Projection Mapping Market by Product and Geography - Forecast and Analysis 2022-2026

The projection mapping market share is expected to rise to USD 5.27 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 22.53%. This report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The projection mapping market vendors studied and compiled in this report include AV Stumpfl GmbH, Barco NV, Blue Pony, Delta Electronics Inc., DIGITAL ESSENCE SAS, Digital Projection Ltd., Disguise Technologies Ltd., GarageCube SA, Lightform Inc., Lumitrix s.r.o., Panasonic Corp., Pixel Rain Digital, PROIETTA srl, Qisda Corp., Resolume BV, Seiko Epson Corp., Sharp NEC Display Solutions of America Inc., Showtech Productions, Ushio Inc., ViewSonic Corp., and VIOSO GmbH among others. Furthermore, this projection mapping market research report extensively covers market segmentation by product (hardware and software) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

What will the Projection Mapping Market Size be During the Forecast Period?

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Projection Mapping Market: Key Drivers, Trends, and Challenges

The growing demand for building projection is notably driving the projection mapping market growth, although factors such as high cost of projection mapping may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the projection mapping industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Projection Mapping Market Driver

One of the key factors driving the global projection mapping industry growth is the growing demand for building projection. Building projection is gaining traction owing to increasing application in weddings, festivals, guerrilla marketing, advertising, and birthday events. Some of the recent events are:

• Samsung offers the SmartThings app, which can be used to control the project remotely. In October 2020, a 300-year-old house in Hertfordshire was transformed into a haunted house during the Halloween event with the help of the SmartThings app.
• In 2020, building projection was used in Baird Manor Projection Show during Halloween and Christmas events.  
• In August 2021, 50 PANASONIC PROJECTORS were used for projection mapping on Buda Castle and Parliament building in Hungary. The event was attended by 0.7 million visitors during October 2019-March 2020,

Thus, the growing adoption of projection mapping in various such events is expected to drive the growth of the market during the forecast period.

Key Projection Mapping Market Trend

Growing number of product launches is one of the key projection mapping market trends that is expected to impact the industry positively in the forecast period. Vendors are trying to expand their market by focusing on the less penetrated entertainment industry. Below are some innovative product launches:  

• In April 2021, Panasonic Holdings Corp. launched a real-time tracking system for projection mapping, which is ideal for the entertainment industry and live events where it will project fast-moving objects on the projecting surface.  
• In February 2022, Seiko Epson Corp. (Epson) launched six new projectors for projection mapping. With the reduced size and weight and increased brightness, it is one of the popular projectors for live events mapping.  
• In March 2020, Epson introduced Pro L12000QNL, a 4K Projector for live event projection. 

Key Projection Mapping Market Challenge

One of the key challenges to the global projection mapping industry growth is the high cost of projection mapping. According to ON Services, an audio-visual service provider, the average cost of 3D projection mapping services is USD 10,000 per minute. This is attributed to rentals of high-quality projectors and the cost of additional media technicians. Besides video projection, the cost of projectors, servers, and other hardware is taken into account for the cost of projection mapping. In addition, the nature of the projecting surface can increase the projection mapping cost. For instance, more projectors will be required on complex facades, which may not be a feasible option for consumers due to budget constraints. Such factors can limit the growth of the market during the forecast period.

This projection mapping market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global projection mapping market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the projection mapping market during the forecast period.

Who are the Major Projection Mapping Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

• AV Stumpfl GmbH
• Barco NV
• Blue Pony
• Delta Electronics Inc.
• DIGITAL ESSENCE SAS
• Digital Projection Ltd.
• Disguise Technologies Ltd.
• GarageCube SA
• Lightform Inc.
• Lumitrix s.r.o.
• Panasonic Corp.
• Pixel Rain Digital
• PROIETTA srl
• Qisda Corp.
• Resolume BV
• Seiko Epson Corp.
• Sharp NEC Display Solutions of America Inc.
• Showtech Productions
• Ushio Inc.
• ViewSonic Corp.
• VIOSO GmbH

 

This statistical study of the projection mapping market encompasses successful business strategies deployed by the key vendors. The projection mapping market is fragmented and the vendors are deploying growth strategies such as product development and manufacturing R&D to compete in the market.

Product Insights and News

• AV Stumpfl GmbH - The company offers projection mapping products such as mobile, fixed frame, and roll-up projection screens. 
• AV Stumpfl GmbH - Under the unified segment, the company offers projection screens and Pixera systems. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The projection mapping market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Projection Mapping Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the projection mapping market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Projection Mapping Market?

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33% of the market's growth will originate from North America during the forecast period. The US is the key market for projection mapping in North America. However, market growth in this region will be slower than the growth of the market in other regions.

The significant increase in the investments in promotional events and the rise in the number of commercial events and shows in the entertainment industry will facilitate the projection mapping market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the outbreak of COVID-19 adversely impacted the growth of the projection mapping market in the region. The outbreak compelled governments of various countries in the region to impose nationwide lockdowns to contain the spread of the disease. This led to the closure of educational institutions and corporate offices. However, the introduction of COVID-19 vaccines led to a decline in the number of COVID-19 cases. This has resulted in the lifting of lockdowns and the resumption of manufacturing operations, which has helped the market recover significantly from 2022 onward. Thus, the growing number of product launches and the introduction of projectors with high resolution will fuel the growth of the regional market during the forecast period.

What are the Revenue-generating Product Segments in the Projection Mapping Market?

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The projection mapping market share growth by the hardware segment will be significant during the forecast period. The growing popularity of projection mapping in developing economies is expected to drive the growth of the market through this segment in the forecast years.

This report provides an accurate prediction of the contribution of all the segments to the growth of the projection mapping market size and actionable market insights on post COVID-19 impact on each segment.

 

Projection Mapping Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 22.53%
Market growth 2022-2026	$ 5.27 billion
Market structure	Fragmented
YoY growth (%)	21.33
Regional analysis	North America, Europe, APAC, Middle East and Africa, and South America
Performing market contribution	North America at 33%
Key consumer countries	US, China, Japan, Germany, and France
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	AV Stumpfl GmbH, Barco NV, Blue Pony, Delta Electronics Inc., DIGITAL ESSENCE SAS, Digital Projection Ltd., Disguise Technologies Ltd., GarageCube SA, Lightform Inc., Lumitrix s.r.o., Panasonic Corp., Pixel Rain Digital, PROIETTA srl, Qisda Corp., Resolume BV, Seiko Epson Corp., Sharp NEC Display Solutions of America Inc., Showtech Productions, Ushio Inc., ViewSonic Corp., and VIOSO GmbH
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Projection Mapping Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive projection mapping market growth during the next five years
• Precise estimation of the projection mapping market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the projection mapping industry across North America, Europe, APAC, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of projection mapping market vendors

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