Europe Sandwiches Market by Channel, Product, and Flavour- Forecast and Analysis 2024-2028

Europe Sandwiches Market Size 2024-2028

The Europe sandwiches market size is forecast to increase by USD 5.67 billion, at a CAGR of 4.71% between 2023 and 2028.

The global growth rate of sandwich markets is influenced by the benefits of convenience for consumers in the retail segment. Organized retail's growth significantly impacts the dominance of hypermarkets and supermarkets as key distribution channels. With their enormous shelf spaces and storage sections, these outlets efficiently accommodate a diverse range of sandwich products, driving sales upward. This trend reflects positive global consumption trends and forecasts, highlighting an optimistic analysis of the sandwich market's trajectory. 147 Deli offers sandwiches such as The Reuben, The Coronation Chicken, The Korean Pork, Stout Braised Brisket, THE 147 SAUSAGE ROLL and DIP, The Tuna Melt, Tandoori Chicken, and others.

Market Overview

The market shows an accelerated CAGR during the forecast period.

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 Market Driver 

Rising demand for ready-to-eat food products is notably driving the market. Urbanization has made significant changes in the lifestyle and dietary habits of consumers in Europe. In addition, there has been significant growth in the consumption of processed food products. Furthermore, convenience or ready-to-eat food products, such as sandwiches, are becoming increasingly popular among consumers as they save time and effort and provide consistent taste.

Moreover, the demand for convenience food products, such as sandwiches, is increasing because of the hectic lifestyle of consumers. In addition, consumers have the option to prepare sandwiches with the ingredients they like. For example, health-conscious consumers use vegetables as the main ingredients. Furthermore, there is an increasing number of working women across Europe; for instance, according to the European Commission, in the third quarter of 2023, in the EU, the share of part-time workers among employed women aged 15-64 years was higher than the share of men. Hence, such factors are driving the market during the forecast period.

 Market Trends 

Increasing sandwich advertising and marketing campaigns is an emerging trend in the market. The most significant aspects of a business relies on successful marketing. In addition, effective marketing helps a company grow and results in increased sales and profits. Furthermore, this also promotes brand loyalty among consumers.

Moreover, companies in the market in focus are adopting social media marketing such as Facebook, Twitter, and YouTube to sell their products. In addition, these communication channels play a significant role in generating product awareness. Furthermore, other than online marketing, companies are resorting to sponsorship options. For instance, Jimmy Johns Franchisor has numerous collaborations and is also a sponsor in racing sports, such as NASCAR, to enhance and promote the brand's image and reputation. Therefore, it is positively impacting the Europe market sandwich. Hence, such factors are driving the market during the forecast period.

Market Challenge 

Stringent government regulations in the food industry is a major challenge hindering the market. As per the EU guidelines, companies need to clearly list the details of allergenic ingredients used in the food sold by them. In addition, the EU has listed 14 allergens that need to be mentioned on labels when they are used as ingredients in a dish. Furthermore, according to the Derbyshire County Council, sandwiches sold by catering establishments need to be labeled with an indication of any irradiated or genetically modified ingredients, and any name given must be accurate.

Moreover, the UK currently has a law establishing a 9 p.m.  In addition, TV watershed and limiting the promotion of unhealthy foods online. The laws, which are a part of the Health and Care Act 2022, which got royal assent on April 28, are a turning point in the fight against childhood obesity and will go into force on January 1, 2023. Furthermore, advertising of discount deals for unhealthy foods has also been banned. Therefore, it is positively impacting the Europe market sandwich. Hence, such factors are hindering the market during the forecast period.

Market Segmentation by Product

The rising popularity of home delivery options will fuel the fresh sandwiches segment which in turn will increase the market growth during the forecast period. There will be a significant increase in the market share of sandwiches in the fresh sandwiches segment by product type in the market. In addition, as customers choose to purchase sandwiches rather than make them at home, there is an increased need for fresh sandwiches. Moreover, companies are developing new product types by incorporating regional flavors in an effort to draw customers. Furthermore, companies' expansions of their product lines may positively impact the growth of the segment. Hence, such factors are fuelling the growth of this segment which in turn will drive the market during the forecast period.

Market Segmentation by Channel

The market is a dynamic landscape characterized by a wide array of flavors and options catering to diverse consumer preferences. Fresh sandwiches and prepackaged sandwiches dominate both the food service and retail sectors, offering ready-to-eat food products that are convenient and delicious. In recent years, there has been a notable shift towards healthier options, with an emphasis on organic ingredients and veganism. Consumers are seeking protein-rich choices, including egg protein and organic meat, while also exploring veggie-packed sandwiches for a lighter alternative. Bread plays a crucial role in sandwich preferences, with consumers valuing toastable and bread options that enhance the overall experience. Iron-fortified sandwiches are gaining traction among health-conscious individuals, aligning with food safety regulations that prioritize nutritional content.

