Pet Wearable Market by Product, Application and Geography - Forecast and Analysis 2023-2027

Published: Aug 2023 Pages: 153 SKU: IRTNTR76109

Pet Wearable Market Analysis Report 2023-2027:

The Pet Wearable Market size is estimated to grow at a CAGR of 13.66% between 2022 and 2027. The market size is forecast to increase by USD 2,167.48 million. The growth of the market depends on several factors, including the growing pet industry, product innovation, and launch, and the rising pet owner population. Pet wearables are technology devices or accessories designed to be worn or attached to pets, such as dogs, cats, or other animals, for the purpose of tracking, monitoring, or enhancing various aspects of their health, behavior, and activities. These wearable devices are equipped with sensors, GPS technology, and other features that collect data and provide insights about the pet's well-being and daily routines.

This pet wearable market report extensively covers market segmentation by product (smart collar, smart camera, and smart harness and vest), application (identification and tracking, monitoring and control, medical diagnosis and treatment, and facilitation/safety and security), and geography (North America, Europe, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Pet Wearable Market During the Forecast Period?

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Pet Wearable Market Overview

Driver

The growing pet industry is driving growth in the pet wearable market. Over the years, the pet industry has continued to grow at a healthy rate, including accessories and services. Pet wearables represent a niche within this expanding market, attracting both established players and startups seeking opportunities for growth. With a growing number of dual-income households, the lifestyle of people has changed immensely.

Moreover, people are willing to spend extra money on several products that are considered a luxury such as Gucci dog collars. As pet owners treat their pets like members of the family, they are becoming more and more interested to purchase premium products in order to provide their pets with the best. These products cater to the needs of modern pet owners, driving market growth during the forecast period.

Trends

The robust growth of e-Commerce and online sales is a key trend in the pet wearable market.  It has become easier for consumers to find a wide range of pet care products and services through the growth of e-shopping and online pet shops. E-commerce platforms often provide complete product descriptions, specifications, and customer reviews. This information helps pet owners make well-informed decisions about the quality and functionality of the pet wearables they are considering.

However, the rise of direct-to-consumer (D2C) brands in the pet industry has led to an increase in online sales of pet wearables. Demand for pet wearables through online channels is likely to increase in line with the continuing growth of e-commerce and consumer behavior, which will boost the growth of the global market in focus during the forecast period.

Restrain

The presence of unorganized players and the availability of counterfeit products is a major challenge faced by the pet wearable market. The growth of the global for pets wearable devices is being hindered by increased availability of counterfeit and low-quality products. The availability of counterfeit products, including pet wearables and other accessories, is high in developing countries like China and India. Well-established global competitors face high competition from these players. 

Moreover, many consumers in developing economies do not prefer to invest in expensive pet care products, including pet furniture. Most counterfeit players target these consumers with their cheap and low-quality offerings. The low operating costs and investments required in this market are major advantages for these players. Therefore, the high competition from counterfeit players is a major price challenge for well-established manufacturers in the global pet wearable market.

Pet Wearable Market Segmentation By Product

The smart collar segment is estimated to witness significant growth during the forecast period.  Smart collars are innovative and technologically advanced products that offer various benefits to pet owners, enhancing the overall well-being and safety of their beloved furry companions. GPS tracking, which allows pet owners to find their pets in real-time, is usually included with the GPS tracking collar.

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The smart collar segment was the largest segment and was valued at USD 489.90 million in 2017. Smart collars often offer personalized settings, which allow owners of pets to modify the functions of an instrument according to their pets' specific needs and preferences. Due to such benefits, the demand for smart collars is surging, which in turn is boosting the growth of the global market in focus during the forecast period.

Pet Wearable Market Segmentation By Application

The increasing demand for pet wearables for tracking and identification is a testament to the growing awareness and importance of pet safety and well-being among pet owners. The security and welfare of pets have become a growing concern for the owners. Wearable devices with GPS tracking capabilities enable real-time monitoring, allowing owners to locate their pets if they wander off or get lost. The increasing awareness of pet health and safety, coupled with the emotional bond between pet owners and their pets, will further drive the popularity of pet wearables in the market.

Regional Overview

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North America is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America has a large and growing pet ownership base, with many households having one or more pets. Demand for products related to pets, such as wearables, is also contributing to this increased customer base.

Moreover, pet owners are beginning to pay close attention to the health and well-being of their pets. Advances in technology have made pet wearables more sophisticated and accessible. These devices now offer features like real-time tracking, remote monitoring, and seamless integration with smartphones and smart home devices. The demand for pet wearables is expected to continue growing in North America as technology improves, awareness increases, and more pet owners recognize the value of using these devices to monitor and enhance their pets' lives.

