Pillows Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Pillows Market Forecast 2023-2027

The pillows market is estimated to increase by USD 10.36 billion and grow at a CAGR of 5.33% between 2022 and 2027. One of the pivotal trends shaping market growth is the burgeoning rise in online sales. This surge in retail transactions is propelled by a multitude of factors, chief among them being the widespread adoption of smartphones and the escalating penetration of the internet on a global scale.

The proliferation of technologically advanced gadgets has fostered a culture of convenience among consumers, prompting them to seek hassle-free shopping experiences online. The rise in new hotel constructions has surged the demand for bedding essentials, particularly pillows. Globally, the number of hotel rooms witnessed a 3% increase from 2019 to 2021. Notably, in India, the hotel sector experienced a substantial growth of around 13% during FY 2019-2020. This growth is credited to various factors including the escalation of disposable income and per capita income.

What will be the Size of the Pillows Market During the Forecast Period?

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Market Segmentation

This pillows market report extensively covers market segmentation by product (memory foam pillows, cotton pillows, microbead pillows, and down and feather pillows), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Product

The market share growth by the memory foam pillows segment will be significant during the forecast period. Memory foam is made of viscoelastic foam, which is polyurethane foam. Products made from memory foam automatically adjust to the pressure exerted by the user and retain their shape, thus providing comfort and balance. These offer various health benefits, such as proper alignment of the spine and neck. This prevents stiffness or soreness around the neck and head, unlike cotton ones. Therefore, the adoption of memory foam has increased.

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The memory foam pillows segment was valued at USD 11.07 billion in 2017 and continued to grow by 2021. Various local and international vendors offer different types of memory foam to cater to the rising demand from consumers. Therefore, the increase in the availability of memory foam in the market will contribute to the growth of this segment during the forecast period.

By region

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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The growth of the market in North America is attributed to factors such as the increasing number of vendors and their diversified product offerings. Consumers are becoming aware of the health benefits offered by different types. For instance, memory foam pillows enable proper spinal alignment. Cervical ones are recommended by doctors for people with cervical pains. These are primarily used by people who actively engage in sports activities and other athletes. Therefore, the demand for memory foam and cervical ones is increasing, which, in turn, is driving the market in North America.

Market Dynamics and Customer Landscape

The Pillows Market is experiencing significant growth driven by several key factors and emerging trends. With the rise of tourism and the hospitality industry, there is an increasing demand for comfortable bedding options in hotels and residential complexes. Toss pillows, down sleeping ones, and feather sleeping ones are sought after for their luxurious feel and quality, catering to the discerning tastes of travelers and residents alike. Additionally, advancements in technology have led to the development of innovative pillow options such as smart pillows, which integrate features like wireless speakers and sleep trackers, enhancing the sleep experience for consumers.

Moreover, the aging population is contributing to the growth of the market as seniors seek solutions to address sleep-related problems such as muscle tension and discomfort. Memory foam pillows, known for their ability to provide neck and head support, are particularly popular among this demographic. Furthermore, the convenience of e-commerce platforms has made it easier for consumers to access a wide variety of pillow options, including body pillows and those in different sizes such as king, queen, and standard sizes. As the importance of quality sleep becomes increasingly recognized, the pillows market is expected to continue its upward trajectory, driven by consumer demand for comfortable and supportive bedding solutions across various sectors including hospitality, healthcare, and consumer goods.

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing hotel industry is notably driving market growth. The construction of new hotels has increased the demand for bedding essentials, such as pillows. From 2019 to 2021, the number of hotel rooms increased by 3% globally. In India, the hotel industry grew by approximately 13% in FY 2019-2020. The growth of this industry is attributed to factors such as an increase in disposable income and per capita income. 

In Europe, the hotel industry in some countries witnessed significant growth in recent years due to the surge in tourism, with Spain being one of the most visited countries. In the US, the growth of the hotel industry is attributed to factors such as the significant growth of the travel and tourism sector. In 2021, the travel and tourism sector in the US had a year-over-year growth of 35.6%, representing an increase of USD 393 billion. Therefore, the growth of the tourism sector will increase the demand for hotels across the world, which will negatively impact the sales of bedding essentials. Therefore, the growth of the hotel industry is expected to drive the growth of the global market during the forecast period.

Significant Market Trends

The growing online sales is a key trend influencing the market growth. The rise in retail sales is driven by various factors, such as the increasing adoption of smartphones and a rise in internet penetration globally. The advent of technologically advanced gadgets has encouraged consumers to look for hassle-free shopping. Rapid urbanization and the advent of internet-enabled transaction platforms are further driving the growth of the market. 

Consumers across the world are shifting toward convenient shopping, which is fueling the sales through online channels. Online retailers offer high discounts to attract consumers. They provide a wide range of products with varied prices, quality, and other factors. Therefore, various retailers are offering their products online. This trend is expected to support the growth of the global market during the forecast period.

