Printing Market for Packaging in Americas 2017-2021

Overview of the printing market for packaging in Americas

Research analysis on the printing market for packaging in Americas identifies the increasing demand for labels in packaging industry as one of the major factors that will have a positive impact on the market’s growth in the coming years. Labels are used for identification and branding purposes. It helps customers distinguish products. The food and beverage packaging industry requires labels to provide information about the ingredients present in the food product. It informs consumers about the nutritional value of food, its manufacturer, possible allergens, and health claims. With the food and beverage packaging industry witnessing considerable growth in the region, the demand for labels will subsequently increase. Technavio’s market research analysts predict that this market will grow at a CAGR of about 5% by 2021.

The rising demand for retail-ready packaging (RRP) will be one of the latest trends that will gain traction in the printing market for packaging in Americas during the next four years. Easy identification by consumers is one of the major benefits of RRP and this demands the need for clearly printed information and an aesthetic appeal. With a rising demand for RRP, the need for printing used for such types of packaging will also increase in the region and is also inducing vendors to focus on generating printing solutions for RRP.

Competitive landscape and key vendors

Characterized by the presence of several large and small-scale vendors, this market appears to be highly competitive. The vendors in this market are competing based on factors such as innovations, technologies, and convenience. Factors such as the emergence of convenient printing solutions and the utilization of technologies to provide fast and efficient solutions, will intensify the level of competition among the players in the packaging printing market in Americas.

The leading vendors in the market are -

• A B Graphic International
• HP
• Landa
• Xeikon

The other prominent vendors in the market are Abbott-Action, Blue Label Digital Printing, Cenveo, Edwards Label, ePac, FRONTIER LABEL, Lofton Label, Traco Manufacturing, Xerox, and Yerecic Label.

Segmentation by type of technology and analysis of the printing market for packaging in Americas

• Flexography
• Rotogravure
• Digital

During 2016, the flexography segment accounted for the major shares of the packaging printing market in the Americas. Flexography is a printing process that operates with the help of a flexible relief plate that can be adhered to a printing cylinder. The vendors are also focusing on utilizing advanced technologies for flexographic printing. For instance, Dominion Packaging, a packaging company in the US, started working on the latest technologies with an installation of TRESU Flexo Innovator Press to utilize flexographic printing.

Geographical segmentation and analysis of the printing market for packaging in Americas

• US
• Canada

This market study estimates that in terms of geographic regions, the US will be the major revenue contributor to the market by 2021. Owing to the growth of the food and beverage packaging industry, the demand for label printing techniques is on the rise in the US. This in turn, will contribute to the growth of the printing market for packaging in the US.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the printing market for packaging in Americas?
• What are the key market trends impacting the growth of the printing market for packaging in Americas?
• What are the challenges to market growth?
• Who are the key vendors in the printing market for packaging in Americas?
• What are the market opportunities and threats faced by the vendors in the printing market for packaging in Americas?
• Trending factors influencing the market shares of the US, Canada, and others.
• What are the key outcomes of the five forces analysis of the printing market for packaging in Americas? 

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