Private Tutoring Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast 2024-2028

Private Tutoring Market Forecast 2024-2028

The private tutoring market size is forecast to increase by USD 109.14 billion, at a CAGR of 10.58% between 2023 and 2028. The market's expansion hinges on various factors, notably the increasing prioritization of STEM education, the surging demand for personalized coaching experiences, and the growing disposable income among emerging economies. The emphasis on Science, Technology, Engineering, and Mathematics (STEM) education drives the need for advanced tools and technologies. Personalized learning, tailored to individual students' needs and preferences, is gaining traction as an effective educational approach. Additionally, the rise in disposable income in developing nations fuels the affordability and accessibility of educational resources and technology, contributing significantly to the market's growth trajectory.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The market caters to a wide range of educational needs and segments, including career-oriented courses for college students in private schools within the mainstream schooling system. Families often seek private tutoring services to enhance their children's competitiveness in a globalized world where academic success is crucial. The market has expanded significantly with the growth of the global online learning market, providing personalized guidance to learners worldwide, especially in undeveloped countries where financial compromise limits traditional educational opportunities. Both online and offline tutoring services play a vital role as an alternative educational solution, addressing various subjects such as math and science through academic private tutors. This segment encompasses diverse exam syllabi and testing methods, catering not only to academic needs but also to extracurricular competition and non-academic interests. The Harvard study underlines the importance of private tutoring centers in leveraging economic and cultural capital, particularly among affluent households seeking exam results improvement.

By Type

The market share growth by the curriculum-based learning segment will be significant during the forecast period. The curriculum-based learning segment includes services for regular academic subjects such as STEM, arts, and foreign languages. The rising importance of STEM courses in education has contributed to the growth of this segment over the last few years.

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The curriculum-based learning segment was the largest and was valued at USD 71.92 billion in 2018. In addition, with the advent of digitization, many teachers and educational institutions are opting for online and blended modes of testing for curriculum-based learning. Hence, they are entering into collaborations with various companies that provide digital testing and assessment solutions for the K-12 industry. Therefore, there is a significant opportunity for companies to capitalize on the growth potential of this segment. companies include CAT, fixed-form tests, and rubric-based assessments. Therefore, the abovementioned factors indicate that the curriculum-based learning segment of the global market is expected to witness moderate growth during the forecast period. 

By Region

APAC is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in the APAC region has seen remarkable growth in the last five years and is considered one of the largest and most competitive markets globally. One of the primary drivers of the APAC market is the strong emphasis on education and academic achievement within the region. Countries such as China, Japan, South Korea, and Singapore have a cultural focus on academic excellence and high achievement in standardized tests.

As a result, parents and students seek additional educational support to gain a competitive edge in the highly competitive college admissions process and job market. The growth of the market in India is driven by the increasing investments from private equity investors in online tutoring companies in the country. Therefore, such increasing investments in online tutoring companies are expected to fuel the growth of the market in APAC during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

C2 Educational System Inc. - The company offers services for high schoolers including subject tutoring, SAT and ACT test prep, and intensive college admissions counseling.

The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Chegg Inc.
• Club Z Inc.
• Coursera Inc.
• Daekyo Co. Ltd.
• Educomp Solutions Ltd.
• Etutorworld Corp.
• Fleet Education Services Ltd.
• Huntington Mark LLC
• JEI Learning Centers LLC
• Kesson Group Inc.
• Kumon North America Inc.
• Learn To Be
• Mathnasium LLC
• Pearson Plc
• Preply Inc.
• Revolution Prep LLC
• Sylvan Learning LLC
• TPR Education LLC
• TutorMe LLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Dynamics and Customer Landscape

The market is driven by a growing demand for career-oriented courses among college students in both private schools and mainstream schooling setups. Families increasingly opt for private tutoring services to enhance students' competitiveness in a globalized world. Trends indicate a surge in global online learning, offering personalized guidance to learners globally, especially in undeveloped countries facing financial compromise. However, challenges such as ensuring quality education, addressing diverse exam syllabi and testing methods, and managing the non-academic segment present ongoing hurdles in this dynamic market.

Key Market Driver

The rising popularity of personalized learning is notably driving market growth. There has been an ongoing shift in focus from traditional exam-based learning to an interactive, practical learning approach in educational institutions over the last few years, owing to the growing popularity of STEM education globally. companies that offer private tutoring services are increasingly encouraging a learner-centric approach, with an extensive focus on learner engagement, self-paced learning, and content quality.

Moreover, several companies, such as Club Z! Tutoring and Pearson, offer online and blended private tutoring services that involve customization of aspects such as course curriculum and course duration based on learners' capabilities. Companies can tailor individual learning patterns of students, monitor learner engagement, and assess their progress through periodic tests and assignments with the help of data analytics. Thus, the rise in popularity of personalized learning is expected to continue to drive the growth of the market during the forecast period.

