APAC- Rice Noodles Market by Product and Distribution Channel - Forecast and Analysis 2023-2027

APAC Rice Noodles Market Forecast 2023-2027

The APAC Rice Noodles Market size is projected to increase by USD 1.06 billion and the market size is estimated to grow at a CAGR of 5.8% between 2022 and 2027.

The increasing demand for gluten-free products in APAC is driving the growth. There has been an increase in the gluten-free food market in several countries such as China and Australia due to factors such as a rise in the number of health-conscious people and the rise in awareness about celiac diseases.  As there is no medication available for such diseases, people rely on gluten-free diets. Furthermore, factors such as the rise in the number of digestive health problems, weight management issues, and the growing requirement for nutritious food, are fuelling the demand for gluten-free food items. There is an increasing preference among health-conscious consumers as they are naturally gluten-free. Hence, such factors are expected to drive the market growth in APAC during the forecast period. It also includes an in-depth analysis of drivers, trends, and challenges.

Market Overview

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Market Segmentation

This APAC rice noodles market report extensively covers market segmentation by product (rice vermicelli, rice stick, and others) and distribution channel (retail and food service). It also includes an in-depth analysis of drivers, trends, and challenges. 

Distribution Channel

The retail segment is a major driver of market growth in APAC. Supermarkets, departmental stores, and convenience stores offer a wide range of products, attracting consumers with discounted prices and appealing displays. Rice noodles' increasing popularity in Asian cuisines drives demand among food service end-users, further boosting this segment's growth.

Product

The market share growth by the rice vermicelli segment will be significant during the forecast period. There is a growing use of different varieties of vermicelli noodles among Asian cuisines. For instance, in Vietnamese cuisine, these noodles are often served cold and topped with grilled meat (bun) or wrapped in paper with lettuce, fresh herbs, and shrimp (summer rolls). 

The rice vermicelli segment was valued at USD 1.52 billion in 2017 and continued to grow until 2021.

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In most Chinese menus, vermicelli noodles are termed Singapore maifun, which is a curry-spiced dish flecked with roast pork, shrimp, and sun-dried vegetables. Several prominent players are innovating interesting flavors and also instant vermicelli cup packs (which offer convenience) in order to attract consumers and sustain in the competition as these noodles are facing tough competition from sticks and other varieties. Also, other marketing initiatives such as celebrity endorsements, TV advertisements, and marketing campaigns to make consumers aware of their latest offerings are also expected to drive the growth of this segment which in turn will drive the growth of the market growth in APAC during the forecast period.

Market Dynamics

The Asia Pacific Rice Noodle Market presents a vibrant landscape driven by the region's rich culinary heritage and diverse consumer preferences. Rice noodles, made from a blend of rice flour, water, tapioca, and corn starch, serve as a staple in Asian cuisine, offering a gluten-free alternative rich in carbohydrates. With the rise of fast foods and the demand for convenient yet flavorful options, rice noodles are gaining popularity for their versatility and exotic flavors. Distribution channels play a pivotal role in the market, with supermarkets, convenience stores, and independent retailers serving as key avenues for consumer access. In countries like China, India, Japan, Australia, and South Korea, rice noodles are integral to local cuisine, with variations such as vermicelli and stick noodles adding to the culinary diversity.

The rice noodle industry thrives on research and development activities, fostering product innovation and technological breakthroughs. This environment encourages the entry of new players and drives continuous improvement in quality and variety. As part of the global rice noodle market, the APAC region remains at the forefront of shaping trends and meeting evolving consumer demands.

Market Driver

The Asia Pacific Rice Noodle Market is witnessing remarkable growth, propelled by the escalating popularity of rice-based products among consumers. Derived mainly from rice flour, rice noodles are a staple in numerous cuisines, including traditional Asian fare and fast foods. These noodles, crafted from a blend of water, tapioca, and corn starch, offer a diverse array of styles, encompassing both Chinese and Western variations to cater to varied taste preferences. Found in supermarkets, convenience stores, and independent retailers, rice noodles are readily accessible, meeting the demand for convenient meal options. Their adaptability in culinary applications underscores their widespread adoption, making them a household staple across the APAC region. With a growing emphasis on healthier and gluten-free choices, the rice noodles market is poised for further expansion, presenting ample opportunities for innovation and market advancement through various distribution channels.

Market Trends

In the Asia Pacific Rice Noodle Market, the array of flavors available in rice noodles is poised to make a substantial impact in the coming years. Key industry players are increasingly prioritizing the enhancement of flavor profiles in their products, acknowledging that taste plays a pivotal role in consumer preference. As consumer demand for diverse flavors continues to rise, manufacturers are innovating to introduce fresh and enticing options to secure a larger market share.

For example, Thai President Foods Public Co. Ltd. offers products like Instant noodles with Minced Pork Flavor Instant Rice Vermicelli WaiWai and Vineyard and Vinaigrette Instant Noodles Seasoning Vermicelli WaiWai. Foreseen developments include further innovations in flavor and product launches by manufacturers, driving market expansion across the APAC region throughout the forecast period.