Several countries in North America have been severely impacted by COVID-19. However, the initiation of COVID-19 vaccination drives in the region since Q2 2021 led to the restart of offline stores and transportation provisions with certain limitations, such as limited capacity and social distancing, which will rise the demand for pet wearables among consumers. Hence, the market in focus is expected to witness significant growth in the region during the forecast period.

Pet Wearable Market Customer Landscape

The Pet Wearable Market industry report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Pet Wearable Market Customer Landscape

Who are the Major Pet Wearable Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Avid Identification Systems Inc. - The company offers pet wearables namely Avid Collar Tags.

Barking Labs Corp. - The company operates as a dog collar brand that includes features such as a geofence, monitoring, and more.

Datamars SA - The company offers pet wearables namely Kippy EVO through its subsidiary Kippy.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • Dogtra Co.
  • Felcana
  • FitBark Inc.
  • Garmin Ltd.
  • GoPro Inc.
  • Loc8tor Ltd.
  • Mars Inc.
  • Merck and Co. Inc.
  • NUM AXES 
  • Pet Valu Canada Inc.
  • PetPace
  • Protect Animals With Satellites LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The pet wearable market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Product Outlook (USD Million, 2017 - 2027)
    • Smart collar
    • Smart camera
    • Smart harness and vest
  • Application Outlook (USD Million, 2017 - 2027)
    • Identification and tracking
    • Monitoring and control
    • Medical diagnosis and treatment
    • Facilitation/safety and security
  • Region Outlook (USD Million, 2017 - 2027)
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa
    • South America
      • Chile
      • Argentina
      • Brazil

Pet Wearable Market Scope

Report Coverage

Details

Page number

153

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 13.66%

Market growth 2023-2027

USD 2,167.48 million

Market structure

Fragmented

YoY growth 2022-2023(%)

13.0

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 43%

Key countries

US, China, Germany, UK, and France

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Avid Identification Systems Inc., Barking Labs Corp., Datamars SA, Dogtra Co., Felcana, FitBark Inc., Garmin Ltd., GoPro Inc., Loc8tor Ltd., Mars Inc., Merck and Co. Inc., NUM AXES , Pet Valu Canada Inc., PetPace, Protect Animals With Satellites LLC, SCOLLAR Inc., Smart Tracking Technologies LLC, Tractive GmbH, Vandrico Solutions Inc., and Wagz Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Pet Wearable Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, Middle East and Africa, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global pet wearable market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global pet wearable market 2017 - 2021 ($ million)
    • 4.2 Product Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)
    • 4.3 Application Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 30: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
    • 6.2 Comparison by Product
      • Exhibit 32: Chart on Comparison by Product
      • Exhibit 33: Data Table on Comparison by Product
    • 6.3 Smart collar - Market size and forecast 2022-2027
      • Exhibit 34: Chart on Smart collar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on Smart collar - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on Smart collar - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on Smart collar - Year-over-year growth 2022-2027 (%)
    • 6.4 Smart camera - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Smart camera - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Smart camera - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Smart camera - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Smart camera - Year-over-year growth 2022-2027 (%)
    • 6.5 Smart harness and vest - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Smart harness and vest - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Smart harness and vest - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Smart harness and vest - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Smart harness and vest - Year-over-year growth 2022-2027 (%)
    • 6.6 Market opportunity by Product
      • Exhibit 46: Market opportunity by Product ($ million)
      • Exhibit 47: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by Application

