Retail Analytics Market by Application, Component and Geography - Forecast and Analysis 2023-2027

Published: Oct 2023 Pages: 178 SKU: IRTNTR76258

Retail Analytics Market Forecast 2023-2027

The Retail Analytics Market size is estimated to grow at a CAGR of 21.15% between 2022 and 2027. The market size is forecast to increase by USD 11.81 billion. The market's expansion hinges on various factors, including the escalating volume and intricacy of data produced by retail operations, the burgeoning e-commerce sector, and the escalating emphasis on enhancing customer experience. The retail landscape is experiencing a data explosion, necessitating advanced analytics tools to derive meaningful insights. The e-commerce boom is reshaping retail dynamics, with businesses striving to stay competitive by leveraging data-driven strategies. Customer experience has become a focal point, with retailers using data analytics to personalize offerings and improve engagement. As retailers navigate these trends, the market for data analytics solutions in the retail sector is poised for significant growth, driven by the need to stay agile and responsive to evolving consumer demands.

 It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Overview

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Market Segmentation

This market research report extensively covers market segmentation by application (in-store operation, customer management, supply chain management, marketing and merchandising, and others), component (software and services), and geography (North America, Europe, APAC, Middle East and Africa, and South America).

By Application

The in-store operation segment is estimated to witness significant growth during the forecast period. The in-store operations segment mainly focuses on using data analytics to optimize different aspects of brick-and-mortar retail operations. This segment comprises several activities across the physical stores that focus on improving customer experiences, increasing operational efficiency, and driving overall business success.

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The in-store operation segment was the largest segment and was valued at USD 877.09 million in 2017. One of the essential aspects of retaining customers in the retail sector is offering them with enhanced customer experience. Therefore, there is an increasing adoption of the in-store operation segment to analyze in-store data that enables retailers to understand customer behavior, preferences, and pain points, allowing them to tailor the shopping experience and create a seamless journey. The main advantage of using these analytics is that it helps retailers make informed choices that result in better resource allocation, optimized processes, and better overall performance. Hence, such factors are expected to fuel the growth of this segment, which in turn will drive the market growth during the forecast period.

By Component

The increasing adoption of the software segment across retail industries will increase market growth. The software segment comprises different software solutions, including business intelligence (BI), supply chain analytics, and point-of-sale (POS) analytics software that retailers extensively use to collect, process, analyze, and interpret data related to their operations, customer behaviors, and market trends. The main advantage of this segment is that it enables retailers to make informed decisions, optimize processes, and enhance customer experiences. Hence, such factors are expected to fuel the growth of the segment, which in turn will drive the market growth during the forecast period.

By Region

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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  One of the main factors that is significantly contributing to the growth of the global retail analytics market in North America is its well-developed retail industry with a strong presence of both brick-and-mortar and e-commerce retailers. The presence of such infrastructure in the region fuels the demand for sophisticated retail analytics solutions to optimize operations and enhance customer experiences. There is a vast amount of data being generated due to high consumer engagement and online shopping habits.

Therefore, retailers analyze these data to extract actionable insights by leveraging artificial intelligence (AI), machine learning, and big data analytics to gain a competitive edge and offer personalized experiences. Furthermore,  retail analytics enable North American retailers to gain meaningful insights into consumer behaviors, preferences, and purchasing patterns and make informed marketing strategies, product offerings, and customer engagement initiatives. Hence, such factors are expected to drive market growth in North America during the forecast period.

Market Dynamics

Retail analytics plays a crucial role in understanding customer behavior patterns and preferences, aiding in business insights. It helps optimize product inventory management and shelf space allocation in both physical retail stores and virtual stores. Through micro-level analysis, retailers can improve assortment planning and mitigate out-of-stock situations and obsolescence. Retail analytics also enhances multi-channel order performance and supply chain processes, including shelf space management and supply chain movements. It influences marketing decisions, pricing strategy, and promotional campaigns, ultimately impacting store layout and design. The integration of blockchain further enhances transparency in procurement levels and supply chain operations.

Key Market Driver

One of the key factors driving the market growth is the increasing volume and complexity of data generated by retail businesses. Some of the main sources of data generation in the retail sector include online and offline transactions, customer interactions, supply chains, social media, and more. These data can be used by retailers to get a competitive edge in the market by gathering insights with the help of analytics.

