Pharma E-Commerce Market in Europe by Type, and Product - Forecast and Analysis 2023-2027

Published: Jan 2023 Pages: 143 SKU: IRTNTR40542

Pharma E-commerce Market in Europe Report 2023-2027

The pharma e-commerce market in Europe is poised to grow by USD 16.42 billion accelerating at a CAGR of 15.47% between 2023 and 2027. Additionally, the market is fragmented in nature and shows a YOY growth of  13.47%. The report covers diverse dimensions such as the market size of forecast and historic data, influential drivers, analysis of prominent vendors, and evolving trends, presenting a comprehensive outlook on the global market scenario.

The growth of the market depends on several factors, including the availability of the internet provides convenience to consumers, the omnichannel retailing technique by pharmacy chains, and the availability of multiple payment options. The comprehensive report of pharma e-commerce market in Europe offers crucial insights of the industry's changing dynamics, helping businesses to identify growth opportunities in the constantly evolving digital retail landscape.

The market is Segmented as 

1. Type- The Type Segment is classified into Rx and OTC.

2. Product- The Product segment is classified into medications, health wellness and nutrition, and personal care and essentials.

Pharma E-commerce Market in Europe, Request for Free Report Sample

The growth of the pharmacy e-commerce market in Europe is driven by the adoption of omnichannel retailing techniques by pharmacy chains. These chains integrate online services and mobile applications with traditional platforms, offering a seamless blend of physical and digital experiences. This approach provides real-time access to the retail brand, including features like stock availability advice and displays backed by efficient logistics and inventory data. Mobile technologies, such as smartphones and tablets, play a crucial role in facilitating consumer access to retailers and products. Pharmacies in Europe are strategically transitioning from physical stores to omnichannel integration, investing in technology and online enhancements to optimize product inventory management and tap into a fast-growing market segment.

A rising trend in the market is the increasing older population and prevalence of chronic diseases, particularly in the European Union where life expectancy is higher than in other developed countries. The elderly in the EU are experiencing elevated rates of chronic illnesses like diabetes, arthritis, cancer, obesity, heart disease, asthma, and COPD, leading to heightened reliance on families and caregivers.

The adoption of pharma e-commerce is notably growing in Europe as it allows older individuals to conveniently order medicines online and make payments through online options. This approach reduces the need for traveling to pharmacies, ensuring the timely delivery of legitimate medicines. Additionally, the geriatric population in Europe is consistently growing, facing various health challenges such as cancer, diabetes, high blood pressure, and fluctuations in blood sugar levels. Consequently, individuals in this age group require timely access to medicines for the effective management of recurring or chronic health issues. These factors are expected to drive market growth during the forecast period.

Pharma E-commerce Market in Europe Report Coverage

  • Pharma E-commerce Market in Europe Segmentation
  • Pharma E-commerce Market in Europe Regional Analysis
  • Pharma E-commerce Market in Europe Companies Contribution

Pharma E-commerce Market in Europe Segmentation

The market share growth by the Rx segment will be significant during the forecast period. Rx stands for 'prescription' drugs. One of the major reasons for the market growth is the improved life expectancy of people resulting in the growth of the older population. 

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The Rx segment was valued at USD 6.59 billion in 2017 and continued to grow until 2021. The geriatric population (aged 65 years or more) living in the region is increasing. This is leading to an increase in the number of people with chronic diseases, which is raising the demand for prescription medicines. Hence, the sales of prescription medicines through the online platform are expected to increase. Furthermore, the changing healthcare infrastructure, such as telemedicine, is increasing the involvement of technology in the healthcare sector. This is resulting in the adoption of a mobile platform for doctor consultation and the purchase of medicines. As the adoption of technology in Europe is high, it supports the growth of the Rx pharma e-commerce market during the forecast period. Moreover, the expansion of vendors on m-commerce applications (e-commerce transactions done through smartphones) to increase the convenience of buyers also supports the growth of the market. Therefore, the abovementioned factors will fuel the segment's growth during the forecast period. 

Pharma E-commerce Market in Europe Companies Contribution

Ace Chemist Direct - The company operates under one segment. The company under this segment is involved in providing services such as dispensing, repeat dispensing, and disposing of medicines. The key offerings of the company include solutions for pharma e-commerce. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

  • apo rot GmbH
  • Apotea AB
  • Arzneiprivat
  • Atropa Pharmacy
  • Chemist4U Innox Trading Ltd.
  • Dirk Rossmann GmbH
  • EURO PHARM International Canada Inc.
  • Farmacia Campoamor
  • Juvalis
  • McKesson Corp.
  • myCARE e.k
  • Parafarmacia online
  • Pharmacy2U Ltd.
  • SHOP APOTHEKE Europe N.V
  • The French Pharmacy
  • UK MEDS Direct Ltd.
  • Walgreens Boots Alliance Inc.
  • Wort and Bild Verlag Konradshohe GmbH and Co. KG
  • Zur Rose Group AG

Pharma E-commerce Market in Europe Challenges 

A significant challenge hindering market growth is the difficulty in retaining the loyalty of online customers, particularly for pharma e-commerce vendors. Retaining customers' interest poses a considerable challenge as, unlike offline platforms where staff assist buyers in product selection and usage understanding, online customers bear complete responsibility for their purchasing decisions. This lack of confidence in online buying can make it challenging for e-commerce vendors to engage customers and secure sales.

