Pressure Washer Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Pressure Washer Market Forecast 2024-2028

The pressure washer market size is forecast to increase by USD 917.54 million, at a CAGR of 5.75% between 2023 and 2028. The market's growth is underpinned by several factors, notably the rising ownership of vehicles across the Asia-Pacific region, the continuous expansion of the maintenance and cleaning services industry, and the escalating environmental consciousness driving regulations pertaining to water usage. As more individuals acquire vehicle washes in the Asia-Pacific area, demand for related services such as maintenance and cleaning is expected to surge correspondingly. Furthermore, the growing awareness of environmental issues, particularly concerning water conservation, is leading to stricter regulations and practices within various sectors. These factors collectively contribute to the market's expansion trajectory.  Our report delves into historical data spanning 2018 to 2022, while also scrutinizing the present and projected market landscape.

In North America, the key growth drivers in this market are the escalating DIY activities among residents. Major companies like Alfred Karcher SE and Co KG contribute to this demand by offering pressure washers tailored for specific needs, such as the High-pressure washer HD 10 16 4 cage Ex designed for use in ATEX zones. Another notable player, Alkota Cleaning Systems, enriches the market with a range of pressure washers including the XD4 direct drive series hot water pressure washer, X4 belt drive series hot water pressure washer, and AX4 series hot water pressure washer, catering to diverse consumer preferences in North America.

Market Forecasting and Size

Market Forecast 2024-2028

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Market Segmentation 

The market is experiencing significant growth driven by diverse commercial applications, including agricultural industry, industrialization, and hospitality sectors. Innovations such as AI based pressure washers are revolutionizing cleaning processes, enhancing efficiency in sectors like the food processing industry and automobile manufacturing industries. With electric motor powering high-pressure compressor and pressure resistant hose, these washers cater to various needs in furniture, car cleaning, and landscaping services. They offer versatile cleaning solutions, including foam based cleaning and vapor blasting methods, making them indispensable in the vehicle washing industry and landscaping services for efficient dirt and grime removal.

By End-user

The market share by the consumer segment will be significant during the forecast period. The consumer segment includes DIY users who buy for home improvement jobs and car washing, as well as hobbyists. The majority of this end-user segment is concentrated in the US and Western Europe, where DIY demand is high due to high labor costs. The customer segment is expected to witness lower growth compared with other segments owing to a slight decrease in DIY demand as a result of the increasing popularity of the commercial service segment.

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The consumer segment was the largest and was valued at USD 1.15 billion in  2018. Although there is a growth in customer demand for such washers in developing countries, this growth is expected to be marginal due to the lack of customer awareness of the product and the presence of DIY-oriented equipment marketplaces. Thus, increasing awareness of outdoor cleaning, rising disposable income, a surge in home improvement activities, and the increasing demand for efficient and convenient cleaning solutions, coupled with advancements in technology, are expected to further propel the growth of the market through consumer segment during the forecast period.

By Type

Based on the type, the market has been segmented into electric pressure washers and engine-driven pressure washers. The electric pressure washers?segment will account for the largest share of this segment. The use of these machines offers professional cleaning at an affordable price for homeowners. These machines also offer benefits such as low prices with low maintenance, silent operation, lightweight, zero gaseous emission, user-friendliness, and small size. However, the cost of high-pressure models is significantly higher than the low-pressure ones. Electric washers are non-polluting as they draw power from an external source, which makes them ideal for use in indoor environments. Thus, such factors will fuel the growth of the market through the segment during the forecast period.

By Region

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North America is estimated to contribute 48% to the growth by 2028. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The ongoing infrastructure growth is expected to aid the market in the US. However, the demand might be offset due to the loss of DIY consumers in the commercial wash industry. The market in Canada is expected to witness the fastest growth due to the increasing popularity of DIY and home improvement spending since 2014. The rising cost of housing is encouraging homeowners to invest more in maintaining their houses.

Furthermore, the growing number of golf courses with OutSpace closings and the rising hospitality industry (hotels, cafes, and restaurants) have fueled the demand in the commercial segment. The  market in North America is expected to grow during the forecast period, majorly due to the growing hospitality industry (hotels, cafes, and restaurants) and the gardening and landscaping market. Latin America is expected to witness limited demand during the forecast period 

Market Dynamics

The market is witnessing significant growth owing to increased construction activities and demand for car washing stations across commercial and residential applications. Innovations such as AI-based pressure washers are enhancing livelihoods and improving quality of life by providing efficient cleaning solutions. Portable pressure washer models are gaining traction in the agricultural and industrial sectors, while the hospitality industry benefits from AI technology integrated into carwash stations. With advantages over gasoline counterparts, electric motor-powered pressure washers find applications in various sectors, including the food processing and automobile manufacturing industrry. From buildings to automobiles, pressure washers offer effective cleaning solutions for diverse needs, including foam-based and heat cleaning methods. Our researchers studied the market research and growth data for years, with 2023 as the base year and 2024 as the estimated year, and presented the key drivers, trends, and challenges for the market.

Driver - Steady growth in the maintenance and cleaning services industry

Commercial maintenance and cleaning services include companies such as building restorers and municipal agencies in various cities, which are contracted to repair or clean various commercial, residential, or public facilities. The increasing need for major facilities such as hospitals, offices, educational institutions, hotels, and other publicly accessible places to keep their premises clean and hygienic to attract more visitors is a major reason for the growth of the cleaning services industry. Further, the biggest construction markets, China and the US, are expected to witness similar trends in growth, which will have a positive impact on the market growth. 

