Residential Water Purifier Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, India, Japan, Germany - Size and Forecast 2024-2028

Published: Jan 2024 Pages: 179 SKU: IRTNTR44757

Residential water-purifier Market Forecast 2024-2028 

The Residential water-purifier Market size is forecast to increase by USD 13.43 billion, at a CAGR of 10.35% between 2023 and 2028. The increasing penetration of low-cost residential water-purifiers is notably driving market growth. Initially high-priced, these purifiers now penetrate urban, suburban, and rural markets, spurred by rising urbanization and the focus of vendors like Hindustan Unilever. Emerging regions see more brands entering the fray. Digital and social media play pivotal roles in marketing strategies, with platforms like Instagram, YouTube, Facebook, Twitter, and Pinterest used for promotion. Tutorials and demonstration videos enhance customer knowledge.

Public initiatives like the Consumer Awareness Programme (CAP) aid in educating consumers on water-quality issues. From RO filters to UV filters, activated carbon filters, and candle filters, diverse technologies address chlorine impurities, pathogens, metabolites, and industrial pollutants, ensuring safe drinking water amid water shortages and water pollution concerns.

What will be the Size of the Market During the Forecast Period?

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What is the Largest-Growing Segment in the Market?

The multiple technology-based water-purifier segment is estimated to witness significant growth during the forecast period. Multiple technology-based water-purifiers incorporate multiple technologies to purify water and are very popular for household use. Multiple technology-based water-purifiers have integrated reverse osmosis (RO), UV, microfiltration (MF), and ultrafiltration (UF) technologies. During re-purification, the passage of water through an RO membrane of a multiple technology-based water-purifier eliminates contaminants. 

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The multiple technology-based water-purifier was the largest segment and was valued at USD 5.95 billion in 2018. Further, several companies in the market are offering water-purifiers with multiple technologies induced in filters for improved water treatment compared with regular purifiers. For instance, under the brand Pureit, Unilever offers Pureit Advanced RO + MF, which has RO and MF technologies embedded in the purifier filter. MF technology is capable of eliminating micro-particles of chemical components in the water, such as pesticides, lead, mercury, and others. Such enhancements in residential water-purifiers are expected to increase their (especially premium products) demand among customers. Such residential water-purifier offerings by vendors are expected to propel the growth of multiple technology-based water-purifiers, which will drive the growth of the market during the forecast period.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 77% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and analysis, and drivers that shape the market during the forecast period. A major portion of the demand for residential water-purifiers comes from higher-population countries such as China and India. In India, the annual economic cost of water-borne diseases is estimated to be USD 600 million. Additionally, the growing incidence of waterborne diseases in APAC has made consumers conscious of their health and sanitation. This is compelling consumers of the middle-class population to adopt residential water-purifiers as a source of pure drinking water. The residential water-purifier market in APAC is also expected to witness significant growth in South Korea, Australia, New Zealand, Vietnam, and the Philippines. New product launches, increased marketing and promotion efforts, and expansion in distribution networks are some of the factors driving the growth of the residential water-purifier market in APAC. 

In addition, while consumers in the low-income segment opt for gravity-based residential water-purifiers, high national income (HNI) consumers are investing in RO and UV water-purifiers. Panasonic started selling its central water-purifier for well water in Indonesia in April 2020. This device can remove iron and muddiness from pumped well water, and thus, the company will enhance the lives of Indonesian people by providing clean water for domestic use. Owing to such factors, the regional market is expected to witness growth during the forecast period.

Market Dynamics and Customer Landscape 

The market caters to the need for clean and safe drinking water, addressing concerns such as rectal cancer and bladder cancer associated with contaminated water. With a focus on both the residential segment and the light commercial segment, water-purifiers employ various technologies, including gravity filters, reverse osmosis, and ultra-violet purification, to eliminate bacteria, viruses, and metal impurities. Innovations such as smart water-purifiers enhance the efficiency of purification processes, ensuring the removal of harmful viruses and pollutants. By providing pure drinking water, these systems contribute to overall health, supporting the body's optimum energy level, promoting skin health, aiding in weight loss, and boosting the overall immune system.

Additionally, water-purifiers improve the flavor and taste of water by removing chlorine and enhancing the presence of essential minerals. While offering benefits, these systems also entail maintenance costs related to piping and filter replacement, yet they remain indispensable in ensuring access to safe drinking water, even from sources like recycled water or desalination processes.