Significant Market Trends

The rising popularity of mobile applications and connected devices in private tutoring is an emerging trend shaping market growth. Rapid advances in education technology have spurred the growth in the adoption of the latest technological tools and devices, such as mobile applications and wearables, in the market in the US. Companies are increasingly incorporating innovative teaching aids such as mobile applications and connected devices to enhance students' learning experience. Several applications also provide students with reading assistance through text-to-speech and speech-to-text features. Tutors can include suitable mobile applications during online live tutoring sessions for learning tasks and exercises.

In addition, the use of connected devices such as smartphones and smartwatches in virtual classrooms enables easier content sharing and learning convenience compared with conventional tutoring services. The use of mobile applications and connected devices will continue to gain popularity in the global market during the forecast period.

Major Market Challenge

The availability of open-source materials is a significant challenge hindering the market growth. The global market faces a considerable threat from open-source tutoring services that provide learning material for free. Private tutoring service companies offer tutoring services across a range of subjects for a fee. However, several providers, such as Coursera, edX, Udacity, and FutureLearn, offer massive open online courses (MOOCs) with learning flexibility in terms of accessibility and course duration.

Moreover, the popularity of MOOCs globally is increasing owing to their highly dynamic and robust curriculum. MOOCs are increasingly emerging as a viable supplement or alternative to academic education in schools. Students and parents are increasingly viewing open-source learning as a cost-effective alternative to private tutoring services, owing to the high costs involved in availing of services. Thus, the rising popularity of MOOCs and open-source learning is expected to hamper the growth of the global market during the forecast period.

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Global Market Customer Landscape

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides a market research and growth analysis of the latest market trends and analysis and growth opportunities from 2018 to 2028. 

• Type Outlook 
  • Curriculum-based learning
  • Test Preparation

• Method Outlook 
  • Online
  • Blended
  • Classroom-based

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile 
    • Brazil
    • Argentina 
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is highly dynamic, influenced by a multitude of factors such as career-oriented courses, college students' needs, and the diverse educational landscape encompassing private schools and mainstream schooling. Families often opt for private tutoring services to enhance their children's schooling experience, whether in public or private setups, aiming to boost students' competitiveness in a globalized world. Studies like the Oxford College study and Harvard's research have shed light on the impact of private tutoring on exam results and students' academic performance.

Private tutoring services cater to a wide range of educational levels, from high school education to post K-12 studies, addressing the needs of both average students seeking extra coaching and high achievers aiming for academic ranks. While affluent households readily invest in private tutoring fees for high-quality services, efforts are made to bridge the gap for lower-income families through under-resourced student programs and scholarship opportunities. Overall, the market continues to evolve to meet the educational demands of various demographics and enhance learning outcomes across the board.

Furthermore, the market operates within a diverse schooling setup, catering to students in both public and private schools across developed and developing countries. With the global online learning market expanding, the education sector has witnessed a surge in online learning platforms, especially in underserved regions where financial compromise often limits traditional educational opportunities. Online and offline tutoring services have emerged as alternative educational solutions, with academic private tutors addressing various subjects like science, mathematics, and English, alongside non-academic segments such as extracurricular competitions and skill development. Moreover, this market caters to various segments, including academic subjects like math and science, exam syllabi, and testing methods, along with non-academic areas like extracurricular competitions and skill development. Private tutoring organizations offer personalized guidance, leveraging technology-based learning tools such as online subscriptions, 3D diagrams, flashcards, and animations to deliver subject-related content effectively.

In addition, a Harvard study highlighted the significance of private tutoring centers in enhancing students' economic and cultural capital, particularly in navigating strict entrance exams and academic competition. This market encompasses a wide range of offerings, including personalized learning, presentations, 3D diagrams, and hands-on labs, catering to students from top schools, universities, and colleges. Private tutoring also aids in career advancement through skill assessments, short-term diploma courses, and industry-specific training, benefiting under-resourced students seeking a salary boost in sectors like cybersecurity. The market's evolution includes innovative tutoring styles, test preparation services, and microlearning platforms, aiming to meet diverse educational needs and enhance learning outcomes for students worldwide.

Market Scope
Report Coverage	Details
Page number	159
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 10.58%
Market Growth 2024-2028	USD 109.14 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	9.9
Regional analysis	APAC, North America, Europe, South America, and the Middle East and Africa
Performing market contribution	APAC at 35%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	C2 Educational System Inc., Chegg Inc., Club Z Inc., Coursera Inc., Daekyo Co. Ltd., Educomp Solutions Ltd., Etutorworld Corp., Fleet Education Services Ltd., Huntington Mark LLC, JEI Learning Centers LLC, Kesson Group Inc., Kumon North America Inc., Learn To Be, Mathnasium LLC, Pearson Plc, Preply Inc., Revolution Prep LLC, Sylvan Learning LLC, TPR Education LLC, and TutorMe LLC
Market dynamics	Parent market analysis, market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, South America, and the Middle East and Africa
• A thorough market growth and forecasting analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report analysis of factors that will challenge the growth of market companies

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