India - Preschool Market by Area and Age Group - Forecast and Analysis 2023-2027

India Preschool Market Forecast 2023-2027

The India preschool market market size is forecast to increase by USD 34.65 million, at a CAGR of 8.49% between 2022 and 2027. The report includes historic market data from 2017 to 2021. Rising disposable income and positive economic growth are the key factors driving the growth of the market. The improved economic situation in the country has further encouraged the emergence of new startups in the country. Rising per capita income has boosted spending in key areas such as healthcare and education, which has also boosted the Indian preschool market. In addition, aggressive government measures have increased investment opportunities in India. Therefore, positive measures taken by the government have led to increased investment in educational institutions, including preschools, which in turn fueled the growth of the market during the forecast period.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The report also extensively covers market segmentation by area (urban and rural) and age group (children aged 3-6 years and children aged below 3 years). This report also includes an in-depth analysis of drivers, trends, and challenges.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Zee Learn Ltd.: The company offers preschools such as Kidzee Preschool and Mount Litera World Preschool.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Brainbees Solutions Pvt. Ltd.
• Footprints Child Care Pvt. Ltd.
• Founding Years Learning Solutions Pvt Ltd.
• Globetrotters Kids
• Hello Kids
• KRS Educreations Pvt. Ltd.
• Learning Curve Edutech Solutions Pvt. Ltd.
• Learning Edge India Pvt. Ltd.
• Lighthouse Learning Pvt. Ltd.
• Little Millennium Education Pvt. Ltd
• MOTHERS PRIDE EDUCATION PVT. LTD.
• Pebbles Pre School
• Podar Education Network
• SK Educations Pvt. Ltd.
• Sebille Educations Pvt. Ltd.
• SHEMROCK Group of Preschools
• Smartkidz Educare Global Pvt. Ltd.
• Sunshine Preschool And Daycare
• Tree House Education And Accessories Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation by Area

The market is witnessing notable segmentation trends driven by various factors, such as the increasing prevalence of nuclear families and the rising number of working women seeking reliable childcare services. Preschools play a pivotal role in fostering holistic development, encompassing cognitive growth, emotional growth, social growth, and physical growth. They serve as foundational platforms for children before they embark on formal schooling, emphasizing crucial skills like communication and problem-solving. With a diverse array of establishments, including publicly and privately operated preschools, these learning environments focus on enhancing linguistic skills, basic motor skills, and other cognitive, physical, and psychological skills. Moreover, they facilitate team-building exercises and compassion, nurturing vital social skills and emotional capabilities essential for future success. 

The market share growth by the urban segment will be significant during the forecast period. The demand for preschools in urban areas has been enhanced by the increased penetration of branded preschool places in Tier 1 and 2 cities, together with increasing disposable income. In addition, a number of international childcare brands are making their presence felt in India and providing supplementary services to parents. In addition, current distributors are upgrading their curricula in order to comply with the standards laid down by international brands.

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The urban segment shows a gradual increase in the market share of USD 56.89 million in 2017 and continue to grow by 2021. In urban areas of India, especially in Tier 1 and Tier 2 cities, preschools that use Montessori and Playway methods to teach children are expected to see an increase in enrollment compared to other regular preschools. While the Montessori method of teaching in preschools is based on independent activity, hands-on learning, and collaborative play,  the Playway methodology is based on activity-based learning, where children are exposed to familiar learning environments. Therefore, such preschools are expected to drive market growth in urban areas across India during the forecast period.

