Robotic Lawn Mower Market Analysis Europe, North America, APAC, South America, Middle East and Africa - US, China, Sweden, Germany, UK - Size and Forecast 2023-2027

Robotic Lawn Mower Market Forecast 2023-2027

The global robotic lawn mower market is estimated to grow by USD 1.07 billion accelerating at a CAGR of 15.73% between 2022 and 2027. The market is witnessing significant growth driven by several key factors. Increasing demand from the commercial segment, particularly in sectors like landscaping services and commercial property maintenance, is propelling market expansion. Continuous product developments, aimed at enhancing efficiency, reliability, and user-friendliness, are further fueling market growth. Additionally, the growing aging population, coupled with their preference for automated solutions to maintain outdoor spaces, is contributing to the rising adoption of robotic lawn mowers worldwide. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021. 

What will the Size of the Market Be During the Forecast Period?

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The market is experiencing a surge in innovation, with novel technologies revolutionizing home gardening. From organic products to smart tools and smartphone applications, homeowners can now maintain their lawns effortlessly. Traditional gasoline-based manual mowers are being replaced by remote-controlled, GPS-equipped robotic mowers, ideal for navigating uneven terrains. These smart devices not only contribute to backyard beautification but also enhance lawn health by providing efficient fertilization and pesticide application. With increasing consumer confidence in new technologies, the market is witnessing a shift towards electricity, energy-efficient, battery-operated solutions, reducing labor costs and promoting sustainability in residential and commercial lawns.

Market Dynamics and Customer Landscape

The market is experiencing significant growth due to the increasing popularity of automated home solutions. Households in urban areas, in particular, are embracing this technology to maintain their Lawns (lawns) efficiently and effectively. Barrier-free robotic mowers, such as those with Ryder Technology, are gaining traction as they can navigate complex gardens and yards, making them a versatile choice for various mowing systems. Moreover, the size of the market is expanding as more manufacturers, like Cup, produce and release innovative models. These mowers come with advanced features like precision cutting, rain sensors, and app connectivity, making lawn maintenance a hassle-free experience for homeowners.

Lawns require regular upkeep, and the convenience offered by robotic mowers is a game-changer. Memories of tedious mowing sessions are replaced with the luxury of sipping a cup of coffee while the mower handles the task. The future of lawn care lies in the integration of technology and automation, and the market is at the forefront of this revolution. In summary, the market is thriving due to its ability to offer convenience, efficiency, and advanced features to homeowners. With continuous innovation and the increasing demand for automated home solutions, this market is poised for continued growth. Our market report analyzed the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, market growth and trends, and challenges for the market. 

Key Market Driver

The increasing demand from the commercial segment is notably driving the market growth. The market has experienced significant growth in the commercial sector due to advancements in technology. Urbanization and the increase in large garden areas in households have driven the demand for these machines. Husqvarna's Automower and Worx Landroid mowers, offer advanced features like barrier recognition systems, lawn mapping, and lawn memory. These machines are ideal for precision mowing in large, uneven commercial spaces. Technological innovations have addressed challenges like low productivity and frequent maintenance. Smartphone integration through apps like Husqvarna Connect and the Landroid App enhances user experience with features like voice control through artificial intelligence and Bluetooth technologies. The commercial sector, including sports activities like the Ryder Cup, landscaping projects, and garden gatherings, benefits from the aesthetic appeal and smart home integration of autonomous products. Robotic lawn mowers cater to various lawn sizes, from small-sized to large-sized lawn areas, with battery-capacity powered systems in the 20V voltage segment. The construction and tourism sectors have also adopted these machines due to their operational expense savings compared to traditional mowers. Engineering efforts continue to improve initial costs and add features like smart home integration with Amazon Alexa and Google Assistant.

Significant Market Trends

The development of smart cities is the primary trend driving the market growth. The market is poised for growth in the context of urbanization and the development of smart cities. Households in urban areas, particularly those with lawns, will drive demand for these advanced mowing solutions. The ideal for various lawn sizes and comes equipped with barrier recognition systems, lawn mapping, and lawn memory. These features ensure precision mowing and cater to the increasing demand for aesthetically pleasing backyards and landscaping projects. Sports activities, garden gatherings, and outdoor cooking further emphasize the importance of well-manicured lawns. Robotic lawn mowers, such as Husqvarna's Automower and Worx Landroid mowers, offer advanced features like smartphone connectivity, artificial intelligence, and Bluetooth technologies. These autonomous products integrate seamlessly with smart home systems like Amazon Alexa and Google Assistant, enhancing user experience through voice control. The construction and tourism sectors also contribute to the market's growth, as they focus on creating visually appealing outdoor spaces. While initial costs may be higher than traditional mowers, the operational expense of robotic lawn mowers is offset by their battery-powered systems and advanced features. The 20V voltage segment and small- to medium-sized lawn areas are particularly relevant to this market. Large-sized lawn areas may require multiple robotic mowers for effective coverage.

