Pilates Equipment Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,China,UK,Germany - Size and Forecast 2023-2027

Global Pilates Equipment Market Forecast 2023-2027

The global pilates equipment market size is forecast to increase by USD 101.05 million at a CAGR of 9.49% between 2022 and 2027. The market is witnessing notable growth driven by the proliferation of boutique fitness studios, particularly those focusing on pilates. This surge is propelled by various factors, including the expanding presence of boutique fitness establishments, corporate initiatives promoting physical fitness, and a rising consumer demand for home-based fitness equipment. This market research and growth report includes in-depth information on key drivers, trends, and challenges during the forecasted period.

What will be the size of the Pilates Equipment Market During the Forecast Period?

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Market Segmentation

The market share growth by the offline segment will be significant during the forecast period. Direct selling, distributors, retailers, hypermarkets, supermarkets, and specialty shops are all types of retail outlets. The major factor driving this segment is the steady growth in the number of fitness shops that offer exercise equipment, for instance, pilates. Such stores often provide customer care personnel with advice on the advantages of equipment, which is an important factor why customers are attracted to such establishments.

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The offline segment was valued at  USD 104.85 million in 2017.  The fact that they have the opportunity to compare brands and provide a wide range of choices for consumers is what drives demand in retail outlets, e.g., department stores, distributors, or specialty shops. Before purchasing, customers can also try the equipment. It is common to sell home fitness equipment at wholesale outlets in underdeveloped parts of the world where internet penetration is low. Therefore, companies are increasingly offering home fitness equipment through retail outlets. However, the market is anticipated to see a marginal decline, with individuals increasingly preferring to purchase the equipment from the comfort of their homes during the forecast period. Such trends will drive companies to emphasize establishing a presence in their stores to sell their products.

Key Regions

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North America is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in the region will grow as a result of an increased number of young people participating in fitness and sports centers, coupled with sophisticated new sporting equipment specially targeted at end users. In addition, an increase in the rate of obesity and related diseases has also forced people to stay fit and join fitness and recreational sports centers.

For instance, according to the Centers for Disease Control and Prevention (CDC), in the US, from March 2017 to March 2020, the prevalence of obesity among people aged 20 years and above (41.9%) was higher than it was among those aged 12 to 19 years (22.2%). Obesity increases the number of days lost to work and decreases productivity. Also, it is associated with a higher risk of cancer. However, due to an upsurge in awareness about the advantages of a healthy lifestyle, the market is anticipated to grow at a steady rate during the forecast period.

Market Dynamics and Customer Landscape

The market is witnessing remarkable growth, fueled by the proliferation of boutique studios and gyms offering a diverse range of equipment such as small props, mats, barrels, arcs, towers, Cadillac, reformers, and chairs. This growth is further propelled by the increasing adoption of virtual fitness solutions, particularly among millennials, and the trend of creating Instagrammable home setups with domestic places for effective weight loss and exercise routines. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The surge in boutique fitness studios is propelling market expansion, particularly with the burgeoning number of Pilates studios offering a variety of equipment like small props, mats, barrels, arcs, towers, Cadillac, reformers, and chairs. This upward trend is further bolstered by the rising popularity of virtual fitness solutions, especially among millennials, and the trend of creating Instagrammable home setups with domestic places to achieve effective weight loss and exercise routines.

Moreover, the investment influx in boutique studios, exemplified by EoS Fitness's acquisition of Texans Fit gym chain and the subsequent opening of 75 new gyms across the US, underscores the market's growth trajectory. As these studios gain prominence in regions like the US, the UK, and Germany due to their superior facilities and expert trainers, their increasing presence is expected to drive demand for Pilates equipment, thereby fueling overall market growth in the forecast period. 

Key Market Trends

The increasing number of online fitness training programs is a primary trend in the market growth. In this modern mechanical world where everything is integrated in a digital way, anyone can gather information with a single click. The major concern for people is the lack of healthy lifestyles and fitness, which enables them to enroll in fitness centers. Various portals and websites on the Internet provide free fitness training at nominal subscription fees which draws the attention of a lot of fitness-conscious customers as it provides them with the comfort of practicing in their homes instead of going to gyms and health clubs.

Moreover, such training programs provide fitness tips and tricks about exercises, daily diets, and fitness activities. They are also very convenient for working women, housewives, and people who are unable to take advantage of health clubs or fitness centers as a result of time constraints. Therefore, the growing number of online fitness training programs is anticipated to positively influence market growth during the forecast period. 

Key Market Challenge

The absence of expert training personnel is a significant challenge hindering market growth. Nowadays, the demand for technologically advanced fitness experts has increased as an offshoot of the upsurge in the number of gyms, fitness centers, and health clubs worldwide, along with the availability of different cutting-edge fitness equipment coupled with growing disposable income. Nevertheless, people have to train all by themselves without help from fitness trainers while exercising outdoors.

