Global Probiotic Cosmetic Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Probiotic Cosmetic Products Market Forecast 2023-2027

The Global Probiotic Cosmetic Products Market size is projected to increase by USD 560.72 million from 2022 to 2027. The market is estimated to grow at a CAGR of 5.32% between 2022 and 2027. In 2017, the market size was valued at USD 1.54 billion. Product innovation and portfolio extension are driving premiumization in the market, while the wellness industry's growth fuels demand for professional probiotic cosmetic products. The increasing popularity of probiotic organic and natural beauty items presents both opportunities and challenges. Challenges include the availability of counterfeit brand products and low product awareness hindering widespread adoption. Moreover, regulatory compliance regarding product composition, labeling, and packaging remains a significant consideration for manufacturers in the industry.

The market is witnessing significant growth due to the escalating demand for probiotic organic and natural beauty items. With a surge in global health consciousness, consumers are increasingly seeking natural and organic alternatives in their skincare routines. This trend is fueled by conscientious consumers who prioritize overall health and wellness-focused lifestyles. Moreover, the preference for natural ingredients stems from concerns regarding the environmental impact of production processes and the potential adverse effects of synthetic chemicals found in traditional skincare products. As a result, brands like TULA Skincare and NAYELLE Probiotic Skincare are gaining traction, offering probiotic skincare solutions crafted from plant extracts and organic materials, appealing to environmentally conscious consumers and those with sensitive skin.

 

Probiotic Cosmetic Products Market: Overview

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Market Segmentation

This market research report extensively covers market segmentation by product (skincare and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.

By Distribution Channel

The market segmentation by distribution channel consists of offline and online. Probiotic cosmetic products are mostly sold through the offline distribution channel, which includes retail formats such as speciality stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs. The offline distribution channel for probiotic cosmetic products also consists of drugstores, salons and spas, department stores, and medical clinics and institutes. In 2022, the speciality store's retail format generated the maximum revenue of the global market through offline distribution channels. The growing popularity of beauty and personal care speciality retail stores drives the growth of this segment.

By Product

The market segmentation by product consists of skincare and others. The market share growth by the skincare segment will be significant during the forecast period. Probiotics are favourable microorganisms that do not harm the skin and treat different skin problems such as wrinkles, fine lines, acne, and blemishes.

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The skincare segment was valued at USD 1.45 billion in 2017 and continued to grow until 2021. Currently, multifunctional skincare has a high demand in the market. Customers demand products that need less time to function and provide effective results for different skin concerns such as skin brightening, acne, blemishes, wrinkles, and fine lines. Hence, vendors focus on offering products that meet customer requirements. Health-conscious customers demand natural and organic skincare that is composed of fewer synthetic chemicals and do not cause adverse health effects, such as skin allergies, skin irritation, and skin cancer. Therefore, these factors will boost segment growth during the forecast period. 

By Region

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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In 2022, North America is the largest market in the global market. the factors that are responsible for this are as rising demand for innovative beauty products, an increase in demand for natural and organic beauty products, and the rising popularity of multifunctional products are driving the market in North America. The demand for probiotic cosmetics to treat fine lines, wrinkles, and acne is the highest. The US,  Canada, and Mexico are the key countries in North America.

Market Dynamics and Customer Landscape

The market is witnessing significant growth, driven by several market drivers and emerging trends. One of the key drivers is the rising awareness among conscientious consumers about the benefits of probiotics for skin health. As consumers become increasingly concerned about the environmental impact of skincare and their overall health, there is a growing preference for natural and organic personal care items. Probiotic skincare, with its focus on natural ingredients and wellness-focused lifestyles, aligns well with these consumer preferences. Additionally, the prevalence of skin concerns such as acne, eczema, and chronic inflammation has led to a surge in demand for anti-acne and anti-ageing products. Probiotics skincare, known for its ability to balance the skin's microbiome and reduce inflammation, caters to these specific needs, further driving market growth.

Another significant trend shaping the market is the increasing adoption of multi-functionality products by consumers, particularly Millennials and the female working population. With busy lifestyles and limited time for extensive skincare routines, consumers are seeking products that offer multiple benefits in one. Probiotic skincare, often formulated to address various skin concerns such as acne, ageing, and pollution damage, meet this demand for efficiency and convenience. Moreover, advancements in production processes and the integration of innovative ingredients like Vitreoscilla and ferments are further propelling market expansion. Companies like TULA Skincare are capitalizing on these trends by offering probiotic skincare solutions tailored to the needs of today's wellness-conscious consumers, driving continued growth in the Probiotic Cosmetic Products Market.

Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Significant Market Trends

The high demand for beauty products among men is an emerging trend in the market. Owing to the growing image consciousness among men there is a high demand for men's cosmetics. Hence, a wide variety of BPC products for men are available in the market across different categories, such as skincare, hair care, and fragrances.