Major Market Challenge

The availability of alternatives may impede the market growth. The market is experiencing growth despite the availability of traditional lawn mowers, such as push reel, electric, and hover mowers. Urbanization and the increase in household ownership of lawns present opportunities for this market. Robotic lawn mowers offer advanced features like barrier recognition systems, lawn mapping, and lawn memory. These technologies enable precision mowing and smartphone control through artificial intelligence and Bluetooth technologies. Brands like Husqvarna's Automower and Worx Landroid mowers integrate with smart home systems like Amazon Alexa and Google Assistant, enhancing user experience and voice control. Companies focus on improving the advanced features of robotic lawn mowers, including battery life and efficiency. For instance, Makita's U-series battery-powered system in the 20V voltage segment caters to small-sized lawn areas. Households with medium-sized lawn areas can consider Husqvarna Connect and the Landroid App for their landscaping projects, garden gatherings, and outdoor cooking. The construction and tourism sectors also benefit from autonomous products in landscaping. Despite the initial cost being higher than traditional mowers, the operational expense and aesthetic appeal of robotic lawn mowers make them a worthwhile investment for households and commercial properties with lawns of various sizes.

Customer Landscape

Our market growth and forecasting report has Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Sweden, Germany, and the UK. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth market forecasting strategies from 2022 to 2027.

 Market Customer Landscape

Who are the Major Market Companies?                                 

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market 

Zucchetti Centro Sistemi Spa - The company operates under multiple segments including healthcare, robotics, automation, green innovation, and others, with a high focus on innovation.  The company's key offerings include as Ambrogio automatic lawn mowers.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market Companies, including :

• AL-KO SE
• ANDREAS STIHL AG & Co. KG
• Echo Inc.
• Globgro AB
• Hangzhou Favor Robot Tech Co. Ltd.
• Honda Motor Co. Ltd
• Husqvarna AB
• Irobot Corp.
• LG Electronics Inc.
• LINEA TIELLE srl
• Mamibot Manufacturing USA Inc.
• Mowbot
• MTD Products Inc.
• Ningbo Ngp Industry Co.
• Robert Bosch GmbH
• STIGA Spa
• The Kobi Co.
• The Toro Co.
• YAMABIKO Corp.

Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak. 

Market Segmentation

This market research and growth report extensively covers market segmentation by end-user (residential and commercial), distributional channel (offline and online), and geography (APAC, North America, Europe, Middle East and Africa, and South America). The market is witnessing a surge in demand fueled by advancements in novel technologies and the increasing popularity of home gardening. These innovative machines offer efficient solutions for lawn maintenance, reducing the need for manual labor and enhancing gardening activities. With features like smartphone apps and smart home ecosystems, users can conveniently monitor and control their robotic lawn mowers remotely. Moreover, the construction industry is adopting these energy-efficient products for landscaping projects, while e-commerce platforms facilitate easy access to these devices. As concerns about environmental impact grow, the use of mowers also reduces the reliance on pesticides and fertilizers, promoting sustainable lawn care practices.

By End-User

The market share growth by the residential segment will be significant during the forecast period. The residential segment comprises mowers used by homeowners. Grass lawns are preferred by various residential users to cemented exteriors and bare soil, as they provide better aesthetics and finish to the exterior of homes and ensure the circulation of fresh air in the surroundings. Some Companies that offer garden and lawn tools are focusing on expanding their product offerings in the residential segment. The increasing focus of Companies on expanding their product offerings in the residential segment may, therefore, accelerate the growth of the global market during the forecast period.

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The residential segment showed a gradual increase in market share from USD 325.27 million in 2017 and continued to grow by 2021. The market is experiencing growth in the urban residential sector, with households preferring grass lawns for improved aesthetics and fresh air circulation. Companies such as Mammotion, are expanding their product offerings to cater to homeowners with large properties. The Luba Robotic Lawn Mower, launched in June 2022, uses barrier recognition systems, lawn mapping, and lawn memory for precision mowing. Urbanization increases the demand for autonomous lawn care products, including Husqvarna's Automower and Worx Landroid mowers, which can be controlled via smartphones using apps like Husqvarna Connect and Landroid App. Backyard aesthetics, landscaping projects, garden gatherings, and outdoor cooking are key factors driving the market. Advanced features, such as artificial intelligence, Bluetooth technologies, smart home integration with Amazon Alexa and Google Assistant, and voice control, enhance the user experience. The market caters to various lawn sizes, including small, medium, and large, with battery-powered systems dominating the 20V voltage segment. The construction and tourism sectors also contribute to the market's growth by increasing the demand for landscaping projects.