Key Market Driver

Increasing penetration of low-cost residential water purifiers is notably driving market growth. Residential water-purifiers that were initially introduced in the market were high-priced. This restricted their penetration among urban and suburban households in emerging markets. In addition, rising urbanization across the world is encouraging more local and international brands to penetrate emerging regions. Low-cost purifiers have also penetrated the rural market, particularly in India and China, where the rural population base is higher than the urban population. The focus of vendors such as Hindustan Unilever is solely on residential water purification solutions.

Moreover, companies such as KENT RO are targeting rural communities for a large-scale consumer base. Therefore, vendors such as KENT RO are expanding their business operations by offering low-cost residential water-purifiers. The availability of such low-cost residential water-purifiers will increase their demand in developing countries, which, in turn, will drive the market during the forecast period.

Significant Market Trends

The adoption of digital and social media as part of marketing strategies is an emerging trend shaping market growth. Digital and social media platforms are utilized by vendors to increase their product visibility and promote their products. Some social media platforms that are used for marketing activities are Instagram, YouTube, Facebook, Twitter, and Pinterest. The publishing of different tutorials and demonstration videos on these platforms helps increase knowledge among customers about products. For instance, KENT RO runs promotional campaigns and advertisements in India with endorsements from actors.

Moreover, companies such as Haier Smart Home and KENT RO also use digital and social media platforms for advertising and marketing their products. They guide customers on how to install water filters purifier filters through video. Such videos guide customers and provide them with knowledge about the benefits of products. Therefore, the digital and social media promotions of residential water purifiers are expected to drive market growth and trends during the forecast period.

Major Market Challenge

A low product replacement cycle is a significant challenge hindering market growth. The replacement cycle refers to the frequency at which household appliances, including water-purifiers, are replaced. The lifecycle of high-quality water-purifiers is high as they can endure long-term usage with minimum regular maintenance requirements. Therefore, the replacement cycle of these products is low. water-purifiers are considered a one-time expenditure by most consumers. Most branded products are durable and have a superior construction.

Hence, over the years, consumers only need to spend on minimal maintenance, such as replacing the filters. They do not need to replace the product completely frequently. Therefore, this eliminates the need to purchase new appliances frequently and hampers the sales of new products. Such factors will negatively impact the growth of the market during the forecast period.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market analysis and report also include key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amway Corp. - The company offers residential water-purifiers such as eSpring UV water-purifier below counter model, eSpring UV water-purifier above counter model, and eSpring faucet diverter kit above counter.

The market forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • 3M Co.
  • Aquafresh RO System
  • AQUAPHOR International OU
  • Berkshire Hathaway Inc.
  • BRITA SE
  • BWT Holding GmbH
  • Coway Co. Ltd.
  • Culligan International Co.
  • General Electric Co.
  • Haier Smart Home Co. Ltd.
  • Helen of Troy Ltd.
  • Honeywell International Inc.
  • ispring water system LLC
  • KENT RO Systems Ltd.
  • Koninklijke Philips N.V.
  • LG Electronics Inc.
  • Panasonic Holdings Corp.
  • Pentair Plc
  • Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Residential water-purifier Market offers a variety of solutions to ensure safe and clean drinking water for households. From point-of-entry filter systems to point-of-use filter systems, consumers have options tailored to their needs. Ultra-violet and gravity-based purification processes are employed to eliminate bacteria, viruses, and metal impurities, safeguarding against harmful viruses and pollutants that may cause gastrointestinal diseases.

Companies like Lustral Water provide innovative smart water purifiers, utilizing advanced technologies to ensure water quality. Purified water not only eliminates chlorine and harmful substances but also promotes the body's optimum energy level, skin health, and dish flavor and even aids in weight loss and boosting the overall immune system.

Beyond health benefits, water-purifiers enhance water flavor and taste, improving the overall quality of dishes. With a focus on minerals preservation and piping maintenance, consumers can enjoy clean water without worrying about maintenance costs. As awareness of water quality grows, the residential water-purifier market continues to innovate, providing solutions that prioritize health and well-being.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Technology Outlook 
    • Multiple technology-based water-purifier
    • RO water-purifier
    • UV water-purifier
    • Gravity-based water-purifier
  • Distribution Channel Outlook
    • Offline
    • Online
  • Region Outlook 
    • North America
      • The U.S.
      • Canada
    • South America
      • Chile
      • Brazil
      • Argentina 
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Residential water-purifier Market Scope