Moreover, in developing economies, the lack of trainers and low awareness of exercise and gym equipment inhibits many consumers from accessing outdoor gym facilities. In addition, the lack of knowledge of using the equipment leads to serious accidents, causing problems like muscle disruption, back disc movement, or severe body pain. Therefore, the absence of expert training personnel is restricting the market growth during the forecast period.

Customer Landscape

This market analysis and report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Pilates Equipment Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Balanced Body Inc. - The company offers a Clinical reformer with a tower and mat, a CenterLine Cadillac, and a Trapeze table.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 19 market companies, including:

• BASI Systems Pilates-Sanayi Ticaret Anonim Sirketi
• Bonpilates SL
• CAP Barbell
• Etsy Inc.
• Gratz Industries LLC
• Mad Dogg Athletics Inc.
• Merrithew International Inc.
• Metalife
• PILATES-DESIGNS LLC
• Pilates-Scandinavia
• PilatesEquip The Joint Workshop Pty Ltd.
• Sivan Health and Fitness
• Stamina Products Inc.
• The Mad Group HQ Ltd
• Tirado Pilates-Apparatus
• Trending Fit LLC
• VIVA FITNESS
• XtendPilates
• Zhejiang Woods Technology Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Pilates equipment market offers a diverse range of tools designed to enhance the workout experience. From reformer machines and Pilates chairs to Cadillac equipment and Pilates mats, these products cater to practitioners of all levels. Barrel equipment, Pilates balls, and resistance bands add variety and challenge to routines, while accessories like magic circles and Wunda chairs facilitate targeted exercises. Whether for home or professional use, Pilates studio equipment provides the necessary support and functionality for effective workouts. Brands like Balanced Body, Peak Pilates, and STOTT Pilates offer a wide selection of high-quality equipment, ensuring both durability and performance. With options ranging from basic mats to advanced apparatus, the market continues to evolve to meet the needs of enthusiasts worldwide. This market offers a diverse range of products designed to enhance the Pilates experience for enthusiasts and professionals alike. From Tower Equipment to Pilates Springs and Spine Correctors, various Pilates accessories cater to different needs and preferences.

Recognized names such as Merrithew Equipment offer innovative solutions tailored to the Pilates community. Whether it's home Pilates equipment for personal use or professional equipment for studio settings, the market ensures a wide selection to meet customer demands and preferences. The Global Pilates Equipment Market is witnessing a surge in demand from Pilates studios and boutique studios catering to fitness enthusiasts, particularly Millennials. The market offers a wide range of equipment, including Pilates reformers, Cadillacs, and small props like barrels and arcs. With the rise of virtual fitness platforms, consumers are increasingly adopting virtual exercises facilitated by fitness applications and wearables. Moreover, government initiatives promoting health awareness and lifestyle changes are driving market growth. Pilates equipment is available through various channels, including specialty stores, e-commerce, and retail stores in commercial spaces and residential areas. With a focus on core muscles, spine mobilization, and coordination, Pilates equipment contributes to overall fitness and well-being in modern lifestyles.

The market also addresses the growing concerns related to being overweight and its associated health issues, such as cardiovascular diseases, joint problems, and high blood pressure. With a focus on promoting physical activity and combating sedentary lifestyles, Pilates equipment aids in improving flexibility, range of motion, and overall muscle balance. It also contributes to stress reduction and mental well-being through techniques like controlled breathing and mental focus. Moreover, the market is influenced by modernization trends and the endorsement of Pilates by celebrities and influencers on social media platforms. Pilates equipment is available through various channels, including supermarkets/hypermarkets and residential spaces, catering to both commercial Pilates studios and specialty store segments. As a result, it plays a vital role in lifestyle management and promoting overall health and wellness across countries or regions.

Segment Overview 

This market growth and trends report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

• Product Outlook 
  • Pilates-machines
  • Pilates-mats
  • Pilates-rings
  • Pilates-balls
  • Others

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Brazil
    • Argentina
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Pilates Equipment Market Scope
Report Coverage	Details
Page number	157
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 9.49%
Market growth 2023-2027	USD 101.05 million
Market structure	Fragmented
YoY growth 2022-2023(%)	8.9
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 37%
Key countries	US, Canada, China, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Balanced Body Inc., BASI Systems Bonpilates SL, CAP Barbell, Etsy Inc., Gratz Industries LLC, Mad Dogg Athletics Inc., Merrithew International Inc., Sivan Health and Fitness, Stamina Products Inc., The Mad Group HQ Ltd, Trending Fit LLC, VIVA FITNESS, and Zhejiang Woods Technology Co. Ltd.
Market dynamics	Market trends and analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in the Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across North America, Europe, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of market companies

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