Roselle Market Analysis Middle East and Africa, APAC, North America, Europe, South America - US, Egypt, Nigeria, India, Thailand - Size and Forecast 2024-2028

Published: Jan 2024 Pages: 150 SKU: IRTNTR73928

Roselle Market Forecast 2024-2028

The roselle market size is projected to increase by USD 69.39 million, at a CAGR of 7.82% between 2023 and 2028. The growth of the market depends on factors such as the health benefits of roselle, the rising application of roselle in cosmetics, and the growing demand for seed oil?????.

Market: Overview

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 Market Growth Analysis Driver

One of the key factors driving the market growth is the health benefits of roselle. Roselle is a major source of antioxidants, such as vitamin C, flavonoids, and anthocyanins. In addition, these antioxidants help protect the body from free radicals and oxidative stress, potentially minimizing the risk of chronic diseases. Moreover, they are also a rich source of antioxidants and protocatechuic acid (PCA).

In addition, PCA offers three major benefits: anti-bacterial, antioxidant/anti-inflammatory, and anti-tumorous. As a result, this makes it a powerhouse of longevity food products in the world. Furthermore, it is used to help with weight management, blood pressure, diabetes, skin care, immunity, and many other health benefits. Hence, such factors are driving the market growth during the forecast period. 

 Market Growth and Trends 

A key factor shaping the market growth is the robust demand for superfoods. Superfoods comprise a wide range of foods, including fruits, vegetables, nuts, seeds, and more. In addition, some popular examples include kale, quinoa, chia seeds, and acai berries. Furthermore, aligned with market trends and analysis the demand for superfoods has been on the rise in recent years as more people seek nutrient-dense foods that offer potential health benefits.

Moreover, several consumers are increasingly looking for natural and organic foods that are free from synthetic chemicals and pesticides. In addition, consuming roselle as a superfood can provide a range of potential health benefits, including antioxidant protection, heart health support, and skin benefits. Furthermore, roselle is available in the form of dietary supplements, such as capsules, powders, and liquid extracts. Hence, such factors are driving the market growth during the forecast period.

Market Challenge 

The presence of substitute products is one of the key challenges hindering market growth. There are various herbal and medicinal plants present that provide similar properties to roselles, such as neem, ginseng, echinacea, ginkgo biloba, elderberry, turmeric, St. John's wort, and valerian.

Moreover, these products have similar health benefits, including anti-bacterial, antioxidant/anti-inflammatory, and anti-tumorous, and are used to help with weight management, blood pressure, diabetes, skin care, immunity, and many other health benefits. Thus, the presence of many herbal extract-based products that offer similar properties will negatively impact the market. Hence, such factors are hindering the market growth during the forecast period.

Market Segmentation by Product 

The availability of the powder segment in the online channels will increase the market growth during the forecast period. The powder segment can be referred to as a solid, dry, refined particle. In addition, powder can be used as a refreshing herbal tea option, a chilling summer drink, and a fun twist to mocktails or cocktails. Moreover, there is a broad range of powder products present on online channels, which has fuelled its adoption. Moreover, the roselle powder segment has many health benefits as they have the property to lower the fatty substances in the blood by activating bile acid that acts to dissolve fatty substances. Furthermore, it is high in vitamin C and antioxidants. Powder is helpful against various diseases, such as inflammation and diabetes. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Market Segmentation by Distribution Channel

The offline segment is estimated to witness significant growth during the forecast period. The offline segment is one of the significant distribution channels for products. In addition, these channels comprise hypermarkets, supermarkets, drug stores, and discount stores. Furthermore, supermarkets and hypermarkets have emerged as the most popular distribution channels for the market.

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Moreover, the growing retail industry and the establishment of numerous retail outlets are fuelling the sales of products. In addition, these outlets offer a range of products to consumers under one roof.  Furthermore, the frequent discounts offered by these outlets for promotional purposes also benefit consumers. In addition, it is expected that an increasing number of supermarkets will provide supplement varieties including roselle-based products. Furthermore, grocery and convenience stores are popular due to their multi-utility outlets, broad merchandise mix, and extended hours of operation. Therefore, it is easy for consumers to compare various supplement brands before making a purchase decision. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Key Regions for the Market

Middle East and Africa is estimated to contribute 39% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Some of the main factors that are contributing to the growth of the market in North America are rising consumer awareness of medicinal benefits and the therapeutic effect of products. As a result, this has led to the increased demand for herbal extracts such as roselle in dietary supplements and personal care products in the region. Moreover, other factors fuelling the use of roselle in food and beverage products consumed in countries such as the US and Canada include the rise in the number of obese people and the growing prevalence of cardiovascular and other diseases caused by the deficiency of essential nutrients and the inclusion of synthetic products in the diet. Hence, such factors are driving the market growth in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

