Probiotic Dietary Supplements Market by Application and Geography - Forecast and Analysis 2022-2026

The probiotic dietary supplements market share is expected to increase by USD 1.50 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.72%.

This probiotic dietary supplements market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the probiotic dietary supplements market segmentation by application (nutritional supplements, specialty nutrients, food and beverages, and infant formula) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The probiotic dietary supplements market report also offers information on several market vendors, including Archer Daniels Midland Co., Bayer AG, BioGaia AB, Chr Hansen Holding AS, CUSTOM PROBIOTICS Inc., DuPont de Nemours Inc., glac Biotech Co. Ltd., Koninklijke DSM NV, Lallemand Inc., NutraScience Labs, Probi AB, Reckitt Benckiser Group PLC, ResBiotic, Unique Biotech Ltd., Vertical Pharmaceuticals LLC, Vitakem Nutraceutical Inc., Winclove BV, and Pharmacare Laboratories Australia among others.

What will the Probiotic Dietary Supplements Market Size be During the Forecast Period?

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Probiotic Dietary Supplements Market: Key Drivers, Trends, and Challenges

Rising awareness about the benefits of probiotic supplements will drive the probiotic dietary supplements market growth, although factors such as the availability of counterfeit dietary supplements may challenge the market growth during the forecast period. 

Key Probiotic Dietary Supplements Market Driver

The rising awareness of the benefits of probiotic supplements is expected to drive the probiotic dietary supplements market's growth during the forecast period. Probiotics refer to live microorganisms that can be consumed through fermented foods or supplement products. Probiotic supplements promote a healthy balance of gut bacteria and have also been linked to a wide range of health benefits. The consumption of probiotic supplements prevents the growth of harmful bacteria inside the digestive tract, besides improving nutrient absorption and bowel movements. These supplements are widely known to prevent diarrhea or reduce its severity. The consumption of commercial probiotic products improves the interstitial microbial balance by lowering the pH levels. Studies have also shown that probiotic yogurt protects the immune system against colon, bladder, and breast cancers. Owing to these health benefits, the demand for probiotic products is expected to increase greatly over the next five years, which, in turn, will drive market growth.

 

Key Probiotic Dietary Supplements Market Trend

The growing demand for weight management is one of the key trends in the probiotic dietary supplements market. Consumers are becoming more conscious about their health. Healthy snacking fuels metabolism and helps in weight loss. As of 2021, North America was the largest market for weight loss management supplements. The region accounted for more than one-third of sales, and most of its revenue was derived from meal replacement products and weight-loss supplements. The growing demand for probiotic weight-loss dietary supplements has led to the tightening of the laws and regulations related to product safety and manufacturing processes. Regulatory agencies are taking action in the case of food and dietary supplement labeling violations. Furthermore, weight management is becoming popular due to the alarming rise in obesity rates. There is an increase in the focus on ingredients that offer satiety, calorie-burning, and fat-burning properties. Therefore, the growing demand for weight management is expected to drive the global probiotic dietary supplements market's growth during the forecast period.

Key Probiotic Dietary Supplements Market Challenge

One of the key challenges that will negatively impact the probiotic dietary supplements market is the availability of counterfeit dietary supplements. With the rising consumption of nutritional supplements, there has been an increase in the number of cases of counterfeit products. Regulatory authorities are taking legal action against the manufacturers of these products, which are often sold online. Some manufacturers have been forced to close their companies, as they produce these products without legal approval. For instance, Colorado Springs manufacturers EonNutra, CDSM, and HABW marketed their nutritional supplements without the approval of the US FDA and with false promises of treating conditions such as high blood pressure, high cholesterol, and others. The US FDA filed a case against the three companies and ordered them to be closed. Such cases are very commonly found in developing nations. Most of these cases are associated with vitamins and probiotics. The supplements are advertised with false claims of benefits for health. Thus, the availability of counterfeit products will impede the probiotic dietary supplements market's growth. 

This probiotic dietary supplements market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global probiotic dietary supplements market as a part of the global packaged foods and meats market under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the probiotic dietary supplements market during the forecast period.

