Photography Equipment Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Germany, France, UK - Size and Forecast 2024-2028

Published: Dec 2023

Pages: 174

SKU: IRTNTR71848

Snapshot

Photography Equipment Market 2024-2028

The photography equipment market size is forecast to increase by USD 3.61 billion, at a CAGR of 5.5% between 2023 and 2028. The growth of the market depends on several factors such as product innovation and portfolio extension leading to premiumization, the rise in replacement demand for compact cameras, and the renewed interest in sports, wildlife, and action photography.

The report includes a comprehensive outlook on the Photography Equipment Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline, and online. Additionally, it categorizes Product into cameras, and lenses and others, and covers Regions, including North America, APAC, Europe, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.

What will be the size of the Photography Equipment Market During the Forecast Period?

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Photography Equipment Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Photography Equipment Market Driver

The rise in replacement demand for compact cameras is the key factor driving market growth. The cameras segment of the global photography equipment market accounted for the more significant share of the global photography equipment market in 2023. Therefore, this segment is the major contributor to the global market. However, the cameras, particularly compact digital cameras, in many countries have reached maturity. Therefore, the compact digital camera industry has become saturated in developed markets. This has raised the replacement demand for compact cameras.

Furthermore, DSLR cameras and mirrorless interchangeable-lens cameras experience high demand due to their advanced performance in the camera industry. Therefore, this rise in replacement demand will increase the volume of sales of other types of cameras that come with advanced features and will contribute to the growth of the market during the forecast period.

Key Photography Equipment Market Trends

Growing demand for smart connectivity in cameras is the primary trend shaping market growth. Tech-savvy customers seek cameras with additional advanced features such as smart- connectivity. With growing wireless connectivity in many electronic products, manufacturers in the photography equipment market also introduced the wireless connectivity feature in their camera offerings.

In addition, Nikon Corp. and Canon Inc. are some of the prominent market players that offer wireless connectivity features in their cameras. This feature lets users connect their smartphones to their cameras either using Bluetooth or Wi-Fi. Consequently, customers can easily check their captured photos and videos on their smartphones and save them for future use. Therefore, the demand for smart connectivity in cameras for instant sharing is growing, which will drive market growth during the forecast period,

Key Photography Equipment Market Challenge

The high adoption of smartphones is a challenge that affects market growth. The rise in the number of smartphone users has adversely affected the global photography equipment market. This has negatively affected digital camera manufacturers, who produce built-in lens digital cameras or shoot cameras, as smartphones are equipped with built-in lenses that deliver high-image quality. Therefore, customers are investing more in smartphones that can perform multiple functions. Players in the smartphone industry are offering mobile devices with high-resolution dual camera lenses, which are experiencing high demand.

The manufacture of smartphones with high-resolution cameras is a threat to the demand for digital and DSLR cameras since using mobile devices to capture images and videos is easier. Thus, the rising global smartphone penetration is expected to be a key challenge for the market. In addition, web connectivity offered by smartphones also makes uploading pictures on social networking sites convenient. Thus, the increasing adoption of smartphones will impede the growth of the market during the forecast period.

Photography Equipment Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Who are the Major Photography Equipment Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Canon Inc.: The company offers photography equipment such as EOS R6, EOS M50 Mark 2, EOS R10, EOS RP, and EOS 90D.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Photography Equipment Market?

The offline segment is estimated to witness significant growth during the forecast period. Photography equipment such as cameras (including digital compact cameras and DSLR cameras), GPS receivers, lens mounts, optical filters, photographic chemicals, photographic films, photographic lenses, superzoom lenses, and many others are sold through the offline distribution channel, which includes retail formats such as specialty stores, hypermarkets, department stores, and warehouse clubs.