  • Key Offering - Aromica: The company offers Roselle products, such as aromica roselle tea 50 gm.
  • Key Offering - Atlantis Arena Sdn Bhd: The company offers products, such as tea for various food and beverage industries.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:

Apple Food Industries, Aromica, Atlantis Arena Sdn Bhd, Buddha Teas, Cultivator Natural Products Pvt. Ltd., Fraser and Neave Ltd., Guangzhou Runming Food Technology Co. Ltd., Pukka Herbs Ltd., Roselle Farms, Roselle India Ltd., Teacurry, Thai Organic Life, The Tao of Tea, and US Wellness LLC

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The roselle market offers its extract in both liquid and powder forms, derived from the flower, known for its vibrant maroon color. Rich in plant acids, polyphenols, and catechins, roselle extract finds applications in skin care, pharmaceuticals, and cosmetic products. Its consumption is linked to alleviating stomach issues like pain, gas, and constipation, as well as addressing nausea, headaches, and other discomforts. Widely used in hair oils, soaps, and personal care items, roselle extract also flavors products in the bakery and confectionery industries. Its nutrient content drives demand, particularly among small and medium enterprises, who cater to premium priced products, often found in specialty markets like Sprouts Farmers Market.

Segment Overview

The research report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook
    • Offline
    • Online
  • Product Outlook
    • Powder
    • Liquid
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • The U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

Roselle Market Scope

Report Coverage

Details

Page number

150

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.82%

Market Growth 2024-2028

USD 69.39 million

Market structure

Concentrated

YoY growth 2023-2024(%)

7.44

Regional analysis

Middle East and Africa, APAC, North America, Europe, and South America

Performing market contribution

Middle East and Africa at 39%

Key countries

US, Egypt, Nigeria, India, and Thailand

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Apple Food Industries, Aromica, Atlantis Arena Sdn Bhd, Buddha Teas, Cultivator Natural Products Pvt. Ltd., Fraser and Neave Ltd., Guangzhou Runming Food Technology Co. Ltd., Pukka Herbs Ltd., Roselle Farms, Roselle India Ltd., Teacurry, Thai Organic Life, The Tao of Tea, and US Wellness LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. 

