South Korea - Scuba Diving Equipment Market by Distribution Channel, Product and Type - Forecast and Analysis 2024-2028

Published: Oct 2023 Pages: 145 SKU: IRTNTR44590

South Korea - Scuba Diving Equipment Market 2024-2028

The South Korea - Scuba Diving Equipment Market size is estimated to grow at a CAGR of 4.24% between 2023 and 2028. The market size is forecast to increase by USD 30.03 million. The growth of the market depends on several factors such as the significant increase in e-commerce, the improvement in tourism in South Korea, and the increasing demand for adventure sports.

This South Korea scuba diving equipment market report extensively covers market segmentation by distribution channel (offline and online), product (apparel, rebreathers, computer and gauges, and others), and type (masks, snorkels, fins, BCD, and others). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018 to 2022.

What will be the Size of the South Korea Scuba Diving Equipment Market During the Forecast Period?

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South Korea - Scuba Diving Equipment Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key South Korea Scuba Diving Equipment Market Driver

One of the key factors driving the South Korea scuba diving equipment market growth is the increasing demand for adventure sports. There is a significant increase in the number of foreign tourists opting for underwater leisure activities. in South Korea. In addition, as per the Korean Federation of Underwater Leisure Association, the underwater leisure industry in South Korea is growing at a rapid rate.

Moreover, a rapid rise in the number of underwater sports shows and underwater sports expos fuels the growth of the market, as these shows promote scuba diving equipment with the latest technology, thereby resulting in their purchase. For example, the Korean Underwater Sports Expo (KUSPO) is one of the biggest underwater sports expos organized by the Professional Association of Diving Instructors (PADI). Hence, such factors are positively impacting the scuba diving equipment market in South Korea (Republic of Korea). Therefore, it is expected to drive the market growth during the forecast period.

Key South Korea Scuba Diving Equipment Market Trends

A key factor shaping the South Korea scuba diving equipment market growth is the rise in demand for eco-friendly scuba diving equipment. Sustainability is a crucial factor considered by manufacturers when choosing fabrics for manufacturing swimsuits. There is an increasing preference by several consumers in South Korea for eco-friendly swimwear made of recycled fabrics. Some major brands that offer eco-friendly swimwear are NB Divers and Emobi.

Moreover,  traditional leather, synthetic rubber, polyurethane, nylon, and other synthetic materials are being replaced by organic, water-based adhesives. Furthermore, scuba diving sites such as Seonjaedo, Sinuido, Hongdo, Cheongsando, Ulleungdo, and Deokjeokdo are fuelling the number of tourists. Hence, such factors are positively impacting the scuba diving equipment market in South Korea (Republic of Korea). Therefore, it is expected to drive the market growth during the forecast period. 

Key South Korea Scuba Diving Equipment Market Challenge

An increasing number of counterfeit products for scuba diving equipment are one of the key challenges hindering South Korea scuba diving equipment market growth. As the scuba diving equipment market in South Korea is subject to low entry barriers for new players, several local retailers offer fake and counterfeit products in the country. In addition, the emergence of e-commerce has driven the market, it has also increased the number of counterfeit products in the market. 

Moreover, the rising popularity and the easy availability of counterfeit smart and portable accessories, such as diving equipment like masks, are likely to increase the price competition in the market. For example, e-retailers such as Amazon.com and Alibaba.com account for almost 40% of all the products sold on e-retail websites. Hence, such factors negatively impact the  South Korea - scuba diving equipment market. Therefore, it is expected to hinder the market growth during the forecast period.

South Korea Scuba Diving Equipment Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

South Korea Scuba Diving Equipment Market Customer Landscape

Who are the Major South Korea Scuba Diving Equipment Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Amer Sports Corp: The company offers scuba diving equipment under the brand name of Suunto.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

  • ANTA Sports Products Ltd.
  • AP DIVING UK
  • ATOMIC AQUATICS
  • BEUCHAT INTERNATIONAL S.A.S
  • CASCO ANTIGUO COMERCIAL S.L
  • Cressi Sub Spa
  • Dive Rite
  • DOUBLEK PREMIUM DIVING GEAR
  • Head
  • Johnson Outdoors Inc.
  • SUUNTO
  • TECKO Co. Ltd.
  • Underwater Kinetics
  • Kinugawa Rubber Industrial Co. Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

What is the Largest-Growing Segments in the South Korea Scuba Diving Equipment Market?