Moreover, if vendors' web pages lack self-explanatory or interactive features, they risk losing customers to competitors. To address this, vendors are employing SEO techniques to enhance their online presence and leveraging data from cache files and social networks to understand customer preferences and purchase patterns. These challenges are expected to impede market growth during the forecast period.

The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. For details analysis BUY FULL REPORT.

What are the Key Data Covered in this Pharma E-commerce Market In Europe In Regional Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2023 and 2027
  • Precise estimation of the size of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behaviour
  • Growth of the market industry across Europe
  • Thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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Pharma E-commerce Market In Europe Scope

Report Coverage

Details

Page number

143

Base year

2022

Historic period

 2018 - 2022

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 15.47%

Market growth 2023-2027

USD 16.42 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

13.47

Regional analysis

Europe

Performing market contribution

Europe at 100%

Key countries

Germany, UK, and Rest of Europe

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Ace Chemist Direct, apo rot GmbH, Apotea AB, Arzneiprivat, Atropa Pharmacy, Chemist4U Innox Trading Ltd., Dirk Rossmann GmbH, EURO PHARM International Canada Inc., Farmacia Campoamor, Juvalis, McKesson Corp., myCARE e.k, Parafarmacia online, Pharmacy2U Ltd., SHOP APOTHEKE Europe N.V, The French Pharmacy, UK MEDS Direct Ltd., Walgreens Boots Alliance Inc., Wort and Bild Verlag Konradshohe GmbH and Co. KG, and Zur Rose Group AG

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 15: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 16: Chart on Europe: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Regional - Market size and forecast 2022-2027 ($ billion)

    4 Historic Market Size

    • 4.1 pharma e-commerce market in Europe 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on pharma e-commerce market in Europe 2017 - 2021 ($ billion)
    • 4.2 Type Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)
    • 4.3 Product Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)
    • 4.4 Country Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 22: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 23: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 24: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 25: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 26: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 27: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 28: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Type