Market Challenge 

In the Asia Pacific Rice Noodle Market, the volatility of raw material prices presents a significant challenge anticipated throughout the forecast period. Fluctuations in raw material prices, including those of rice flour, tapioca, corn starch, and water, directly impact the cost of producing noodles. Additionally, the widening gap between supply and demand exacerbates the escalating costs of raw materials over time.

Rising raw material prices, such as those for plastics used in packaging, contribute to increased manufacturing expenses, thereby reducing profit margins for vendors. To remain competitive in the market, manufacturers are exploring alternatives with lower costs, potentially compromising product quality. These factors collectively pose obstacles to market growth in the APAC region during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Acecook Vietnam Joint Stock Co: The company offers noodles such as Acecook Oh! Ricey, a range of instant rice noodles with various flavors and textures.
• Key Offering - Bich Chi Food Co: The company offers noodles such as Bich Chi Pho Noodle, a traditional Vietnamese rice noodle used in popular dishes like pho.
• Key Offering - FodShop Pty Ltd: The company offers noodles such as FodShop Konjac Noodle, a low-calorie and gluten-free noodle alternative made from konjac root.

The market in APAC report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

• Acecook Vietnam Joint Stock Co.
• Bich Chi Food Co.
• FodShop Pty Ltd.
• Foodle Noodle Co. Ltd.
• Greenature Grains and noodle Co. Ltd.
• Kenmin Foods Co. Ltd.
• Kikkoman Corp.
• King Soba
• Leong Guan Food Manufacturer Pte Ltd.
• Lieng Tong Rice Vermicilli Co. Ltd.
• Molina and Sons Phils. Inc.
• Nongshim Co. Ltd.
• Q Phil International Trading
• SA GIANG
• Sapporo Products Inc.
• Suzhou Joywell Taste Co. Ltd.
• Thai President Foods Public Co. Ltd.
• Thaitan Foods International Co. Ltd.
• Vietnam Food Technology Joint Stock Co.
• Woodland Foods Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The Asia Pacific Rice Noodle Market offers a diverse range of options, catering to various preferences and dietary needs. With ingredients like water, tapioca, and corn starch, gluten-free noodles are gaining traction, meeting the demand for healthier alternatives. Exotic flavors and a variety of styles, including Chinese and Western, appeal to consumers across the region. Countries like India, Japan, and South Korea contribute significantly to the global rice noodle market, with a wide array of noodle types, from wide to stick noodles. The rice noodle industry undergoes constant research and development to innovate products and meet evolving consumer demands.

Innovation drives the Asia Pacific Rice Noodle Market, with a focus on meeting consumer demands for healthier and more convenient options. Gluten-free noodles are gaining popularity among health-conscious consumers, offering alternatives to traditional wheat-based products. These noodles are rich in carbohydrates and come in various styles, including Chinese Style and Western Style Rice Noodle, catering to diverse tastes. Research and development activities drive product innovation and technological breakthroughs, enabling new players to enter the market and compete with established brands. Government policies and incentives further support market growth, while favorable laws encourage investment and expansion.

Understanding customers' spending power and disposable income helps manufacturers tailor their offerings to meet consumer preferences. Eliminating artificial colors and flavorings addresses concerns about nutritional content, ensuring that noodles remain a staple in changing food habits. Import-export analysis and value chain optimization enhance market efficiency, creating opportunities for emerging revenue pockets. As market regulations evolve, strategic growth analysis guides industry players towards sustainable growth, leveraging category market growths and application niches for dominance.

However, challenges such as gluten intolerance and concerns about preservatives and artificial additives drive the market towards cleaner labels and healthier options. With a high and consistent consumption of noodles, the market seeks to address nutritional deficiencies and promote ready-to-eat foods. Recent developments in trade regulations and production analysis shape the industry's landscape, offering opportunities for technological innovations and geographic expansions. Strategic growth analysis and application niches drive market growth, fostering product approvals and category market expansions.

Segment Overview

The APAC market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Product Outlook (USD Million, 2017 - 2027)
  • Rice vermicelli
  • Rice stick
  • Others
• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Retail
  • Food service

Market Scope
Report Coverage	Details
Page number	145
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.8%
Market growth 2023-2027	USD 1.06 billion
Market structure	USD Fragmented
YoY growth 2022-2023(%)	5.44
Key countries	China, Thailand, Vietnam, Indonesia, and Rest of APAC
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Acecook Vietnam Joint Stock Co., Bich Chi Food Co., FodShop Pty Ltd., Foodle Noodle Co. Ltd., Greenature Grains and noodle Co. Ltd., Kenmin Foods Co. Ltd., Kikkoman Corp., King Soba, Leong Guan Food Manufacturer Pte Ltd., Lieng Tong Rice Vermicilli Co. Ltd., Molina and Sons Phils. Inc., Nongshim Co. Ltd., Q Phil International Trading, SA GIANG, Sapporo Products Inc., Suzhou Joywell Taste Co. Ltd., Thai President Foods Public Co. Ltd., Thaitan Foods International Co. Ltd., Vietnam Food Technology Joint Stock Co., and Woodland Foods Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this APAC Market Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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