Racket Sports Equipment Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, India, UK - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 161

SKU: IRTNTR43732

Snapshot

Racket Sports Equipment Market 2024-2028

The racket sports equipment market size is estimated to grow at a CAGR of 3.62% between 2023 and 2028. The market size is forecast to increase by USD 733.2 million. The growth of the market depends on several factors such as the increase in the number of racket sports courts worldwide, celebrity endorsements and consumer engagement, and an increase in the number of tournaments.

This racket sports equipment market report extensively covers market segmentation by distribution channel (offline and online), product (tennis equipment, badminton equipment, and squash equipment), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.

What will be the size of the Racket Sports Equipment Market During the Forecast Period?

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Racket Sports Equipment Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Racket Sports Equipment Market Driver

Celebrity endorsements and consumer engagement is the key factor driving market growth. The launch of advertising campaigns by famous badminton players is a tested marketing strategy practiced by many well-established racket sports equipment manufacturers. The most common purchase behavior exhibited by consumers is a preference for products that are promoted by their favorite players, and thus, vendors use celebrity endorsement as one of their primary marketing tools.

In addition, vendors have started to increase their visibility and engage consumers online by leveraging the Internet. Online presence has increasingly become a business essential with a rise in Internet penetration. Thus, such factors will drive the growth of the global racket sports equipment market during the forecast period.

Key Racket Sports Equipment Market Trends

The introduction of improved quality products with additional features is the primary trend shaping market growth. In the market, players are constantly launching new and improved badminton rackets. In view of the fact that major players are faced with significant competition, rackets have been distinguished on the basis of design, performance, and technology. Moreover, smart technology-enabled rackets that provide real-time information about exercise data of every game and training are also available in the market. Such information can be used efficiently by players to improve their performance and strategize for other matches.

In addition, this information can be transferred through Bluetooth to other systems to be used and analyzed later or shared via social communication. This smart version of the racket having the same weight as normal rackets also gives an added advantage to badminton players using them. Therefore, such improvements and innovations are expected to drive the growth of the market during the forecast period.

Key Racket Sports Equipment Market Challenge

The disparity in global popularity and appeal of various racket sports is a challenge that affects market growth. Squash has a limited adoption rate basis its popularity and acceptance compared to tennis and badminton. The general preference of consumers is for tennis, given that it is a relatively popular sport in all parts of the world with higher rates of adoption and participation as well as an enhanced infrastructure compared to squash. Despite speculations of squash being a part of the Tokyo Olympics 2022 and performing reasonably well, the sport is relatively low on global appeal.

Furthermore, another reason for the low adoption is the relatively low compensation that badminton players are offered worldwide. The monetary compensation for badminton events such as Super Series tournaments is lower than that of Tennis Grand Slams. All these factors would lead to negative growth of the global racket sports equipment market during the forecast period.

Racket Sports Equipment Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Racket Sports Equipment Market Customer Landscape

Who are the Major Racket Sports Equipment Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

ANTA Sports Products Ltd.: The company offers racket sports equipment such as Pro staff 97L bold edition tennis racket.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the Racket Sports Equipment Market?

The offline segment is estimated to witness significant growth during the forecast period. The segment includes mono-brand stores, department stores, hypermarkets, supermarkets, and specialty stores. Companies that fabricate racket sports equipment and accessories in North America, such as Nike and Adidas, are examining increasing their direct-to-customer (D2C) sales by investing large amounts in developing new mono-brand stores in the region. Market players are focusing on opening new stores to increase their reach and sustain in the competitive environment.

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The offline segment was the largest segment and was valued at USD 2,415.03 million in 2018. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have a separate retailing segment for sports equipment and accessories, such as racket sports equipment, at their stores. Players employ promotional and marketing strategies, such as branding through signages and discounts on products at their stores. Thus, such factors will drive the growth of the offline segment of the global racket sports equipment market during the forecast period.

Which are the Key Regions for the Racket Sports Equipment Market?

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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. A significant factor is the rising number of regular players in the US and Canada for recreational purposes. While the US is the leading country within the region for racket sports, other key countries in the region include Mexico and Canada.

Furthermore, popular badminton championships are being organized in the region, like the Pan Am Badminton Championships, organized by the Badminton Pan Am, which is the governing body for the sport in the region. These championships are held once every two years and are aiding in increasing the popularity and adoption of the sport in the region.

The outbreak of COVID-19 in 2020 had a negative impact on the racket sports equipment market in APAC. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Such factors are expected to drive the market during the forecast period.

Segment Overview

The racket sports equipment market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook (USD Million, 2018-2028)
- Offline
- Online

Product Outlook (USD Million,2018-2028)
- Tennis equipment
- Badminton equipment
- Squash equipment

Region Outlook (USD Million, 2018-2028)
- North America
  - The U.S.
  - Canada
- Europe
  - U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Brazil
  - Argentina
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Racket Sports Equipment Market Scope
Report Coverage	Details
Page number	161
Base year	2023
Historic period	2018 - 2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 3.62%
Market Growth 2024-2028	USD 733.2 million
Market structure	Fragmented
YoY growth 2023-2024(%)	2.6
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 33%
Key countries	US, China, Japan, India, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	ANTA Sports Products Ltd., Ashaway Line and Twine Mfg Co, ASICS Corp., Babolat, Dunlop International Europe Ltd., Gamma Sports, Gearbox Inc, Harrow Sports, Head, Karakal Worldwide Ltd., KC Kinetic Solutions LLC, Klipper USA, Li Ning Co. Ltd., Pacific Holding GmbH, PowerAngle LLC, Solinco Sports, Tecnifibre, Victor Rackets Ind. Corp., Volkl Tennis, and Yonex Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Racket Sports Equipment Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global racket sports equipment market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global racket sports equipment market market 2018 - 2022 ($ million)

