Leather and Allied Products Market in Romania 2016-2020

Outlook of the Romanian leather and allied products market

Technavio’s market research analysts have estimated that the market for leather and allied products in Romania will grow at an impressive CAGR of over 8% by 2020. Much of this market’s impressive growth can be attributed to the high demand from the automotive sector. Globally, it has been observed that the automotive industry is one of the major end-users of leather. Generally, leather is used in automotive interiors and upholstery and covers for steering wheels and other accessories. Investments from auto giants like Renault and Honda in Romania make the country a hub for the automotive industry in Central Europe.

Additionally, it has also been observed that the high demand for leather from the aviation industry is another factor leading to the strong growth of the leather and allied products market in this region. In the aviation industry, leather is used because of its high durability and ease of maintenance. The leather used in aircraft interiors should be lightweight and flame retardant. As a result, chrome-tanned leather, which is treated with flame retardants, accounts for a major share of the market. Due to the high demand for leather from this industry, manufacturers in the market have started to introduce chrome-free tanning systems with flame-resistant properties to cater to the changing needs of the end users.

Competitive landscape and key vendors

 This market is marked by the presence of diverse international and regional manufacturers. The competitive environment in this market will likely intensify with an increase in product or service extensions and technological innovations. In this market, the large multinational companies are expected to grow inorganically by acquiring regional or local players.

Top vendors in the market are -

• Picard
• Amalfi
• Zara
• Furgamurga
• Bottega Veneta
• Belmarel

Growth drivers, challenges, and upcoming trends: Marketing through social media

Technavio’s market research analyst estimates eminent trends, such as the rise in marketing through social media, to impel market growth during the forecast period. Social media marketing plays a major role in the growth of the consumer goods market due to the increased popularity of e-commerce platforms. Social media websites such as Facebook, Instagram, and Twitter increase the exposure of international brands, which, in turn, will augment the manufacturer’s growth potential.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the leather and allied products market in Romania. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the leather and allied products market in Romania?
• What are the key market trends impacting the growth of the leather and allied products market in Romania?
• What are the challenges to market growth?
• Who are the key vendors in the leather and allied products market in Romania?
• What are the market opportunities and threats faced by the vendors in the leather and allied products market in Romania?
• Trending factors influencing the market shares of Romania.
• What are the key outcomes of the five forces analysis of the leather and allied products market in Romania?

Technavio also offers customization on reports based on specific client requirement.