India Ready to Cook Market by Type, and Distribution Channel - Forecast and Analysis 2023-2027

India Ready to Cook Market Forecast 2023-2027

The ready to cook market size in India is forecast to increase by USD 488.97 million at a CAGR of 7.12% between 2022 and 2027. The market is experiencing growth driven by the increasing demand for convenient food options among the working population. With busy lifestyles becoming the norm, there's a rising preference for quick and easy meal solutions. The market is witnessing continuous innovation and new product launches to cater to evolving consumer needs. Additionally, the changing retail landscape, marked by the expansion of online and offline channels, further fuels the market's growth trajectory. As consumers seek convenience without compromising on taste and nutrition, the market emerges as a pivotal player in meeting these demands. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Ready To Cook Market In India During the Forecast Period?

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The market is witnessing significant growth driven by shifting consumer demographics and evolving dietary preferences. With increased urbanization and busy lifestyles, two-income households seek quick meal options without compromising on nutrition and health. This market caters to varying cooking skill levels, offering customized and convenient solutions for home-cooked meals. Innovations in packaging ensure freshness and convenience, while a focus on clean-label ingredients meets the demand for organic and health-conscious choices. As consumers embrace prepared foods, the India Ready to Cook Market addresses the need for quick, nutritious, and customizable meal solutions in today's dynamic culinary landscape.

Market Dynamics

The market caters to diverse consumer demographics seeking convenience without compromising flavor and quality. With busy lives and increased urbanization, two-income households demand time-efficient meal solutions. Pre-cut vegetables, marinated meats, and meal kits offer contemporary, customized options for home-cooked meals. Reflecting changing dietary preferences, the market emphasizes international cuisines and nutrition. Innovations in packaging ensure freshness and convenience-seeking, while clean-label ingredients meet health and wellness demands. This market trend aligns with the growing preference for quick meal options, organic ingredients, and efforts to accommodate varying cooking skill levels and dietary preferences amidst the bustling lifestyle of modern India. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The growing preference for convenient food products in the working population is notably driving ready to cook market growth in India during the forecast period. In India, the demand for ready-to-eat food is increasing, and the need for convenience food is increasing. Short cooking time, easy preparation, and long shelf life have increased the demand for ready-to-cook products in India. The rising working population in India has increased the demand for convenience foods that can be prepared easily, such as ready to cook food products. 

Significant Market Trends

The rising number of promotional and marketing activities is a new trend in the India ready to cook market. companies are stepping up their marketing efforts with novel strategies and innovative advertising to increase awareness of their products. Accordingly, companies' marketing and advertising budgets, as well as promotional and marketing activities, are increasing in order to increase awareness of their products. For instance, in 2022, Nestle`s consumer-facing marketing expenses increased by 3.4% when compared with 2020. The company has been actively involved in promoting its products, such as MAGGI Soup, in India.

Campbell Soup is another prominent vendor actively involved in several promotional and marketing efforts. In 2022, the company carried out several promotional activities. The company partnered with Twitch Interactive Inc. (Twitch), a streaming platform, and signed Juan DeBiedma, a prominent player in esports, for its Chunky soup ads in the same year. The company also partnered with Instant Brands Inc. (Instant Pot), a pressure cooker manufacturer, in December 2022. Such promotional and marketing activities are expected to drive the growth of the ready to cook market in India during the forecast period.

Major Market Challenge

The growing health concerns are a major challenge that may hinder India's ready to cook market growth during the forecast period. Ready to cook foods are often criticized by many health experts for being unhealthy and a root cause of many ailments, such as diabetes, obesity, and heart disease. Moreover, as most of these foods are highly processed, they are high in fat content and result in high BMI and weight gain. 