Report Coverage

Details

Page number

179

Base year

2023

Historic period

2018 - 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 10.35%

Market Growth 2024-2028

USD 13.43 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

9.49

Regional analysis

APAC, Europe, North America, South America, and Middle East and Africa

Performing market contribution

APAC at 77%

Key countries

US, China, India, Japan, and Germany

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

3M Co., Amway Corp., Aquafresh RO System, AQUAPHOR International OU, Berkshire Hathaway Inc., BRITA SE, BWT Holding GmbH, Coway Co. Ltd., Culligan International Co., General Electric Co., Haier Smart Home Co. Ltd., Helen of Troy Ltd., Honeywell International Inc., ispring water system LLC, KENT RO Systems Ltd., Koninklijke Philips N.V., LG Electronics Inc., Panasonic Holdings Corp., Pentair Plc, and Unilever PLC

Market dynamics

Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Residential water-purifier Market  Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market  size and its contribution of the market in focus to the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Technology
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global residential water purifier market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global residential water purifier market 2018 - 2022 ($ billion)
    • 4.2 Technology Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Technology Segment 2018 - 2022 ($ billion)
    • 4.3 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Technology

    • 6.1 Market segments
      • Exhibit 30: Chart on Technology - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Technology - Market share 2023-2028 (%)
    • 6.2 Comparison by Technology
      • Exhibit 32: Chart on Comparison by Technology
      • Exhibit 33: Data Table on Comparison by Technology
    • 6.3 Multiple technology-based water purifier - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Multiple technology-based water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Multiple technology-based water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Multiple technology-based water purifier - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Multiple technology-based water purifier - Year-over-year growth 2023-2028 (%)
    • 6.4 RO water purifier - Market size and forecast 2023-2028
      • Exhibit 38: Chart on RO water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on RO water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on RO water purifier - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on RO water purifier - Year-over-year growth 2023-2028 (%)
    • 6.5 UV water purifier - Market size and forecast 2023-2028
      • Exhibit 42: Chart on UV water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on UV water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on UV water purifier - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on UV water purifier - Year-over-year growth 2023-2028 (%)
    • 6.6 Gravity-based water purifier - Market size and forecast 2023-2028
      • Exhibit 46: Chart on Gravity-based water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 47: Data Table on Gravity-based water purifier - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 48: Chart on Gravity-based water purifier - Year-over-year growth 2023-2028 (%)
      • Exhibit 49: Data Table on Gravity-based water purifier - Year-over-year growth 2023-2028 (%)
    • 6.7 Market opportunity by Technology
      • Exhibit 50: Market opportunity by Technology ($ billion)
      • Exhibit 51: Data Table on Market opportunity by Technology ($ billion)