The offline segment is estimated to witness significant growth during the forecast period. fline comprises specialty stores, hypermarkets and supermarkets, and certification centers. There is significant growth in the scuba diving equipment market in South Korea (Republic of Korea) due to the presence of specialty stores. These stores mainly comprise specialty dive stores, specialty apparel stores, and other similar sports stores.

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The offline segment was the largest segment and was valued at USD 97.32 million in 2018. Some of the popular specialty stores in South Korea include NB Divers, Aquatic Frontier, and Big Blue 33. In addition, these stores offer a high degree of visibility, along with a wide assortment of products. Furthermore, several international players willing to expand their business and operations in South Korea have started selling their products through these specialty stores. For example, Big Blue 33, located in Sogwipo City, offers various diving equipment under the brands Johnson Outdoors (SCUBAPRO), Suunto (a part of Amer Sports), and Cressi. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.

Segment Overview

The South Korean scuba diving equipment market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • Distribution Channel Outlook (USD Million, 2018 - 2028)
    • Offline
    • Online
  • Product Outlook (USD Million, 2018 - 2028)
    • Apparel
    • Rebreathers
    • Computer and gauges
    • Others

South Korea Scuba Diving Equipment Market Scope

Report Coverage

Details

Page number

145

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.24%

Market Growth 2024-2028

USD 30.03 million

Market structure

Fragmented

YoY growth 2023-2024(%)

3.76

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Amer Sports Corp., ANTA Sports Products Ltd., AP DIVING UK, ATOMIC AQUATICS, BEUCHAT INTERNATIONAL S.A.S, CASCO ANTIGUO COMERCIAL S.L, Cressi Sub Spa, Dive Rite, DOUBLEK PREMIUM DIVING GEAR, Head, Johnson Outdoors Inc., SUUNTO, TECKO Co. Ltd., Underwater Kinetics, and Kinugawa Rubber Industrial Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

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What are the Key Data Covered in this South Korea Scuba Diving Equipment Market In Country Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the market between 2024 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across South Korea
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 07: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 08: Parent market
    • Exhibit 09: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 10: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 11: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 12: Chart on South Korea - Market size and forecast 2023-2028 ($ million)
      • Exhibit 13: Data Table on South Korea - Market size and forecast 2023-2028 ($ million)
      • Exhibit 14: Chart on South Korea: Year-over-year growth 2023-2028 (%)
      • Exhibit 15: Data Table on South Korea: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Scuba diving equipment market in South Korea (Republic of Korea) 2018 - 2022
      • Exhibit 16: Historic Market Size – Data Table on scuba diving equipment market in south korea (republic of Korea) 2018 - 2022 ($ million)
    • 4.2 Distribution Channel Segment Analysis 2018 - 2022
      • Exhibit 17: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ million)
    • 4.3 Product Segment Analysis 2018 - 2022
      • Exhibit 18: Historic Market Size – Product Segment 2018 - 2022 ($ million)
    • 4.4 Type Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Type Segment 2018 - 2022 ($ million)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 20: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 21: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 22: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 23: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 24: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 25: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 26: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Distribution Channel

    • 6.1 Market segments
      • Exhibit 27: Chart on Distribution Channel - Market share 2023-2028 (%)
      • Exhibit 28: Data Table on Distribution Channel - Market share 2023-2028 (%)
    • 6.2 Comparison by Distribution Channel
      • Exhibit 29: Chart on Comparison by Distribution Channel
      • Exhibit 30: Data Table on Comparison by Distribution Channel
    • 6.3 Offline - Market size and forecast 2023-2028
      • Exhibit 31: Chart on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 32: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
      • Exhibit 33: Chart on Offline - Year-over-year growth 2023-2028 (%)
      • Exhibit 34: Data Table on Offline - Year-over-year growth 2023-2028 (%)
    • 6.4 Online - Market size and forecast 2023-2028
      • Exhibit 35: Chart on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 36: Data Table on Online - Market size and forecast 2023-2028 ($ million)
      • Exhibit 37: Chart on Online - Year-over-year growth 2023-2028 (%)
      • Exhibit 38: Data Table on Online - Year-over-year growth 2023-2028 (%)
    • 6.5 Market opportunity by Distribution Channel
      • Exhibit 39: Market opportunity by Distribution Channel ($ million)
      • Exhibit 40: Data Table on Market opportunity by Distribution Channel ($ million)

