Recommendation Engine Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, Japan, Germany - Size and Forecast 2024-2028

Published: Apr 2024 Pages: 175 SKU: IRTNTR40770

Recommendation Engine Market Forecast 2024-2028 

The recommendation engine market size is projected to increase by USD 1.66 billion, at a CAGR of 39.91% between 2023 and 2028. Market growth hinges on various factors, notably the ascendancy of digitalization across industries, catalyzing shifts in consumer behavior and operational paradigms. Concurrently, the proliferation of hybrid recommendation systems, amalgamating human expertise with machine algorithms, augments personalized user experiences, enhancing engagement and retention metrics. Moreover, heightened emphasis on bolstering customer satisfaction underscores a strategic imperative, fostering brand loyalty and advocacy amidst intensifying competition. These interwoven dynamics underscore the transformative potential of technological innovation and customer-centric strategies, shaping the trajectory of the market and heralding new paradigms in user engagement and service delivery.

Moreover, the market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Alphabet Inc., Coveo Solutions Inc., Curata Inc., Hewlett Packard Enterprise Co., Intel Corp., Kibo Software Inc., Mastercard Inc., Microsoft Corp., Muvi LLC, Nosto Solutions Oy, Oracle Corp., Outbrain Inc., Piano Software Inc., Recombee, Salesforce Inc., SAP SE, International Business Machines Corp., and Adobe Inc. . Additionally, Amazon.com Inc. company offers recommendation engine solutions through Vertex AI Search that recommend media content based on watch history and recommend products based on models users like.

What will be the Size of the Market During the Forecast Period?

For More Highlights About this Report, Download Free Sample in a Minute 

Market Dynamics 

The market is thriving with advancements in collaborative filtering techniques, catering to diverse sectors like retail, information technology, and SMEs. Leveraging artificial intelligence and machine learning, these engines offer tailored product recommendations, enhancing customer delivery and proactive asset management. With the rise of smart technologies and internet penetration, brick-and-mortar retailers and OTT service providers are adopting automation solutions and self-service tools. Powered by AI-based cloud platforms, recommendation engines play a vital role in product planning and driving sales in various segments, while addressing challenges like incorrect labeling. Our researchers analyzed the market research and growth data with 2023  as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Driver

The increase in the use of hybrid systems is the key factor driving the market. A recommendation engine is a filtering system used by companies to generate and provide appropriate recommendations to users about a product or content. Recommendation filtering systems, which companies use to enhance user experience and customer base, can be classified into three categories such as the collaborative filtering, content-based filtering, and hybrid filtering

Additionally, hybrid filtering incorporates both recommendation systems, collaborative filtering, and content-based filtering. Thus, it increases the chances of providing accurate recommendations. It enables users' flexibility to create a set of recommendations using different technologies, such as AI and ML. Netflix and Amazon are among the major companies utilizing the hybrid recommendation system to provide an enhanced user experience. Thus, such factors will accelerate market growth during the forecast period.

Significant Market Trends

The implementation of AI is the primary trend shaping the market. The recommendation engine is becoming an important tool among end-users, primarily online retailers and online content providers. This can be substantiated by the fact that more than 35% of Amazon. Com's revenue is generated by its recommendation engine. To provide more advanced search engine capabilities to enhance the user experience, major market players are integrating advanced technologies, such as AI and ML, in recommendation engines.

Moreover, AI technology enables recommendation engines to understand customer behavior and provide relevant content in real time. ML algorithms analyze the history of the user and provide attributes of products and contents. The ML-based recommendation engine uses collaborative filtering or content-based filtering methods to provide recommendations. Thus, the implementation of AI will accelerate the growth of the market during the forecast period.

Major Market Restrain

Issues related to accuracy in data prediction is the major challenge that affects market expansion. One of the major challenges is the accuracy of the prediction of data provided by companies. For instance, in the media and entertainment sector, it is difficult to predict user behavior for content such as movies and music as users may have different tastes and preferences for such content. Their judgments cannot be used to recommend a movie to other users.

Similarly, providing music suggestions through a recommendation engine is difficult as users listen to a particular genre of music depending on their mood. Further, the entry of new items or users can be responsible for the cold start. The engine cannot provide accurate recommendations to new users due to the lack of information related to the past purchase of products or used content and can only suggest highly used or rated content or products. These factors will restrict market growth during the forecast period.