    7 Market Segmentation by Distribution Channel

    • 7.1 Market segments
      • Exhibit 52: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 53: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 7.2 Comparison by Distribution Channel
      • Exhibit 54: Chart on Comparison by Distribution Channel
      • Exhibit 55: Data Table on Comparison by Distribution Channel
    • 7.3 Offline - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 7.4 Online - Market size and forecast 2023-2028
      • Exhibit 60: Chart on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 61: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 62: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 63: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Distribution Channel
      • Exhibit 64: Market opportunity by Distribution Channel ($ billion)
      • Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 67: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 68: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 69: Chart on Geographic comparison
      • Exhibit 70: Data Table on Geographic comparison
    • 9.3 APAC - Market size and forecast 2023-2028
      • Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 China - Market size and forecast 2023-2028
      • Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.9 India - Market size and forecast 2023-2028
      • Exhibit 95: Chart on India - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on India - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.10 US - Market size and forecast 2023-2028
      • Exhibit 99: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.11 Japan - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Japan - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Japan - Year-over-year growth 2023-2028 (%)
    • 9.12 Germany - Market size and forecast 2023-2028
      • Exhibit 107: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 111: Market opportunity by geography ($ billion)
      • Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 113: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 115: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 116: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 117: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 118: Matrix on vendor position and classification
            • 12.3 Amway Corp.
              • Exhibit 119: Amway Corp. - Overview
              • Exhibit 120: Amway Corp. - Product / Service
              • Exhibit 121: Amway Corp. - Key offerings
            • 12.4 Aquafresh RO System
              • Exhibit 122: Aquafresh RO System - Overview
              • Exhibit 123: Aquafresh RO System - Key offerings
            • 12.5 AQUAPHOR International OU
              • Exhibit 124: AQUAPHOR International OU - Overview
              • Exhibit 125: AQUAPHOR International OU - Product / Service
              • Exhibit 126: AQUAPHOR International OU - Key offerings
            • 12.6 Berkshire Hathaway Inc.
              • Exhibit 127: Berkshire Hathaway Inc. - Overview
              • Exhibit 128: Berkshire Hathaway Inc. - Business segments
              • Exhibit 129: Berkshire Hathaway Inc. - Key news
              • Exhibit 130: Berkshire Hathaway Inc. - Key offerings
              • Exhibit 131: Berkshire Hathaway Inc. - Segment focus
            • 12.7 BRITA SE
              • Exhibit 132: BRITA SE - Overview
              • Exhibit 133: BRITA SE - Product / Service
              • Exhibit 134: BRITA SE - Key offerings
            • 12.8 Coway Co. Ltd.
              • Exhibit 135: Coway Co. Ltd. - Overview
              • Exhibit 136: Coway Co. Ltd. - Product / Service
              • Exhibit 137: Coway Co. Ltd. - Key offerings
            • 12.9 Culligan International Co.
              • Exhibit 138: Culligan International Co. - Overview
              • Exhibit 139: Culligan International Co. - Product / Service
              • Exhibit 140: Culligan International Co. - Key offerings
            • 12.10 Haier Smart Home Co. Ltd.
              • Exhibit 141: Haier Smart Home Co. Ltd. - Overview
              • Exhibit 142: Haier Smart Home Co. Ltd. - Business segments
              • Exhibit 143: Haier Smart Home Co. Ltd. - Key offerings
              • Exhibit 144: Haier Smart Home Co. Ltd. - Segment focus
            • 12.11 Helen of Troy Ltd.
              • Exhibit 145: Helen of Troy Ltd. - Overview
              • Exhibit 146: Helen of Troy Ltd. - Business segments
              • Exhibit 147: Helen of Troy Ltd. - Key offerings
              • Exhibit 148: Helen of Troy Ltd. - Segment focus
            • 12.12 Honeywell International Inc.
              • Exhibit 149: Honeywell International Inc. - Overview
              • Exhibit 150: Honeywell International Inc. - Business segments
              • Exhibit 151: Honeywell International Inc. - Key news
              • Exhibit 152: Honeywell International Inc. - Key offerings
              • Exhibit 153: Honeywell International Inc. - Segment focus
            • 12.13 KENT RO Systems Ltd.
              • Exhibit 154: KENT RO Systems Ltd. - Overview
              • Exhibit 155: KENT RO Systems Ltd. - Product / Service
              • Exhibit 156: KENT RO Systems Ltd. - Key offerings
            • 12.14 Koninklijke Philips N.V.
              • Exhibit 157: Koninklijke Philips N.V. - Overview
              • Exhibit 158: Koninklijke Philips N.V. - Business segments
              • Exhibit 159: Koninklijke Philips N.V. - Key news
              • Exhibit 160: Koninklijke Philips N.V. - Key offerings
              • Exhibit 161: Koninklijke Philips N.V. - Segment focus
            • 12.15 LG Electronics Inc.
              • Exhibit 162: LG Electronics Inc. - Overview
              • Exhibit 163: LG Electronics Inc. - Product / Service
              • Exhibit 164: LG Electronics Inc. - Key offerings
            • 12.16 Panasonic Holdings Corp.
              • Exhibit 165: Panasonic Holdings Corp. - Overview
              • Exhibit 166: Panasonic Holdings Corp. - Business segments
              • Exhibit 167: Panasonic Holdings Corp. - Key news
              • Exhibit 168: Panasonic Holdings Corp. - Key offerings
              • Exhibit 169: Panasonic Holdings Corp. - Segment focus
            • 12.17 Pentair Plc
              • Exhibit 170: Pentair Plc - Overview
              • Exhibit 171: Pentair Plc - Business segments
              • Exhibit 172: Pentair Plc - Key news
              • Exhibit 173: Pentair Plc - Key offerings
              • Exhibit 174: Pentair Plc - Segment focus

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 175: Inclusions checklist
                • Exhibit 176: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 177: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 178: Research methodology
                • Exhibit 179: Validation techniques employed for market sizing
                • Exhibit 180: Information sources
              • 13.5 List of abbreviations
                • Exhibit 181: List of abbreviations

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

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                • Market drivers
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                residential water purifier market market

                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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