Retailers are indeed leveraging data analytics to extract valuable insights into consumer behavior, preferences, and shopping patterns. These insights inform various aspects of retail operations, including customer behavior patterns, customer preferences, marketing decisions, pricing strategy, and promotional campaigns. By analyzing data, retailers can make informed decisions to optimize their strategies and enhance the overall shopping experience for customers.  With the help of these insights, several retailers curate their offerings, and marketing strategies as per consumer needs and preferences. Hence, such factors are positively impacting the market which in turn will drive the growth of the market size during the forecast period.

Significant Market Trends

A key factor shaping the market size growth is the increasing adoption of AI in the retail sector. The main advantage of AI-driven retail analytics is that it allows retailers to analyze huge volumes of customer data such as purchase history, browsing behavior, and preferences and gain insights into the same. By leveraging these insights, retailers offer personalized shopping experiences, tailor product recommendations, and deliver targeted marketing campaigns.

Moreover, there is an increasing adoption of AI-driven retail analytics as it helps retailers to understand customer behaviors optimize their offerings, and thereby increase customer loyalty. Some of the key metrics the AI algorithm analyzes include market dynamics, competitor prices, customer demand, and inventory levels to adjust prices in real-time. Hence, such factors are positively impacting the market which in turn will drive the market growth during the forecast period.

Major Market Restrain

Privacy and security concerns of customers are one of the key challenges hindering the market growth.  Several retailers in the market are collecting vast amounts of data on consumers to enhance their operations and improve customer experiences but these retail sectors have to maintain compliance with data protection regulations. Additionally, the sensitive customer data collected by retailers is prone to data breaches and cyber security attacks.

Moreover, data breaches of customer data can result in financial losses, reputational damage, and legal consequences. Furthermore, if customer information is compromised they will lose trust in retail sectors which can negatively impact the market. Hence, such factors are expected to hinder the market growth during the forecast period.

Key Market Customer Landscape

The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global  Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Accenture Plc: The company offers retail analytics such as Retail Artificial Intelligence.

Alphabet Inc: The company offers retail analytics under the subsidiary of Google LLC.

Amazon.com Inc: The company offers Retail Analytics and Automation which helps unlock demand forecast automation, ad and pricing optimization, and manage product information.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Capillary Technologies
  • Cisco Systems Inc.
  • Domo Inc.
  • Fujitsu Ltd.
  • HCL Technologies Ltd.
  • International Business Machines Corp.
  • Manthan Software Services Pvt. Ltd.
  • Microsoft Corp.
  • MicroStrategy Inc.
  • NCR Corp.
  • Oracle Corp.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • Symphony Innovation, LLC
  • Thoma Bravo LP
  • TIBCO Software Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

  • Application Outlook 
    • In-store operation
    • Customer management
    • Supply chain management
    • Marketing and merchandising
    • Others
  • Component Outlook 
    • Software
    • Services
  • Geography Outlook 
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Market Analyst Overview

Retail analytics leverages data mining to analyze sales performance and customer preferences, especially in the context of mobile apps and online grocery shopping. It employs customer-level analytics and machine learning (ML) to develop self-learning computer algorithms while adhering to data privacy regulations. Both cloud-based and on-premise solutions offer real-time assistance to retail chains for strategy and planning, staff management, and pricing management. By understanding customer personas and using cutting-edge technologies like smartphones, retailers gain valuable customer insights and create effective target market profiles based on buying patterns.

Furthermore, this aids in addressing the needs of the unorganized retail sector and adapting to the e-commerce trend through digital transformation. Customer satisfaction is improved through real-time data analysis, scenario analysis, and predictive learning algorithms. Visualization tools aid in customer segmentation, demand forecasting, pricing strategies, and merchandising analysis for both large enterprises and small and medium enterprises in various industries, including finance and sales and marketing.

Market Scope

Report Coverage

Details

Page number

178

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 21.15%

Market growth 2023-2027

USD 11.81 billion

Market structure

Fragmented

YoY growth 2022-2023(%)

20.01

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 30%

Key countries

US, China, India, the UK, and Germany

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Accenture Plc, Alphabet Inc., Amazon.com Inc., Capillary Technologies, Cisco Systems Inc., Domo Inc., Fujitsu Ltd., HCL Technologies Ltd., International Business Machines Corp., Manthan Software Services Pvt. Ltd., Microsoft Corp., MicroStrategy Inc., NCR Corp., Oracle Corp., Salesforce Inc., SAP SE, SAS Institute Inc., Symphony Innovation, LLC, Thoma Bravo LP, and TIBCO Software Inc.

