Qatar E-Commerce Market Product, Type and Method - Forecast and Analysis 2024-2028

Published: Mar 2024 Pages: 141 SKU: IRTNTR77718

Qatar E-commerce Market 2024-2028 

The  Qatar E-commerce market size is forecast to increase by USD 3.53 billion, at a CAGR of 14.1% between 2023 and 2028. The growth of the market in Qatar is influenced by various factors, including the adoption of innovative business models by market companies. Additionally, the widespread advantages offered by e-commerce platforms, coupled with high internet penetration in the region, contribute significantly to market expansion. These factors collectively shape a favourable environment for market development and underscore the increasing significance of digital platforms in Qatar's business landscape.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is experiencing robust growth, driven by major events like the FIFA World Cup and Expo 2023. Key players such as Qatar Duty-Free, M7, and Ooredoo are actively participating, enhancing the market with Fashion, Beauty, and Electronics offerings. The rise of local platforms like Tamias and Snoonu has transformed Hobby & Leisure and Grocery shopping. E-commerce caters to diverse needs, including travel, carry-out food orders, and SME preferences, further accelerated by increased credit card usage. Despite challenges like transportation restrictions, the Ministry of Transport and Communications is promoting ICT, e-government, and cybersecurity to ensure a thriving E-commerce landscape, positively impacting Qatar's quality of life. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The adoption of new business models by market companies, such as Ooredoo and Snoonu, is notably driving market growth. The ecosystem, highlighted by Qatar Duty-Free (QDF) and Hamad International Airport, exhibits notable potential as a regional key player, driven by continuous innovation and evolving trends from industry stakeholders. Post-pandemic, the market demonstrates resilience and substantial growth, reflecting shifts in shopping preferences. Jeeb, a Qatari e-commerce platform, stands out with its innovative two-step ordering system, streamlining shopping lists and enhancing efficiency. By providing direct doorstep delivery, Jeeb prioritizes customer convenience, revolutionizing the grocery shopping experience.

Further, local companies, leveraging cutting-edge technology, are poised to outshine global players like Amazon and Walmart, contributing to sustained development. This trend underscores the market's adaptability and the significance of local innovations in shaping consumer experiences, which, in turn, drive the market growth during the forecast period. 

Key Market Trends

Emergence of omnichannel retailing is an emerging trend shaping market growth. Manufacturers are leveraging both online and offline channels to enhance market presence, utilizing company-owned platforms and popular e-commerce sites. This approach extends sales opportunities globally, beyond specific geographical locations. Emerging technologies like artificial intelligence, augmented reality, and the Internet of Things offer substantial opportunities for Qatari fashion retailers, allowing them to enhance customer experiences and gain a competitive edge.

Moreover, with a diverse population and a growing expatriate community, fashion retailers can tap into niche market opportunities. The integration of offline-online presence through omnichannel strategies is evident, with retailers like Al Meera adopting seamless approaches to provide customers with enhanced shopping experiences. This trend is anticipated to drive significant growth in the market during the forecast period.

Major Market Challenge

An increasing number of cyberattacks is a significant challenge that hinders market growth. E-commerce platforms handle sensitive customer information, including personal details and financial data. A successful cyberattack that results in a data breach can erode customer trust. If customers fear for the safety of their personal information, they may become reluctant to engage in online transactions, hindering the overall expansion of the Qatar e-commerce market. The costs associated with recovering from a cyberattack, implementing appropriate security measures, and compensating affected customers can strain the financial resources of e-commerce businesses, impeding their development plans.

For instance, in November 2023, The Indian Cyber Force launched a cyberattack on the Government of Qatar portal, which lasted for two hours. The team hacked the Qatar eCommerce Government Website. Following their attack on the government of Qatar's e-commerce portal, the Indian Cyber Force hacked oasis. qa, a leading Qatari online shopping platform, as well as the online services of Al Anees, a well-known retail chain in Qatar. Hence, such factors limit the market development during the forecast period. 

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AL ANEES ELECTRONICS CO WLL - The company offers E-commerce services for electronics, mobiles, accessories, and gadgets. 

