Electrical Equipment Market in Romania 2016-2020

Outlook of the electrical equipment market in Romania

The electrical equipment market in Romania will experience moderate growth and will post a steady CAGR of over 2% during the period of 2016 to 2020. The high demand for portable electronic devices will lead to the strong growth of this market during the forecast period. In Romania, though the increase in real wages was modest during 2013-2014, consumer expenditure on electronics grew significantly in terms of both revenue and volume. However, compared to other EU nations, the consumer spending on electronic goods is still low in this region. Factors like low penetration of the market and a relatively higher propensity to purchase high-tech products and electronic gadgets by consumers will lead to the strong growth of the electrical equipment market in Romania during the estimated period.

The focus on enhancing sales network is a key trend propelling the growth prospects for this market during the next four years. Leading manufacturers and new entrants in the market are focusing on enhancing their sales networks through acquisitions of SMEs in Romania. Apart from collaborating with retailers and distributors, numerous manufacturers are focusing on targeting key decision-makers, who are involved in the buying process of electrical equipment in Romania. Such decision-makers include electricians, architects, and contractors, as they play an important role in buying decisions.

Competitive landscape and key vendors

This market is highly fragmented and is marked by the presence of over 400 manufacturers. The level of competition in this market is moderate, with key manufacturers focusing on developing and launching technologically-advanced products. The capacity for innovation lies largely with bigger MNCs that have access to extensive financial resources.

Key manufacturers in this market are -

• Amiras
• Caranda
• Coficab
• Elba
• Electrocontact Industrial Group
• ElectroMagnetica
• Electroplast
• Greentek Lighting
• Icme Ecab
• Legrand
• Leoni
• Neon Lighting
• Nexans
• Proenerg
• Prysmian Group
• Rombat
• Romcab
• SC Mecatronics

Segmentation by products and analysis of the electrical equipment market in Romania

• Electronic and electrical wires and cables
• Electric lighting equipment
• Batteries and accumulators
• Wiring devices
• Other electrical equipment (appliance cords, electric bells and related apparatus, electrical door opening and closing devices, and extension cords)

The electronic and electrical wires and cables segment dominated this market during 2015 and accounted for a market share of more than almost 62%. High demand from the end-user industries like the automotive industry will aid in this market segment’s growth as most manufacturers are focusing on the specialization of automotive products.

Segmentation by end-users and analysis of the electrical equipment market in Romania

• Residential
• Industrial

In 2015, the industrial segment dominated this market and accounted for a market share of more than 76%. Since the demand from industrial end-users will grow at an exponential rate, the market shares for this end-user segment will increase significantly over the next few years.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the electrical equipment market in Romania?
• What are the key market trends impacting the growth of the electrical equipment market in Romania?
• What are the challenges to market growth?
• Who are the key vendors in the electrical equipment market in Romania?
• What are the market opportunities and threats faced by the vendors in the electrical equipment market in Romania?
• Trending factors influencing the market shares of Romania.
• What are the key outcomes of the five forces analysis of the electrical equipment market in Romania?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Electrical Resistor Market 2016-2020