LBS Market in GCC 2016-2020

Published: Feb 2016 Pages: 58 SKU: IRTNTR8443

Outlook of the LBS market in GCC

Technavio’s market research analyst predicts the location-based services (LBS) market in GCC to grow at a profound CAGR of about 33% during the forecast period. The augmented demand for internet-enabled devices in GCC will positively affect the market for LBS during the predicted period. With the increasing usage of LBS for mobile advertising, it is anticipated that the market for LBS in GCC will experience rapid growth until the end of 2020.

Recently, it has been observed that many SMEs use location information of consumers to provide targeted advertisements to consumers inside or outside malls and airports. This helps consumers to avail attractive offers and discounts while they visit the stores of competitors. The ability of LBS to bolster the sale of products by providing targeted advertisements to consumers will result in this market’s rapid growth during the forecast period.

Segmentation by usage and analysis of the LBS market in GCC

  • Indoor LBS
  • Outdoor LBS

The indoor LBS segment will be the largest market segment during the forecast period and will grow at a profound CAGR of around 52% by 2020. The augmented utilization of LBS in indoor locations, such as shopping malls, airports, auditoriums, convention centers, and hospitals, will result in this segment’s strong growth during the forecast period.

Competitive landscape and key vendors

The LBS market in GCC is an emerging market and consists of various stakeholders like LBS device providers, map providers, location-based advertisers, platform providers, application developers, navigation providers, mobile operators, location-aware application and media providers, proximity marketing providers, location-based content providers, and mobile search providers. The prospects for growth in this market are rapidly increasing as many players are entering this market with innovative solutions.

Leading vendors in the market are -

  • Etisalat
  • Google
  • HERE
  • Nearbuy
  • TomTom
  • Zain

Other prominent vendors in the market include Adfalcon (Noquoush), Affno, Aislelabs, Batelco, BoingoWireless, Careem, Carpool Arabia, DeviceBee Technologies, du telecom, Facebook, Foodonclick, GISTEC(Esri), Gpsintegrated, GPSmyCity.com, Guiddoo, Howlak, Intracom Middle East, Microsoft MyDXB, Omantel, Onwani, Polaris Wireless, Renna, Sekurus, ShopperTrak, SITA, Snakeware alledaags, Solutions 4 Mobility, The Dubai Mall app, Timeoutdubai, Vicinity Media, Viva, Vodafone Qatar, and Ymdiapp

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the LBS market in GCC?
  • What are the key market trends impacting the growth of the LBS market in GCC?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the LBS market in GCC?
  • What are the key outcomes of the five forces analysis of the LBS market in GCC?

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Table of Contents 

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by user location

  • LBS market in the GCC: Segmentation by usage
  • Outdoor LBS market in the GCC
  • Indoor LBS market in the GCC

PART 07: Outdoor LBS: Market segmentation by service 

  • Outdoor LBS market in the GCC by service
  • Outdoor location-based tracking market in the GCC
  • Outdoor location-based navigation market in the GCC
  • Outdoor location-based search and advertising market in the GCC
  • Outdoor location-based infotainment and analytics market in the GCC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • Etisalat
  • Google
  • HERE
  • Nearbuy
  • TomTom
  • Zain
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases

DATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts

REPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape

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Key Questions Answered

  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?

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