The food service segment is estimated to witness significant growth during the forecast period. The food service segment growth has been driven by the expansion of the millennial working population, which has changed tastes for ready-to-eat food and changed taste preferences, as well as the increase in the need for personalized and novel food options. In addition, catering services or supplying food prepared outside the home to the public is referred to as food service. Furthermore, meal services, commonly known as the catering industry or business, provide both packaged and real-time food service.

The food service segment was the largest segment and was valued at USD 14.20 billion in 2018.

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Moreover, fast food/ quick-service restaurants, full-service restaurants, limited-service restaurants, and special foodservice restaurants are all part of the foodservice segment. In addition, the expansion of commercial spaces such as cafes and restaurants as places to mingle and spend time with varied and innovative food consumption has impacted food consumption habits due to the increase in the number of working-class people, which includes millennials. Furthermore, the adoption of a fast lifestyle and the elimination of cooking as a part of household activities has raised the demand for ready-to-eat and fast-food products such as sandwiches. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.

• Key Offering - AIL GROUP: The company offers sandwiches such as HAM and CHEESE TOASTIE, PULLED HAM CIABATTA, HOT CHICKEN CIABATTA, MEXICAN QUESADILLA, TRIPLE DECKER, TRIPLE CLUB, and others.
• Key Offering - Albertsons Companies Inc: The company offers sandwiches such as Ready Meals All American Sub Sandwich, and Deli Turkey And Provolone Sandwich.

The  market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Aamanns ApS, Allantico Vinaio Italia SRL, Baltic Bakehouse, Charles Sandwiches, Copperdeli SL, Forno Roscioli Of Roscioli Pier Luigi and C. SAS, FRITLAND BVBA, Greencore Group Plc, J Sainsbury plc, Marks and Spencer Group plc, Maxs Sandwich Shop, Northern Soul MCR, Orkla ASA, PepsiCo Inc., Pret A Manger Group, Restaurant Brands International Inc., Tesco Plc, The Dusty Knuckle, The Subway Group, The York Roast Co., Toastable, and Cafe Santiago

The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The research report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

• Channel Outlook
  • Food service
  • Retail
• Product Outlook
  • Fresh sandwiches
  • Prepackaged sandwiches

Market Analyst Overview

The market presents a rich tapestry of flavors and culinary options, ranging from traditional bread-based sandwiches to innovative creations like Corn and Peas flavors and Chicken Slice varieties. While non-vegetarian products such as meat and fish remain popular, there's a notable surge in demand for vegetarian offerings in line with vegan and vegetarian diets. This trend is further fueled by concerns over chemical-based food products and a growing preference for natural ingredients.

Moreover, the market reflects a diverse range of flavors and dietary preferences, including veganism and organic ingredients. While traditional animal protein sources like bacon and poultry meat remain popular, there's a growing demand for veggies, organic meat, and egg protein alternatives. Consumers prioritize protein, iron, zinc, and vitamins, leading to innovations in sandwich recipes and ingredients. The food service industry plays a vital role, with fast food restaurants, HoReCa, and delivery services offering a variety of sandwich preferences. Packaging options and food safety regulations ensure quality and freshness. As health and wellness trends influence dietary requirements, online ordering and contactless delivery methods are gaining popularity. Regional sandwich shops cater to local flavors and specialties, including Hara Bhara Kebab and Corn and Peas varieties. This dynamic market caters to consumer preferences while embracing food processing technologies for efficient home preparation and convenience in sandwich consumption.

Furthermore, sandwich spreads, condiments, and deli meats contribute to the diverse array of flavors available, catering to both international cuisine enthusiasts and those seeking regional and local sandwich shops that offer unique specialties. Egg white and egg and cheese options add a protein-rich dimension to sandwiches, appealing to health-conscious consumers.In this market, bread sales play a pivotal role, with consumers showing interest in healthy and artisanal bread options. Food processors leverage innovative techniques to create sandwiches that meet evolving consumer tastes and preferences while ensuring food safety and quality.Overall, themarket reflects a blend of tradition and innovation, with a focus on diverse flavors, health-conscious options, and sustainable ingredients to meet the demands of modern consumers.

Market Scope
Report Coverage	Details
Page number	162
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 4.71%
Market growth 2024-2028	USD 5.67 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	3.97
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	147 Deli, Aamanns ApS, AIL GROUP, Albertsons Companies Inc., Allantico Vinaio Italia SRL, Baltic Bakehouse, Charles Sandwiches, Copperdeli SL, Forno Roscioli Of Roscioli Pier Luigi and C. SAS, FRITLAND BVBA, Greencore Group Plc, J Sainsbury plc, Marks and Spencer Group plc, Maxs Sandwich Shop, Northern Soul MCR, Orkla ASA, PepsiCo Inc., Pret A Manger Group, Restaurant Brands International Inc., Tesco Plc, The Dusty Knuckle, The Subway Group, The York Roast Co., Toastable, and Cafe Santiago
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Europe market sandwiches between 2023 and 2028
• Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across Europe
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market research and growth analysis of factors that will challenge the growth of market companies

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