Pressure Sensitive Labels Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Germany, UK - Size and Forecast 2023-2027

Pressure Sensitive Labels Market Forecast 2023-2027

The global pressure sensitive labels market is projected to reach a value of USD 6.79 billion with a CAGR of 3.75% between 2022 and 2027. The market is a segment of the packaging industry that deals with labels that adhere to surfaces using pressure. They are commonly used in various industries such as food and beverage, pharmaceuticals, and cosmetics. These labels are easy to apply and do not require any additional adhesive to stick to surfaces. They can be customized with different shapes, sizes, and designs, making them versatile for branding and product labeling purposes. The market is expected to witness significant growth due to the increasing demand for convenient and visually appealing packaging solutions. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Pressure Sensitive Labels Market Size and Growth Forecasting

Market Forecast 2023-2027

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The market experiences growth driven by various sectors, including the packaging industry, e-commerce goods, and household appliances. Anti-counterfeit labels and barcode tracking enhance security and traceability in product packaging, catering to the needs of both consumers and manufacturers. With the rise of e-commerce and general manufacturing, demand for flexible packaging solutions like pressure-sensitive labels increases, particularly in industries utilizing corrugated boxes and electronic goods. They, often made from polypropylene-based materials and featuring pressure-sensitive adhesives, offer versatility and convenience in rigid and flexible packaging applications across multiple sectors.

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Market Dynamics

The market serves diverse industries, including food, beverage, personal care, automotive, and healthcare. They offer versatile solutions for packaging, RFID, and anti-counterfeit measures, enhancing consumer safety and brand integrity. With sustainability at the forefront, they promote eco-friendly practices in the packaging industry, aligning with consumer demands for environmentally conscious products. From flexible packages to corrugated boxes, they adhere to various surfaces, including polypropylene-based materials, ensuring durability and longevity. Barcode tracking facilitates efficient inventory management, catering to e-commerce goods and electronic appliances, while healthcare benefits from secure and reliable labeling solutions, ensuring regulatory compliance and patient safety. Our researchers studied the market research and growth data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Key Market  Driver

The rising concerns about sustainability are notably driving the market growth. A manufacturing company's label-specific waste is made of two components, namely, the matrix and the liner. The matrix waste comprises paper or filmstock with an adhesive coating and, in a few cases, ink. The liner waste is mainly paper or film material that is composed of silicone and ink.

With vendors operating in the market looking for greener initiatives, new types of pressure-sensitive labels, which are biodegradable, have emerged in the market. For instance, vendors in the US are manufacturing ones that are compatible with plastic and glass materials and do not contaminate the recycling process. Furthermore, the demand for eco-friendly pressure-sensitive labels has also increased due to the implementation of stringent environmental regulations and rising vendor and consumer preference for environment-friendly products. Pressure reduces waste by 50%-60% when compared with others. They also show the highest efficiency in terms of sustainability. Hence, these factors will boost the growth of the market during the forecast period. 

Significant Market Trend

The implementation of two-dimensional barcode technology is an emerging trend in the market. The major end-user segments in the global market, such as food and beverage and organized retailing, are using labels with two-dimensional (2D) and three-dimensional (3D) barcode technology.

As product identifiers, barcodes are the most predominant track-and-trace technology. They play a vital role in supply chain management by securing and documenting a wide range of information, which includes product location, batch number, and expiry date. In addition, two-dimensional barcodes can be read using mobile phones via quick response (QR) codes. The ability of mobile phones to read 2D barcodes on a label and retrieve information on the product is slowly leading to a decline in the demand for specialist readers across the warehousing and logistics industry. Hence, these factors will boost the growth of the market during the forecast period. 

Major Market Challenges

The growing use of alternative labeling solutions is a major challenge impeding the market. Alternative forms of packaging labels, such as shrink labels, shrink bundling films, and roll-fed labels, are also extensively used in the market for different products. 

In-mold labels are extensively used in decorating containers with high-volume capacities and are gaining traction on containers that are used in the packaging of products. Sleeve labels provide premium print quality and innovative and decorative appeal, which helps enhance the shelf appearance of consumer goods. They also possess superior protective and tamper-resistance properties, which drives the demand for sleeve labels among numerous manufacturers, especially beverage manufacturers. Therefore, the use of these alternative labels will pose a great challenge to the global market during the forecast period. 

Market Segmentation

This report extensively covers market segmentation by type (linerless and release liners), end-user (food and beverages, personal care, healthcare, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa). In the market, various industries utilize different types of labels to meet their specific needs. In the food business, they are essential for packaging perishable goods, while the beverage industry requires it for products like wine and spirits. Consumer goods, automotive, and cleaning products industries also rely on pressure-sensitive labels for branding and product information. Anti-counterfeit labels are crucial for protecting electronic goods and household appliances from counterfeit products. Flexible packages and corrugated boxes in general manufacturing utilize these for product identification and branding. Theyare often made from polypropylene-based materials and utilize pressure-sensitive adhesives (PSA) for easy application and adherence to various surfaces. Additionally, RFID labels provide tracking and inventory management solutions across different industries.