Market Segmentation 

The market is experiencing significant growth across various sectors, including proactive asset management segment, retail segment, information technology segment, and SMEs segment. With the emergence of Over the Top (OTT) service providers and platforms like Commercetools, businesses are leveraging advanced data filtering technology and sophisticated artificial intelligence (AI) algorithms. These engines utilize machine learning model to deliver personalized recommendations, enhancing user experience in smart point-of-sale solutions and self-checkout kiosks.

By End-user

The market share growth by the media and entertainment segment will be significant during the forecast period. The media and entertainment segment encompasses news, music and video streaming, and online gaming companies. Recommendation engines are vital in this sector, offering accurate content suggestions powered by AI and ML. They organize data into categories, languages, and ratings to enhance user experience.

Get a glance at the market contribution of various segments Download the PDF Sample

The media and entertainment segment showed a gradual increase in the market share of USD 31.53 million in 2018. Further, with the rise of online platforms for various content types like articles, news, games, music, and movies, companies are continually launching platforms to cater to user demands. Additionally, the surge in mobile gaming, driven by factors like affordability, convenience, and community-building features, further propels market growth.

By Type

The cloud segment dominates the market, offering scalability and cost-effectiveness. Leading cloud companies like Amazon.com Inc., Microsoft Corp., and Alphabet Inc. support recommendation engine providers in managing large datasets and delivering real-time recommendations worldwide. This accessibility democratizes machine learning adoption, enabling businesses to integrate recommendation engines with existing IT infrastructures seamlessly. For example, Netflix and Spotify leverage cloud-based recommendation engines to enhance user engagement and personalize content delivery, driving market growth.

Regional Overview

For more insights on the market share of various regions Download PDF Sample now!

North America is estimated to contribute 32% to the growth of the global market during the forecast period. 
Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period. The North American market for recommendation engines is driven by the surge in OTT service adoption, particularly in video and audio domains. OTT's popularity is overshadowing the saturated Pay TV market. Substantial growth is observed in SVOD, with US carriers bundling services like Netflix and Hulu with data plans. The region's dominance in music streaming, led by major US-based providers, further fuels the recommendation engine market. E-commerce giants and various sectors are adopting recommendation engines to enhance user experience and personalize content delivery, fostering market growth.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Global Market Customer Landscape

Market Companies

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

  • Cloudera Inc.: The company offers recommendation engine solutions such as Amazon Personalize that helps to accelerate digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.

Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018-2028

  • End-user Outlook
    • Media and entertainment
    • Retail
    • Travel and tourism
    • Others
  • Type Outlook
    • Cloud
    • On-premises
  • Region Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst overview:

The market is witnessing significant growth across various sectors such as transportation, healthcare, and energy and utilities, driven by the increasing adoption of cloud deployment mode segment and context aware segment technologies. These engines utilize collaborative filtering segment and geospatial aware segment algorithms to provide personalized recommendations. They are integrated into platforms like web browsers, mobile phones, and digital shelves, offering individualized customer service and personalized experiences. In the banking and financial sector, recommendation engines enhance security and provide tailored financial advice. With a focus on privacy and security, these engines leverage complex algorithms to analyze data and deliver targeted recommendations, driving enhanced interaction and transformative digital shifts in various industries.

Further, the market is evolving rapidly, catering to diverse sectors like healthcare providers, enterprises, and retail businesses. Powered by conversational bots and integrated into physical stores and digital shelves, these engines analyze private data to deliver personalized customer experiences. They enhance online shopping journeys, leveraging technological improvements to optimize the purchasing funnel and drive ROI. In the travel and hospitality industry, recommendation engines assist in advertising and placement, while in retail, they facilitate a transformative digital shift by leveraging insights from the Retail Digital Transformation Survey to execute marketing and sales projects effectively. These engines are pivotal in driving digital commerce forward, offering innovative technology and solutions for tailored customer engagement.

