Prenatal Vitamin Supplements Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,Canada,Germany,UK,France - Size and Forecast 2023-2027

Published: Oct 2023

Pages: 167

SKU: IRTNTR41009

Snapshot

Prenatal Vitamin Supplements Market Forecast 2023-2027

The Prenatal Vitamin Supplements Market size is estimated to increase by USD 237.81 million between 2022 and 2027. The market size is forecast to grow at a CAGR of 8.12%. The growth of the market depends on several factors, including the increasing number of gynecologists recommending prenatal vitamin supplements to expecting mothers, the growing preference for pill-free supplements, and the social media platforms increasing awareness.

What will be the Size of the Prenatal Vitamin Supplements Market During the Forecast Period?

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Market: Key Drivers, Trends, Challenges, and Customer Landscape

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The increasing number of gynecologists recommending supplements to expecting mothers is one of the factors driving the growth. Pregnant women should take vitamin supplements before giving birth after consulting with their gynecologist to maximize their chances of having a healthy child. Most of these products contain folic acid, which is important during pregnancy because it helps prevent the development of neural tube defects (including spina bifida). Foods containing folic acid (the natural form of folic acid) include the following, although foods such as leafy green vegetables should be consumed regularly during pregnancy, these are the only foods recommended for pregnancy: Getting the right amount of folic acid is difficult.

Primarily, gynecologists often recommend expecting women to take iron and calcium supplements as they need extra iron to make new blood cells and calcium for the bone growth of the developing baby. Calcium supplements also strengthen the bones of expecting mothers. In addition, gynecologists advise pregnant women or breastfeeding women to take supplements containing ten micrograms of vitamin D each day. Although vitamin D can be obtained from exposure to the sun, this is not feasible for all expecting women, especially working women. Such factors promote the adoption. Such factors will increase the market growth during the forecast period.

Significant Trends

The growing promotion of these supplements is one of the key market trends fueling the market growth. They are one of the fastest-growing segments in the nutritional supplement industry. With a high number of pregnancies every year, the availability of supplemental nutrition is critical because the right nutrition during pregnancy is imperative for the proper development of babies.

However, many pregnant women do not pay the required attention to their nutritional needs. Thus, some charitable organizations like Vitamin Angels are taking initiatives to support the use. Such initiatives are expected to work in favor of the global prenatal vitamin supplement market during the forecast period.

Major Challenge

Misconceptions associated with these supplements are one of the key factors challenging the market growth. There is no doubt that these supplements are good sources of vitamins and minerals for pregnant women. Still, the numerous misconceptions associated with these supplements hamper the growth of the market. For instance, prenatal vitamins can only supplement the diet of expecting mothers and cannot replace them. These pills only boost nutrition.

Thus, they work better when consumed along with a healthy diet that includes a variety of foods. Similarly, although it is ideal for women to start taking prenatal vitamins before conception, women can start taking these supplements anytime during their gestation period for nutritional benefits. Such misconceptions are expected to challenge market growth in the coming years.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Prenatal Vitamin Supplements Market Players?

companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bayer AG: The company offers prenatal vitamin supplements such as prenatal pregnancy vitamins and multivitamins under the brand called Elevit.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Market?

The market share growth by the conventional retail channels segment will be significant during the forecast period. In this segment, conventional retail is one of the most popular distribution channels for supplement varieties. These channels include hypermarkets, supermarkets, drug stores, and discount stores.

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The conventional retail channels segment was valued at USD 345.27 million in 2017 and continued to grow until 2021. As manufacturers primarily sell their products through drug stores (like Walgreen and Holland and Barrett Retail), a large number of consumers prefer buying through this format. Moreover, supermarkets and hypermarkets are also gaining popularity as distribution channels for the sales of supplements, such as dietary supplements, owing to the growth of the organized retail sector in developed and developing economies. These outlets offer a range of products to consumers under one roof. This is expected to drive the growth of the conventional retail segment in the global market during the forecast period.

Which are the Key Regions for the Market?

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North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global market in 2022. Although birth rates are declining in the region, the penetration of supplement varieties, is high owing to the strong awareness about these supplements in countries like the US and Canada.

Also, the affordability of buying such supplements in this region throughout the 12 weeks of pregnancy is higher than in regions like APAC. Other factors, such as the increasing number of self-directed consumers and the easy availability of quality products, also positively impact the market.