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The offline segment was the largest segment and valued at USD 8.95 billion in 2018. In addition, market players have their retail stores, and they are continually expanding the number of their retail stores. For example, in August 2022, Canon Inc. opened its innovative and futuristic Image Square 4.0 store in Kolkata, West Bengal. Consequently, continued expansion of physical retail stores, especially in regions where consumers prefer hands-on experiences before making purchase decisions, strategic partnerships with brick-and-mortar retailers, along with the convenience and accessibility they offer, will contribute to the sustained growth of the offline distribution channel in the market during the forecast period.

Which are the Key Regions for the Photography Equipment Market?

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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to market players is North America. The US is the major revenue-contributing country in North America. The market in the region is expected to reach saturation during the forecast period because of the early adoption of photography equipment.

Additionally, the high penetration of smartphones poses a threat to the photography equipment market. Furthermore, North America has a thriving professional photography and filmmaking industry. The demand for advanced cameras, lenses, and studio equipment from professionals contributes significantly to market growth. Thus, such factors will fuel the growth of the North American photography equipment market during the forecast period.

Segment Overview

The photography equipment market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Offline
- Online
Product Outlook
- Cameras
- Lenses and others
Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Photography Equipment Market Scope
Report Coverage	Details
Page number	174
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.5%
Market Growth 2024-2028	USD 3.61 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	5.14
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 42%
Key countries	US, China, Germany, France, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ARRI AG, Bron Elektronik AG, Canon Inc., Carl Zeiss AG, CASIO Computer Co. Ltd., Eastman Kodak Co., FUJIFILM Corp., Kenko Tokina Co. Ltd, Leica Camera AG, Nikon Corp., Olympus Corp., Panasonic Holdings Corp., Phase One AS, Polaroid International B.V., Ricoh Co. Ltd., Samsung Electronics Co. Ltd., SIGMA Corp., Sony Group Corp., SZ DJI Technology Co. Ltd., and Tamron Co. Ltd
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Photography Equipment Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global photography equipment market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global photography equipment market 2018 - 2022 ($ billion)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Cameras - Market size and forecast 2023-2028
- Exhibit 48: Chart on Cameras - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Cameras - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Cameras - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Cameras - Year-over-year growth 2023-2028 (%)

7.4 Lenses and others - Market size and forecast 2023-2028
- Exhibit 52: Chart on Lenses and others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Lenses and others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Lenses and others - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Lenses and others - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Product
- Exhibit 56: Market opportunity by Product ($ billion)
- Exhibit 57: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 59: Chart on Market share by geography 2023-2028 (%)
- Exhibit 60: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 61: Chart on Geographic comparison
- Exhibit 62: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 63: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 64: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 65: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 66: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 75: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 83: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 87: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Germany - Market size and forecast 2023-2028
- Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.11 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.12 France - Market size and forecast 2023-2028
- Exhibit 99: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on France - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 103: Market opportunity by geography ($ billion)
- Exhibit 104: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 105: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 106: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 107: Overview on factors of disruption

11.4 Industry risks
- Exhibit 108: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 109: Vendors covered

12.2 Market positioning of vendors
- Exhibit 110: Matrix on vendor position and classification

12.3 ARRI AG
- Exhibit 111: ARRI AG - Overview
- Exhibit 112: ARRI AG - Product / Service
- Exhibit 113: ARRI AG - Key offerings

12.4 Bron Elektronik AG
- Exhibit 114: Bron Elektronik AG - Overview
- Exhibit 115: Bron Elektronik AG - Business segments
- Exhibit 116: Bron Elektronik AG - Key offerings
- Exhibit 117: Bron Elektronik AG - Segment focus

12.5 Canon Inc.
- Exhibit 118: Canon Inc. - Overview
- Exhibit 119: Canon Inc. - Business segments
- Exhibit 120: Canon Inc. - Key news
- Exhibit 121: Canon Inc. - Key offerings
- Exhibit 122: Canon Inc. - Segment focus

12.6 Carl Zeiss AG
- Exhibit 123: Carl Zeiss AG - Overview
- Exhibit 124: Carl Zeiss AG - Business segments
- Exhibit 125: Carl Zeiss AG - Key offerings
- Exhibit 126: Carl Zeiss AG - Segment focus

