Print on Demand Market by Platform, Product, and Geography - Forecast and Analysis - 2023-2027

Print on Demand Market Forecast 2023-2027

The print on demand market size is estimated to increase by USD 15.26 billion and grow at a CAGR of 24.42% between 2022 and 2027. The expansion of the market hinges on various factors, such as the increasing utilization of personalized T-shirts for brand promotion, the surging demand for lenticular-printed products, and the growing prominence of private-label brands. However, the market faces challenges such as fluctuating prices of printing raw materials, the seasonal fluctuations inherent in the industry, and the proliferation of local and informal vendors. Print on demand is an order fulfillment method that prints items as soon as an order is placed. Print on demand products are only shipped when the product is demanded by the consumers. Instead of mass production and inventory management, the items are printed and based on customer demand. 

What will be the Size of the Print On Demand Market During the Forecast Period?

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Segmentation

This market report extensively covers market segmentation by platform (software and service), product (apparel, home decor, drinkware, and accessories and other products), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Platform 

The market share growth by the software segment will be significant during the forecast period. The software is an essential tool for many industries. In fact, engineers and designers are maximizing the use of these advanced software tools, which benefit a wide range of applications from clothing to accessories. Print-on-Demand software, such as Printful, Spocket, Gooten, etc., is hosted externally, allowing businesses to access print software and file software through the cloud or on-premise.

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The software segment was valued at USD 2.74 billion in 2017 and continued to grow until 2021. The main reason for the increasing use of cloud-based software is globalization and the growing geographical presence of end-users operating in the IT, BFSI, and retail sectors, which require a centralized system for printing-related activities. All these factors are expected to drive the growth of the software segment of the global market during the forecast period.

By Product 

The apparel segment in the global print-on-demand market includes graphic designs and artwork. One of the main reasons for the growth of this segment is the growing popularity of personalization and customization. Consumers who want to print their designs or who have a clear idea of ??what they want to print are potential customers for graphic design t-shirts. Furthermore, the rise of social media and influencer marketing has had a significant impact on print-on-demand demand in the apparel industry. Influencers often partner with print-on-demand brands, creating and promoting their own designs on social media platforms. Hence, such factors will drive the growth of the global market through the apparel segment during the forecast period.

Regional Overview

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North America is estimated to contribute 44% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US, Canada, and Mexico are the countries contributing the most to the growth of the print-on-demand market in the region. The growth of the print-on-demand market in the US is driven by the launch of innovative products, the increasing use of online platforms to purchase clothing, and the increased participation in outdoor activities. The growing demand for custom outerwear is driving the growth of the market in the US. In addition, increasing demand will drive the growth of the market in North America during the forecast period. 

Market Dynamics and Customer Landscape

The market is experiencing significant growth, driven by various factors shaping consumer behavior and market dynamics. With the rise of internet penetration and smartphone adoption, consumers are increasingly turning to online platforms for their shopping needs, including home décor, accessories, and fashion apparel. POD offers a solution to the lack of transparency and control for artists, allowing them to personalize goods and express their creativity. This trend extends to personalized protective gear like face masks, catering to consumer preferences for custom-designed items. With rising disposable income and affordability, POD platforms are witnessing increased demand, fostering loyalty and repeat business among consumers and aspiring entrepreneurs alike.

Key Market Driver

The surge in utilizing personalized T-shirts for branding purposes propels the global market. Businesses, especially startups, leverage custom T-shirts to enhance brand visibility and attract potential customers. These shirts serve as a walking billboard, casually promoting the company logo or name wherever worn. Furthermore, they are instrumental in raising awareness about social causes and issues. With low upfront costs and affordability, on-demand T-shirt printing proves to be a cost-effective marketing tool. As a result, the market anticipates growth fueled by the increasing adoption of customized T-shirts for branding and social expression.

Significant Market Trends

Increasing personalized trends in the fashion industry is the primary trend shaping the global market growth. The customers' growing disposable income allows them to spend on clothes that are customized. People love donning personalized T-shirts and home decor with slogans or logos printed on them as a result. With so many people buying equipment with slogans or logos printed on them, especially movie buffs, the entertainment industry is helping the market grow.

For example, popular TV shows like Big Bang Theory and Game of Thrones have a large fan base. Fans are willing to spend a considerable amount of money to buy t-shirts or other products with their favorite quotes or slogans on them. This is expected to have a significant impact on the growth of the market during the forecast period. 

