Plant-based Burger Patties Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

Published: Jul 2022 Pages: 138 SKU: IRTNTR41146

The plant-based burger patties market share is expected to increase to USD 2.13 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 41.1%.

This plant-based burger patties market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers plant-based burger patties market segmentation by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and Middle East and Africa). The plant-based burger patties market report also offers information on several market vendors, including ALPHA FOODS, Amazon.com Inc., Atlantic Natural Foods Inc., Beyond Meat Inc., Conagra Brands Inc., Hilarys Drink Eat Well LLC, Hungry Planet Inc., Impossible Foods Inc., Kellogg Co., Kroger Co., Laura s Lean, Life Health Foods NZ Ltd., Maple Leaf Foods Inc., Nestle SA, Tesco Plc, The Kraft Heinz Co., The Meatless Farm Co., The Tofurky Co. Inc., Transcend Information Inc., Tyson Foods Inc., Unilever PLC, Upton s Naturals, V2 Food Pty Ltd., and WH Group Ltd. among others.

What will the Plant-based Burger Patties Market Size be During the Forecast Period?

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Plant-based Burger Patties Market: Key Drivers, Trends, and Challenges

The rising awareness of adverse effects of meat consumption is notably driving the plant-based burger patties market growth, although factors such as rising consumption of meat products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the plant-based burger patties industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Plant-based Burger Patties Market Driver

The rising awareness of adverse effects of meat consumption is one of the key drivers supporting the plant-based burger patties market growth. Primarily, the demand for meat is rising across the world due to increasing income, growing population, and other sociocultural factors. On the other hand, meat pollutes fresh water because of the mixing of antibiotics, hormones, and chemical substances. Furthermore, the production of meat has an adverse impact on biodiversity and is a major source of anthropogenic greenhouse gas (GHG) emissions. Meanwhile, meat is not preferred by people who are conscious about fitness as it contains fat residues and gluten. Thus, these adverse effects of meat consumption will drive the demand for alternatives such as plant-based burger patties during the forecast period.

Key Plant-based Burger Patties Market Trend

Partnership with global foodservice chains is one of the key plant-based burger patties market trends contributing to the market growth. The number of foodservice chains is growing rapidly across the world, mainly due to the increasing demand for quick food and spending on dining out. Food service chains such as Burger King, KFC, and McDonald's are introducing plant-based offerings to their menu due to the growing demand. They are collaborating with different vendors offering plant-based burger patties. In addition, the foodservice chains are introducing burgers named after the vendors of plant-based burger patties on their menu, which provides vendors with publicity and branding. Thus, the growing number of foodservice chains worldwide, coupled with the increasing customer spending, is encouraging vendors to enter into partnerships with foodservice chains. This, in turn, will contribute to the market growth during the forecast period.

Key Plant-based Burger Patties Market Challenge

The rising consumption of meat products is one of the factors hampering the plant-based burger patties market growth. There is an increase in consumption of meat due to its low cost, high protein content, easy availability as well as rising disposable income. As per the USDA, the demand for red meat and poultry products in the US will reach 222.4 pounds on a per capita retail weight basis. The global meat market is also driven by population growth, which has led to an increase in the production capacity and supply of meat. However, healthy economic growth in APAC and MEA has increased the production and consumption of meat globally, which is hampering the growth of the global plant-based burger patties market.

This plant-based burger patties market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global plant-based burger patties market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the plant-based burger patties market during the forecast period.

Who are the Major Plant-based Burger Patties Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • ALPHA FOODS
  • Amazon.com Inc.
  • Atlantic Natural Foods Inc.
  • Beyond Meat Inc.
  • Conagra Brands Inc.
  • Hilarys Drink Eat Well LLC
  • Hungry Planet Inc.
  • Impossible Foods Inc.
  • Kellogg Co.
  • Kroger Co.
  • Laura s Lean
  • Life Health Foods NZ Ltd.
  • Maple Leaf Foods Inc.
  • Nestle SA
  • Tesco Plc
  • The Kraft Heinz Co.
  • The Meatless Farm Co.
  • The Tofurky Co. Inc.
  • Transcend Information Inc.
  • Tyson Foods Inc.
  • Unilever PLC
  • Upton s Naturals
  • V2 Food Pty Ltd.
  • WH Group Ltd.

