Petfood Packaging Market in Europe 2017-2021

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Overview of the petfood packaging market in Europe

Technavio’s market study identifies the growth of e-commerce in pet industry to be one of the primary growth factors for the petfood packaging market in Europe. E-commerce provides pet owners and consumers with a wide range of pet-care options. Online sales of pet care products are growing rapidly accounting to about 6% in Western Europe and nearly 9% in Easter Europe annually. Internet and e-commerce is gaining wide prominence due to easy access to petfood websites, emails, and blogs that provide detailed information about petfood and its benefits. High growth potential is influencing the high investment by e-commerce retailers. Our market analysts estimate that the market will grow steadily at a CAGR of more than 7% by 2021.

Premiumization of pet food packaging is gaining traction in the market that is influenced by the consumer appetite and growing demand for value-added convenient packaging. European consumers are increasingly concerned about the quality of packaging ingredients and are adopting sustainable packaging to maintain the quality of petfood. Rising demand for premium petfood packaging is encouraging the vendors to invest significantly in R&D and come up innovative packaging to raise the sales numbers. The advent of premium petfood packaging is identified to be one of the key trends contributing towards the growth of the petfood packaging market in Europe.

Competitive landscape and key vendors

The petfood packaging market in Europe is populated due to the presence of several international, regional, and local players. Petfood packaging manufacturers are competing intensely in terms of product differentiation, portfolios, and pricing. These vendors are adopting effective marketing and promotion strategies to improve and provide new and improved packaging. Innovations and R&D by the vendors aids them in attaining competitive advantage in the pet plastic food packaging market.

The leading vendors in the market are

• Amcor
• Bemis
• Mondi
• Sonoco

The other prominent vendors in the market are Ardagh, CCL, Coveris, DS Smith, and Printpack.

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Segmentation by material and analysis of the petfood packaging market in Europe

• Plastic
• Folding cartons
• Metal

Consumers are increasingly demanding for flexible and rigid plastic, due to the high durability, cost effectiveness, and high barrier properties of the plastic. The demand for flexible plastics, such as bags and pouches is steadily increased as they are convenient and applicable in various petfood variants.

Growth drivers, challenges, and upcoming trends:  Sustainable petfood packaging

Upcoming trends such as sustainable petfood packaging is attracting wide popularity as the consumers are increasingly demanding for sustainable and ethical packaging. Consumers in Europe are environmentally conscious and demand for recyclable bags and biodegradable packaging. Advances in packaging ensures that the petfood manufacturers are likely to choose attractive sustainable packaging designs.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the petfood packaging market in Europe. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the petfood packaging market in Europe?
• What are the key market trends impacting the growth of the petfood packaging market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the petfood packaging market in Europe?
• What are the market opportunities and threats faced by the vendors in the petfood packaging market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the petfood packaging market in Europe?

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