Push to Talk (PTT) Market Analysis North America,Europe,APAC,South America,Middle East and Africa - US,China,Germany,UK,France - Size and Forecast 2023-2027

Push To Talk (PTT) Market Size 2023-2027

The push to talk (PTT) market size is forecast to increase by USD 17.47 billion, at a CAGR of 8.99% between 2022 and 2027.  The market's expansion is contingent upon multiple factors, notably the proliferation of Push-to-Talk (PTT) product launches, the growing endorsement of Point-of-Care (PoC) solutions across diverse end-user industries, and the pivotal role of PTT as a communication staple among various sectors. With an uptick in PTT product introductions, the market experiences heightened innovation and competition, driving consumer interest and market growth. Simultaneously, the increasing adoption of PoC solutions signifies a shift towards more efficient and accessible communication tools within different industry verticals. Moreover, PTT's indispensability as a critical communication device underscores its significance across multiple sectors, amplifying its market demand and relevance. Together, these factors synergize to propel the market forward, fostering technological advancements, widespread adoption, and enhanced communication capabilities across industries.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

The market report extensively covers market segmentation by type (LMR (Land Mobile Radio) and cellular), business segment (large enterprise and SMEs (Superconducting Magnetic Energy Storage)), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Customer Landscape

The market is witnessing substantial growth, driven by the increasing adoption of smartphones and mobile devices across various sectors, including law enforcement and first responders. These professionals rely on hybrid communication solutions, including rugged smartphones and ultra-rugged smartphones equipped with PTT functionality. The evolution of LTE and 5G infrastructure has further enhanced network connection, enabling seamless communication even in challenging environments. Additionally, the integration of the Internet of Things and Artificial Intelligence technologies into infrastructure platforms and Land Mobile Radio systems has revolutionized communication methods. As a result, companies are investing in LTE network-based solutions and intellectual property to meet the increasing demand for efficient and reliable PTT solutions in various industries. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Increasing acceptance of PoC solutions among end-user industries is the key factor driving the growth of the market. PoC solutions are gaining popularity in various industries due to their low setup costs and ease of maintenance. It is especially popular in industries such as hospitality, education, construction, and transportation. PoC is a service that allows subscribers using commercial cellular networks to turn their cell phones into two-way radio transceivers but without the range limitations and high costs of private LMR systems. The availability of wireless broadband networks with advanced 3G and 4G technology makes PTT a powerful enterprise-ready application.

Additionally, PoC provides additional features such as the ability to see who is online and available to contact, the installation of third-party applications, and real-time monitoring, which increases its demand in various industry sectors. Players in the market are focusing on the research and development of PoC to provide improved technologies, high-quality products, and enhanced features. Such factors will increase market growth during the forecast period.

Significant Market Trends

Increased M&A is the primary trend in market growth. Companies are engaging in M&A activities as a business strategy to expand their product portfolio and strengthen their business. For instance, in March 2020, Ericsson acquired Genaker, a provider of MC-PTT solutions. The acquisition strengthened Ericsson's MC-PTT offering to meet the demands of the transforming mission-critical communications and private network market. Companies are partnering and collaborating with end-users to integrate PTT services into their platforms. For instance, in October 2020, SLA Corp. (ESChat) entered a partnership with EGC International Inc. to launch a PTT service in Colombia. The service was named TalkPlus, powered by ESChat and launched by the EGC solution in November 2020.

Further, TalkPlus service will include the ESChat feature set, including encrypted PTT voice, encrypted multimedia group messaging, and live location tracking and mapping. These companies have completed a commercial agreement and are now preparing for the commercial launch. Innovative business and marketing strategies can help companies explore additional opportunities and strengthen their market presence in the market, which is expected to accelerate the growth of the market during the forecast period.

Major Market Challenge

Interoperability and security concerns in PTT applications is a major challenge to the growth of the market. The interoperability issue of PTT devices poses challenges to market growth. There are several PTT applications and services in the market. PTT devices cannot directly interoperate with LMR devices. At the very least, additional interoperable devices must be used with additional cost and complexity. For instance, the current offering of PTT/MCPTT (Mission critical push-to-talk) voice from AT and T/FirstNet by AT and T will only work on AT and T devices within AT and T`s network and not support necessary connections for cross-carrier interoperability.

For jurisdictions that are not FirstNet/AT and T subscribers, the only way to ensure interoperability is to utilize third-party OTT applications, which is problematic and does not solve interoperability issues. Owing to this lack of interoperability in PTT, it prohibits unified communications across agencies, which makes large incidents such as Hurricane Katrina and 9/11 complicated, as several jurisdictions collaborate for managing crisis events. Thus, this will act as a challenge to the growth of the market during the forecast period.

Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Market Customer Landscape

Market Segmentation By Type

The market is experiencing significant growth, particularly in sectors like law enforcement and first responders, where PTT applications are vital for swift communication. This demand has led to the development of specialized devices, such as rugged smartphones and ultra-rugged smartphones, offering PTT functionality alongside robustness. With the rollout of LTE and 5G infrastructure, network connections have become more reliable, supporting seamless hybrid communication via two-way radio systems and Land Mobile Radio systems. Integration with the Internet of Things and Artificial Intelligence technologies further enhances PTT capabilities, making them indispensable in modern communication setups. Companies are investing in LTE Network-based solutions and Intellectual Property to stay ahead in this evolving market.

The market share growth by the LMR (Land Mobile Radio) segment will be significant during the forecast period. As LMR is designed for mission-critical use, with short bursts of guaranteed connectivity, the demand for LMR-based PTT technology is expected to increase in the management of natural disasters.

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The LMR segment was valued at USD 25.23 billion in 2017. LMR is a wireless communication network commonly used by public safety departments, such as police, firefighters, and emergency responders, for critical communications. This system is used for industrial, transportation, utilities, security, logistics, and military applications. Technological advances in LMR technology from conventional to trunked and analog to digital (e.g., P25 and TETRA) have driven the growth of the LMR segment in the market.

By Region

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North America is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  North America accounted for the largest share of the market in 2022. Moreover, effective communication during emergency situations, such as earthquakes, hurricanes, fires, and floods, is essential for emergency management. PTT technology provides an effective communication system for the management of such emergency situations. Thus, the rising number of such incidences has resulted in the need for the deployment of PTT applications for public safety in the region, which is expected to drive the growth of the market in the region.

Who are the Major Market Players?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AT and T Inc.: The company offers push to talk services such as AT and T enhanced push to talk which is an is an IP based end to end communications and applications platform that offers sub second call setup, a broad suite of features, and comprehensive administrative and fleet management tools.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• AINA Wireless Finland Oy
• GroupTalk Sweden AB
• Hytera Communications Corp. Ltd.
• international Push to Talk Ltd.
• Iridium Communications Inc.
• Motorola Solutions Inc.
• Orion Labs Inc.
• PeakPTT
• Qualcomm Inc.
• SLA Corp.
• T Mobile US Inc.
• Tait Communications
• Telefonaktiebolaget LM Ericsson
• Telstra Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2022 for the following segments.

• Type Outlook
  • LMR
  • Cellular

• Business Segment Outlook
  • Large Enterprise
  • SMEs

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing significant growth, fueled by the increasing demand for efficient communication solutions across various sectors, such as emergency response, defense, and telecommunications infrastructure. Utilizing two way radio and walkie talkie technologies, this market caters to the communication needs of Small and Medium Enterprises (SMEs) and government agencies alike. With the advent of LTE networks and the push to talk technology, communication has become more seamless and reliable, especially in critical situations. The market encompasses different segments, including the hardware segment, solution segment, and cellular or PoC segment, each addressing specific communication requirements. As PTT growth continues, emphasis is placed on expanding spectrum capacity to ensure uninterrupted communication, particularly in high-demand environments like the government and defense sectors and emergency response operations.

The market caters to diverse sectors, from large enterprises to small and medium-sized enterprises, offering cellular or PoC solutions that leverage IP networks for seamless communication. With the rise of mobile technology, tablets have become popular platforms for PTT services, especially in industries like public safety and security and transportation and logistics. Companies like Phoenix Health and Safety, Assured Wireless, and RugGear provide innovative support and maintenance service for cloud-based PTT solutions, enabling push-to-talk over cellular capabilities. As demand grows for reliable communication in dynamic environments, partnerships with industry leaders like Airbus DS Communications enhance the accessibility and functionality of cellular PTT systems, ensuring efficient communication across various sectors.

Market Scope
Report Coverage	Details
Page number	165
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.99%
Market growth 2023-2027	USD 17.47 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	7.0
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 42%
Key countries	US, China, Germany, UK, and France
Competitive landscape	Leading Companies, market forecast, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	AINA Wireless Finland Oy, AT and T Inc., GroupTalk Sweden AB, Hytera Communications Corp. Ltd., international Push to Talk Ltd., Iridium Communications Inc., Motorola Solutions Inc., Orion Labs Inc., PeakPTT, Qualcomm Inc., SLA Corp., T Mobile US Inc., Tait Communications, Telefonaktiebolaget LM Ericsson, Telstra Ltd., Verizon Communications Inc., Voxer Inc., Yiip Inc., Zebra Technologies Corp., and Zello Inc.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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