 

This statistical study of the plant-based burger patties market encompasses successful business strategies deployed by the key vendors. The plant-based burger patties market is fragmented and the vendors are deploying growth strategies such as price, quality, technology, brand identity, and distribution to compete in the market.

Product Insights and News

  • Amazon.com - The company offers plant-based burger patties such as Black Bean and Mushroom.
  • Beyondmeat.com - The company offers plant-based burger patties such as Cookout classic with no soy and no gluten.
  • Conagrabrands.com - The company offers plant-based burger patties under the brand name Gardein.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The plant-based burger patties market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Plant-based Burger Patties Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the plant-based burger patties market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Plant-based Burger Patties Market?

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52% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the plant-based burger patties market in North America. Market growth in this region will be slower than the growth of the market in other regions.

The growing use of the online platform for purchasing groceries will facilitate the plant-based burger patties market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a positive impact on the regional market. In addition, market leaders in the field of plant-based burger patties, such as Nestle SA and Unilever Group, reported an increase in sales in 2021. This led to the growth of the regional plant-based burger patties market in 2021 and will also boost its demand in the region in the coming years. 

What are the Revenue-generating Distribution Channel Segments in the Plant-based Burger Patties Market?

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The plant-based burger patties market share growth by the offline segment will be significant during the forecast period. The revenue of the offline distribution channel comes from the sales of products through specialty stores, including brand-owned stores, multi-brand stores, and grocery stores. The revenue of the offline distribution channel has been declining gradually over the last five years due to the shift in customer preference from offline to online shopping. Hence, vendors are expanding their stores in global and regional markets, which is fueling sales through the offline channel. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the plant-based burger patties market size and actionable market insights on post COVID-19 impact on each segment.

 

Plant-based Burger Patties Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 41.1%

Market growth 2022-2026

$ 2.13 billion

Market structure

Fragmented

YoY growth (%)

40.7

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 52%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

