
            • 12.8 Health and Happiness International Holdings Ltd.
              • Exhibit 144: Health and Happiness International Holdings Ltd. - Overview
              • Exhibit 145: Health and Happiness International Holdings Ltd. - Business segments
              • Exhibit 146: Health and Happiness International Holdings Ltd. - Key offerings
              • Exhibit 147: Health and Happiness International Holdings Ltd. - Segment focus
            • 12.9 Kemin Industries Inc.
              • Exhibit 148: Kemin Industries Inc. - Overview
              • Exhibit 149: Kemin Industries Inc. - Product / Service
              • Exhibit 150: Kemin Industries Inc. - Key news
              • Exhibit 151: Kemin Industries Inc. - Key offerings
            • 12.10 Nestle SA
              • Exhibit 152: Nestle SA - Overview
              • Exhibit 153: Nestle SA - Business segments
              • Exhibit 154: Nestle SA - Key news
              • Exhibit 155: Nestle SA - Key offerings
              • Exhibit 156: Nestle SA - Segment focus
            • 12.11 NOW Health Group Inc.
              • Exhibit 157: NOW Health Group Inc. - Overview
              • Exhibit 158: NOW Health Group Inc. - Product / Service
              • Exhibit 159: NOW Health Group Inc. - Key offerings
            • 12.12 Nutramax Laboratories Inc.
              • Exhibit 160: Nutramax Laboratories Inc. - Overview
              • Exhibit 161: Nutramax Laboratories Inc. - Product / Service
              • Exhibit 162: Nutramax Laboratories Inc. - Key offerings
            • 12.13 Only Natural Pet
              • Exhibit 163: Only Natural Pet - Overview
              • Exhibit 164: Only Natural Pet - Product / Service
              • Exhibit 165: Only Natural Pet - Key offerings
            • 12.14 Pet Honesty
              • Exhibit 166: Pet Honesty - Overview
              • Exhibit 167: Pet Honesty - Product / Service
              • Exhibit 168: Pet Honesty - Key offerings
            • 12.15 Virbac Group
              • Exhibit 169: Virbac Group - Overview
              • Exhibit 170: Virbac Group - Business segments
              • Exhibit 171: Virbac Group - Key news
              • Exhibit 172: Virbac Group - Key offerings
              • Exhibit 173: Virbac Group - Segment focus
            • 12.16 Vox Nutrition Inc.
              • Exhibit 174: Vox Nutrition Inc. - Overview
              • Exhibit 175: Vox Nutrition Inc. - Product / Service
              • Exhibit 176: Vox Nutrition Inc. - Key offerings
            • 12.17 Zoetis Inc.
              • Exhibit 177: Zoetis Inc. - Overview
              • Exhibit 178: Zoetis Inc. - Business segments
              • Exhibit 179: Zoetis Inc. - Key news
              • Exhibit 180: Zoetis Inc. - Key offerings
              • Exhibit 181: Zoetis Inc. - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 182: Inclusions checklist
                • Exhibit 183: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 184: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 185: Research methodology
                • Exhibit 186: Validation techniques employed for market sizing
                • Exhibit 187: Information sources
              • 13.5 List of abbreviations
                • Exhibit 188: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

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              pet dietary supplements market market

              Key Questions Answered

              • What are the key global market and the regional market share?
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              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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