By Type

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The market share growth by the linerless segment will be significant during the forecast period. Linerless labels are those that do not have liners. They eliminate the need for backing material, thus directly reducing the costs involved in the production. The use of linear labels reduces the volume of waste materials generated during the label printing workflow, as liners do not need to be removed. It also reduces other associated business costs significantly, such as those incurred on storage, waste disposal, shipping, freight, and paper consumption. A roll of linerless labels has 40% more than a roll of release liner labels. As each roll has more labels, operators need to change the rolls less frequently. This reduces the applicator's downtime by 64% and reduces the amount of inventory space needed for stock. Since linerless labels do not have the backing material, it reduces the space in the roll. Also, the lighter weight due to the absence of backing material results in lower shipping costs, allowing manufacturers to save up to 35%-40% in shipping costs when using them. Thus, owing to such factors the segment is expected to grow during the forecast period.

Regional Analysis of the Market

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APAC is estimated to contribute 53% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.

Asia Pacific, Australia, South Korea, Spain, United States, Ireland and Europe are key regions driving market growth, witnessing a surge in demand owing to rising awareness and the expansion of the retail sector. Additionally, the preference for PSL in emerging economies like Indonesia, Malaysia, and Russia is steadily increasing due to their convenience and cost-effectiveness.

Lifestyle changes among middle-class consumers are leading to increased spending on high-end products in developing countries like China and India. This is driving the market for packaged food and beverages, which is, in turn, increasing the demand in the food and beverage sector. Additionally, the need for clean labels that provide a better description of the products packaged inside is also driving the demand in APAC. Around 73% of consumers living in countries such as China, India, and Japan look for labels on food products that indicate the presence of ingredients like preservatives or raw materials. Moreover, innovations in labeling technologies in countries like China and Japan are also driving the market in APAC. Thus, owing to such factors the regional market is expected to grow during the forecast period.

Key Players in the Market

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product launches, to enhance their presence in the market. Companies like Multi-Color Corporation and Alexander Watson Associates are driving innovative changes in product identification and shipping labels, meeting diverse end user demands.
 

Accu Label - The company operates under one segment. The company under this segment is involved in creating labels and specializes in pressure-sensitive labels that are fully customizable. 

We also have detailed analyses of the market growth analysis, competitive landscape, company profiles, and product portfolio and offer information on 20 market suppliers, including:

3M Co., Accu-Label, Apogee Industries Inc., Avery Dennison Corporation, CCL Industries Inc., Cosmo Films Ltd., Creative Labels-Inc., Henkel AG and Co. KGaA, Inland-Label and Marketing Services LLC, Label Arts, Lintec Corporation, Multi Color Corp., NADCO Tapes and Labels-Inc., Orange County-Label Co. Inc., Packaging Solutions Pvt. Ltd., Rustic-Label Inc., Star Label Products, Technicote Inc., Universal Labeling Systems Inc., UPM Raflatac, and  UPM Kymmene Corp. 

Technavio market report forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak competitors, based on their quantitative data analysis.  

Market Analyst Overview

The market caters to various industries like food business, beverage industry, automotive industry, and cleaning products. It encompasses diverse products such as adhesives, alcohol, wine, and spirits. They serve multiple purposes including face stock, RFID, and anti-counterfeit labels measures with barcode tracking. With the rise of e-commerce goods and the demand for household appliances, flexible packages, and corrugated boxes are increasingly utilized. They find applications in electronic goods, general manufacturing, and rigid and flexible packaging solutions, utilizing materials like polypropylene-based material and Pressure Sensitive Adhesives (PSA). In essence, the market thrives on providing solutions for diverse sectors with innovative labeling and packaging technologies.

The market caters to various industries such as the beverage end-user segment, food packaging sector, and e-commerce sector. Data from the Central Statistical Office of Poland and organizations like DISCUS provide insights into market trends. With applications in construction, urban population areas, and consumer electronics, they play a crucial role in end-user applications. Adhesive technology, customized reports, and labeling speeds are vital considerations. Sustainable packaging solutions, paper as backing material, and single-sided label and tape options address environmental concerns. Retail channels, logistics sector, and shipping labels drive demand, while regulatory compliance and safety standards ensure adherence to product labeling regulations across the chemical, textile, and industrial applications, facilitated by digital printing and efficient production processes.

Segment Overview

The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Type Outlook 
  • Linerless
  • Release liners
• End-user Outlook 
  • Food and beverages
  • Personal care
  • Healthcare
  • Others
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Scope
Report Coverage	Details
Page number	166
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.75%
Market growth 2023-2027	USD 6.79 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	3.51
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 53%
Key countries	US, China, India, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	3M Co., Accu Label, Apogee Industries Inc., Avery Dennison Corp., CCL Industries Inc., Cosmo Films Ltd., Creative Labels-Inc., Henkel AG and Co. KGaA, Inland Label and Marketing Services LLC, Label Arts, LINTEC Corp., Multi Color Corp., NADCO Tapes and Labels-Inc., Orange County Label Co. Inc., Packaging Solutions Pvt. Ltd., Rustic Label Inc., Star Label Products, Technicote Inc., Universal Labeling Systems Inc., and UPM Kymmene Corp.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the size of the  market growth and trends and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Market growth and forecasting across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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