ALPHA FOODS, Amazon.com Inc., Atlantic Natural Foods Inc., Beyond Meat Inc., Conagra Brands Inc., Hilarys Drink Eat Well LLC, Hungry Planet Inc., Impossible Foods Inc., Kellogg Co., Kroger Co., Laura s Lean, Life Health Foods NZ Ltd., Maple Leaf Foods Inc., Nestle SA, Tesco Plc, The Kraft Heinz Co., The Meatless Farm Co., The Tofurky Co. Inc., Transcend Information Inc., Tyson Foods Inc., Unilever PLC, Upton s Naturals, V2 Food Pty Ltd., and WH Group Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Plant-based Burger Patties Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive plant-based burger patties market growth during the next five years
  • Precise estimation of the plant-based burger patties market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the plant-based burger patties industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of plant-based burger patties market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Germany - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Canada - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Amazon.com Inc.
              • Exhibit 89: Amazon.com Inc. - Overview
              • Exhibit 90: Amazon.com Inc. - Business segments
              • Exhibit 91: Amazon.com Inc. - Key news
              • Exhibit 92: Amazon.com Inc. - Key offerings
              • Exhibit 93: Amazon.com Inc. - Segment focus
            • 10.4 Beyond Meat Inc.
              • Exhibit 94: Beyond Meat Inc. - Overview
              • Exhibit 95: Beyond Meat Inc. - Product / Service
              • Exhibit 96: Beyond Meat Inc. - Key offerings
            • 10.5 Conagra Brands Inc.
              • Exhibit 97: Conagra Brands Inc. - Overview
              • Exhibit 98: Conagra Brands Inc. - Business segments
              • Exhibit 99: Conagra Brands Inc. - Key news
              • Exhibit 100: Conagra Brands Inc. - Key offerings
              • Exhibit 101: Conagra Brands Inc. - Segment focus
            • 10.6 Impossible Foods Inc.
              • Exhibit 102: Impossible Foods Inc. - Overview
              • Exhibit 103: Impossible Foods Inc. - Product / Service
              • Exhibit 104: Impossible Foods Inc. - Key offerings
            • 10.7 Kellogg Co.
              • Exhibit 105: Kellogg Co. - Overview
              • Exhibit 106: Kellogg Co. - Business segments
              • Exhibit 107: Kellogg Co. - Key news
              • Exhibit 108: Kellogg Co. - Key offerings
              • Exhibit 109: Kellogg Co. - Segment focus
            • 10.8 Kroger Co.
              • Exhibit 110: Kroger Co. - Overview
              • Exhibit 111: Kroger Co. - Product / Service
              • Exhibit 112: Kroger Co. - Key news
              • Exhibit 113: Kroger Co. - Key offerings
            • 10.9 Maple Leaf Foods Inc.
              • Exhibit 114: Maple Leaf Foods Inc. - Overview
              • Exhibit 115: Maple Leaf Foods Inc. - Business segments
              • Exhibit 116: Maple Leaf Foods Inc. - Key offerings
              • Exhibit 117: Maple Leaf Foods Inc. - Segment focus
            • 10.10 Nestle SA
              • Exhibit 118: Nestle SA - Overview
              • Exhibit 119: Nestle SA - Business segments
              • Exhibit 120: Nestle SA - Key news
              • Exhibit 121: Nestle SA - Key offerings
              • Exhibit 122: Nestle SA - Segment focus
            • 10.11 Tesco Plc
              • Exhibit 123: Tesco Plc - Overview
              • Exhibit 124: Tesco Plc - Business segments
              • Exhibit 125: Tesco Plc - Key offerings
              • Exhibit 126: Tesco Plc - Segment focus
            • 10.12 WH Group Ltd.
              • Exhibit 127: WH Group Ltd. - Overview
              • Exhibit 128: WH Group Ltd. - Business segments
              • Exhibit 129: WH Group Ltd. - Key offerings
              • Exhibit 130: WH Group Ltd. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 131: Inclusions checklist
                • Exhibit 132: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 133: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 134: Research methodology
                • Exhibit 135: Validation techniques employed for market sizing
                • Exhibit 136: Information sources
              • 11.5 List of abbreviations
                • Exhibit 137: List of abbreviations
              • Unified
                • food allergy among consumers: There is an increase in the number of people suffering from food allergies globally. Food allergy is caused when the immune system reacts to the ingestion of certain foods. Ingredients of packaged foods and meats that can create allergic reactions in some people include (but are not limited to) milk, eggs, fish, crustacean shellfish (e.g., crab, lobster, and shrimp), tree nuts (e.g., almonds, walnuts, and pecan), peanuts, wheat, and soybeans. Even consumption of small amounts of food allergens can trigger signs and symptoms such as digestive problems, hives, and swollen airways. In some people, a food allergy can cause severe symptoms, or even a life-threatening reaction is, known as anaphylaxis. For example, in the US, nearly 3% of the adult population suffers from shellfish allergy.

                  Research Framework

                  Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                  INFORMATION SOURCES

                  Primary sources

                  • Manufacturers and suppliers
                  • Channel partners
                  • Industry experts
                  • Strategic decision makers

                  Secondary sources

                  • Industry journals and periodicals
                  • Government data
                  • Financial reports of key industry players
                  • Historical data
                  • Press releases

                  DATA ANALYSIS

                  Data Synthesis

                  • Collation of data
                  • Estimation of key figures
                  • Analysis of derived insights

                  Data Validation

                  • Triangulation with data models
                  • Reference against proprietary databases
                  • Corroboration with industry experts

                  REPORT WRITING

                  Qualitative

                  • Market drivers
                  • Market challenges
                  • Market trends
                  • Five forces analysis

                  Quantitative

                  • Market size and forecast
                  • Market segmentation
                  • Geographical insights
                  • Competitive landscape

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                  plant-based burger patties market market

                  Key Questions Answered

                  • What are the key global market and the regional market share?
                  • What are the revenue-generating key market segments?
                  • What are the key factors driving and challenging this market’s growth?
                  • Who are the key market vendors and their growth strategies?
                  • What are the latest trends influencing the growth of this market?
                  • What are the variables influencing the market growth in the primary regions?
                  • What are the factors influencing the growth of the parent market?

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