Scotch Whisky Market Analysis Europe, North America, APAC, Middle East and Africa, South America - US, India, France, Spain, Germany - Size and Forecast 2024-2028

Published: Oct 2023

Pages: 158

SKU: IRTNTR45875

Snapshot

Scotch Whisky Market Forecast 2024-2028

The Scotch Whisky Market size is projected to increase by USD 15.11 billion, at a CAGR of 9.03% between 2023 and 2028. Rising international demand for scotch whisky is notably driving the market growth. Emerging markets, particularly in regions such as Asia, Latin America, and Africa, have shown a growing appetite. Moreover, this has become a symbol of luxury, tradition, and craftsmanship worldwide. Its cultural influence extends to celebrations, events, and social gatherings in various countries. To cater to different markets and consumer preferences, the producers have introduced innovative expressions, limited editions, and exclusive releases. These offerings keep consumers engaged and excited. Our market research and growth report examines historical data from 2018 to 2022, besides analyzing the current market scenario.

The market shows an accelerated CAGR during the forecast period.

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The market is witnessing a surge in demand driven by various factors, including the increasing popularity of health-conscious drinking habits and the rising interest in organic whisky variants. Consumers are showing a preference for products like The Glenlivet and Nc’nean, which offer organic barley and malt grains, catering to the demand for natural ingredients and the avoidance of artificial additives and colors. With the growing availability of Scotch whisky through online platforms and e-commerce channels, including platforms like The Goonlivet, the market is experiencing significant growth. Additionally, statistics from organizations like Statistics Canada indicate a steady rise in the consumption of alcoholic beverages globally, further contributing to the expansion of the Scotch whisky market, particularly in regions like Scotland renowned for its whisky production.

Market Dynamics

The market thrives on Scotland's rich tradition, blending cereals, water, and yeast into a symphony of flavors. It encompasses single grain, blended grain, malt, and blended scotch varieties, with single malt holding a special allure. Export sales soar, driven by premium offerings from renowned distilleries like Pernod Ricard and Diageo Plc. Millennials seek organic options like Nc’nean, embracing health-conscious choices with organic barley. Online platforms fuel accessibility, catering to diverse tastes alongside other alcoholic beverages. As demand grows, innovation flourishes, ensuring Scotch whisky remains a timeless classic cherished by aficionados worldwide.

Significant Market Trends

The presence of premiumization and luxury Scotch whiskies is one of the emerging market trends shaping the development. Premium and luxury whiskies command higher price points compared with standard expressions. Consumers are willing to pay a premium for exceptional quality, craftsmanship, and exclusivity. Single malt Scotch whiskies, known for their distinct regional characteristics and flavors, have become synonymous with premium and luxury experiences. Distilleries promote their single malt offerings to cater to discerning consumers. Luxury Scotch whiskies are often presented in exquisite packaging, including ornate bottles, wooden boxes, and detailed labels.

Moreover, the packaging enhances the overall aesthetic and premium feel of the product. Premium Scotch whiskies often receive accolades and awards from competitions and critics. These honors reinforce the quality and desirability of luxury expressions. Thus, the presence of premiumization and luxury Scotch whiskies reflects a growing appreciation for heritage, craftsmanship, and unique qualities, which will enhance the growth of the market during the forecast period.

Major Market Challenge

Increasing campaigns against alcohol consumption is a significant challenge hindering market expansion. Campaigns against alcohol consumption raise public awareness about the potential risks associated with excessive drinking, including health issues, addiction, and impaired driving. Campaigns may lead to changes in consumer behavior, with some individuals opting for lower-alcohol beverages or reducing their alcohol consumption. This can impact overall sales and consumption patterns in the alcoholic beverage industry. Some brands emphasize responsible drinking and promote a balanced lifestyle in their marketing campaigns. These efforts can help build a positive brand image and resonate with health-conscious consumers.

Moreover, the impact of campaigns against alcohol consumption varies by region and market. Some markets may be more affected by changing attitudes toward alcohol, while others may have less stringent regulations and cultural norms. Thus, the increasing campaigns against alcohol consumption will lead to a decline in the growth of the market during the forecast period.