Hence, adverse health effects and the growing popularity of healthcare are the major obstacles to the growth of the Indian ready to eat food market. The introduction of other food products containing nutritious and healthy ingredients is likely to hinder the growth of the Indian ready-to-eat food market during the forecast period. Owing to these actions, the customer becomes aware of one`s health and refrains from consuming extruded snacks, thereby negatively affecting the growth of the market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Bambino Agro Industries Ltd.- The company offers a wide of ready to cook products such as vermicelli, roasted vermicelli, instant pasta, noodles, pasta, soups, breakfast mixes, and many more.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Capital Foods Pvt. Ltd.
• CG Corp.
• DARSHAN FOODS PVT. LTD.
• Desai Foods Pvt Ltd.
• Gits Food Products Pvt. Ltd.
• Godrej Agrovet Ltd.
• Hindustan Unilever Ltd.
• iD Fresh Food India Pvt. Ltd.
• IndianFarm Foods Pvt. Ltd.
• Innovative Foods Ltd.
• ITC Ltd.
• Kohinoor Foods Ltd.
• Maiyas Beverages and Foods Pvt. Ltd.
• McCain Foods Ltd.
• Nestle SA

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

In the market, convenience and quality converge to offer contemporary solutions for busy lives. With changing dietary preferences and a focus on health and wellness, consumers seek time-efficient options for meal preparation. This segment features a variety of products designed to streamline cooking processes, catering to diverse needs. From pre-cut vegetables and marinated meats to meal kits, these offerings minimize cooking time and effort while maintaining high quality standards. Consumers appreciate the convenience of prepared foods that require minimal preparation, allowing them to enjoy delicious meals without compromising on taste or nutrition. As the market evolves to meet the demands of modern lifestyles, the emphasis remains on providing innovative solutions that enhance the cooking experience and promote overall well-being.

By Type

The market share growth of the instant noodles and pasta segment will be significant during the forecast period. Instant noodles and pasta are pre-packaged noodles and pasta that do not need to be refrigerated. They are typically sold as pre-cooked and dried noodle blocks with a separate packet of flavoring powder and seasoning oils. The flavoring in cup noodles is frequently placed in the cup itself. A rising number of new product launches is a current trend in India's instant noodles and pasta market. Rising marketing activities by instant noodles manufacturers, as well as expanding partnerships and strategic acquisitions, are expected to drive market growth during the forecast period.

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Instant noodles and pasta showed a gradual increase in the market share of USD 329.99 million in 2017 and continued to grow until 2021.  The rising demand for convenient and instant food products, the introduction of new instant noodles and pasta products, and the expansion of the retail landscape will be driving the market growth during the forecast period. Several challenges such as fluctuating raw material prices, product recalls, and stringent regulations and guidelines issued by various government bodies on food products, including instant noodles and pasta, may restrain the segment growth during the forecast period.

Market Analyst Overview

In the bustling landscape of India's Ready to Cook Market, consumers seek effortless meal preparation without compromising on flavor or quality. With an array of options including pre-cut vegetables, marinated meats, and meal kits, contemporary consumers are embracing time-efficient and health-conscious choices. The market caters to diverse consumer demographics, accommodating various cuisines, dietary preferences, and cooking skill levels. Driven by busy lives and increased urbanization, two-income households increasingly opt for quick meal options without compromising on nutrition or flavor. This demand has spurred innovations in packaging and led to a surge in convenience-seeking products, featuring organic and clean-label ingredients, aligning with the growing focus on health and wellness amidst changing dietary preferences in the international culinary landscape. In the market, consumers seek convenient options that save them effort while still delivering the satisfaction of home-cooked meals.

In the market, consumers are drawn to the convenience and health-conscious options offered by semi-cooked meals and prepared foods. With busy lifestyles driving the demand for quick meal solutions, the market caters to Convenience-seeking consumers with a variety of high-quality, simple-to-prepare options. Embracing international cuisines and catering to diverse dietary requirements, RTC food options focus on Personalization and Customization, offering customizable ingredients and portion sizes. Subscription services enhance the ready-to-cook experience, while AI-powered recommendation systems ensure fresh and healthy choices. With a focus on minimally processed, locally sourced ingredients, the market delivers a range of frozen meals and ethnic cuisine variations, meeting the evolving preferences of health-conscious consumers in the food industry segment.

Segment Overview

The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Type Outlook 
  • Instant noodles and pasta
  • Instant soup
  • Ready-to-mix
  • Snacks
  • Others

• Distribution Channel Outlook 
  • Offline
  • Online

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the ready to cook market size in India and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Market growth analysis across India
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Market forecasting of factors that will challenge the growth of ready to cook market companies in India

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