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What are the Key Data Covered in this Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across Middle East and Africa, APAC, North America, Europe, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global roselle market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global roselle market 2018 - 2022 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ million)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 32: Chart on Comparison by Distribution Channel
      • Exhibit 33: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 38: Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 40: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 42: Market opportunity by Distribution Channel ($ million)
      • Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 44: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 45: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 46: Chart on Comparison by Product
      • Exhibit 47: Data Table on Comparison by Product
    • 7.3 Powder - Market size and forecast 2023-2028
      • Exhibit 48: Chart on Powder - Market size and forecast 2023-2028 ($ million)
      • Exhibit 49: Data Table on Powder - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Chart on Powder - Year-over-year growth 2023-2028 (%)
      • Exhibit 51: Data Table on Powder - Year-over-year growth 2023-2028 (%)
    • 7.4 Liquid - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Liquid - Market size and forecast 2023-2028 ($ million)
      • Exhibit 53: Data Table on Liquid - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Chart on Liquid - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Liquid - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Product
      • Exhibit 56: Market opportunity by Product ($ million)
      • Exhibit 57: Data Table on Market opportunity by Product ($ million)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 59: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 60: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 61: Chart on Geographic comparison
      • Exhibit 62: Data Table on Geographic comparison
    • 9.3 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 63: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 64: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
      • Exhibit 65: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 66: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.4 APAC - Market size and forecast 2023-2028
      • Exhibit 67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.5 North America - Market size and forecast 2023-2028
      • Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.6 Europe - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.7 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.8 Egypt - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Egypt - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on Egypt - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on Egypt - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Egypt - Year-over-year growth 2023-2028 (%)
    • 9.9 India - Market size and forecast 2023-2028
      • Exhibit 87: Chart on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 88: Data Table on India - Market size and forecast 2023-2028 ($ million)
      • Exhibit 89: Chart on India - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on India - Year-over-year growth 2023-2028 (%)
    • 9.10 Thailand - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Thailand - Market size and forecast 2023-2028 ($ million)
      • Exhibit 92: Data Table on Thailand - Market size and forecast 2023-2028 ($ million)
      • Exhibit 93: Chart on Thailand - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Thailand - Year-over-year growth 2023-2028 (%)
    • 9.11 US - Market size and forecast 2023-2028
      • Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ million)
      • Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.12 Nigeria - Market size and forecast 2023-2028
      • Exhibit 99: Chart on Nigeria - Market size and forecast 2023-2028 ($ million)
      • Exhibit 100: Data Table on Nigeria - Market size and forecast 2023-2028 ($ million)
      • Exhibit 101: Chart on Nigeria - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on Nigeria - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 103: Market opportunity by geography ($ million)
      • Exhibit 104: Data Tables on Market opportunity by geography ($ million)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 105: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 107: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 108: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 109: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 110: Matrix on vendor position and classification
            • 12.3 Apple Food Industries
              • Exhibit 111: Apple Food Industries - Overview
              • Exhibit 112: Apple Food Industries - Product / Service
              • Exhibit 113: Apple Food Industries - Key offerings
            • 12.4 Aromica
              • Exhibit 114: Aromica - Overview
              • Exhibit 115: Aromica - Product / Service
              • Exhibit 116: Aromica - Key offerings
            • 12.5 Atlantis Arena Sdn Bhd
              • Exhibit 117: Atlantis Arena Sdn Bhd - Overview
              • Exhibit 118: Atlantis Arena Sdn Bhd - Product / Service
              • Exhibit 119: Atlantis Arena Sdn Bhd - Key offerings
            • 12.6 Buddha Teas
              • Exhibit 120: Buddha Teas - Overview
              • Exhibit 121: Buddha Teas - Product / Service
              • Exhibit 122: Buddha Teas - Key offerings
            • 12.7 Cultivator Natural Products Pvt. Ltd.
              • Exhibit 123: Cultivator Natural Products Pvt. Ltd. - Overview
              • Exhibit 124: Cultivator Natural Products Pvt. Ltd. - Product / Service
              • Exhibit 125: Cultivator Natural Products Pvt. Ltd. - Key offerings
            • 12.8 Fraser and Neave Ltd.
              • Exhibit 126: Fraser and Neave Ltd. - Overview
              • Exhibit 127: Fraser and Neave Ltd. - Business segments
              • Exhibit 128: Fraser and Neave Ltd. - Key offerings
              • Exhibit 129: Fraser and Neave Ltd. - Segment focus
            • 12.9 Guangzhou Runming Food Technology Co. Ltd.
              • Exhibit 130: Guangzhou Runming Food Technology Co. Ltd. - Overview
              • Exhibit 131: Guangzhou Runming Food Technology Co. Ltd. - Product / Service
              • Exhibit 132: Guangzhou Runming Food Technology Co. Ltd. - Key offerings
            • 12.10 Pukka Herbs Ltd.
              • Exhibit 133: Pukka Herbs Ltd. - Overview
              • Exhibit 134: Pukka Herbs Ltd. - Product / Service
              • Exhibit 135: Pukka Herbs Ltd. - Key offerings
            • 12.11 Roselle Farms
              • Exhibit 136: Roselle Farms - Overview
              • Exhibit 137: Roselle Farms - Product / Service
              • Exhibit 138: Roselle Farms - Key offerings
            • 12.12 Roselle India Ltd.
              • Exhibit 139: Roselle India Ltd. - Overview
              • Exhibit 140: Roselle India Ltd. - Business segments
              • Exhibit 141: Roselle India Ltd. - Key offerings
              • Exhibit 142: Roselle India Ltd. - Segment focus
            • 12.13 Teacurry
              • Exhibit 143: Teacurry - Overview
              • Exhibit 144: Teacurry - Product / Service
              • Exhibit 145: Teacurry - Key offerings
            • 12.14 Thai Organic Life
              • Exhibit 146: Thai Organic Life - Overview
              • Exhibit 147: Thai Organic Life - Product / Service
              • Exhibit 148: Thai Organic Life - Key offerings
            • 12.15 The Tao of Tea
              • Exhibit 149: The Tao of Tea - Overview
              • Exhibit 150: The Tao of Tea - Product / Service
              • Exhibit 151: The Tao of Tea - Key offerings
            • 12.16 US Wellness LLC
              • Exhibit 152: US Wellness LLC - Overview
              • Exhibit 153: US Wellness LLC - Product / Service
              • Exhibit 154: US Wellness LLC - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 155: Inclusions checklist
                • Exhibit 156: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 157: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 158: Research methodology
                • Exhibit 159: Validation techniques employed for market sizing
                • Exhibit 160: Information sources
              • 13.5 List of abbreviations
                • Exhibit 161: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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