Major Market Challenge

Health issues related to low-quality pillows may impede market growth. Various low-quality products are available in the market. They are harmful to consumers' health, which negatively affects the demand globally. Back pain is a common health issue and is usually a result of incorrect posture. A low-quality pillow aggravates back pain. Certain ones disrupt the natural alignment of the spine and cause back and neck pain. Moreover, products that are too soft or too hard can strain neck muscles. 

Many consumers consider sleeping without pillows beneficial. For instance, sleeping without a pillow helps maintain the natural curvature of the body, which improves spinal health. It also helps in preventing acne and allergies. Therefore, many consumers across the world are avoiding the use while sleeping. This, in turn, will negatively impact the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Pillows Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

American Textile Co. - The company offers pillows such as Sealy activated charcoal pillows and AllerEase hot water washable pillows.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:

• Advanced Sleep Technologies
• Avocado Mattress LLC
• Bedding Acquisition LLC
• Brooklyn Bedding
• Casper Sleep Inc.
• ComfyDown
• Coop Home Goods
• Downlite
• Gio Clavis Co. Ltd.
• Leesa Sleep LLC
• Malouf Companies
• Mediflow Inc.
• My Pillow Inc.
• Purple Innovation Inc.
• Resident Home LLC

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook
  • Memory foam pillows 
  • Cotton pillows
  • Microbead pillows
  • Down and feather pillows

• Distribution Channel Outlook 
  • Offline 
  • Online 

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Argentina
    • Brazil
    • Chile

Market Analyst Overview

The Pillows Market is witnessing substantial growth driven by an increasing demand for various types of sleeping pillows catering to diverse consumer needs. From toss pillows to down sleeping pillows and memory foam sleeping pillows, consumers have a wide array of options to choose from. Factors such as the rise in sleep-related problems among the senior population and the overall population have contributed to the surge in demand for pillows designed to provide optimal neck and head support, alleviating muscle tension and promoting better sleep quality.

Innovations in pillow technology, such as smart pillows and sleep trackers, have further fueled market growth by offering advanced features like wireless speakers and CBD-infused fabric. Moreover, the expansion of e-commerce platforms has facilitated easier access to a wide range of pillows, enhancing consumer convenience. The market is also influenced by branding strategies and marketing tactics employed by leading companies like BEDGEAR and SleepyCat.

Companies like Hollander Sleep and Decor and Wendre AS offer a diverse range of pillows, including gel memory foam pillows and couple pillows, catering to various preferences and needs. As economic expansion drives consumer spending on household items, the pillows market is expected to witness continued growth, offering innovative solutions to address sleep-related issues and enhance overall comfort and well-being. The sleeping pillow market encompasses a diverse array of products designed to cater to various consumer preferences and needs. Feather sleeping pillows, known for their plushness and comfort, remain a popular choice among consumers seeking a classic sleeping experience. On the other hand, microbead sleeping pillows offer a unique texture and support, ideal for individuals with specific sleep preferences or neck and back issues. In addition to traditional materials like feathers and microbeads, pillows made from silk-cotton tree fibers, polyester, and other synthetic materials are also widely available in the market. These materials offer durability, hypoallergenic properties, and easy maintenance, catering to a broad spectrum of consumer needs and preferences. 

Despite the benefits of sleeping pillows, there are concerns regarding injury rates and substandard bedding that may compromise sleep quality and comfort. This is particularly relevant in settings like hospitals and rehabilitation centers, where high-quality bedding is essential for patient comfort and recovery. The sleeping pillow market encompasses both store-based and non-store-based retail channels, allowing consumers to purchase products conveniently either in-store or online. However, inflation pressures and economic uncertainties may impact consumer spending habits and purchasing decisions in the retail sector. Companies like The Company Store offer a wide range of premium sleeping pillows, including the Legends Luxury Royal Down Pillow, known for its superior quality and comfort. These products often come with a lifetime guarantee, providing consumers with peace of mind and assurance of product durability.

Innovations in the sleeping pillow market include products like the CBD Pillow, infused with cannabidiol for potential relaxation benefits, catering to consumers seeking natural sleep solutions. Additionally, travel-specific pillows like those offered by Expedia's Apartment Jet provide comfort and support for travelers on the go. In conclusion, the sleeping pillow market continues to evolve with advancements in materials, design, and technology, catering to diverse consumer needs and preferences. 

Pillows Market Scope
Report Coverage	Details
Page number	159
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.33%
Market growth 2023-2027	USD 10.36 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	4.81
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 33%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Advanced Sleep Technologies, American Textile Co., Avocado Mattress LLC, Bedding Acquisition LLC, Brooklyn Bedding, Casper Sleep Inc., ComfyDown, Coop Home Goods, Downlite, Gio Clavis Co. Ltd., Leesa Sleep LLC, Malouf Companies, Mediflow Inc., My Pillow Inc., Purple Innovation Inc., Resident Home LLC, Serta Simmons Bedding LLC, Sleep Number Corp., SnugglePedic, and Tempur Sealy International Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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