Market dynamics

Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
    • 3.4 Market outlook: Forecast for 2022-2027
      • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

    4 Historic Market Size

    • 4.1 Global retail analytics market 2017 - 2021
      • Exhibit 18: Historic Market Size – Data Table on global retail analytics market 2017 - 2021 ($ million)
    • 4.2 Application Segment Analysis 2017 - 2021
      • Exhibit 19: Historic Market Size – Application Segment 2017 - 2021 ($ million)
    • 4.3 Component Segment Analysis 2017 - 2021
      • Exhibit 20: Historic Market Size – Component Segment 2017 - 2021 ($ million)
    • 4.4 Geography Segment Analysis 2017 - 2021
      • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
    • 4.5 Country Segment Analysis 2017 - 2021
      • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 30: Chart on Application - Market share 2022-2027 (%)
      • Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
    • 6.2 Comparison by Application
      • Exhibit 32: Chart on Comparison by Application
      • Exhibit 33: Data Table on Comparison by Application
    • 6.3 In-store operation - Market size and forecast 2022-2027
      • Exhibit 34: Chart on In-store operation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 35: Data Table on In-store operation - Market size and forecast 2022-2027 ($ million)
      • Exhibit 36: Chart on In-store operation - Year-over-year growth 2022-2027 (%)
      • Exhibit 37: Data Table on In-store operation - Year-over-year growth 2022-2027 (%)
    • 6.4 Customer management - Market size and forecast 2022-2027
      • Exhibit 38: Chart on Customer management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 39: Data Table on Customer management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 40: Chart on Customer management - Year-over-year growth 2022-2027 (%)
      • Exhibit 41: Data Table on Customer management - Year-over-year growth 2022-2027 (%)
    • 6.5 Supply chain management - Market size and forecast 2022-2027
      • Exhibit 42: Chart on Supply chain management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 43: Data Table on Supply chain management - Market size and forecast 2022-2027 ($ million)
      • Exhibit 44: Chart on Supply chain management - Year-over-year growth 2022-2027 (%)
      • Exhibit 45: Data Table on Supply chain management - Year-over-year growth 2022-2027 (%)
    • 6.6 Marketing and merchandizing - Market size and forecast 2022-2027
      • Exhibit 46: Chart on Marketing and merchandizing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 47: Data Table on Marketing and merchandizing - Market size and forecast 2022-2027 ($ million)
      • Exhibit 48: Chart on Marketing and merchandizing - Year-over-year growth 2022-2027 (%)
      • Exhibit 49: Data Table on Marketing and merchandizing - Year-over-year growth 2022-2027 (%)
    • 6.7 Others - Market size and forecast 2022-2027
      • Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
      • Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
      • Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
    • 6.8 Market opportunity by Application
      • Exhibit 54: Market opportunity by Application ($ million)
      • Exhibit 55: Data Table on Market opportunity by Application ($ million)