    7 Market Segmentation by Product

    • 7.1 Market segments
      • Exhibit 41: Chart on Product - Market share 2023-2028 (%)
      • Exhibit 42: Data Table on Product - Market share 2023-2028 (%)
    • 7.2 Comparison by Product
      • Exhibit 43: Chart on Comparison by Product
      • Exhibit 44: Data Table on Comparison by Product
    • 7.3 Apparel - Market size and forecast 2023-2028
      • Exhibit 45: Chart on Apparel - Market size and forecast 2023-2028 ($ million)
      • Exhibit 46: Data Table on Apparel - Market size and forecast 2023-2028 ($ million)
      • Exhibit 47: Chart on Apparel - Year-over-year growth 2023-2028 (%)
      • Exhibit 48: Data Table on Apparel - Year-over-year growth 2023-2028 (%)
    • 7.4 Rebreathers - Market size and forecast 2023-2028
      • Exhibit 49: Chart on Rebreathers - Market size and forecast 2023-2028 ($ million)
      • Exhibit 50: Data Table on Rebreathers - Market size and forecast 2023-2028 ($ million)
      • Exhibit 51: Chart on Rebreathers - Year-over-year growth 2023-2028 (%)
      • Exhibit 52: Data Table on Rebreathers - Year-over-year growth 2023-2028 (%)
    • 7.5 Computer and gauges - Market size and forecast 2023-2028
      • Exhibit 53: Chart on Computer and gauges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 54: Data Table on Computer and gauges - Market size and forecast 2023-2028 ($ million)
      • Exhibit 55: Chart on Computer and gauges - Year-over-year growth 2023-2028 (%)
      • Exhibit 56: Data Table on Computer and gauges - Year-over-year growth 2023-2028 (%)
    • 7.6 Others - Market size and forecast 2023-2028
      • Exhibit 57: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 58: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 59: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 60: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 7.7 Market opportunity by Product
      • Exhibit 61: Market opportunity by Product ($ million)
      • Exhibit 62: Data Table on Market opportunity by Product ($ million)

    8 Market Segmentation by Type

    • 8.1 Market segments
      • Exhibit 63: Chart on Type - Market share 2023-2028 (%)
      • Exhibit 64: Data Table on Type - Market share 2023-2028 (%)
    • 8.2 Comparison by Type
      • Exhibit 65: Chart on Comparison by Type
      • Exhibit 66: Data Table on Comparison by Type
    • 8.3 Masks - Market size and forecast 2023-2028
      • Exhibit 67: Chart on Masks - Market size and forecast 2023-2028 ($ million)
      • Exhibit 68: Data Table on Masks - Market size and forecast 2023-2028 ($ million)
      • Exhibit 69: Chart on Masks - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on Masks - Year-over-year growth 2023-2028 (%)
    • 8.4 Snorkels - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Snorkels - Market size and forecast 2023-2028 ($ million)
      • Exhibit 72: Data Table on Snorkels - Market size and forecast 2023-2028 ($ million)
      • Exhibit 73: Chart on Snorkels - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Snorkels - Year-over-year growth 2023-2028 (%)
    • 8.5 Fins - Market size and forecast 2023-2028
      • Exhibit 75: Chart on Fins - Market size and forecast 2023-2028 ($ million)
      • Exhibit 76: Data Table on Fins - Market size and forecast 2023-2028 ($ million)
      • Exhibit 77: Chart on Fins - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on Fins - Year-over-year growth 2023-2028 (%)
    • 8.6 BCD - Market size and forecast 2023-2028
      • Exhibit 79: Chart on BCD - Market size and forecast 2023-2028 ($ million)
      • Exhibit 80: Data Table on BCD - Market size and forecast 2023-2028 ($ million)
      • Exhibit 81: Chart on BCD - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on BCD - Year-over-year growth 2023-2028 (%)
    • 8.7 Others - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 84: Data Table on Others - Market size and forecast 2023-2028 ($ million)
      • Exhibit 85: Chart on Others - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Others - Year-over-year growth 2023-2028 (%)
    • 8.8 Market opportunity by Type
      • Exhibit 87: Market opportunity by Type ($ million)
      • Exhibit 88: Data Table on Market opportunity by Type ($ million)