12.7 CASIO Computer Co. Ltd.
- Exhibit 127: CASIO Computer Co. Ltd. - Overview
- Exhibit 128: CASIO Computer Co. Ltd. - Business segments
- Exhibit 129: CASIO Computer Co. Ltd. - Key offerings
- Exhibit 130: CASIO Computer Co. Ltd. - Segment focus

12.8 Eastman Kodak Co.
- Exhibit 131: Eastman Kodak Co. - Overview
- Exhibit 132: Eastman Kodak Co. - Business segments
- Exhibit 133: Eastman Kodak Co. - Key news
- Exhibit 134: Eastman Kodak Co. - Key offerings
- Exhibit 135: Eastman Kodak Co. - Segment focus

12.9 FUJIFILM Corp.
- Exhibit 136: FUJIFILM Corp. - Overview
- Exhibit 137: FUJIFILM Corp. - Business segments
- Exhibit 138: FUJIFILM Corp. - Key news
- Exhibit 139: FUJIFILM Corp. - Key offerings
- Exhibit 140: FUJIFILM Corp. - Segment focus

12.10 Leica Camera AG
- Exhibit 141: Leica Camera AG - Overview
- Exhibit 142: Leica Camera AG - Product / Service
- Exhibit 143: Leica Camera AG - Key offerings

12.11 Nikon Corp.
- Exhibit 144: Nikon Corp. - Overview
- Exhibit 145: Nikon Corp. - Business segments
- Exhibit 146: Nikon Corp. - Key news
- Exhibit 147: Nikon Corp. - Key offerings
- Exhibit 148: Nikon Corp. - Segment focus

12.12 Olympus Corp.
- Exhibit 149: Olympus Corp. - Overview
- Exhibit 150: Olympus Corp. - Business segments
- Exhibit 151: Olympus Corp. - Key news
- Exhibit 152: Olympus Corp. - Key offerings
- Exhibit 153: Olympus Corp. - Segment focus

12.13 Panasonic Holdings Corp.
- Exhibit 154: Panasonic Holdings Corp. - Overview
- Exhibit 155: Panasonic Holdings Corp. - Business segments
- Exhibit 156: Panasonic Holdings Corp. - Key news
- Exhibit 157: Panasonic Holdings Corp. - Key offerings
- Exhibit 158: Panasonic Holdings Corp. - Segment focus

12.14 Polaroid International B.V.
- Exhibit 159: Polaroid International B.V. - Overview
- Exhibit 160: Polaroid International B.V. - Product / Service
- Exhibit 161: Polaroid International B.V. - Key offerings

12.15 Ricoh Co. Ltd.
- Exhibit 162: Ricoh Co. Ltd. - Overview
- Exhibit 163: Ricoh Co. Ltd. - Business segments
- Exhibit 164: Ricoh Co. Ltd. - Key news
- Exhibit 165: Ricoh Co. Ltd. - Key offerings
- Exhibit 166: Ricoh Co. Ltd. - Segment focus

12.16 Sony Group Corp.
- Exhibit 167: Sony Group Corp. - Overview
- Exhibit 168: Sony Group Corp. - Business segments
- Exhibit 169: Sony Group Corp. - Key news
- Exhibit 170: Sony Group Corp. - Key offerings
- Exhibit 171: Sony Group Corp. - Segment focus

12.17 SZ DJI Technology Co. Ltd.
- Exhibit 172: SZ DJI Technology Co. Ltd. - Overview
- Exhibit 173: SZ DJI Technology Co. Ltd. - Product / Service
- Exhibit 174: SZ DJI Technology Co. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 175: Inclusions checklist
- Exhibit 176: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 177: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 178: Research methodology
- Exhibit 179: Validation techniques employed for market sizing
- Exhibit 180: Information sources

13.5 List of abbreviations
- Exhibit 181: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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