Furniture Manufacturing Market in Romania 2016-2020

Overview of the furniture manufacturing market in Romania

The market for furniture manufacturing in Romania will experience impressive growth and will be affected by the focus on bio-based production. Over the past few years, manufacturers in the furniture manufacturing sector have been making concerted efforts to employ sustainable processes that have a minimal impact on the environment. These include the development of products that are manufactured from renewable resources. Such R&D activities add a new dimension to the market and increase the competitiveness between manufacturers as people prefer products that are eco-friendly. This shift in the consumer’s preference will allow vendors that offer innovative and green solutions to grow in the market. According to Technavio’s market research analyst, the furniture manufacturing market in Romania will post an impressive CAGR of over 6% between the period of 2016 to 2020.

Intense competition from Asian counterparts will compel manufacturers in this region to develop innovative products to bolster their revenue share. This market study has observed that the manufacturers of furniture products in Romania face strong competition from low-cost Asian vendors, particularly those from China. In Romania, the penetration of Chinese products is substantial and is expected to increase over the course of the next few years as they are highly cost-effective. Though Romania offers numerous cost advantages, a gradual increase in labor costs and prices of raw materials like wood and energy will result in lower profit margins for manufacturers.  

Competitive landscape and key vendors

In this market, the companies that have access to technical and financial resources will have the capability to manufacture products that may render competitors' merchandise non-competitive even before they are launched. This makes it difficult for the latter to recover R&D and commercialization costs. Consequently, apart from developing innovative products, manufacturers also have to keep abreast of emerging products that can have a bearing on their product lines.

Key manufacturers in this market are -

• Adorianis Trans
• Agache
• Alprom Pitesti
• Antares International
• Aramis Group
• Ardudana
• Bradul Maneciu
• Durieux International Societe
• Elvila
• Famos
• Gammet 2000
• Imar
• Industry Transilvan
• Italsofa
• Laguna Serv
• Larix Mobila
• Lemet
• Libertatea
• Nowy Styl
• Plimob
• Pure Home Collections
• Sortilemn

Segmentation by type of product and analysis of the furniture manufacturing market in Romania

• Office and shop furniture
• Kitchen furniture
• Mattresses
• Other furniture (desk chairs, deck chairs, metal bed heads, outdoor metal furniture, and chest of drawers)

This market study has identified that the other furniture segment, which includes products like desk chairs, deck chairs, metal bed heads, outdoor metal furniture, and chest of drawers, dominated this market during 2015 and accounted for an impressive market share of more than 82%. This market segment was followed by the office and shop furniture segment, which accounted for a minority share in the market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the furniture manufacturing market in Romania?
• What are the key market trends impacting the growth of the furniture manufacturing market in Romania?
• What are the challenges to market growth?
• Who are the key vendors in the furniture manufacturing market in Romania?
• What are the market opportunities and threats faced by the vendors in the furniture manufacturing market in Romania?
• Trending factors influencing the market shares of Romania.
• What are the key outcomes of the five forces analysis of the furniture manufacturing market in Romania?

Technavio also offers customization on reports based on specific client requirement.

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