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • AL TAYER GROUP
  • Alibaba Group Holding Ltd.
  • Amazon.com Inc.
  • Carrefour SA
  • HOMSOUQ
  • Jarir Marketing Co.
  • Jumbosouq
  • Lulu Group International
  • Next Plc
  • noon
  • OurShopee
  • Ubuy Co.
  • Al Meera Consumer Goods Co.
  • Pronto

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segment in the Market?

The fashion and apparel segment is estimated to witness significant growth during the forecast period. The market in the fashion and apparel segment has grown significantly, reflecting shifting consumer preferences, increased Internet penetration, and a growing interest in online shopping. Around 15% of all e-commerce transactions relate to the fashion and apparel sector in Qatar. 

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The fashion and apparel segment was the largest and was valued at USD 564.23 million in 2018. Several e-commerce vendors in Qatar have played an important role in shaping the online fashion and apparel market. For example, Mhefhef, founded by Mashael Alnaimi in Doha in 2020, produces all-natural and sustainable apparel. The brand makes a concerted effort to produce handmade upcycled abayas, dresses, and overlays that are made entirely from fabric waste, diverting them from landfills. The factors driving the expansion of the fashion and apparel segment of the market include the convenience of online shopping, the availability of diverse styles on online marketplaces, and a desire for international and luxury brands. These factors will drive the growth of the market during the forecast period

Segment Overview

The market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Product Outlook
    • Fashion and apparel
    • Consumer electronics
    • Toys and kids supplies
    • Beauty and personal care
    • Others
  • Type Outlook
    • B2B
    • B2C
  • Method Outlook
    • Cash on delivery
    • Others

Market Analyst Overview

Qatar's e-commerce market is thriving, influenced by factors such as high-speed internet, a tech-savvy population, and the increasing adoption of digital services. With Qatar Duty-Free at Hamad International Airport serving as a global retail hub, events like the Formula One Grand Prix and AFC Asian Cup contribute to the nation's dynamic consumer landscape. The Ministry of Transport and Communications, through initiatives like QITCOM, drives technology infrastructure and ICT advancements, fostering a digital environment. E-commerce adoption, propelled by incomes and mobile connectivity, encompasses various sectors, from fashion and beauty to DIY and household purchases.

Additionally, SMEs leverage online platforms, employing sales and marketing strategies to cater to consumers' preferences for convenient online shopping. The penetration of e-commerce is evident in brick-and-mortar stores, malls, and even prepared food delivery services. Operational areas like online grocery shopping and digital banking witness robust growth, with U.S. companies providing world-class e-commerce services, solutions, and technologies. As the digital landscape evolves, e-commerce in Qatar continues to flourish, supported by innovative initiatives, technology providers, and industry experts.

Market Scope

Report Coverage

Details

Page number

141

Base year

2023

Historic period

 2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Decelerate at a CAGR of 14.1%

Market Growth 2024-2028

USD 3.53 billion 

Market structure

Fragmented

YoY growth 2023-2024(%)

14.7

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

AL ANEES ELECTRONICS CO WLL, AL TAYER GROUP, Alibaba Group Holding Ltd., Amazon.com Inc., Carrefour SA, HOMSOUQ, Jarir Marketing Co., Jumbosouq, Lulu Group International, Next Plc, noon, OurShopee, Ubuy Co., Al Meera Consumer Goods Co., Pronto, Jeeb, and Inter IKEA Holding B.V.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
  • Growth of the market across Qatar
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Method
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on Qatar - Market size and forecast 2023-2028 ($ million)
      • Exhibit 13: Data Table on Qatar - Market size and forecast 2023-2028 ($ million)
      • Exhibit 14: Chart on Qatar: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on Qatar: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 E-commerce market in Qatar 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on e-commerce market in Qatar 2018 - 2022 ($ million)
    • 4.2 Product Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • 4.4 Method Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Method Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Product