Market Segmentation

In the distribution channel segment of the market, Scotland remains the primary hub for production, with its abundant cereals and pristine water sources contributing to the high-quality standards of Scotch whisky. Yeast, another crucial ingredient, plays a vital role in the fermentation process, resulting in the distinct flavors of various Scotch whisky blends. Distribution channels for Scotch whisky encompass both single-grain and blended grain varieties, each catering to different consumer preferences. Additionally, blended malt whiskies offer unique flavor profiles that appeal to connoisseurs and enthusiasts alike. Export sales drive significant revenue in the Scotch whisky market, as premium products attract discerning consumers worldwide. Scotland's rich heritage and royal stature add to the allure of Scotch whisky, making it a sought-after beverage among millennials and consumers of all ages globally.

By Distribution Channel

The market share growth by the off-trade segment will be significant during the forecast period. The most common off-trade distribution channels include individual retailers, supermarkets, hypermarkets, and online platforms. Such distribution channels allow the consumer to choose from a much larger variety as they have dedicated sections for different brands, unlike on-trade channels. Moreover, off-trade distribution channels have cost advantages as they do not have to bear the additional cost of seating people.

The off-trade segment was valued at USD 12.77 billion in 2018

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The rising penetration of the Internet across the world is expected to increase the online sales of various types of alcoholic beverages, including Scotch whisky. Online retailing is popular among consumers, especially Millennials, as it provides various benefits such as convenience and diversified product offerings. The prices are higher online than in traditional retail stores. Further, the advantages of purchasing online have led certain companies to sell their products online by partnering with online retailers or by offering their products on their own proprietary websites. These factors are expected to drive the growth of the off-trade distribution segment, which will enhance the growth of the market during the forecast period.

Key Regions for the Market

Europe is estimated to contribute 39% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in Europe is expected to witness a high growth rate owing to the increasing popularity of alcoholic beverages. It has a rich history and tradition in Europe, particularly in Scotland, where it originated. Europe offers a wide variety and styles, including single malt, blended malt, single grain, and blended grain whiskies. This diversity caters to a range of consumer preferences and price points. In addition to that, this is deeply embedded in European culture, often associated with celebrations, gatherings, and traditional events. It is a symbol of hospitality and a shared appreciation of quality spirits. Moreover, education programs, tastings, and events help consumers in Europe deepen their understanding and appreciation, leading to increased demand for premium offerings. Thus, these factors will contribute to the growth of the market in Europe during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Key Offering- Aceo Ltd.: The company offers products such as Sir Geoff Palmer, smoky scot campfire chocolate, parkmore selection woodland fizz, and many more.
Key Offering- Allied Blenders and Distillers Pvt. Ltd.: The company offers products such as officers choice, sterling reserve blend 7, iconiq white and many more.
Key Offering- Arran Distillers Ltd.: The company offers products such as single malt whiskies, and machrie moor single malt and many more.

The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The global market thrives on a blend, with key ingredients like cereals, water, and yeast defining its rich flavor profile. From single-grain to blended scotch, the market caters to diverse consumer preferences, offering premium products like The Glenlivet and Royal Statue alongside emerging brands like The Goonlivet and Nc’nean. With a rising demand for organic whisky among health-conscious drinkers, distilleries prioritize quality, using malted barley and avoiding artificial additives and colors. The market's reach extends to e-commerce platforms, driving export sales and accessibility. Despite competition from other spirits like wine, Scotch whisky remains a beloved choice, symbolizing craftsmanship and heritage in every sip.

The market embodies a fusion of tradition and innovation, with malt grains serving as a cornerstone in crafting its unique taste profile. As per data from Statistics Canada and insights from the American Addiction Center (AAC), Scotch whisky caters to a diverse consumer base, from the middle class to enthusiasts seeking premium blends. Utilizing old barrels and an aging process, distilleries impart rich flavors and antioxidants, promoting potential health benefits such as prevention against heart disease, blood clots, and strokes. Whether crafted in a single brewery or blended, Scotch whisky captivates liquor stores' shelves worldwide, appealing to the youth with its royal status and offering a healthy drinking option amid a surge in consciousness towards organic and natural ingredients. While malt grains remain fundamental, the inclusion of wheat and corn in crafting regular whiskey adds depth to flavor profiles, catering to varying palates.