For instance, NAYELLE Probiotic Skin Care offers cleansers and moisturizers that can be used by men also. They contain vitamins, antioxidants, and other minerals that protect the skin from the damaging effects of cold and dry air. Due to the growing male concerns, vendors are focusing on developing innovative offerings for men owing to the high growth potential. Therefore, the rising focus of men on their grooming and the increase in demand for beauty products among male customers may help the global market grow significantly during the forecast period.

Major Market Challenge

The availability of counterfeit brand products is a major challenge impeding the market. Fake brands lack durability and quality and sell at lower costs than international brands to gain a competitive advantage in the market. With the growing sales of such products, customers may not be able to differentiate them from genuine brands. E-commerce platforms are primarily driving the sales of fake products.

The availability of counterfeits is adversely affecting the sales of major vendors in the global market. It not only damages the credibility but also the image of genuine vendors. Furthermore, low production costs encourage the production of counterfeits. At times they even get contaminated with harmful chemicals during the manufacturing process. This may lead to various side effects among consumers. Therefore, these factors will hinder the market growth during the forecast period.

Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Probiotic Cosmetic Products Market Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Bebeandbella offers probiotic cosmetic products such as BeBella Probiotic Facial Cleanser and BeBella Probiotic Eye Cream.
• Key Offering - Dakotabiotech offers probiotic cosmetic products such as LaFlore Discovery Set, and Live P.S. Recharge Revitalizing Cleanser.
• Key Offering - Eminenceorganics offers probiotic cosmetic products such as Clear Skin Probiotic Moisturizer.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Arbonne International LLC
• Esse Skincare
• Freeman Beauty LLC
• Gallinee Ltd.
• Glowbiotics Inc.
• Health and Happiness International Holdings Ltd.
• Johnson and Johnson
• Memebox Corp.
• Nayelle
• Rodial Ltd.
• Siani Probiotic Body Care
• The Body Deli Inc.
• The Clorox Co.
• The Estee Lauder Co. Inc.
• The Procter and Gamble Co.
• Unilever PLC
• LOreal SA

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook 
  • Skincare
  • Others
• Distribution Channel Outlook 
  • Offline
  • Online
• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Market Analyst Overview

The market, particularly prevalent in Asia Pacific, is flourishing as consumers prioritize holistic well-being and seek personalized skincare solutions. With a focus on microbiome cosmetics, formulations rich in beneficial bacteria like Lactobacillus and Bifidobacterium are gaining traction for their anti-acne and anti-pollution properties. They harness the power of prebiotics to nourish the microbial ecosystem of the skin, offering benefits beyond traditional skincare. As more women enter the workforce, there's a growing demand for probiotic moisturizers and other skincare solutions tailored to individual skin types and concerns.

This trend underscores the intersection of personal appearance and overall wellness in today's organic skincare industry.
Additionally, the probiotic cosmetics market is rapidly expanding, driven by the demand for innovative skincare solutions tailored to combat various skin concerns. Anti-acne products and anti-pollution products infused with probiotics, particularly species like Lactiplantibacillus and Lactobacillus, are gaining prominence for their therapeutic benefits. The probiotic moisturizer benefits include addressing not only hydration but also promoting skin health and resilience. This trend is especially appealing to working women and working people seeking effective treatments amidst their busy schedules. As recognized by the International Labor Organization, the market reflects a growing emphasis on holistic well-being, with probiotic skincare products emerging as a preferred choice among discerning consumers in the skin care products segment.

Furthermore, the demand for probiotic cosmetic products is bolstered by multi-functionality trends and the rise of the female working population, particularly among Millennials. As disposable incomes increase, consumers are willing to invest in products that offer holistic benefits, including addressing chronic inflammation and promoting skin health. However, challenges such as potential negative effects of certain ingredients on the skin and regulatory considerations regarding product composition may impede market growth. Nevertheless, the market remains ripe with opportunities for brands to innovate and meet the evolving needs of wellness-minded consumers seeking effective and sustainable skincare solutions.

Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.32%
Market growth 2023-2027	USD 560.72 million
Market structure	Fragmented
YoY growth 2022-2023(%)	4.78
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 34%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Arbonne International LLC, BeBe and Bella LLC, Dakota BioTech, Eminence Organic Skin Care, Esse Skincare, Freeman Beauty LLC, Gallinee Ltd., Glowbiotics Inc., Health and Happiness International Holdings Ltd., Johnson and Johnson, Memebox Corp., Nayelle, Rodial Ltd., Siani Probiotic Body Care, The Body Deli Inc., The Clorox Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever PLC, and LOreal SA
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Probiotic Cosmetic Products Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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