Market Scope

Report Coverage

Details

Page number

175

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 39.91%

Market Growth 2024-2028

USD 1.66 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

39.65

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 32%

Key countries

US, China, India, Japan, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Alphabet Inc., Amazon.com Inc., Cloudera Inc., Coveo Solutions Inc., Curata Inc., Hewlett Packard Enterprise Co., Intel Corp., Kibo Software Inc., Mastercard Inc., Microsoft Corp., Muvi LLC, Nosto Solutions Oy, Oracle Corp., Outbrain Inc., Piano Software Inc., Recombee, Salesforce Inc., SAP SE, International Business Machines Corp., and Adobe Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. 

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Download PDF Sample

What are the Key Data Covered in this Market Research Report?

  • CAGR of the market report forecast during the forecast period
  • Detailed information on factors that will drive the growth of the market  between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • Thorough market analysis and report of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of Industry companies

We can help! Our analysts can customize this market research report to meet your requirements. Get in touch

 

1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global recommendation engine market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global recommendation engine market 2018 - 2022 ($ million)
    • 4.2 End-user Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – End-user Segment 2018 - 2022 ($ million)
    • 4.3 Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Type Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
    • 6.2 Comparison by End-user
      • Exhibit 32: Chart on Comparison by End-user
      • Exhibit 33: Data Table on Comparison by End-user
    • 6.3 Media and entertainment - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Media and entertainment - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Media and entertainment - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Media and entertainment - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Media and entertainment - Year-over-year growth 2023-2028 (%)
    • 6.4 Retail - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Retail - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Retail - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Retail - Year-over-year growth 2023-2028 (%)
    • 6.5 Travel and tourism - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Travel and tourism - Market size and forecast 2023-2028 ($ million)
      • Exhibit 43: Data Table on Travel and tourism - Market size and forecast 2023-2028 ($ million)
      • Exhibit 44: Chart on Travel and tourism - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Travel and tourism - Year-over-year growth 2023-2028 (%)
    • 6.6 Others - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 47: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 48: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 6.7 Market opportunity by End-user
      • Exhibit 50: Market opportunity by End-user ($ million)
      • Exhibit 51: Data Table on Market opportunity by End-user ($ million)