    • 6.1 Market segments
      • Exhibit 27: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Product - Market share 2023-2028 (%)
    • 6.2 Comparison by Product
      • Exhibit 29: Chart on Comparison by Product
      • Exhibit 30: Data Table on Comparison by Product
    • 6.3 Fashion and apparel - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Fashion and apparel - Market size and forecast 2023-2028 ($ million)
      • Exhibit 32: Data Table on Fashion and apparel - Market size and forecast 2023-2028 ($ million)
      • Exhibit 33: Chart on Fashion and apparel - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Fashion and apparel - Year-over-year growth 2023-2028 (%)
    • 6.4 Consumer electronics - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Consumer electronics - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Data Table on Consumer electronics - Market size and forecast 2023-2028 ($ million)
      • Exhibit 37: Chart on Consumer electronics - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Consumer electronics - Year-over-year growth 2023-2028 (%)
    • 6.5 Toys and kids supplies - Market size and forecast 2023-2028
      • Exhibit 39: Chart on Toys and kids supplies - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Data Table on Toys and kids supplies - Market size and forecast 2023-2028 ($ million)
      • Exhibit 41: Chart on Toys and kids supplies - Year-over-year growth 2023-2028 (%)
      • Exhibit 42: Data Table on Toys and kids supplies - Year-over-year growth 2023-2028 (%)
    • 6.6 Beauty and personal care - Market size and forecast 2023-2028
      • Exhibit 43: Chart on Beauty and personal care - Market size and forecast 2023-2028 ($ million)
      • Exhibit 44: Data Table on Beauty and personal care - Market size and forecast 2023-2028 ($ million)
      • Exhibit 45: Chart on Beauty and personal care - Year-over-year growth 2023-2028 (%)
      • Exhibit 46: Data Table on Beauty and personal care - Year-over-year growth 2023-2028 (%)
    • 6.7 Others - Market size and forecast 2023-2028
      • Exhibit 47: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 48: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 50: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.8 Market opportunity by Product
      • Exhibit 51: Market opportunity by Product ($ million)
      • Exhibit 52: Data Table on Market opportunity by Product ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 53: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 54: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 55: Chart on Comparison by Type
      • Exhibit 56: Data Table on Comparison by Type
    • 7.3 B2B - Market size and forecast 2023-2028
      • Exhibit 57: Chart on B2B - Market size and forecast 2023-2028 ($ million)
      • Exhibit 58: Data Table on B2B - Market size and forecast 2023-2028 ($ million)
      • Exhibit 59: Chart on B2B - Year-over-year growth 2023-2028 (%)
      • Exhibit 60: Data Table on B2B - Year-over-year growth 2023-2028 (%)
    • 7.4 B2C - Market size and forecast 2023-2028
      • Exhibit 61: Chart on B2C - Market size and forecast 2023-2028 ($ million)
      • Exhibit 62: Data Table on B2C - Market size and forecast 2023-2028 ($ million)
      • Exhibit 63: Chart on B2C - Year-over-year growth 2023-2028 (%)
      • Exhibit 64: Data Table on B2C - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 65: Market opportunity by Type ($ million)
      • Exhibit 66: Data Table on Market opportunity by Type ($ million)

