Produce Packaging Market in North America 2017-2021

Overview of the produce packaging market in North America

A large amount of food is disposed of every day by various supermarkets and other grocery retailers. This encourages the produce fruit and veg packaging industry to extensively focus on the enhancement of shelf life extension of the fresh produce.  Research analysis on the produce packaging market in North America identifies that the increased demand for an enhanced shelf life of fresh produce will be one of the major factors that will have a positive impact on the growth of the market. The extension of shelf life benefits vegetable and fruit processors in terms of cost. It allows processors to efficiently plan their labor usage and ship the products via cheaper modes of transportation. The adoption of produce packaging materials helps in the extension of shelf life of the fresh produce up to a certain extent and protects food from the external environment. Technavio’s market research analysts predict that this global market will register a revenue of more than USD 4.2 billion by 2021.

The excessive levels of carbon dioxide inside the produce package leads to a reduction in pH value, drip loss, and flavor tainting. This resulted in the introduction of modified atmosphere packaging technology that decides the level of gases based on the types of produce. This is identified as one of the key trends that will drive the growth prospects for the produce packaging market in North America. The modified atmosphere packaging technology is used to increase the shelf life by filling single gas or a mixture of gases within the package. This technology reduces the growth of aerobic organisms by lowering the levels of oxygen.

Competitive landscape and key vendors

The produce packaging market in North America is characterized by the presence of major packaging converters. Vendors in the market are focusing on providing packaging solutions that can prevent infections, enhance the ease of use, protect the produce against damage, and control moisture. They are also trying to attract more customers by providing attractive primary, secondary, and tertiary packaging.

Key vendors in this market are -

• Amcor
• Bemis Company
• Berry
• International Paper
• Mondi
• Sealed Air
• Smurfit Kappa Group

Segmentation by application and analysis of the produce packaging market in North America

• Fruits
• Vegetables

The demand for vegetable packaging is high in comparison to fruit packaging. Vegetable packaging is used to maintain the natural color, texture, and nutrients and flavour of vegetables. These packaging materials are also used to extend the shelf life, reduce wilting due to moisture loss, prevent infections, diseases, and infestations, and provide cushioning during shipping and handling. This in turn, will stimulate growth in the produce packaging market in North America.

Segmentation by geography and analysis of the produce packaging market in North America

• US
• Canada
• Mexico

The US is witnessing an increased demand for fresh produce packaging due to the rising volume of imports of total vegetables and fruits and preparations, fresh vegetables and fruits, and frozen, dried, and preserved fruits and vegetables. The produce import is increasing due to more competition from the government subsidized or low-cost production. This in turn, will drive the adoption of pouches made of plastics, protective corrugated cases, and trays for packaging of fresh vegetable and fruit produce.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the produce packaging market in North America?
• What are the key market trends impacting the growth of the produce packaging market in North America?
• What are the challenges to market growth?
• Who are the key vendors in the produce packaging market in North America?
• What are the market opportunities and threats faced by the vendors in the produce packaging market in North America?
• What are the trending factors influencing the market shares of North America?
• What are the key outcomes of the five forces analysis of the produce packaging market in North America?

Technavio also offers customization on reports based on specific client requirement.