Playout Automation Market by End-user, Genre, and Geography - Forecast and Analysis 2023-2027

Playout Automation Market Forecast 2023-2027

The playout automation market is estimated to grow by USD 1.96 billion between 2022 and 2027 accelerating at a CAGR of 16.51%. The market is experiencing growth propelled by factors such as the widespread adoption of multilingual playouts and the significant presence of multichannel video program distributors. However, the market expansion faces obstacles due to the extensive adoption of free Internet TV services, limited storage capacity, and the existence of diverse broadcasting standards.

The global market is also booming due to the mandatory digitalization of TV channels and the shift towards high-definition content. The automation provided by CiaB helps vendors manage the migration process and stay within budget. Additionally, the rising number of channels being broadcast through various devices has created a need for efficient content delivery, storage, editing, and ad breaks, which devices can handle. As cable TV continues to digitize and more channels are added, the market is expected to grow further.

What will be the size of the Playout Automation Market During the Forecast Period?

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Market Segmentation

This report extensively covers market segmentation by end-user (international broadcasters and national broadcasters), genre (sports, news, entertainment, cartoon and learning, and lifestyle and knowledge), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By End-user

The market share growth by the international broadcasters segment will be significant during the forecast period. The global market by international broadcasters is expected to experience moderate growth as the international channels enjoy global acceptance and are also broadcast throughout the world.

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The international broadcasters segment was valued at USD 581.28 million in 2017 and continued to grow until 2021. The popularity of international television content is likely to rise as digitalization accelerates in smaller towns and cities because consumers will have access to specialized channels. This will propel the growth of the global market through international broadcasters during the forecast period.

By Region

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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is the largest geographical segment of the global market in 2022 and will continue to remain the largest segment during the forecast period due to its high penetration.  In 2022, the US dominated the market in North America and globally and is likely to retain its position during and post the forecast period. This is primarily due to the high presence of national and international broadcasters in the country. Moreover, the availability of economic automation playout systems and the growing multichannel broadcasts are further driving the growth of the market in the country. Such factors will boost the regional market during the forecast period. 

Market Dynamics and Customer Landscape

The market is being driven by the rising demand for OTT services and the increasing consumption of HD and UHD content. Additionally, the growing popularity of live broadcasting and the expansion of video content across various platforms are contributing to market growth. However, challenges such as infrastructure limitations and network connectivity issues pose obstacles to the market's expansion. Nevertheless, technological advancements, including the adoption of 5G networks and improvements in satellite and microwave technologies, are expected to address these challenges and drive market growth further. Industry trends also indicate a focus on cost reduction, efficient production, and enhanced geographical coverage to meet the evolving demands of broadcasters and viewers. These trends, coupled with expert analysis and ongoing developments in network layouts and transmission technology, are shaping the future trajectory of the market. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is experiencing notable growth driven by the increasing demand for multilingual playouts. This surge in demand is primarily fueled by the expanding penetration of cable and satellite television services across both rural and urban regions, providing broadcasters with a broader audience base.

The diverse linguistic preferences among viewers have led to a heightened need for channel diversification, thereby driving the demand for multilingual playout solutions. Particularly in Asian countries, where the penetration of satellite and cable TV is growing rapidly, the demand for multilingual playouts has seen a significant uptick. Many TV service providers are leveraging Channel-in-a-Box (CiaB) solutions to automate the playout process, including the insertion of multilingual regional-specific commercials. These factors are anticipated to bolster the revenue generation within the global market throughout the forecast period.

Significant Market Trend

Scope for technological evolution is an emerging trend in the market. The scope for technological development in the market is high, as CiaB is one of the latest innovations in the playout automation market. Even at the current stage, CiaB cannot fully support the automation of the existing playout process. However, the evolution of server technology is likely to bring in scalability in CiaB.

In addition, vendors such as Playbox Technology offer remote automated playout, which allows broadcasters to operate and monitor the broadcasting of channels from remote locations. Such innovations are expected to boost CiaB and, consequently, the market during the forecast period.

Major Market Challenge

High adoption of free Internet TV services is a major challenge impeding market growth. There is constant competition between paid TV services and free internet services like YouTube. Owing to the high availability of free internet services consumers prefer to not buy TV subscription services. For example, YouTube enables viewers to watch live sports, live concerts, serials, music, and movies for free, in both HD and SD formats. Viewers can download these anytime at their convenience.

Furthermore, the availability of free TV services also reduces the need to buy TV subscriptions and reduces the revenue of paid service vendors. Hence, TV subscription providers are battling to gain their foothold in the market. Therefore, paid services should strive to include additional features and customizations to attract and retain customers to overcome this situation. Thus, such factors will impede the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Playout Automation Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Evertz Technologies Ltd. - The company offers broadcast equipment and solutions that deliver content to television sets, on-demand services, WebTV, IPTV, and mobile devices. The key offerings of the company include playout automation. 