Market Analyst Overview

The Market is witnessing substantial growth driven by increasing awareness of deficiencies in minerals and vitamins, especially among individuals leading stress-filled lifestyles. Expert analysis plays a crucial role in assessing the efficacy and safety of these supplements. Companies are focusing on enhancing production capacity and ensuring quality assurance through third-party testing, building consumer trust in their products. With network layouts of distributors and partners, companies aim to reach wider audiences, offering reliable choices for health-conscious consumers. Prenatal vitamin supplements provide a competitive edge by addressing specific nutritional needs during pregnancy, promoting the health of both mother and baby. As consumers prioritize product safety and efficacy, companies that prioritize these factors gain a competitive advantage in the market.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.

Distribution Channel Outlook (USD Million, 2017 - 2027)
- Conventional retail channels
- Direct selling|e-retailing

Form Factor Outlook (USD Million, 2017 - 2027)
- Powder
- Liquid
- Capsules
- Gummies

Region Outlook (USD Million, 2017 - 2027)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Prenatal Vitamin Supplements Market Scope
Report Coverage	Details
Page number	167
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.12%
Market growth 2023-2027	USD 237.81 million
Market structure	Fragmented
YoY growth 2022-2023(%)	7.51
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 51%
Key countries	US, Canada, Germany, UK, and France
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Abbott Laboratories, Alora Pharmaceuticals LLC, Bayer AG, Biotics Research Corp., Church and Dwight Co. Inc., Dr Reddys Laboratories Ltd., Duchesnay Inc., Fermentis Life Sciences Pvt. Ltd., Kikkoman Corp., Natals Inc., Nestle SA, Nordic Naturals Inc., Novus Life Sciences Pvt. Ltd., Otsuka Holdings Co. Ltd., PlusPlus Lifesciences LLP, The Clorox Co., The Procter and Gamble Co., TherapeuticsMD Inc., West Coast Pharmaceuticals, and Pharmavite LLC
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution to the parent market
Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Form Factor
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global prenatal vitamin supplements market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global prenatal vitamin supplements market 2017 - 2021 ($ million)

4.2 Distributional Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distributional Channel Segment 2017 - 2021 ($ million)

4.3 Form Factor Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Form Factor Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Conventional retail channels - Market size and forecast 2022-2027
- Exhibit 34: Chart on Conventional retail channels - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Conventional retail channels - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Conventional retail channels - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Conventional retail channels - Year-over-year growth 2022-2027 (%)

6.4 Direct selling and e-retailing - Market size and forecast 2022-2027
- Exhibit 38: Chart on Direct selling and e-retailing - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Direct selling and e-retailing - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Direct selling and e-retailing - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Direct selling and e-retailing - Year-over-year growth 2022-2027 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Form Factor

7.1 Market segments
- Exhibit 44: Chart on Form Factor - Market share 2022-2027 (%)
- Exhibit 45: Data Table on Form Factor - Market share 2022-2027 (%)

7.2 Comparison by Form Factor
- Exhibit 46: Chart on Comparison by Form Factor
- Exhibit 47: Data Table on Comparison by Form Factor

7.3 Powder - Market size and forecast 2022-2027
- Exhibit 48: Chart on Powder - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Data Table on Powder - Market size and forecast 2022-2027 ($ million)
- Exhibit 50: Chart on Powder - Year-over-year growth 2022-2027 (%)
- Exhibit 51: Data Table on Powder - Year-over-year growth 2022-2027 (%)

7.4 Liquid - Market size and forecast 2022-2027
- Exhibit 52: Chart on Liquid - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Data Table on Liquid - Market size and forecast 2022-2027 ($ million)
- Exhibit 54: Chart on Liquid - Year-over-year growth 2022-2027 (%)
- Exhibit 55: Data Table on Liquid - Year-over-year growth 2022-2027 (%)

7.5 Capsules - Market size and forecast 2022-2027
- Exhibit 56: Chart on Capsules - Market size and forecast 2022-2027 ($ million)
- Exhibit 57: Data Table on Capsules - Market size and forecast 2022-2027 ($ million)
- Exhibit 58: Chart on Capsules - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Capsules - Year-over-year growth 2022-2027 (%)

7.6 Gummies - Market size and forecast 2022-2027
- Exhibit 60: Chart on Gummies - Market size and forecast 2022-2027 ($ million)
- Exhibit 61: Data Table on Gummies - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Chart on Gummies - Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Gummies - Year-over-year growth 2022-2027 (%)

7.7 Market opportunity by Form Factor
- Exhibit 64: Market opportunity by Form Factor ($ million)
- Exhibit 65: Data Table on Market opportunity by Form Factor ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2022-2027 (%)
- Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 Germany - Market size and forecast 2022-2027
- Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.10 UK - Market size and forecast 2022-2027
- Exhibit 99: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 100: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 101: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.11 Canada - Market size and forecast 2022-2027
- Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ million)
- Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.12 France - Market size and forecast 2022-2027
- Exhibit 107: Chart on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 108: Data Table on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 109: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on France - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ million)
- Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 Abbott Laboratories
- Exhibit 119: Abbott Laboratories - Overview
- Exhibit 120: Abbott Laboratories - Business segments
- Exhibit 121: Abbott Laboratories - Key news
- Exhibit 122: Abbott Laboratories - Key offerings
- Exhibit 123: Abbott Laboratories - Segment focus