    9 Customer Landscape

    • 9.1 Customer landscape overview
      • Exhibit 89: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 90: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 91: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 92: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 93: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 94: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 95: Matrix on vendor position and classification
            • 12.3 Amer Sports Corp.
              • Exhibit 96: Amer Sports Corp. - Overview
              • Exhibit 97: Amer Sports Corp. - Product / Service
              • Exhibit 98: Amer Sports Corp. - Key offerings
            • 12.4 ANTA Sports Products Ltd.
              • Exhibit 99: ANTA Sports Products Ltd. - Overview
              • Exhibit 100: ANTA Sports Products Ltd. - Business segments
              • Exhibit 101: ANTA Sports Products Ltd. - Key offerings
              • Exhibit 102: ANTA Sports Products Ltd. - Segment focus
            • 12.5 AP DIVING UK
              • Exhibit 103: AP DIVING UK - Overview
              • Exhibit 104: AP DIVING UK - Product / Service
              • Exhibit 105: AP DIVING UK - Key offerings
            • 12.6 ATOMIC AQUATICS
              • Exhibit 106: ATOMIC AQUATICS - Overview
              • Exhibit 107: ATOMIC AQUATICS - Product / Service
              • Exhibit 108: ATOMIC AQUATICS - Key offerings
            • 12.7 BEUCHAT INTERNATIONAL S.A.S
              • Exhibit 109: BEUCHAT INTERNATIONAL S.A.S - Overview
              • Exhibit 110: BEUCHAT INTERNATIONAL S.A.S - Product / Service
              • Exhibit 111: BEUCHAT INTERNATIONAL S.A.S - Key offerings
            • 12.8 CASCO ANTIGUO COMERCIAL S.L
              • Exhibit 112: CASCO ANTIGUO COMERCIAL S.L - Overview
              • Exhibit 113: CASCO ANTIGUO COMERCIAL S.L - Product / Service
              • Exhibit 114: CASCO ANTIGUO COMERCIAL S.L - Key offerings
            • 12.9 Cressi Sub Spa
              • Exhibit 115: Cressi Sub Spa - Overview
              • Exhibit 116: Cressi Sub Spa - Product / Service
              • Exhibit 117: Cressi Sub Spa - Key offerings
            • 12.10 Dive Rite
              • Exhibit 118: Dive Rite - Overview
              • Exhibit 119: Dive Rite - Product / Service
              • Exhibit 120: Dive Rite - Key offerings
            • 12.11 DOUBLEK PREMIUM DIVING GEAR
              • Exhibit 121: DOUBLEK PREMIUM DIVING GEAR - Overview
              • Exhibit 122: DOUBLEK PREMIUM DIVING GEAR - Product / Service
              • Exhibit 123: DOUBLEK PREMIUM DIVING GEAR - Key offerings
            • 12.12 Head
              • Exhibit 124: Head - Overview
              • Exhibit 125: Head - Product / Service
              • Exhibit 126: Head - Key offerings
            • 12.13 Johnson Outdoors Inc.
              • Exhibit 127: Johnson Outdoors Inc. - Overview
              • Exhibit 128: Johnson Outdoors Inc. - Business segments
              • Exhibit 129: Johnson Outdoors Inc. - Key offerings
              • Exhibit 130: Johnson Outdoors Inc. - Segment focus
            • 12.14 Kinugawa Rubber Industrial Co. Ltd.
              • Exhibit 131: Kinugawa Rubber Industrial Co. Ltd. - Overview
              • Exhibit 132: Kinugawa Rubber Industrial Co. Ltd. - Product / Service
              • Exhibit 133: Kinugawa Rubber Industrial Co. Ltd. - Key offerings
            • 12.15 SUUNTO
              • Exhibit 134: SUUNTO - Overview
              • Exhibit 135: SUUNTO - Product / Service
              • Exhibit 136: SUUNTO - Key offerings
            • 12.16 TECKO Co. Ltd.
              • Exhibit 137: TECKO Co. Ltd. - Overview
              • Exhibit 138: TECKO Co. Ltd. - Product / Service
              • Exhibit 139: TECKO Co. Ltd. - Key offerings
            • 12.17 Underwater Kinetics
              • Exhibit 140: Underwater Kinetics - Overview
              • Exhibit 141: Underwater Kinetics - Product / Service
              • Exhibit 142: Underwater Kinetics - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 143: Inclusions checklist
                • Exhibit 144: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 145: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 146: Research methodology
                • Exhibit 147: Validation techniques employed for market sizing
                • Exhibit 148: Information sources
              • 13.5 List of abbreviations
                • Exhibit 149: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              scuba diving equipment market

              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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