    7 Market Segmentation by Type

    • 7.1 Market segments
      • Exhibit 52: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 53: Data Table on Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Type
      • Exhibit 54: Chart on Comparison by Type
      • Exhibit 55: Data Table on Comparison by Type
    • 7.3 Cloud - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 57: Data Table on Cloud - Market size and forecast 2023-2028 ($ million)
      • Exhibit 58: Chart on Cloud - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Cloud - Year-over-year growth 2023-2028 (%)
    • 7.4 On-premises - Market size and forecast 2023-2028
      • Exhibit 60: Chart on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 61: Data Table on On-premises - Market size and forecast 2023-2028 ($ million)
      • Exhibit 62: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Type
      • Exhibit 64: Market opportunity by Type ($ million)
      • Exhibit 65: Data Table on Market opportunity by Type ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 68: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 79: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.10 Germany - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.11 India - Market size and forecast 2023-2028
      • Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.12 Japan - Market size and forecast 2023-2028
      • Exhibit 107: Chart on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 108: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
      • Exhibit 109: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ million)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Adobe Inc.
              • Exhibit 119: Adobe Inc. - Overview
              • Exhibit 120: Adobe Inc. - Business segments
              • Exhibit 121: Adobe Inc. - Key news
              • Exhibit 122: Adobe Inc. - Key offerings
              • Exhibit 123: Adobe Inc. - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 124: Alphabet Inc. - Overview
              • Exhibit 125: Alphabet Inc. - Business segments
              • Exhibit 126: Alphabet Inc. - Key news
              • Exhibit 127: Alphabet Inc. - Key offerings
              • Exhibit 128: Alphabet Inc. - Segment focus
            • 12.5 Amazon.com Inc.
              • Exhibit 129: Amazon.com Inc. - Overview
              • Exhibit 130: Amazon.com Inc. - Business segments
              • Exhibit 131: Amazon.com Inc. - Key offerings
              • Exhibit 132: Amazon.com Inc. - Segment focus
            • 12.6 Cloudera Inc.
              • Exhibit 133: Cloudera Inc. - Overview
              • Exhibit 134: Cloudera Inc. - Business segments
              • Exhibit 135: Cloudera Inc. - Key offerings
              • Exhibit 136: Cloudera Inc. - Segment focus
            • 12.7 Curata Inc.
              • Exhibit 137: Curata Inc. - Overview
              • Exhibit 138: Curata Inc. - Product / Service
              • Exhibit 139: Curata Inc. - Key offerings
            • 12.8 Hewlett Packard Enterprise Co.
              • Exhibit 140: Hewlett Packard Enterprise Co. - Overview
              • Exhibit 141: Hewlett Packard Enterprise Co. - Business segments
              • Exhibit 142: Hewlett Packard Enterprise Co. - Key news
              • Exhibit 143: Hewlett Packard Enterprise Co. - Key offerings
              • Exhibit 144: Hewlett Packard Enterprise Co. - Segment focus
            • 12.9 Intel Corp.
              • Exhibit 145: Intel Corp. - Overview
              • Exhibit 146: Intel Corp. - Business segments
              • Exhibit 147: Intel Corp. - Key offerings
              • Exhibit 148: Intel Corp. - Segment focus
            • 12.10 International Business Machines Corp.
              • Exhibit 149: International Business Machines Corp. - Overview
              • Exhibit 150: International Business Machines Corp. - Business segments
              • Exhibit 151: International Business Machines Corp. - Key news
              • Exhibit 152: International Business Machines Corp. - Key offerings
              • Exhibit 153: International Business Machines Corp. - Segment focus
            • 12.11 Kibo Software Inc.
              • Exhibit 154: Kibo Software Inc. - Overview
              • Exhibit 155: Kibo Software Inc. - Product / Service
              • Exhibit 156: Kibo Software Inc. - Key offerings
            • 12.12 Mastercard Inc.
              • Exhibit 157: Mastercard Inc. - Overview
              • Exhibit 158: Mastercard Inc. - Product / Service
              • Exhibit 159: Mastercard Inc. - Key news
              • Exhibit 160: Mastercard Inc. - Key offerings
            • 12.13 Microsoft Corp.
              • Exhibit 161: Microsoft Corp. - Overview
              • Exhibit 162: Microsoft Corp. - Business segments
              • Exhibit 163: Microsoft Corp. - Key news
              • Exhibit 164: Microsoft Corp. - Key offerings
              • Exhibit 165: Microsoft Corp. - Segment focus
            • 12.14 Oracle Corp.
              • Exhibit 166: Oracle Corp. - Overview
              • Exhibit 167: Oracle Corp. - Business segments
              • Exhibit 168: Oracle Corp. - Key news
              • Exhibit 169: Oracle Corp. - Key offerings
              • Exhibit 170: Oracle Corp. - Segment focus
            • 12.15 Outbrain Inc.
              • Exhibit 171: Outbrain Inc. - Overview
              • Exhibit 172: Outbrain Inc. - Key offerings
            • 12.16 Salesforce Inc.
              • Exhibit 173: Salesforce Inc. - Overview
              • Exhibit 174: Salesforce Inc. - Product / Service
              • Exhibit 175: Salesforce Inc. - Key offerings
            • 12.17 SAP SE
              • Exhibit 176: SAP SE - Overview
              • Exhibit 177: SAP SE - Business segments
              • Exhibit 178: SAP SE - Key news
              • Exhibit 179: SAP SE - Key offerings
              • Exhibit 180: SAP SE - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 181: Inclusions checklist
                • Exhibit 182: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 183: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 184: Research methodology
                • Exhibit 185: Validation techniques employed for market sizing
                • Exhibit 186: Information sources
              • 13.5 List of abbreviations
                • Exhibit 187: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

              PURCHASE FULL REPORT OF

              recommendation engine market market

              QUICK BUY

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

              Why should you prefer Technavio's market insights report?

              • Off-the-shelf research reports
              • Reports can be tailored to meet the customer's needs
              • Trusted by more than 100 fortune 500 organizations
              • Information about the market's key drivers, trends, and challenges
              • Parent market analysis
              • Every week, 50,000 people visit our subscription platform
              • Detailed vendors report with competitive landscape
              • Covid-19 impact and recovery analysis
              • Data on revenue-generating market segments
              • Details on the market shares of various regions
              • Five-force market analysis