Powder Coatings Market in Romania - Trends & Industry Insights 2015-2019

Cornicle of the Powder Coating Market in Romania:

The competitive landscape of the Coatings market in Romania has witnessed dynamic changes. During 1960-1980, the focus was on the development of the Coatings industry. The country was known for the production of coatings in Central and Eastern Europe during the sixties. However, with the fall of the socialist economy during the late 1980s, a decrease in domestic demand, and a consequent decline in exports to the Soviet Union, the Coatings industry in the country witnessed a decline in production by over 50-55 percent. Such developments affected several small and medium-sized companies that operated in the Coatings Market in Romania in the early 1990s.

By mid-1990s, the Coatings market witnessed a high degree of consolidation, with the merger of several key small and medium-sized vendors into a single, state-owned group. With economic liberalization, a number of firms in the group were privatized and restructured to become more competitive in the domestic market. Since 2000, the Coatings Market in Romania has witnessed the entry of foreign vendors. Such companies acquired indigenous vendors, thereby capturing market shares.

Key Developments in the Powder Coating Market in Romania:

The volume of powder coatings consumed in Romania was 10 kT in 2014, and Technavio analysts predict a rise to about 13 kT by 2019, growing at a CAGR of over 5 percent over the forecast period. The Powder Coatings market in Romania is witnessing varying degrees of consolidation and is currently dominated by global vendors such as Akzo Nobel, Axalta, Jotun, and PPG.

In a recent development Valspar acquired Inver in the second half of FY2013, thereby strengthening its position in the market. Inver, an Italian provider of industrial coatings, operates a powder coating facility in Romania and other countries in Europe such as Italy, France, and the UK. Through this acquisition, Valspar is expected to cater to the demand for both liquid and powder coatings for applications such as off-road equipment, architectural aluminum windows, and railways and trams. In addition, other key vendors in the market are also expected to pursue strategic acquisitions in the country.

Report Scope of the Powder Coatings Market in Romania:

This report covers the present scenario and the growth prospects of the Powder Coatings market in Romania for the period 2015-2019.

To arrive at a ranking of the leading vendors in the market and to calculate the market size, the report considers revenues generated through the sales of powder coatings. It also presents the vendor landscape and a corresponding detailed analysis of the top seven vendors in the market. It also provides data on the different segments of the market, which are based on the following criteria:

Type (thermoset powder coatings that include polyester, epoxy-polyester, epoxy, and acrylic powder coatings and thermoplastic powder coatings that include PVC, nylon, and other thermoplastic powder coatings)
Substrate (metals, plastics, and wood)
Application (construction, automotive, consumer appliances and other applications)

In addition, the report discusses the major drivers that influence the growth of the market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends that are emerging in the market.

Market Segmentation of the Powder Coatings Market in Romania by Type:

Based on type, the Powder Coatings Market in Romania can be broadly classified as:

• Thermoset Powder Coatings
• Thermoplastic Powder Coatings

The Thermoset Powder Coatings segment is expected to be the fastest growing segment because of an increase in production and wide applications compared to thermoplastic powder coatings. Thus, the share of the Thermoset Powder Coatings segment is expected to rise during the forecast period.

Segmentation of Powder Coatings Market in Romania by Application:

• Construction
• Automotive
• Consumer Appliances
• Others

The Construction industry in Romania is expected to generate a substantial demand for powder coatings in Romania while the automotive segment is expected to witness the fastest growth rate owing to increasing FDIs in Romania.

Top Companies in the Powder Coatings Market in Romania:

• AkzoNobel
• Axalta Coating
• PPG Industries
• The Helios Group
• The Jotun Group
• The Valspar Corp.
• TIGER Coatings GmbH

Other Sections of the Report Include an Analysis on the Following:

• Key Drivers and their Impact on the Powder Coatings Market in Romania
• Key Challenges and their Impact on Powder Coatings Market in Romania
• Key three Trends and their Impact on the Powder Coatings Market in Romania
• Five Forces Analysis of the Powder Coatings Market in Romania
• SWOT Analysis of Key Vendors of the Powder Coatings Market in Romania

Technavio also offers customizations on reports based on the specific client requirement.