The report also includes detailed analyses of the competitive landscape of the market and information about 15 players, including:

• 305broadcast
• Amagi Corp.
• Aveco sro
• Avid Technology Inc.
• Avmeda LLC
• Axel Technology SRL
• Belden Inc.
• BroadStream Solutions Inc.
• Cinegy LLC
• Dalet SA
• HARDATA
• Harmonic Inc.
• iHeartMedia Inc.
• Imagine Communications Corp.
• NVerzion Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The report forecasts growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• End-user Outlook 
  • International broadcasters
  • National broadcasters

• Genre Outlook
  • Sports
  • News
  • Entertainment
  • Cartoon and learning
  • Lifestyle and knowledge

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market is witnessing robust growth driven by factors such as the rising demand for HD and UHD content consumption across various sectors including education, corporate, and sports broadcasting. Key players like Grass Valley, Brightcove, and Pixel Power are leading the market with innovative solutions. However, the market faces challenges such as infrastructure constraints, economic slowdown, and raw material shortages. Despite these hurdles, the market is propelled by advancements like Virtual AI and DOCSIS 4, enabling efficient channel management operations. With increasing television viewership, especially in rural and urban areas, there's a growing need for automation to enhance the reliability and maintenance of playout automation solutions, positively impacting the market scenario. Ongoing technological developments and strategic investments are expected to shape the future landscape of the market.

Furthermore, the Playout Automation & Channel-in-a-Box Market is witnessing significant growth, driven by the increasing demand for e-learning solutions and the adoption of automation in the education and corporate sectors. Key players like ENCO Systems, Florical Systems, and TSL Products are at the forefront, offering innovative solutions such as PlayBox Neo and Hexaglobe. Despite infrastructure challenges and economic downturns, advancements like Google Ad Manager and cOS broadband platform are revolutionizing the industry. With rising television viewership and the emergence of news channels as a primary medium of entertainment, there's a positive impact on market growth. However, shipping delays and technical expertise constraints pose restraints. Nevertheless, with strategic investments and a focus on future estimations, the playout automation market is poised for significant expansion in the coming years.

MSG Networks, a prominent name in the realm of radio and television channels, operates at the intersection of technology and content delivery, requiring a robust infrastructure to support its operations efficiently. Power consumption is a critical consideration in its production and capacity planning, as high-quality broadcasting demands substantial energy resources. The supply chain for MSG Networks encompasses various components, from video intake to storage interfaces and output interfaces. Video intake involves receiving content from multiple sources, including direct feeds, satellite transmissions, and digital files. Storage interfaces facilitate efficient management of vast amounts of media assets, while output interfaces ensure seamless delivery to viewers across platforms. Advertising billing is a key aspect of MSG Networks' revenue generation strategy, as advertisements form a significant portion of its broadcasting content. Radio and television channels leverage advertising slots to monetize their programming and sustain operations.

Quality and graphics play a pivotal role in enhancing the viewer experience, with MSG Networks investing in state-of-the-art equipment and technologies to deliver crisp visuals and immersive audio. The transition from standard definition (SD) to high definition (HD) content requires meticulous planning and execution, often involving SD to HD conversion processes to meet evolving consumer expectations. MSG Networks' broadcast network encompasses a diverse array of distribution channels, including cable television head-ends and Direct-To-Home (DTH) services, catering to a broad audience base. Trimming and ingesting content into the broadcast pipeline are essential steps in content preparation, ensuring seamless transmission to viewers.

Infrastructure costs constitute a significant portion of MSG Networks' operational expenses, with investments in network infrastructure, production facilities, and broadcast equipment. Collaborating with operators to optimize network performance and streamline content delivery is essential for maintaining competitiveness in the broadcasting industry. In conclusion, MSG Networks navigates a complex landscape of technological advancements, supply chain logistics, and revenue generation strategies to deliver compelling content to audiences worldwide. By leveraging cutting-edge technologies and strategic partnerships, MSG Networks continues to redefine the standards of broadcasting excellence in an ever-evolving media landscape.

Playout Automation Market Scope
Report Coverage	Details
Page number	170
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 16.51%
Market growth 2023-2027	USD 1.96 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	16.43
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 40%
Key countries	US, China, Russia, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	305broadcast, Amagi Corp., Aveco sro, Avid Technology Inc., Avmeda LLC, Axel Technology SRL, Belden Inc., BroadStream Solutions Inc., Cinegy LLC, Dalet SA, Evertz Technologies Ltd., HARDATA, Harmonic Inc., iHeartMedia Inc., Imagine Communications Corp., NVerzion Inc., Pebble Beach Systems Group plc, SI Media srl, Sony Group Corp., and wTVision
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this  Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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