Segment Overview

The market report forecasts market growth and forecasting by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Distribution Channel Outlook
- Off-trade
- On-trade

Product Outlook
- Blended
- Bulk blended
- Others

Region Outlook
- North America
  - The U.S.
  - Canada
- South America
  - Chile
  - Brazil
  - Argentina
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Market Scope
Report Coverage	Details
Page number	158
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 9.03%
Market Growth 2024-2028	USD 15.11 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	6.33
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	Europe at 39%
Key countries	US, India, France, Spain, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Aceo Ltd., Allied Blenders and Distillers Pvt. Ltd., Arran Distillers Ltd., Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Campari Group, Constellation Brands Inc., Diageo Plc, Heaven Hill Sales Co., LVMH Moet Hennessy Louis Vuitton SE, Paul John-Whisky, Pernod Ricard SA, Quintessential Brands Group, Sazerac Co. Inc., Speymalt Whisky-Distributors Ltd., Suntory Holdings Ltd., Thai Beverage Public Co. Ltd., The Edrington Group Ltd., and William Grant and Sons Ltd
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market forecast between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Growth of the market across Europe, North America, APAC, Middle East and Africa, and South America
A thorough analysis of the market’s competitive landscape and detailed information about companies
Market forecasting of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global scotch whiskey market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global scotch whiskey market 2018 - 2022 ($ billion)

4.2 Distribution channel Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Distribution channel Segment 2018 - 2022 ($ billion)

4.3 Product Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2023-2028 (%)

6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel

6.3 Off-trade - Market size and forecast 2023-2028
- Exhibit 34: Chart on Off-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Off-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Off-trade - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Off-trade - Year-over-year growth 2023-2028 (%)

6.4 On-trade - Market size and forecast 2023-2028
- Exhibit 38: Chart on On-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on On-trade - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on On-trade - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on On-trade - Year-over-year growth 2023-2028 (%)

6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ billion)
- Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

7.1 Market segments
- Exhibit 44: Chart on Product - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Product - Market share 2023-2028 (%)

7.2 Comparison by Product
- Exhibit 46: Chart on Comparison by Product
- Exhibit 47: Data Table on Comparison by Product

7.3 Blended - Market size and forecast 2023-2028
- Exhibit 48: Chart on Blended - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Blended - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Blended - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Blended - Year-over-year growth 2023-2028 (%)

7.4 Bulk blended - Market size and forecast 2023-2028
- Exhibit 52: Chart on Bulk blended - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Bulk blended - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Bulk blended - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Bulk blended - Year-over-year growth 2023-2028 (%)

7.5 Others - Market size and forecast 2023-2028
- Exhibit 56: Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Others - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Others - Year-over-year growth 2023-2028 (%)

7.6 Market opportunity by Product
- Exhibit 60: Market opportunity by Product ($ billion)
- Exhibit 61: Data Table on Market opportunity by Product ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 63: Chart on Market share by geography 2023-2028 (%)
- Exhibit 64: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison

9.3 Europe - Market size and forecast 2023-2028
- Exhibit 67: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.4 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.5 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.6 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 79: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.7 South America - Market size and forecast 2023-2028
- Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 India - Market size and forecast 2023-2028
- Exhibit 91: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on India - Year-over-year growth 2023-2028 (%)

9.10 France - Market size and forecast 2023-2028
- Exhibit 95: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on France - Year-over-year growth 2023-2028 (%)

9.11 Spain - Market size and forecast 2023-2028
- Exhibit 99: Chart on Spain - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Spain - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Spain - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Spain - Year-over-year growth 2023-2028 (%)

9.12 Germany - Market size and forecast 2023-2028
- Exhibit 103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on Germany - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 107: Market opportunity by geography ($ billion)
- Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption

11.4 Industry risks
- Exhibit 112: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 113: Vendors covered

12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification

12.3 Aceo Ltd.
- Exhibit 115: Aceo Ltd. - Overview
- Exhibit 116: Aceo Ltd. - Product / Service
- Exhibit 117: Aceo Ltd. - Key offerings