    7 Market Segmentation by Component

    • 7.1 Market segments
      • Exhibit 56: Chart on Component - Market share 2022-2027 (%)
      • Exhibit 57: Data Table on Component - Market share 2022-2027 (%)
    • 7.2 Comparison by Component
      • Exhibit 58: Chart on Comparison by Component
      • Exhibit 59: Data Table on Comparison by Component
    • 7.3 Software - Market size and forecast 2022-2027
      • Exhibit 60: Chart on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 61: Data Table on Software - Market size and forecast 2022-2027 ($ million)
      • Exhibit 62: Chart on Software - Year-over-year growth 2022-2027 (%)
      • Exhibit 63: Data Table on Software - Year-over-year growth 2022-2027 (%)
    • 7.4 Services - Market size and forecast 2022-2027
      • Exhibit 64: Chart on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 65: Data Table on Services - Market size and forecast 2022-2027 ($ million)
      • Exhibit 66: Chart on Services - Year-over-year growth 2022-2027 (%)
      • Exhibit 67: Data Table on Services - Year-over-year growth 2022-2027 (%)
    • 7.5 Market opportunity by Component
      • Exhibit 68: Market opportunity by Component ($ million)
      • Exhibit 69: Data Table on Market opportunity by Component ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 71: Chart on Market share by geography 2022-2027 (%)
      • Exhibit 72: Data Table on Market share by geography 2022-2027 (%)
    • 9.2 Geographic comparison
      • Exhibit 73: Chart on Geographic comparison
      • Exhibit 74: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2022-2027
      • Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
      • Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
    • 9.4 Europe - Market size and forecast 2022-2027
      • Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
      • Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
      • Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
    • 9.5 APAC - Market size and forecast 2022-2027
      • Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
      • Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
      • Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
    • 9.6 Middle East and Africa - Market size and forecast 2022-2027
      • Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
      • Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
      • Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • 9.7 South America - Market size and forecast 2022-2027
      • Exhibit 91: Chart on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 92: Data Table on South America - Market size and forecast 2022-2027 ($ million)
      • Exhibit 93: Chart on South America - Year-over-year growth 2022-2027 (%)
      • Exhibit 94: Data Table on South America - Year-over-year growth 2022-2027 (%)
    • 9.8 US - Market size and forecast 2022-2027
      • Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
    • 9.9 China - Market size and forecast 2022-2027
      • Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ million)
      • Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
      • Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
    • 9.10 UK - Market size and forecast 2022-2027
      • Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
      • Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
      • Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)
    • 9.11 Germany - Market size and forecast 2022-2027
      • Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
      • Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
      • Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)
    • 9.12 India - Market size and forecast 2022-2027
      • Exhibit 111: Chart on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 112: Data Table on India - Market size and forecast 2022-2027 ($ million)
      • Exhibit 113: Chart on India - Year-over-year growth 2022-2027 (%)
      • Exhibit 114: Data Table on India - Year-over-year growth 2022-2027 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 115: Market opportunity by geography ($ million)
      • Exhibit 116: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 117: Impact of drivers and challenges in 2022 and 2027
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 119: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 120: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 121: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 122: Matrix on vendor position and classification
            • 12.3 Accenture Plc
              • Exhibit 123: Accenture Plc - Overview
              • Exhibit 124: Accenture Plc - Business segments
              • Exhibit 125: Accenture Plc - Key news
              • Exhibit 126: Accenture Plc - Key offerings
              • Exhibit 127: Accenture Plc - Segment focus
            • 12.4 Alphabet Inc.
              • Exhibit 128: Alphabet Inc. - Overview
              • Exhibit 129: Alphabet Inc. - Business segments
              • Exhibit 130: Alphabet Inc. - Key news
              • Exhibit 131: Alphabet Inc. - Key offerings
              • Exhibit 132: Alphabet Inc. - Segment focus
            • 12.5 Amazon.com Inc.
              • Exhibit 133: Amazon.com Inc. - Overview
              • Exhibit 134: Amazon.com Inc. - Business segments
              • Exhibit 135: Amazon.com Inc. - Key news
              • Exhibit 136: Amazon.com Inc. - Key offerings
              • Exhibit 137: Amazon.com Inc. - Segment focus
            • 12.6 Cisco Systems Inc.
              • Exhibit 138: Cisco Systems Inc. - Overview
              • Exhibit 139: Cisco Systems Inc. - Business segments
              • Exhibit 140: Cisco Systems Inc. - Key news
              • Exhibit 141: Cisco Systems Inc. - Key offerings
              • Exhibit 142: Cisco Systems Inc. - Segment focus
            • 12.7 Fujitsu Ltd.
              • Exhibit 143: Fujitsu Ltd. - Overview