However, the economy in China saw a decline in the growth rate, it is expected to recover during the forecast period. The US is already witnessing a construction boom, which will drive the expansion of its maintenance and cleaning services market. The growth of the commercial maintenance and cleaning services industry, especially in developing APAC countries, is expected to have a considerable impact on the demand for pressure washers. This will propel the market toward higher growth during the forecast period.

Trends - Emergence of smart and connected pressure washers

Smart pressure washers allow users to monitor and control the device remotely using mobile applications or other connected platforms. This feature enhances convenience, enabling users to start or stop cleaning processes, adjust settings, or check the device status from a distance. IoT connectivity enables pressure washers to be part of the broader smart home ecosystem. Integration with smart home platforms allows users to create automation routines, schedule cleaning sessions, and even receive notifications or alerts, enhancing overall user experience. Smart pressure washers can collect and analyze usage data, providing valuable insights for users and manufacturers. 

Additionally, smart features often include energy-efficient modes and scheduling options, contributing to sustainability efforts. Overall, the integration of smart and connected features not only enhances the performance and efficiency of pressure washers but also aligns with the broader trend of home automation and connected living. As consumers increasingly seek innovative and convenient solutions, the adoption of smart pressure washers is expected to drive the growth of the market during the forecast period.

Challenge - Increasing use of automated car wash assembly in developed markets

The US and Western European countries have traditionally been the largest markets for such washers. This is due to the widespread use of DIY tools and equipment by home users. However, this trend in the case of car washing is now on the decline. Consumers in these countries are increasingly moving toward automated car wash services to save time. In addition to the cleaning of car exteriors, many consumers also want to polish and wax their cars and sometimes opt for interior cleaning, which can only be done properly by professional car servicing operators. In addition to saving time, efficient washing and cleaning can only be done by professionals.

Therefore, a high number of car owners are willing to spend more to maintain their vehicles than in the past. Car wash centers are also becoming more environmentally friendly as many of them have started recycling the wash water and cleaning agents. This may be a motivating factor for some car owners to use a car wash service instead of washing them at home, which will tend to lower the growth of the market in the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ANDREAS STIHL AG and Co.  - The company offers pressure washers such as RE 105X electric pressure washer, RE 120 electric pressure washer, and RE 150 electric pressure washer.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including: Alfred Karcher SE and Co KG, Alkota Cleaning Systems, ANDREAS STIHL AG and Co. KG, Annovi Reverberi Spa, Briggs and Stratton LLC, Caterpillar Inc., Deere and Co., Easy Kleen Pressure Systems Ltd., FNA Group, Generac Holdings Inc., Husqvarna AB, KisanKraft Ltd., Koblenz Electrica, Robert Bosch GmbH, Ryobi Ltd., Snow Joe LLC, Stanley Black and Decker Inc., Taizhou City Hangyu Plastic Co. Ltd, Techtronic Industries Co. Ltd., and Hydro Tek 

Technavio market forecast the an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.  

Segment Overview

The market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

• End-user Outlook 
  • Consumer
  • Commercial
  • Industrial

•  Type Outlook 
  • Electric pressure washers
  • Engine-driven pressure washers

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview:

The market is witnessing significant growth as residential users increasingly turn to sandblasting and foam cleaning for various applications. From decks and house siding to gardens and driveways, these devices offer efficient cleaning solutions for a range of surfaces. They are also popular for cleaning patio furniture, bicycles, prams, scooters, flowerpots, and garden furniture.

In addition to residential use, pressure washers are extensively employed in the automobile manufacturing industry and for cleaning mechanical apparatus. With options for both gas and battery powered models, as well as cold water variants, pressure washers are versatile tools that address cleaning needs while minimizing water pollution. Further, the market is experiencing significant growth driven by diverse commercial applications, including agricultural, industrial, and hospitality sectors.

Additionally, innovations such as AI-based pressure washers are revolutionizing cleaning processes, enhancing efficiency in sectors like the food processing and automobile manufacturing industries. With electric motors powering high-pressure compressors and pressure-resistant hoses, these washers cater to various needs in furniture, car cleaning, and landscaping services. They offer versatile cleaning solutions, including foam-based and vapor blasting methods, making them indispensable in the vehicle washing industry and landscaping services for efficient dirt and grime removal.

Market Scope
Report Coverage	Details
Page number	170
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 5.75%
Market Growth 2024-2028	USD 917.54 million
Market structure	Fragmented
YoY growth 2023-2024(%)	4.88
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 48%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Alfred Karcher SE and Co KG, Alkota Cleaning Systems, ANDREAS STIHL AG and Co. KG, Annovi Reverberi Spa, Briggs and Stratton LLC, Caterpillar Inc., Deere and Co., Easy Kleen Pressure Systems Ltd., FNA Group, Generac Holdings Inc., Husqvarna AB, KisanKraft Ltd., Koblenz Electrica, Robert Bosch GmbH, Ryobi Ltd., Snow Joe LLC, Stanley Black and Decker Inc., Taizhou City Hangyu Plastic Co. Ltd, Techtronic Industries Co. Ltd., and Hydro Tek
Market dynamics	Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Pressure Washer Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the size of the market growth and trends and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Market growth and forecasting across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough market analysis and report of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market  companies

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