School Stationery Supplies Market by Product and Geography - Forecast and Analysis 2022-2026

The school stationery supplies market share is expected to increase by USD 10.8 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 2.11%.

This school stationery supplies market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers school stationery supplies market segmentation by product (paper products, computer and daily use, and writing instruments) and geography (APAC, Europe, North America, South America, and MEA). The school stationery supplies market report also offers information on several market vendors, including A. T. Cross Co. LLC, ACCO Brands Corp., ADVEO France SAS, Ardent Business Group Ltd., Faber Castell Aktiengesellschaft, FLB Group Ltd., Harlequin International Group Pty Ltd., Hindustan Pencils Pvt. Ltd., ITC Ltd., Kebica Stationery, Newell Brands Inc., Onyx and Green Corp., Pelikan International Corp. Berhad, Schwanhausser Industrie Holding GmbH and Co. KG, STAEDTLER Mars GmbH and Co. KG, WH Smith PLC, Zebra Pen Corp., BIC USA Inc, PILOT Corp, and Kokuyo Camlin Ltd among others.

What will the School Stationery Supplies Market Size be During the Forecast Period?

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School Stationery Supplies Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The emphasis on product premiumization is notably driving the school stationery supplies market growth, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the school stationery supplies industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key School Stationery Supplies Market Driver

The competition in the global school stationery supplies market is intensifying. Additionally, the growing innovations and advances in technology have changed the preferences of customers, which has propelled the demand for innovative products. Vendors are innovating to survive in the competitive environment. Primary product innovations introduced in the market are related to the technology, performance, materials used, features, and designs. To meet the evolving needs of customers, vendors are continuously widening their product portfolios. With the growing purchasing power and rising disposable incomes, customers are gradually increasing their spending on stationery products. This has increased the demand for premium school stationery supplies.

Key School Stationery Supplies Market Trend

The rising popularity of omnichannel retail is another factor supporting the school stationery supplies market share growth. Advancements in technology have a significant impact on retailers' marketing and sales. A growing number of vendors of school stationery supplies are embracing the omnichannel strategy to appeal to the tech-savvy Millennial population. This strategy aims to integrate consumers' shopping experiences across multiple channels (including stores, PCs, and mobile devices) seamlessly. The availability of a range of school stationery products across multiple channels such as retail stores, marketplaces, and online platforms has been gaining significant popularity among parents and educational institutions over the last few years. The growing emphasis on omnichannel retail by international as well as regionally established market vendors will boost the growth of the global school stationery supplies market during the forecast period.

Key School Stationery Supplies Market Challenge

The increased adoption of digital education will be a major challenge for the school stationery supplies market during the forecast period. The rapid penetration of cell phones and tablets and the growing consumer demand for customized learning have increased the focus on digital content in educational institutions. This has subsequently affected the sales of traditional writing equipment and paper-based stationery, such as notebooks over the last few years. Due to low procurement costs and convenient content access, learners and educational institutions are increasingly preferring digital content over traditional print textbooks. With the rapid development of high-speed internet infrastructure in emerging economies such as India and China, the education system in these countries is increasingly emulating developed economies such as the US and the UK by adopting digital education. Overall, the growing adoption of mobile devices as a preferred platform for educational content will continue to hamper the growth of the global school stationery supplies market.

This school stationery supplies market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the school stationery supplies market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the school stationery supplies market during the forecast period.

Who are the Major School Stationery Supplies Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

• A. T. Cross Co. LLC
• ACCO Brands Corp.
• ADVEO France SAS
• Ardent Business Group Ltd.
• Faber Castell Aktiengesellschaft
• FLB Group Ltd.
• Harlequin International Group Pty Ltd.
• Hindustan Pencils Pvt. Ltd.
• ITC Ltd.
• Kebica Stationery
• Newell Brands Inc.
• Onyx and Green Corp.
• Pelikan International Corp. Berhad
• Schwanhausser Industrie Holding GmbH and Co. KG
• STAEDTLER Mars GmbH and Co. KG
• WH Smith PLC
• Zebra Pen Corp.
• BIC USA Inc
• PILOT Corp
• Kokuyo Camlin Ltd

 

This statistical study of the school stationery supplies market encompasses successful business strategies deployed by the key vendors. The school stationery supplies market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

• ACCO Brands Corp. - The company offers school product brands including Mead, Five Star, Trapper Keeper, AT-A-GLANCE, Cambridge, Day Runner, Hilroy, Tilibra, and Grafton's.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The school stationery supplies market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

School Stationery Supplies Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the school stationery supplies market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for School Stationery Supplies Market?

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47% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for school stationery supplies in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The growth in private and public funding to increase the number of schools and improvements in the quality of educational infrastructure have encouraged student enrolment in educational institutions. This will facilitate the school stationery supplies market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The decline in the number of COVID-19 cases following the initiation of mass COVID-19 vaccination drives and the lifting of lockdown restrictions are anticipated to have a positive impact on the growth of the market during the forecast period. Also, new enrollments in schools increased in countries such as India following the reopening of schools in H2 2021. For instance, in India, student enrollments in government schools rose from 65.8% in 2020 to 70.3% in 2021. Thus, with the reopening of schools and an increase in student enrollments, the market in focus will grow in the region during the forecast period.

What are the Revenue-generating Product Segments in the School Stationery Supplies Market?

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The school stationery supplies market share growth in the paper products segment will be significant during the forecast period. The growing adoption of digital educational tools such as internet-enabled smartphones, tablets, and other devices in classrooms is increasingly replacing traditional notebooks in educational institutions. The demand for paper-based stationery is expected to decrease over the forecast period marginally. However, emerging countries such as China, India, and Brazil continue to remain the key markets for paper products because of cost-based constraints associated with digital education. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the school stationery supplies market size and actionable market insights on post COVID-19 impact on each segment.

 

School Stationery Supplies Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 2.11%
Market growth 2022-2026	$ 10.8 billion
Market structure	Fragmented
YoY growth (%)	1.57
Regional analysis	APAC, Europe, North America, South America, and the Middle East and Africa
Performing market contribution	APAC at 47%
Key consumer countries	US, China, India, UK, and Germany
Competitive landscape	Leading companies, Competitive strategies, Consumer engagement scope
Key companies profiled	A. T. Cross Co. LLC, ACCO Brands Corp., ADVEO France SAS, Ardent Business Group Ltd., Faber Castell Aktiengesellschaft, FLB Group Ltd., Harlequin International Group Pty Ltd., Hindustan Pencils Pvt. Ltd., ITC Ltd., Kebica Stationery, Newell Brands Inc., Onyx and Green Corp., Pelikan International Corp. Berhad, Schwanhausser Industrie Holding GmbH and Co. KG, STAEDTLER Mars GmbH and Co. KG, WH Smith PLC, Zebra Pen Corp., BIC USA Inc, PILOT Corp, and Kokuyo Camlin Ltd
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this School Stationery Supplies Market Report?

• CAGR of the market during the forecast period 2022-2026
• Detailed information on factors that will drive school stationery supplies market growth during the next five years
• Precise estimation of the school stationery supplies market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the school stationery supplies industry across APAC, Europe, North America, South America, the Middle East, and Africa
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of school stationery supplies market vendors

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