              • Exhibit 144: Fujitsu Ltd. - Business segments
              • Exhibit 145: Fujitsu Ltd. - Key news
              • Exhibit 146: Fujitsu Ltd. - Key offerings
              • Exhibit 147: Fujitsu Ltd. - Segment focus
            • 12.8 HCL Technologies Ltd.
              • Exhibit 148: HCL Technologies Ltd. - Overview
              • Exhibit 149: HCL Technologies Ltd. - Business segments
              • Exhibit 150: HCL Technologies Ltd. - Key news
              • Exhibit 151: HCL Technologies Ltd. - Key offerings
              • Exhibit 152: HCL Technologies Ltd. - Segment focus
            • 12.9 International Business Machines Corp.
              • Exhibit 153: International Business Machines Corp. - Overview
              • Exhibit 154: International Business Machines Corp. - Business segments
              • Exhibit 155: International Business Machines Corp. - Key news
              • Exhibit 156: International Business Machines Corp. - Key offerings
              • Exhibit 157: International Business Machines Corp. - Segment focus
            • 12.10 Manthan Software Services Pvt. Ltd.
              • Exhibit 158: Manthan Software Services Pvt. Ltd. - Overview
              • Exhibit 159: Manthan Software Services Pvt. Ltd. - Product / Service
              • Exhibit 160: Manthan Software Services Pvt. Ltd. - Key offerings
            • 12.11 Microsoft Corp.
              • Exhibit 161: Microsoft Corp. - Overview
              • Exhibit 162: Microsoft Corp. - Business segments
              • Exhibit 163: Microsoft Corp. - Key news
              • Exhibit 164: Microsoft Corp. - Key offerings
              • Exhibit 165: Microsoft Corp. - Segment focus
            • 12.12 MicroStrategy Inc.
              • Exhibit 166: MicroStrategy Inc. - Overview
              • Exhibit 167: MicroStrategy Inc. - Product / Service
              • Exhibit 168: MicroStrategy Inc. - Key offerings
            • 12.13 NCR Corp.
              • Exhibit 169: NCR Corp. - Overview
              • Exhibit 170: NCR Corp. - Business segments
              • Exhibit 171: NCR Corp. - Key news
              • Exhibit 172: NCR Corp. - Key offerings
              • Exhibit 173: NCR Corp. - Segment focus
            • 12.14 Oracle Corp.
              • Exhibit 174: Oracle Corp. - Overview
              • Exhibit 175: Oracle Corp. - Business segments
              • Exhibit 176: Oracle Corp. - Key news
              • Exhibit 177: Oracle Corp. - Key offerings
              • Exhibit 178: Oracle Corp. - Segment focus
            • 12.15 SAP SE
              • Exhibit 179: SAP SE - Overview
              • Exhibit 180: SAP SE - Business segments
              • Exhibit 181: SAP SE - Key news
              • Exhibit 182: SAP SE - Key offerings
              • Exhibit 183: SAP SE - Segment focus
            • 12.16 SAS Institute Inc.
              • Exhibit 184: SAS Institute Inc. - Overview
              • Exhibit 185: SAS Institute Inc. - Product / Service
              • Exhibit 186: SAS Institute Inc. - Key news
              • Exhibit 187: SAS Institute Inc. - Key offerings
            • 12.17 Thoma Bravo LP
              • Exhibit 188: Thoma Bravo LP - Overview
              • Exhibit 189: Thoma Bravo LP - Product / Service
              • Exhibit 190: Thoma Bravo LP - Key news
              • Exhibit 191: Thoma Bravo LP - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 192: Inclusions checklist
                • Exhibit 193: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 194: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 195: Research methodology
                • Exhibit 196: Validation techniques employed for market sizing
                • Exhibit 197: Information sources
              • 13.5 List of abbreviations
                • Exhibit 198: List of abbreviations
              • Engineering and Research and Development Services

                Research Framework

                Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

                INFORMATION SOURCES

                Primary sources

                • Manufacturers and suppliers
                • Channel partners
                • Industry experts
                • Strategic decision makers

                Secondary sources

                • Industry journals and periodicals
                • Government data
                • Financial reports of key industry players
                • Historical data
                • Press releases

                DATA ANALYSIS

                Data Synthesis

                • Collation of data
                • Estimation of key figures
                • Analysis of derived insights

                Data Validation

                • Triangulation with data models
                • Reference against proprietary databases
                • Corroboration with industry experts

                REPORT WRITING

                Qualitative

                • Market drivers
                • Market challenges
                • Market trends
                • Five forces analysis

                Quantitative

                • Market size and forecast
                • Market segmentation
                • Geographical insights
                • Competitive landscape

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                Key Questions Answered

                • What are the key global market and the regional market share?
                • What are the revenue-generating key market segments?
                • What are the key factors driving and challenging this market’s growth?
                • Who are the key market vendors and their growth strategies?
                • What are the latest trends influencing the growth of this market?
                • What are the variables influencing the market growth in the primary regions?
                • What are the factors influencing the growth of the parent market?

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