    8 Market Segmentation by Method

    • 8.1 Market segments
      • Exhibit 67: Chart on Method - Market share 2023-2028 (%)
      • Exhibit 68: Data Table on Method - Market share 2023-2028 (%)
    • 8.2 Comparison by Method
      • Exhibit 69: Chart on Comparison by Method
      • Exhibit 70: Data Table on Comparison by Method
    • 8.3 Cash on delivery - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Cash on delivery - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on Cash on delivery - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on Cash on delivery - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Cash on delivery - Year-over-year growth 2023-2028 (%)
    • 8.4 Others - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 8.5 Market opportunity by Method
      • Exhibit 79: Market opportunity by Method ($ million)
      • Exhibit 80: Data Table on Market opportunity by Method ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 81: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 82: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 83: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 84: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 85: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 86: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 87: Matrix on vendor position and classification
            • 12.3 AL ANEES ELECTRONICS CO WLL
              • Exhibit 88: AL ANEES ELECTRONICS CO WLL - Overview
              • Exhibit 89: AL ANEES ELECTRONICS CO WLL - Product / Service
              • Exhibit 90: AL ANEES ELECTRONICS CO WLL - Key offerings
            • 12.4 AL TAYER GROUP
              • Exhibit 91: AL TAYER GROUP - Overview
              • Exhibit 92: AL TAYER GROUP - Product / Service
              • Exhibit 93: AL TAYER GROUP - Key offerings
            • 12.5 Alibaba Group Holding Ltd.
              • Exhibit 94: Alibaba Group Holding Ltd. - Overview
              • Exhibit 95: Alibaba Group Holding Ltd. - Business segments
              • Exhibit 96: Alibaba Group Holding Ltd. - Key offerings
              • Exhibit 97: Alibaba Group Holding Ltd. - Segment focus
            • 12.6 Amazon.com Inc.
              • Exhibit 98: Amazon.com Inc. - Overview
              • Exhibit 99: Amazon.com Inc. - Business segments
              • Exhibit 100: Amazon.com Inc. - Key news
              • Exhibit 101: Amazon.com Inc. - Key offerings
              • Exhibit 102: Amazon.com Inc. - Segment focus
            • 12.7 Carrefour SA
              • Exhibit 103: Carrefour SA - Overview
              • Exhibit 104: Carrefour SA - Business segments
              • Exhibit 105: Carrefour SA - Key offerings
              • Exhibit 106: Carrefour SA - Segment focus
            • 12.8 HOMSOUQ
              • Exhibit 107: HOMSOUQ - Overview
              • Exhibit 108: HOMSOUQ - Product / Service
              • Exhibit 109: HOMSOUQ - Key offerings
            • 12.9 Inter IKEA Holding B.V.
              • Exhibit 110: Inter IKEA Holding B.V. - Overview
              • Exhibit 111: Inter IKEA Holding B.V. - Product / Service
              • Exhibit 112: Inter IKEA Holding B.V. - Key news
              • Exhibit 113: Inter IKEA Holding B.V. - Key offerings
            • 12.10 Jarir Marketing Co.
              • Exhibit 114: Jarir Marketing Co. - Overview
              • Exhibit 115: Jarir Marketing Co. - Product / Service
              • Exhibit 116: Jarir Marketing Co. - Key offerings
            • 12.11 Jeeb
              • Exhibit 117: Jeeb - Overview
              • Exhibit 118: Jeeb - Product / Service
              • Exhibit 119: Jeeb - Key offerings
            • 12.12 Jumbosouq
              • Exhibit 120: Jumbosouq - Overview
              • Exhibit 121: Jumbosouq - Product / Service
              • Exhibit 122: Jumbosouq - Key offerings
            • 12.13 Lulu Group International
              • Exhibit 123: Lulu Group International - Overview
              • Exhibit 124: Lulu Group International - Product / Service
              • Exhibit 125: Lulu Group International - Key offerings
            • 12.14 Next Plc
              • Exhibit 126: Next Plc - Overview
              • Exhibit 127: Next Plc - Business segments
              • Exhibit 128: Next Plc - Key offerings
              • Exhibit 129: Next Plc - Segment focus
            • 12.15 noon
              • Exhibit 130: noon - Overview
              • Exhibit 131: noon - Product / Service
              • Exhibit 132: noon - Key offerings
            • 12.16 OurShopee
              • Exhibit 133: OurShopee - Overview
              • Exhibit 134: OurShopee - Product / Service
              • Exhibit 135: OurShopee - Key offerings
            • 12.17 Ubuy Co.
              • Exhibit 136: Ubuy Co. - Overview
              • Exhibit 137: Ubuy Co. - Product / Service
              • Exhibit 138: Ubuy Co. - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 139: Inclusions checklist
                • Exhibit 140: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 141: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 142: Research methodology
                • Exhibit 143: Validation techniques employed for market sizing
                • Exhibit 144: Information sources
              • 13.5 List of abbreviations
                • Exhibit 145: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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