4.2 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ million)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Offline - Market size and forecast 2023-2028
- Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)

6.4 Online - Market size and forecast 2023-2028
- Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Tennis equipment - Market size and forecast 2023-2028
- Exhibit 48: Chart on Tennis equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 49: Data Table on Tennis equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 50: Chart on Tennis equipment - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Tennis equipment - Year-over-year growth 2023-2028 (%)

7.4 Badminton equipment - Market size and forecast 2023-2028
- Exhibit 52: Chart on Badminton equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 53: Data Table on Badminton equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 54: Chart on Badminton equipment - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Badminton equipment - Year-over-year growth 2023-2028 (%)

7.5 Squash equipment - Market size and forecast 2023-2028
- Exhibit 56: Chart on Squash equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 57: Data Table on Squash equipment - Market size and forecast 2023-2028 ($ million)
- Exhibit 58: Chart on Squash equipment - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Squash equipment - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Product
- Exhibit 60: Market opportunity by Product ($ million)
- Exhibit 61: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2023-2028 (%)
- Exhibit 64: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ million)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ million)
- Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.11 Japan - Market size and forecast 2023-2028
- Exhibit 99: Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 100: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Exhibit 101: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Japan - Year-over-year growth 2023-2028 (%)

9.12 India - Market size and forecast 2023-2028
- Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ million)
- Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ million)
- Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 ANTA Sports Products Ltd.
- Exhibit 115: ANTA Sports Products Ltd. - Overview
- Exhibit 116: ANTA Sports Products Ltd. - Business segments
- Exhibit 117: ANTA Sports Products Ltd. - Key offerings
- Exhibit 118: ANTA Sports Products Ltd. - Segment focus

12.4 ASICS Corp.
- Exhibit 119: ASICS Corp. - Overview
- Exhibit 120: ASICS Corp. - Product / Service
- Exhibit 121: ASICS Corp. - Key news
- Exhibit 122: ASICS Corp. - Key offerings

12.5 Babolat
- Exhibit 123: Babolat - Overview
- Exhibit 124: Babolat - Product / Service
- Exhibit 125: Babolat - Key offerings

12.6 Dunlop International Europe Ltd.
- Exhibit 126: Dunlop International Europe Ltd. - Overview
- Exhibit 127: Dunlop International Europe Ltd. - Product / Service
- Exhibit 128: Dunlop International Europe Ltd. - Key offerings

12.7 Gamma Sports
- Exhibit 129: Gamma Sports - Overview
- Exhibit 130: Gamma Sports - Product / Service
- Exhibit 131: Gamma Sports - Key offerings

12.8 Gearbox Inc
- Exhibit 132: Gearbox Inc - Overview
- Exhibit 133: Gearbox Inc - Product / Service
- Exhibit 134: Gearbox Inc - Key offerings

12.9 Harrow Sports
- Exhibit 135: Harrow Sports - Overview
- Exhibit 136: Harrow Sports - Product / Service
- Exhibit 137: Harrow Sports - Key offerings

12.10 Head
- Exhibit 138: Head - Overview
- Exhibit 139: Head - Product / Service
- Exhibit 140: Head - Key offerings

12.11 Karakal Worldwide Ltd.
- Exhibit 141: Karakal Worldwide Ltd. - Overview
- Exhibit 142: Karakal Worldwide Ltd. - Product / Service
- Exhibit 143: Karakal Worldwide Ltd. - Key offerings

12.12 Klipper USA
- Exhibit 144: Klipper USA - Overview
- Exhibit 145: Klipper USA - Product / Service
- Exhibit 146: Klipper USA - Key offerings

12.13 Li Ning Co. Ltd.
- Exhibit 147: Li Ning Co. Ltd. - Overview
- Exhibit 148: Li Ning Co. Ltd. - Product / Service
- Exhibit 149: Li Ning Co. Ltd. - Key offerings

12.14 Tecnifibre
- Exhibit 150: Tecnifibre - Overview
- Exhibit 151: Tecnifibre - Product / Service
- Exhibit 152: Tecnifibre - Key offerings

12.15 Victor Rackets Ind. Corp.
- Exhibit 153: Victor Rackets Ind. Corp. - Overview
- Exhibit 154: Victor Rackets Ind. Corp. - Product / Service
- Exhibit 155: Victor Rackets Ind. Corp. - Key offerings

12.16 Volkl Tennis
- Exhibit 156: Volkl Tennis - Overview
- Exhibit 157: Volkl Tennis - Key offerings

12.17 Yonex Co. Ltd.
- Exhibit 158: Yonex Co. Ltd. - Overview
- Exhibit 159: Yonex Co. Ltd. - Business segments
- Exhibit 160: Yonex Co. Ltd. - Key offerings
- Exhibit 161: Yonex Co. Ltd. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 162: Inclusions checklist
- Exhibit 163: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 164: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 165: Research methodology
- Exhibit 166: Validation techniques employed for market sizing
- Exhibit 167: Information sources

13.5 List of abbreviations
- Exhibit 168: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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