Who are the Major Probiotic Dietary Supplements Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• Archer Daniels Midland Co.
• Bayer AG
• BioGaia AB
• Chr Hansen Holding AS
• CUSTOM PROBIOTICS Inc.
• DuPont de Nemours Inc.
• glac Biotech Co. Ltd.
• Koninklijke DSM NV
• Lallemand Inc.
• NutraScience Labs
• Probi AB
• Reckitt Benckiser Group PLC
• ResBiotic
• Unique Biotech Ltd.
• Vertical Pharmaceuticals LLC
• Vitakem Nutraceutical Inc.
• Winclove BV
• Pharmacare Laboratories Australia

 

This statistical study of the probiotic dietary supplements market encompasses successful business strategies deployed by the key vendors. The probiotic dietary supplements market is fragmented, and the vendors are deploying growth strategies such as price, quality, technology, brand identity, and distribution to compete in the market.

Product Insights and News

• adm.com - The company offers probiotic dietary supplements under its subsidiary Deerland Probiotics.
• bayer.com - The company offers probiotic dietary supplements such as TruBiotics Capsules.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The vendor profiles are designed to help clients improve their market position with information on production and sustainability; along with this, the report provides a detailed analysis of several leading Companies.

Probiotic Dietary Supplements Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the probiotic dietary supplements market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Probiotic Dietary Supplements Market?

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for the probiotic dietary supplements market in North America. Market growth in this region will be faster than the growth of the market in Europe, South America, and the Middle East and Africa.

The convenience, health benefits, and easy availability of different variants of probiotic dietary supplements will facilitate the probiotic dietary supplements market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

Many probiotic products in the US are consumed as probiotic dietary supplements because the market for these supplements is rapidly growing. Manufacturers are constantly expanding and innovating to sustain the customers' interest in this market. 

In 2020, the COVID-19 outbreak significantly changed the fundamentals of the probiotic dietary supplements market in North America, including customer behavior, business revenues, and numerous aspects of corporate operations. Most buyers shifted to the online purchase of food products, which hampered offline store sales. Meanwhile, vendors in the probiotic dietary supplements market continued to delay investments in R&D activities to control their expenditure. However, owing to the introduction of vaccines to control the spread of COVID-19 and the resumption of manufacturing units due to the lifting of lockdowns, the situation improved in 2021. Therefore, the probiotic dietary supplements market in the region is expected to grow during the rest of the forecast period.

What are the Revenue-generating Application Segments in the Probiotic Dietary Supplements Market?

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The probiotic dietary supplements market share growth in the nutritional supplements segment will be significant during the forecast period. Nutritional supplements include vitamins, minerals, meal supplements, herbs, sports nutrition products, and others. They are consumed to boost the nutritional content of the diet. The capability of nutritional supplements to assist in bodily functions such as digestion is expected to drive the growth of this segment during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the probiotic dietary supplements market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Probiotic Dietary Supplements Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 5.72%
Market growth 2022-2026	$1.50 billion
Market structure	Fragmented
YoY growth (%)	4.46
Regional analysis	North America, Europe, APAC, South America, and the Middle East and Africa
Performing market contribution	North America at 33%
Key consumer countries	US, China, Australia, UK, and Germany
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	Archer Daniels Midland Co., Bayer AG, BioGaia AB, Chr Hansen Holding AS, CUSTOM PROBIOTICS Inc., DuPont de Nemours Inc., glac Biotech Co. Ltd., Koninklijke DSM NV, Lallemand Inc., NutraScience Labs, Probi AB, Reckitt Benckiser Group PLC, ResBiotic, Unique Biotech Ltd., Vertical Pharmaceuticals LLC, Vitakem Nutraceutical Inc., Winclove BV, and Pharmacare Laboratories Australia
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Probiotic Dietary Supplements Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive probiotic dietary supplements market growth during the next five years
• Precise estimation of the probiotic dietary supplements market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the probiotic dietary supplements industry across North America, Europe, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of probiotic dietary supplements market vendors

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