12.4 Alora Pharmaceuticals LLC
- Exhibit 124: Alora Pharmaceuticals LLC - Overview
- Exhibit 125: Alora Pharmaceuticals LLC - Product / Service
- Exhibit 126: Alora Pharmaceuticals LLC - Key offerings

12.5 Bayer AG
- Exhibit 127: Bayer AG - Overview
- Exhibit 128: Bayer AG - Business segments
- Exhibit 129: Bayer AG - Key news
- Exhibit 130: Bayer AG - Key offerings
- Exhibit 131: Bayer AG - Segment focus

12.6 Biotics Research Corp.
- Exhibit 132: Biotics Research Corp. - Overview
- Exhibit 133: Biotics Research Corp. - Product / Service
- Exhibit 134: Biotics Research Corp. - Key offerings

12.7 Church and Dwight Co. Inc.
- Exhibit 135: Church and Dwight Co. Inc. - Overview
- Exhibit 136: Church and Dwight Co. Inc. - Business segments
- Exhibit 137: Church and Dwight Co. Inc. - Key offerings
- Exhibit 138: Church and Dwight Co. Inc. - Segment focus

12.8 Dr Reddys Laboratories Ltd.
- Exhibit 139: Dr Reddys Laboratories Ltd. - Overview
- Exhibit 140: Dr Reddys Laboratories Ltd. - Business segments
- Exhibit 141: Dr Reddys Laboratories Ltd. - Key offerings
- Exhibit 142: Dr Reddys Laboratories Ltd. - Segment focus

12.9 Duchesnay Inc.
- Exhibit 143: Duchesnay Inc. - Overview
- Exhibit 144: Duchesnay Inc. - Product / Service
- Exhibit 145: Duchesnay Inc. - Key offerings

12.10 Kikkoman Corp.
- Exhibit 146: Kikkoman Corp. - Overview
- Exhibit 147: Kikkoman Corp. - Business segments
- Exhibit 148: Kikkoman Corp. - Key offerings
- Exhibit 149: Kikkoman Corp. - Segment focus

12.11 Nestle SA
- Exhibit 150: Nestle SA - Overview
- Exhibit 151: Nestle SA - Business segments
- Exhibit 152: Nestle SA - Key news
- Exhibit 153: Nestle SA - Key offerings
- Exhibit 154: Nestle SA - Segment focus

12.12 Nordic Naturals Inc.
- Exhibit 155: Nordic Naturals Inc. - Overview
- Exhibit 156: Nordic Naturals Inc. - Product / Service
- Exhibit 157: Nordic Naturals Inc. - Key offerings

12.13 Otsuka Holdings Co. Ltd.
- Exhibit 158: Otsuka Holdings Co. Ltd. - Overview
- Exhibit 159: Otsuka Holdings Co. Ltd. - Business segments
- Exhibit 160: Otsuka Holdings Co. Ltd. - Key offerings
- Exhibit 161: Otsuka Holdings Co. Ltd. - Segment focus

12.14 Pharmavite LLC
- Exhibit 162: Pharmavite LLC - Overview
- Exhibit 163: Pharmavite LLC - Product / Service
- Exhibit 164: Pharmavite LLC - Key offerings

12.15 The Clorox Co.
- Exhibit 165: The Clorox Co. - Overview
- Exhibit 166: The Clorox Co. - Business segments
- Exhibit 167: The Clorox Co. - Key offerings
- Exhibit 168: The Clorox Co. - Segment focus

12.16 The Procter and Gamble Co.
- Exhibit 169: The Procter and Gamble Co. - Overview
- Exhibit 170: The Procter and Gamble Co. - Business segments
- Exhibit 171: The Procter and Gamble Co. - Key news
- Exhibit 172: The Procter and Gamble Co. - Key offerings
- Exhibit 173: The Procter and Gamble Co. - Segment focus

12.17 TherapeuticsMD Inc.
- Exhibit 174: TherapeuticsMD Inc. - Overview
- Exhibit 175: TherapeuticsMD Inc. - Product / Service
- Exhibit 176: TherapeuticsMD Inc. - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 177: Inclusions checklist
- Exhibit 178: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 179: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 180: Research methodology
- Exhibit 181: Validation techniques employed for market sizing
- Exhibit 182: Information sources

13.5 List of abbreviations
- Exhibit 183: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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