Key Regions 

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Europe is projected to contribute 52% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Factors such as the expanding residential communities in the UK, Germany, and France and the thriving tourism industry encourage governments to spend more on recreational areas and parks. High disposable income in Western European countries also influences the lifestyle of the affluent middle-class population and draws them toward creative hobbies such as gardening. In addition, the improving economic conditions in Eastern and Central Europe and the growing interest in the adoption of green technology for gardening are expected to create growth opportunities for manufacturers during the forecast period. Another major factor driving the demand in Europe is the growing trend of DIY gardening activities. Homeowners in European countries are likely to engage in gardening and landscaping activities, which will fuel the need for garden improvement tools, thus driving the demand for robotic lawnmowers.

Market Analyst Overview

The market caters to a variety of needs, from maintaining the visual appeal of gardens to grooming golf lawns and urban green spaces. Riding lawn mowers, zero-turn mowers, and residential lawn mowers are among the popular options available, offering efficiency and convenience in lawn care. With new advancements, AI technology and ML (Machine Learning) are integrated into modern models, enhancing features like GPS-assisted navigation in machines like the Auto mower 435X AWD. Additionally, the shift towards eco-friendliness is evident with the use of lithium-ion batteries. Both online resellers and offline segments contribute to the distribution of these lawn care solutions, ensuring accessibility for residential and commercial users alike.

Artificially intelligent mowers are the future, capable of learning the lawn's terrain and optimizing their cutting patterns for maximum efficiency. The market is also witnessing a shift towards more sustainable and eco-friendly options, with some manufacturers offering battery-powered mowers. Overall, the market is an exciting space, offering homeowners a convenient and effective solution for maintaining their lawns. The mower market is experiencing significant growth due to the increasing adoption of smart home technologies and the convenience they offer. Urban homes, in particular, are embracing these devices as they require minimal human intervention and can operate independently. Residential spaces, such as gardens and lawns, are the primary application areas for these robotic mowers. Smart technologies like GPS and Wi-Fi enable these mowers to navigate and operate efficiently, making them an attractive option for homeowners.

Additionally, their rechargeable batteries and rain sensors ensure uninterrupted operation, adding to their appeal. Moreover, the market for these devices is expanding beyond residential applications, with commercial spaces and public parks also adopting robotic lawn mowers. Companies like Husqvarna, GreenSpes, and Makita are leading players in this market, offering a range of models catering to various needs and budgets. In conclusion, the market is poised for continued growth, driven by technological advancements and the increasing demand for smart home solutions. With their efficiency, convenience, and eco-friendliness, these devices are set to revolutionize lawn maintenance.

Segment Overview

Our report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by end-user, distribution channel, and region.

• End-user Outlook 
  • Residential
  • Commercial

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • North America
    • The U.S.
    • Canada
  • APAC
    • China
    • India
  • South America
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	166
Base year	2022
Historical year	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 15.73%
Market growth 2023-2027	USD 1.07 billion
Market structure	Fragmented
YoY growth (%)	13.52
Regional analysis	Europe, North America, APAC, South America, and the Middle East and Africa
Performing market contribution	Europe at 52%
Key consumer countries	US, China, Sweden, Germany, and UK
Competitive landscape	Leading companies, Competitive Strategies, Consumer engagement scope
Key companies profiled	AL-KO SE, ANDREAS STIHL AG & Co. KG, Echo Inc., Globgro AB, Hangzhou Favor Robot Tech Co. Ltd., Honda Motor Co. Ltd, Husqvarna AB, Irobot Corp., LG Electronics Inc., LINEA TIELLE srl, Mamibot Manufacturing USA Inc., Mowbot, MTD Products Inc., Ningbo Ngp Industry Co., Robert Bosch GmbH, STIGA Spa, The Kobi Co., The Toro Co., YAMABIKO Corp., and Zucchetti Centro Sistemi Spa.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will drive the market growth and forecasting between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market.
• Accurate predictions about  upcoming trends and changes in consumer behavior
• Market growth analysis across Europe, North America, APAC, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about Companies
• Market forecasting of factors that will challenge the growth of  market Companies

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