Major Market Restrain

Dynamic pricing of raw materials is a major challenge that affects the growth of the global market. The main materials used in printing are paper, substrate, and ink. Products purchased through the web-to-print service also use these raw materials. The paper industry is under heavy cost pressure due to the high price of input materials. In addition, suppliers use raw materials such as additives, binders, solvents, and pigments to produce digital printing inks. Most suppliers use pigments in the ink to achieve color effects.

Furthermore, since pigments play an important role in the production of ink, the cost of these pigments greatly affects the cost of the ink. Titanium dioxide, a bright white, insoluble powder, is a common ingredient used in pigment formulations. The price of titanium dioxide is higher than that of other elements, such as triphenylmethane and eosin, used in inks. The high cost of titanium dioxide indirectly affects the cost of the ink. Hence, these factors will impede the growth of the market during the forecast period.

Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Print on Demand Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• AOP TECH LLC: The company offers print on demand solutions for apparel printing.
• Apliiq: The company offers print on demand solutions such as digital printing, screen printing, applique.
• CustomCat: The company offers print on demand solutions for brand merchandising and promotional products.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Breakout Commerce Inc.
• Gelato ASA
• imINDY LLC
• JetPrint Fulfillment
• Printed Mint LLC
• Printful Inc.
• Printify Inc.
• Printrove Products Pvt. Ltd.
• Printsome SL
• Printy6 Inc.
• Prodigi Group Ltd.
• Qikink
• Redbubble Ltd.
• Spreadshirt Print On Demand GmbH
• TPOP
• Zazzle Inc.
• Graham Holdings Co.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Platform Outlook
  • Software
  • Service

• Product Outlook
  • Apparel
  • Home decor
  • Drinkware
  • Accessories and other products

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • APAC
    • Chile 
    • Brazil 
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is experiencing significant growth driven by various factors such as the increasing demand for home décor and fashionable apparel, coupled with the rising penetration of the internet and smartphone adoption. This industry offers a unique opportunity for aspiring entrepreneurs and artists to showcase their creativity and control their designs while addressing consumer preferences for personalized and distinctive goods. However, challenges include the lack of transparency, dynamic control for artists, and the seasonal nature of the market. With advanced printing techniques and integration with e-commerce platforms, PoD platforms offer customizable products, enhancing the shopping experience and attracting repeat business.

Moreover, the market is experiencing significant growth, driven by factors such as internet penetration, the rise of the fashion apparel industry, and increasing demand for customized goods. PoD allows for the production of plain apparel and fashionable garments on demand, meeting consumer preferences for self-expression and personalized items. With the integration of design-making tools and APIs, PoD services offer customizable options, eliminating the need for big inventories and upfront expenditures. Technological advancements in printing equipment, including direct-to-garment and sublimation printing, enhance efficiency and affordability. However, market restraints such as offset and flexographic printing methods challenge the PoD framework.

Furthermore, the market is experiencing significant growth driven by various factors. With a focus on well-being and health, the demand for face masks and protective gear has surged, especially amidst the ongoing pandemic. Additionally, the popularity of workout apparel has soared, fueled by the increasing adoption of fitness routines. The thriving e-commerce industry, coupled with advancements in technology like Application Programming Interfaces (APIs), has enabled the seamless integration of PoD services. This model offers customization options, allowing customers to personalize goods with their personal mottos or designs. Moreover, rising disposable income and spending power have contributed to the market's expansion, with PoD services offering direct-to-garment printing and on-demand printing capabilities. With a blend of stand-alone and integrated solutions, PoD caters to the evolving needs of merchants, providing packaging, shipping, and print management software for efficient operations.

Print On Demand Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 24.42%
Market growth 2023-2027	USD 15.27 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	24.07
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 44%
Key countries	US, Canada, China, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Amplifier Fulfillment, AOP TECH LLC, Apliiq, Breakout Commerce Inc., CustomCat, Gelato ASA, imINDY LLC, JetPrint Fulfillment, Printed Mint LLC, Printful Inc., Printify Inc., Printrove Products Pvt. Ltd., Printsome SL, Printy6 Inc., Prodigi Group Ltd., Qikink, Redbubble Ltd., Spreadshirt Print On Demand GmbH, TPOP, Zazzle Inc., Graham Holdings Co., and Walgreens Boots Alliance Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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