    • 7.1 Market segments
      • Exhibit 48: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 49: Data Table on Application - Market share 2022-2027 (%)
    • 7.2 Comparison by Application
      • Exhibit 50: Chart on Comparison by Application
      • Exhibit 51: Data Table on Comparison by Application
    • 7.3 Identification and tracking - Market size and forecast 2022-2027
      • Exhibit 52: Chart on Identification and tracking - Market size and forecast 2022-2027 ($ million)
      • Exhibit 53: Data Table on Identification and tracking - Market size and forecast 2022-2027 ($ million)
      • Exhibit 54: Chart on Identification and tracking - Year-over-year growth 2022-2027 (%)
      • Exhibit 55: Data Table on Identification and tracking - Year-over-year growth 2022-2027 (%)
    • 7.4 Monitoring and control - Market size and forecast 2022-2027
      • Exhibit 56: Chart on Monitoring and control - Market size and forecast 2022-2027 ($ million)
      • Exhibit 57: Data Table on Monitoring and control - Market size and forecast 2022-2027 ($ million)
      • Exhibit 58: Chart on Monitoring and control - Year-over-year growth 2022-2027 (%)
      • Exhibit 59: Data Table on Monitoring and control - Year-over-year growth 2022-2027 (%)
    • 7.5 Medical diagnosis and treatment - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Medical diagnosis and treatment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Medical diagnosis and treatment - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Medical diagnosis and treatment - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Medical diagnosis and treatment - Year-over-year growth 2022-2027 (%)
    • 7.6 Facilitation/safety and security - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Facilitation/safety and security - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Facilitation/safety and security - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Facilitation/safety and security - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Facilitation/safety and security - Year-over-year growth 2022-2027 (%)
    • 7.7 Market opportunity by Application
      • Exhibit 68: Market opportunity by Application ($ million)
      • Exhibit 69: Data Table on Market opportunity by Application ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 Germany - Market size and forecast 2022-2027
      • Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.11 UK - Market size and forecast 2022-2027
      • Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.12 France - Market size and forecast 2022-2027
      • Exhibit 111: Chart on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on France - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on France - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on France - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Avid Identification Systems Inc.
              • Exhibit 123: Avid Identification Systems Inc. - Overview
              • Exhibit 124: Avid Identification Systems Inc. - Product / Service
              • Exhibit 125: Avid Identification Systems Inc. - Key offerings
            • 12.4 Datamars SA
              • Exhibit 126: Datamars SA - Overview
              • Exhibit 127: Datamars SA - Product / Service
              • Exhibit 128: Datamars SA - Key offerings
            • 12.5 Felcana
              • Exhibit 129: Felcana - Overview
              • Exhibit 130: Felcana - Product / Service
              • Exhibit 131: Felcana - Key offerings
            • 12.6 FitBark Inc.
              • Exhibit 132: FitBark Inc. - Overview
              • Exhibit 133: FitBark Inc. - Product / Service
              • Exhibit 134: FitBark Inc. - Key offerings
            • 12.7 Garmin Ltd.
              • Exhibit 135: Garmin Ltd. - Overview
              • Exhibit 136: Garmin Ltd. - Business segments
              • Exhibit 137: Garmin Ltd. - Key offerings
              • Exhibit 138: Garmin Ltd. - Segment focus
            • 12.8 GoPro Inc.
              • Exhibit 139: GoPro Inc. - Overview
              • Exhibit 140: GoPro Inc. - Product / Service
              • Exhibit 141: GoPro Inc. - Key offerings
            • 12.9 Loc8tor Ltd.
              • Exhibit 142: Loc8tor Ltd. - Overview
              • Exhibit 143: Loc8tor Ltd. - Product / Service
              • Exhibit 144: Loc8tor Ltd. - Key offerings
            • 12.10 Mars Inc.
              • Exhibit 145: Mars Inc. - Overview
              • Exhibit 146: Mars Inc. - Product / Service
              • Exhibit 147: Mars Inc. - Key news
              • Exhibit 148: Mars Inc. - Key offerings
            • 12.11 Merck and Co. Inc.
              • Exhibit 149: Merck and Co. Inc. - Overview
              • Exhibit 150: Merck and Co. Inc. - Business segments
              • Exhibit 151: Merck and Co. Inc. - Key news
              • Exhibit 152: Merck and Co. Inc. - Key offerings
              • Exhibit 153: Merck and Co. Inc. - Segment focus
            • 12.12 NUM AXES
              • Exhibit 154: NUM AXES  - Overview
              • Exhibit 155: NUM AXES  - Product / Service
              • Exhibit 156: NUM AXES  - Key offerings
            • 12.13 PetPace
              • Exhibit 157: PetPace - Overview
              • Exhibit 158: PetPace - Product / Service
              • Exhibit 159: PetPace - Key offerings
            • 12.14 SCOLLAR Inc.
              • Exhibit 160: SCOLLAR Inc. - Overview
              • Exhibit 161: SCOLLAR Inc. - Product / Service
              • Exhibit 162: SCOLLAR Inc. - Key offerings
            • 12.15 Smart Tracking Technologies LLC
              • Exhibit 163: Smart Tracking Technologies LLC - Overview
              • Exhibit 164: Smart Tracking Technologies LLC - Product / Service
              • Exhibit 165: Smart Tracking Technologies LLC - Key offerings
            • 12.16 Tractive GmbH
              • Exhibit 166: Tractive GmbH - Overview
              • Exhibit 167: Tractive GmbH - Product / Service
              • Exhibit 168: Tractive GmbH - Key offerings
            • 12.17 Wagz Inc.
              • Exhibit 169: Wagz Inc. - Overview
              • Exhibit 170: Wagz Inc. - Product / Service
              • Exhibit 171: Wagz Inc. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 172: Inclusions checklist
                • Exhibit 173: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 174: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 175: Research methodology
                • Exhibit 176: Validation techniques employed for market sizing
                • Exhibit 177: Information sources
              • 13.5 List of abbreviations
                • Exhibit 178: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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