US - Running Apparel and Footwear Market by Distribution Channel and End-user - Forecast and Analysis 2023-2027

US - Running Apparel and Footwear Market 2023-2027 

The US - Running Apparel and Footwear Market size is estimated to grow at a CAGR of 7.15% between 2022 and 2027. The market size is forecast to increase by USD 11.86 billion. The growth of the market depends on several factors such as high profit margins on running footwear, premiumization through product innovation and growing consciousness about physical fitness. 

This US Running Apparel and Footwear Market report extensively cover market segmentation by distribution channel (offline and online) and end-user (men, women, and children). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the US Running Apparel And Footwear Market During the Forecast Period?

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US Running Apparel And Footwear Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

US Key Running Apparel And Footwear Market Driver

High profit margins on running footwear are notably driving the market growth. Running footwear is generally more costly than regular footwear, primarily due to its varied types and innovative designs that enhance the performance of runners. Manufacturers continually strive to introduce new features, making these shoes suitable for various sports like running, tennis, basketball, football, soccer, and more. The premium-priced running footwear category yields substantial profits for manufacturers, despite lower production costs. These shoes command higher prices, resulting in healthy profit margins for producers and increasing the running apparel and footwear market size, contributing significantly to their overall income. In 2022, leading vendors such as Nike and Skechers reported increased net sales, largely driven by their high-priced footwear offerings, which generate substantial profits.

For instance, adidas saw its operating margin rise from 10.8% in the 2018 fiscal year to 14.3% in the 2022 fiscal year. With higher operating margins, profit margins also benefit. Consequently, robust financial performance enhances both sales and profit margins for these market vendors, a trend that is expected to positively influence the growth of the running apparel and footwear market in the US during the forecast period.

Key US Running Apparel And Footwear Market Trends

Product customization demand for running apparel and footwear in the US is an emerging trend shaping the market growth. Product customization has emerged as a crucial trend driving the growth of the running apparel and footwear market size in the US. Customization empowers end-users to select their preferred shape, form, design, and size for running apparel and footwear. Changing consumer preferences have also influenced their choices in terms of designs, patterns, and styles for running shoes. Consequently, manufacturers have introduced products tailored to meet these consumer demands.

Moreover, prominent vendors such as New Balance, Adidas, Under Armour, and Nike have embraced customization in their running footwear offerings. For example, Nike allows customers to personalize their running shoes by choosing from a wide array of patterns and materials for the sole, laces, and external components. As a result, product customization is expected to drive the growth of the running apparel and footwear market in the US throughout the forecast period.

Key US Running Apparel And Footwear Market Challenge

Increasing number of anti-sweatshop campaigns is a significant challenge hindering the market growth. Anti-sweatshop campaigns are focused on improving the working conditions within sweatshops that produce running apparel and footwear, particularly in developing countries like India and Bangladesh. These campaigns address concerns related to inadequate wages, improper working conditions, and the involvement of child labor in business operations. Such movements have become a significant concern for certain key players in the U.S. and have declined the running apparel and footwear market size. Anti-sweatshop initiatives also underscore labor wage disparities prevalent in developing or underdeveloped nations, highlighting the low wages paid to workers in these regions. Market leaders occasionally face the risk of a tarnished brand image and reputation when these campaigns gain momentum. This can result in a loss of consumer trust and a shrinking customer base. Furthermore, such campaigns can negatively impact the stock prices of vendors, subsequently affecting their sales.

For instance, Nike faced an anti-sweatshop campaign in the past when reports exposed unfair labor practices within the company. This led to public perception of the company as guilty, damaging its brand image and adversely affecting sales. Reports on poor working conditions in Nike's manufacturing plants in Indonesia, China, and Vietnam contributed to the negative perception. Therefore, the growing number of anti-sweatshop campaigns has the potential to impede the growth of the running apparel and footwear market in the US during the forecast period.

US Running Apparel And Footwear Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

US Running Apparel and Footwear Market Customer Landscape

Who are the Major US Running Apparel and Footwear Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adidas AG - The company offers running apparel and footwear products such as 4DFWD 3 running shoes for women, 4DFWD 3 running shoes for men, Own the Run allover print shorts, and Run it tee.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• ASICS Corp.
• Authentic Brands Group LLC
• Brooks Sports Inc.
• Columbia Sportswear Co.
• Deckers Outdoor Corp.
• Hanesbrands Inc.
• Karhu Holding BV
• New Balance Athletics Inc.
• Newton Running Co. Inc.
• Nike Inc.
• On Holding AG
• PUMA SE
• Ralph Lauren Corp.
• Skechers USA Inc.
• The Gap Inc.
• Under Armour Inc.
• VF Corp.
• Wolverine World Wide Inc.
• Mizuno Corp

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What are the Largest-Growing Segments in the US Running Apparel And Footwear Market?

The offline segment is estimated to witness significant growth during the forecast period. Generally, revenue in the offline distribution channel comes from the sales of running footwear from specialty stores including brand-owned stores, multi-brand stores, apparel stores, and fashion and personal accessories stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, department stores. Over the years, due to the increasing preference for online shopping, the revenue in this segment has been declining gradually.

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The offline segment was the largest segment and was valued at  USD 17.65 billion in 2017. Companies are expanding their stores in local and regional markets to fuel sales of running apparel and footwear through offline channels. Through both specialty stores and other retail formats, manufacturers of running apparel and footwear sell their products. Also, such factors drive the competition in the market. To survive in such a competitive market and overcome the declining preference for offline shopping, retailers are introducing new business and retail strategies. However, the offline segment is losing its market share to the online segment, Innovative marketing strategies by market vendors are anticipated to keep the growth rate of the offline segment stable, which in turn drives the growth of the running apparel and footwear market in the US during the forecast period.

Segment Overview

The US running apparel and footwear market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook (USD Billion, 2017 - 2027)
  • Offline
  • Online

• End-user Outlook (USD Billion, 2017 - 2027)
  • Men
  • Women
  • Children

US Running Apparel And Footwear Market Scope
Report Coverage	Details
Page number	135
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 7.15%
Market growth 2023-2027	USD 11.86 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	6.37
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adidas AG, ASICS Corp., Authentic Brands Group LLC, Brooks Sports Inc., Columbia Sportswear Co., Deckers Outdoor Corp., Hanesbrands Inc., Karhu Holding BV, New Balance Athletics Inc., Newton Running Co. Inc., Nike Inc., On Holding AG, PUMA SE, Ralph Lauren Corp., Skechers USA Inc., The Gap Inc., Under Armour Inc., VF Corp., Wolverine World Wide Inc., and Mizuno Corp
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this US Running Apparel And Footwear Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the market  size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across the US
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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