Plano Sunglasses Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2020-2024

The global Plano sunglasses market has the potential to grow by USD 4.52 billion during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period because of the steady increase in year-over-year growth.

This report provides a detailed analysis of the market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Carl Zeiss AG, De Rigo Spa, EssilorLuxottica, Fielmann AG, Kering SA, LVMH Moët Hennessy - Louis Vuitton, Marcolin Spa, Rodenstock GmbH, ROKA Sports Inc., and Safilo Group Spa.

Market Overview

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Market Competitive Analysis

The Plano sunglasses market is moderately fragmented, and the degree of fragmentation will increase during the forecast period. A few of the established market vendors are focusing on launching new products. They are also focusing on online marketing and promotional activities to expand their market reach. Marcolin Spa, Rodenstock GmbH, ROKA Sports Inc., and Safilo Group Spa are a few of the major market participants. Although the integration of functional and technological advances in products will offer immense business growth opportunities, the increasing demand for prescribed sunglasses will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market positions, this Plano sunglasses market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this Plano sunglasses market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading Plano sunglasses companies, including:

• Carl Zeiss AG
• De Rigo Spa
• EssilorLuxottica
• Fielmann AG
• Kering SA
• LVMH Moët Hennessy - Louis Vuitton
• Marcolin Spa
• Rodenstock GmbH
• ROKA Sports Inc.
• Safilo Group Spa.

Plano Sunglasses Market: Segmentation by Region

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North America was the largest market for Plano sunglasses in 2019, and the region will continue to offer maximum growth opportunities to market vendors during the forecast period. The rising household income, increasing demand for high-quality eyecare products, and technological advancements are some of the significant factors that will contribute to the Plano sunglasses market share growth.

Almost 31% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for Plano sunglasses in North America. Market growth in this region will be slower than the growth of the market in other regions.

Plano Sunglasses Market: Segmentation by Distribution Channel

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Offline distribution channels generate revenue from the sales of products through specialty, department, and optical stores. Vendors are increasingly opening new stores in local and regional markets to fuel sales. Moreover, to sustain a competitive market, retailers are adopting new business strategies such as better pricing, assortment strategies, omni-channel commerce, and multi-marketing strategies.

However, the market growth by the offline segment will be slower than the growth of the market by the online segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the Plano sunglasses market size.

Plano Sunglasses Market: Key Drivers and Trends

Functional and technological advances in Plano sunglasses are fueling market growth. Vendors are focusing on R&D to innovate and expand their product portfolios. The new products are lightweight, highly durable, and have enhanced coating. The latest Plano sunglasses frames are made from a variety of materials such as wooden and 3D impressions. These beneficial features are boosting sales. Apart from expansion of product portfolios, vendors are adding additional features for product differentiation. For instance, Ray-Ban offers the Chromance range of sunglasses, which comes with a special six-layer anti-reflection treatment that helps in maximizing the contrast. Such advances in Plano sunglasses technology will significantly fuel sales of vendors, driving the Plano sunglasses market growth.

• The increasing demand for premium Plano sunglasses is one of the significant Plano sunglasses market trends.
• Endorsements of brands such as Burberry, Tom Ford, and GUCCI by celebrities are playing a crucial role in driving sales of premium products.
• Despite the low-volume sales of mass products, increasing consumer expenditure on premium brands will prove beneficial.
• Furthermore, vendors offer loyalty programs to attract prospective customers and create a target customer base.
• Moreover, digital marketing is emerging as an effective means of product promotion and campaigns, helping vendors in gaining customer traction.
• Online marketing is not only providing customers with easy access to premium sunglasses but is also helping vendors in reducing their operational costs.
• During 2020-2024, the market will grow at a CAGR of over 5%.

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Plano Sunglasses Market: Key Highlights of the Report for the Forecast Period 2020-2024

• CAGR of the market during the forecast period 2020-2024
• Detailed information on factors that will accelerate the Plano sunglasses market growth during the next five years
• Precise estimation of the global Plano sunglasses market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the Plano sunglasses industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of Plano sunglasses vendors

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