    • 6.1 Market segments
      • Exhibit 29: Chart on Type - Market share 2022-2027 (%)
      • Exhibit 30: Data Table on Type - Market share 2022-2027 (%)
    • 6.2 Comparison by Type
      • Exhibit 31: Chart on Comparison by Type
      • Exhibit 32: Data Table on Comparison by Type
    • 6.3 Rx - Market size and forecast 2022-2027
      • Exhibit 33: Chart on Rx - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 34: Data Table on Rx - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 35: Chart on Rx - Year-over-year growth 2022-2027 (%)
      • Exhibit 36: Data Table on Rx - Year-over-year growth 2022-2027 (%)
    • 6.4 OTC - Market size and forecast 2022-2027
      • Exhibit 37: Chart on OTC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 38: Data Table on OTC - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 39: Chart on OTC - Year-over-year growth 2022-2027 (%)
      • Exhibit 40: Data Table on OTC - Year-over-year growth 2022-2027 (%)
    • 6.5 Market opportunity by Type
      • Exhibit 41: Market opportunity by Type ($ billion)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 42: Chart on Product - Market share 2022-2027 (%)
      • Exhibit 43: Data Table on Product - Market share 2022-2027 (%)
    • 7.2 Comparison by Product
      • Exhibit 44: Chart on Comparison by Product
      • Exhibit 45: Data Table on Comparison by Product
    • 7.3 Medications - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Medications - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 47: Data Table on Medications - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 48: Chart on Medications - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Medications - Year-over-year growth 2022-2027 (%)
    • 7.4 Health wellness and nutrition - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Health wellness and nutrition - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 51: Data Table on Health wellness and nutrition - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 52: Chart on Health wellness and nutrition - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Health wellness and nutrition - Year-over-year growth 2022-2027 (%)
    • 7.5 Personal care and essentials - Market size and forecast 2022-2027
      • Exhibit 54: Chart on Personal care and essentials - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 55: Data Table on Personal care and essentials - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 56: Chart on Personal care and essentials - Year-over-year growth 2022-2027 (%)
      • Exhibit 57: Data Table on Personal care and essentials - Year-over-year growth 2022-2027 (%)
    • 7.6 Market opportunity by Product
      • Exhibit 58: Market opportunity by Product ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 60: Chart on Market share by geography - 2022-2027 (%)
      • Exhibit 61: Data Table on Market share by geography - 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 62: Chart on Geographic comparison
      • Exhibit 63: Data Table on Geographic comparison
    • 9.3 Germany - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 65: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 66: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.4 UK - Market size and forecast 2022-2027
      • Exhibit 68: Chart on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 69: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 70: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 71: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.5 Rest of Europe - Market size and forecast 2022-2027
      • Exhibit 72: Chart on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 73: Data Table on Rest of Europe - Market size and forecast 2022-2027 ($ billion)
      • Exhibit 74: Chart on Rest of Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 75: Data Table on Rest of Europe - Year-over-year growth 2022-2027 (%)
    • 9.6 Market opportunity by geography
      • Exhibit 76: Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 77: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 78: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 79: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 80: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 81: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 82: Matrix on vendor position and classification
            • 12.3 Ace Chemist Direct
              • Exhibit 83: Ace Chemist Direct - Overview
              • Exhibit 84: Ace Chemist Direct - Product / Service
              • Exhibit 85: Ace Chemist Direct - Key offerings
            • 12.4 apo rot GmbH
              • Exhibit 86: apo rot GmbH - Overview
              • Exhibit 87: apo rot GmbH - Product / Service
              • Exhibit 88: apo rot GmbH - Key offerings
            • 12.5 Apotea AB
              • Exhibit 89: Apotea AB - Overview
              • Exhibit 90: Apotea AB - Product / Service
              • Exhibit 91: Apotea AB - Key offerings
            • 12.6 Atropa Pharmacy
              • Exhibit 92: Atropa Pharmacy - Overview
              • Exhibit 93: Atropa Pharmacy - Product / Service
              • Exhibit 94: Atropa Pharmacy - Key offerings
            • 12.7 Chemist4U Innox Trading Ltd.
              • Exhibit 95: Chemist4U Innox Trading Ltd. - Overview
              • Exhibit 96: Chemist4U Innox Trading Ltd. - Product / Service
              • Exhibit 97: Chemist4U Innox Trading Ltd. - Key offerings
            • 12.8 Dirk Rossmann GmbH
              • Exhibit 98: Dirk Rossmann GmbH - Overview
              • Exhibit 99: Dirk Rossmann GmbH - Product / Service
              • Exhibit 100: Dirk Rossmann GmbH - Key offerings
            • 12.9 Farmacia Campoamor
              • Exhibit 101: Farmacia Campoamor - Overview
              • Exhibit 102: Farmacia Campoamor - Product / Service
              • Exhibit 103: Farmacia Campoamor - Key offerings
            • 12.10 McKesson Corp.
              • Exhibit 104: McKesson Corp. - Overview
              • Exhibit 105: McKesson Corp. - Business segments
              • Exhibit 106: McKesson Corp. - Key offerings
              • Exhibit 107: McKesson Corp. - Segment focus
            • 12.11 myCARE e.k
              • Exhibit 108: myCARE e.k - Overview
              • Exhibit 109: myCARE e.k - Product / Service
              • Exhibit 110: myCARE e.k - Key offerings
            • 12.12 Pharmacy2U Ltd.
              • Exhibit 111: Pharmacy2U Ltd. - Overview
              • Exhibit 112: Pharmacy2U Ltd. - Product / Service
              • Exhibit 113: Pharmacy2U Ltd. - Key offerings
            • 12.13 SHOP APOTHEKE EUROPE N.V
              • Exhibit 114: SHOP APOTHEKE EUROPE N.V - Overview
              • Exhibit 115: SHOP APOTHEKE EUROPE N.V - Product / Service
              • Exhibit 116: SHOP APOTHEKE EUROPE N.V - Key offerings
            • 12.14 UK MEDS Direct Ltd.
              • Exhibit 117: UK MEDS Direct Ltd. - Overview
              • Exhibit 118: UK MEDS Direct Ltd. - Product / Service
              • Exhibit 119: UK MEDS Direct Ltd. - Key offerings
            • 12.15 Walgreens Boots Alliance Inc.
              • Exhibit 120: Walgreens Boots Alliance Inc. - Overview
              • Exhibit 121: Walgreens Boots Alliance Inc. - Business segments
              • Exhibit 122: Walgreens Boots Alliance Inc. - Key news
              • Exhibit 123: Walgreens Boots Alliance Inc. - Key offerings
              • Exhibit 124: Walgreens Boots Alliance Inc. - Segment focus
            • 12.16 Wort and Bild Verlag Konradshohe GmbH and Co. KG
              • Exhibit 125: Wort and Bild Verlag Konradshohe GmbH and Co. KG - Overview
              • Exhibit 126: Wort and Bild Verlag Konradshohe GmbH and Co. KG - Product / Service
              • Exhibit 127: Wort and Bild Verlag Konradshohe GmbH and Co. KG - Key offerings
            • 12.17 Zur Rose Group AG
              • Exhibit 128: Zur Rose Group AG - Overview
              • Exhibit 129: Zur Rose Group AG - Product / Service
              • Exhibit 130: Zur Rose Group AG - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 13.5 List of abbreviations
                • Exhibit 137: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

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              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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