12.4 Allied Blenders and Distillers Pvt. Ltd.
- Exhibit 118: Allied Blenders and Distillers Pvt. Ltd. - Overview
- Exhibit 119: Allied Blenders and Distillers Pvt. Ltd. - Product / Service
- Exhibit 120: Allied Blenders and Distillers Pvt. Ltd. - Key offerings

12.5 Arran Distillers Ltd.
- Exhibit 121: Arran Distillers Ltd. - Overview
- Exhibit 122: Arran Distillers Ltd. - Product / Service
- Exhibit 123: Arran Distillers Ltd. - Key offerings

12.6 Asahi Group Holdings Ltd.
- Exhibit 124: Asahi Group Holdings Ltd. - Overview
- Exhibit 125: Asahi Group Holdings Ltd. - Business segments
- Exhibit 126: Asahi Group Holdings Ltd. - Key news
- Exhibit 127: Asahi Group Holdings Ltd. - Key offerings
- Exhibit 128: Asahi Group Holdings Ltd. - Segment focus

12.7 Bacardi Ltd.
- Exhibit 129: Bacardi Ltd. - Overview
- Exhibit 130: Bacardi Ltd. - Product / Service
- Exhibit 131: Bacardi Ltd. - Key offerings

12.8 Brown Forman Corp.
- Exhibit 132: Brown Forman Corp. - Overview
- Exhibit 133: Brown Forman Corp. - Product / Service
- Exhibit 134: Brown Forman Corp. - Key offerings

12.9 Campari Group
- Exhibit 135: Campari Group - Overview
- Exhibit 136: Campari Group - Business segments
- Exhibit 137: Campari Group - Key offerings
- Exhibit 138: Campari Group - Segment focus

12.10 Constellation Brands Inc.
- Exhibit 139: Constellation Brands Inc. - Overview
- Exhibit 140: Constellation Brands Inc. - Business segments
- Exhibit 141: Constellation Brands Inc. - Key offerings
- Exhibit 142: Constellation Brands Inc. - Segment focus

12.11 Diageo Plc
- Exhibit 143: Diageo Plc - Overview
- Exhibit 144: Diageo Plc - Business segments
- Exhibit 145: Diageo Plc - Key offerings
- Exhibit 146: Diageo Plc - Segment focus

12.12 Heaven Hill Sales Co.
- Exhibit 147: Heaven Hill Sales Co. - Overview
- Exhibit 148: Heaven Hill Sales Co. - Product / Service
- Exhibit 149: Heaven Hill Sales Co. - Key offerings

12.13 Paul John Whisky
- Exhibit 150: Paul John Whisky - Overview
- Exhibit 151: Paul John Whisky - Product / Service
- Exhibit 152: Paul John Whisky - Key offerings

12.14 Pernod Ricard SA
- Exhibit 153: Pernod Ricard SA - Overview
- Exhibit 154: Pernod Ricard SA - Product / Service
- Exhibit 155: Pernod Ricard SA - Key offerings

12.15 Speymalt Whisky Distributors Ltd.
- Exhibit 156: Speymalt Whisky Distributors Ltd. - Overview
- Exhibit 157: Speymalt Whisky Distributors Ltd. - Product / Service
- Exhibit 158: Speymalt Whisky Distributors Ltd. - Key offerings

12.16 Suntory Holdings Ltd.
- Exhibit 159: Suntory Holdings Ltd. - Overview
- Exhibit 160: Suntory Holdings Ltd. - Business segments
- Exhibit 161: Suntory Holdings Ltd. - Key offerings
- Exhibit 162: Suntory Holdings Ltd. - Segment focus

12.17 William Grant and Sons Ltd
- Exhibit 163: William Grant and Sons Ltd - Overview
- Exhibit 164: William Grant and Sons Ltd - Product / Service
- Exhibit 165: William Grant and Sons Ltd - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 166: Inclusions checklist
- Exhibit 167: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 168: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 169: Research methodology
- Exhibit 170: Validation techniques employed for market sizing
- Exhibit 171: Information sources

13.5 List of abbreviations
- Exhibit 172: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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