Market Dynamics 

The market is being driven by the increasing trend of working women and the rising demand for childcare services among nuclear families. Preschools play a crucial role in fostering cognitive, emotional, social, and physical growth in children, preparing them for formal schooling. Emerging trends include the growth of both publicly operated and privately operated preschools, emphasizing the development of linguistic, motor, and psychological skills. However, challenges such as ensuring quality education, addressing affordability concerns, and maintaining safety standards pose significant hurdles in the preschool market landscape. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Significant Market Trends

Adoption of online preschool services is the primary trend in the market. In India, the growing demand for a flexible and adaptable education system has increased the acceptance of online preschool services. For this reason, many preschool providers in India are launching online early childhood education services to prevent children from getting early education. Market players such as Footprints Childcare Pvt. Ltd. and SatNav Preschools Pvt. Ltd. offer online preschool services in India to stay competitive and attract more enrollees.

Moreover, to encourage curricular activities and enhance their comprehension level, the India preschool market players are also offering online preschool education with special programs for children. Consequently, a gradual expansion in revenues is expected to be observed by players who offer these online early education services as this will eventually lead to widespread enrolment of children in the market during the forecast period. 

Major Market Challenge

The increased cost of raising children is a challenge that affects the development of the market. The cost of taking care of a child is much higher than the household expenditure, including housing, educational fees, transportation, and food, in many families. It constitutes a major problem, in particular for low-income families. In addition, childcare expenses that include schooling and related costs amount to over 15 % of income for families. 

Moreover, one reason for the reduction in the fertility rate in India was considered to be rising childcare costs. The trend in the declining birth rate also negatively impacts economic growth as a whole and is expected to impede the development of the market during the forecast period.

Customer Landscape

The report includes the adoption lifecycle of the market research and growth, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies. 

Customer Landscape

Segment Overview

The report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Area Outlook
  • Urban
  • Rural

• Age Group Outlook 
  • Children aged 3-6 years
  • Children aged below 3 years

Market Analyst Overview

The market showcases a diverse landscape, influenced by factors like creativity, high-quality preschools, and daycare centers catering to the needs of dual-income families and single-parent families. With increasing urbanization and industrialization, there's a growing demand for full-day care and after-school care facilities, both in publicly operated and privately owned settings. The Indian government emphasizes parental involvement and awareness, promoting brain development and skill acquisition in children. These establishments offer innovative infrastructures and quality education programs, focusing on cognitive, physical, and emotional skills through interactive teaching methods and experiential learning approaches. With a blend of conventional and innovative teaching, the preschool market in India adapts to the rapid paradigm change in the Indian education system, ensuring quality childcare and holistic development for children.

In the market landscape of India, parental awareness plays a crucial role in shaping decisions regarding full-day care and after-school care options. These facilities can be found in publicly operated settings, privately owned institutions, or as standalone entities on school or office premises. Many preschools operate on franchise models, offering diverse educational curricula and fostering parent-teacher interactions. They provide regular progress updates, conduct workshops, and focus on cognitive and physical skills development. While publicly operated preschools cater to low-income households, international preschools often boast advanced infrastructures. With a blend of conventional and innovative approaches, preschools address the linguistic capabilities and teamwork skills needed for a child's holistic growth amidst rapid urbanization and changing family dynamics.

Market Scope
Report Coverage	Details
Page number	119
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.49%
Market growth 2023-2027	USD 34.65 million
Market structure	Fragmented
YoY growth 2022-2023(%)	6.61
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Brainbees Solutions Pvt. Ltd., Footprints Child Care Pvt. Ltd., Founding Years Learning Solutions Pvt Ltd., Globetrotters Kids, Hello Kids, KRS Educreations Pvt. Ltd., Learning Curve Edutech Solutions Pvt. Ltd., Learning Edge India Pvt. Ltd., Lighthouse Learning Pvt. Ltd., Little Millennium Education Pvt. Ltd, MOTHERS PRIDE EDUCATION PVT. LTD., Pebbles Pre School, Podar Education Network, SK Educations Pvt. Ltd., Sebille Educations Pvt. Ltd., SHEMROCK Group of Preschools, Smartkidz Educare Global Pvt. Ltd., Sunshine Preschool And Daycare, Tree House Education And Accessories Ltd., and Zee Learn Ltd.
Market dynamics	Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across India
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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