Private-label Food and Beverage Market in Europe 2017-2021

Overview of the private-label food and beverage market in Europe

According to Technavio's market research report, the private-label food and beverage market in Europe will grow at a CAGR of close to 7% during the forecast period. Enhanced brand visibility will be one of the key factors driving the market's growth during the estimated period. The majority of retailers focus on changing the design, pricing, merchandise, and distribution of private-label brands based on the customers? habits and fashion trends. This enables manufacturers to acquire a larger shelf space in comparison to other brands available in supermarkets or hypermarkets. Manufacturers are increasingly taking efforts to enhance their sales volume by adopting improved packaging and labeling of private-labels. Additionally, they also focus on attracting more customers by paying retailers to place their products on shelves. The sales volume of these private-label products will further increase in European countries due to the availability of offers and discounts on these products.

The rising focus on product line extensions is one of the key trends that will drive the growth prospects for the private-label food and beverage market in Europe. Retailers are introducing a variety of private-label products to diversify their product portfolios. This enables them to attract more customers in the food and beverage category. For instance, Amazon offers a new private-label food and beverage line called Wickedly Prime to customers with prime membership.

Competitive landscape and key vendors

The private-label food and beverage market in Europe is characterized by the presence of key vendors and is competitive and fragmented. The market will become more competitive due to the emergence of various local retailers with their private-label products. Many grocery retailers are focusing on gaining more market share in the market by offering better-quality products at low and affordable prices. Most of the retailers are taking efforts to expand their sales and services by following the omnichannel retail format and having their online platform.

Key vendors in this market are -

• Carrefour
• EDEKA
• REWE
• Schwarz
• Tesco

Other prominent vendors in the market include Auchan Holding, Aldi Stores, Ahold Delhaize, Co-operative Group, E.Leclerc,  Intermarché, Sainsbury's, METRO, Walmart Stores, and Wm Morrison Supermarkets.

Segmentation by product and analysis of the private-label food and beverage market in Europe

• Food
• Beverages

The beverages segment includes alcoholic and non-alcoholic beverages. The production of alcoholic beverages involves the process of distillation or the introduction of yeast during fermentation. Some of the alcoholic beverages that consumers prefer include beer, whiskey, rum, and vodka. The market will continue to grow in this segment during the next four years as a large number of grocery retailers such as Tesco and Carrefour are offering wine, rum, beer, and other alcoholic beverages.

Segmentation by distribution channel and analysis of the private-label food and beverage market in Europe

• Offline stores
• Online stores

The offline stores segment contributed to the maximum shares during 2016 since the majority of consumers visit hypermarkets, supermarkets, and warehouse clubs for private-label food and beverages. Some of the top retailers such as Carrefour, Tesco, Auchan Holding, Aldi, J Sainsbury, Costco have brick-and-mortar stores in the European market. Consumers highly rely on offline stores due to the availability of a wide range of food and beverages under private-label brands.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the private-label food and beverage market in Europe?
• What are the key market trends impacting the growth of the private-label food and beverage market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the private-label food and beverage market in Europe?
• What are the market opportunities and threats faced by the vendors in the private-label food and beverage market in Europe?
• What are the trending factors influencing the market shares of Europe?
• What are the key outcomes of the five forces analysis of the private-label food and beverage market in Europe?

Technavio also offers customization on reports based on specific client requirement.

This upcoming industry research report on the private-label food and beverages market in Europe consumer and retail industry offers an analysis of fast growing market segments like general retail goods and services. Furthermore, this upcoming market research report on the private-label food and beverages market in Europe also covers vendors like Carrefour, Tesco, Groupe Auchan, Aldi, and Asda.

This upcoming industry report on the private-label food and beverages market in Europe also considers the growth of the similar markets such as the residential electric fryers, which is expected to grow at an impressive CAGR of over 9% by 2021. As observed by our market research experts, a higher brand visibility, led by larger shelf space may influence the demand for private-label food and beverages in Europe for the next few years.

By considering the increasing product demand, market forecast, and market size for various embedded systems, the market research professionals at Technavio offer a clear picture of the private-label food and beverages market in Europe for the projected period of 2017 to 2021. Additionally, our research practices help clients keep up with the constantly changing market landscape and develop effective growth strategies.

The upcoming market research report on the private-label food and beverages market in Europe also classifies the major drivers, key trends, as well as the constraints that the general retail goods and services sector currently experiences. It also presents insights into the rapidly altering competitive scenario to give clients a precise picture of the upcoming events within the consumer and retail industry. Technavio also provides deep-dive market assessments into the sectors such as retail systems and luggage.

Technavio also offers clients the option to customize every report to suit their specific requirements and offers attractive discounts on all upcoming reports and future purchases.