Secondary Tickets Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, UK, Germany - Size and Forecast 2023-2027

Published: Oct 2023

Pages: 161

SKU: IRTNTR40016

Snapshot

Secondary Tickets Market Report 2023-2027

The secondary tickets market size is estimated to grow by USD 50.14 billion at a CAGR of 20.96% between 2023 and 2027. The growth of the market depends on several factors, including the rising popularity of sports events, the growth in online secondary ticketing platforms, and the difficulty in obtaining a refund for primary tickets.

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This secondary tickets market report extensively covers market segmentation by Type (sports events, concerts, performing arts, and movies), Mode Of Booking (online and offline), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.

The rising popularity of sports events is a key factor driving the market growth. Because of the popularity of sports like rugby, soccer, football, cricket, baseball, and tennis, the global market is anticipated to be dominated by the sports events segment during the forecast period. There has been an increase in the number of spectators at sporting events like the Super Bowl, Major League Baseball (MLB), Union of European Football Associations (UEFA) Champions League, and National Football League (NFL). The sale of secondary tickets is increasing as attendance grows.

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The sports events segment was valued at USD 13.76 billion in 2017 and continued to grow until 2021. Season ticket holders drive sporting events. They purchase a subscription for all or a portion of the season, but they might not want to go to every game. Such ticket holders prefer to resell the game and event tickets they do not plan to attend using secondary ticket marketplaces. During the forecast period, this will contribute to the growth of the sports events segment in the global market.

The adoption of dynamic pricing is one of the major secondary tickets market trends. Dynamic pricing is a strategy where businesses adjust service prices based on real-time market demand. In the secondary tickets market, this approach is commonly used for events like sports games, where prices can fluctuate based on factors such as holidays, team performance, and weather conditions. Event organizers often set rules to ensure prices stay within certain limits. By implementing dynamic pricing, teams can reclaim revenue from scalpers, reducing ticket reselling. This strategy, employed by vendors like Live Nation Entertainment and TiqIQ, helps curb scalper activities and lowers overpricing in the secondary market, even though it may decrease profit margins and buying volume.

Growing consumption of online content is a key challenge hindering the growth of the secondary tickets market. In 2021, online video consumption surged globally, with a ten-fold increase in views. Developing countries like Pakistan, India, and Brazil saw significant rises in internet speeds, with Pakistan experiencing a 56% increase. Low-cost internet packages from network providers further boosted internet accessibility. However, the global secondary tickets market faces challenges from the popularity of online streaming for live events, including sports and movies. Over 70% of US adults watch online videos weekly, driving the demand for informative, long-format content. The rise of region- and interest-specific content challenges the secondary tickets market, especially for sports and movies.

Secondary Tickets Market Regions

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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

North America is expected to account for a major share of the global secondary tickets market owing to the increasing number of popular musicians, talent shows, sporting events, and bands in the region. In terms of revenue, the US and Canada are the major contributors to the regional secondary tickets market. The US holds the largest share of this market as it is backed by the largest media and entertainment industry in the world. Live events, such as music concerts, are gaining immense popularity in the region. Over half of the US population attends live music events every year. Sporting events such as the NBA, MLB, and Super Bowl are the major revenue contributors that will continue to proliferate and support the growth of the global secondary tickets market.

Key Companies and Market Share Secondary Tickets Market Analysis?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Citizen Ticket Ltd. - The company offers a self-service event ticketing platform that provides online payments and ticket management tools. The key offerings of the company include secondary tickets for concerts, tours, sports teams, and family events.

The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Secondary Tickets Market Scope
Report Coverage	Details
Page number	161
Base year	2022
Historic period	2017 - 2021
Forecast period	2023-2027
Growth momentum & CAGR	Decelerate at a CAGR of 20.96%
Market growth 2023-2027	USD 50.14 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	24.63
Regional analysis	North America, Europe, APAC, South America, and Middle East and Africa
Performing market contribution	North America at 47%
Key countries	US, Canada, China, UK, and Germany
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Secondary Tickets Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the growth of the market between 2023 and 2027
Precise estimation of the size of the market size and its contribution of the market in focus to the parent market
Accurate predictions about upcoming trends and changes in consumer behaviour
Growth of the market industry across North America, Europe, APAC, South America, and Middle East and Africa
Thorough analysis of the market’s competitive landscape and detailed information about companies
Comprehensive analysis of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Mode of Booking
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global secondary tickets market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on global secondary tickets market 2017 - 2021 ($ billion)

4.2 Type Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

4.3 Mode of Booking Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Mode of Booking Segment 2017 - 2021 ($ billion)

4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

6.1 Market segments
- Exhibit 30: Chart on Type - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

6.2 Comparison by Type
- Exhibit 32: Chart on Comparison by Type
- Exhibit 33: Data Table on Comparison by Type

6.3 Sports events - Market size and forecast 2022-2027
- Exhibit 34: Chart on Sports events - Market size and forecast 2022-2027 ($ billion)
- Exhibit 35: Data Table on Sports events - Market size and forecast 2022-2027 ($ billion)
- Exhibit 36: Chart on Sports events - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Sports events - Year-over-year growth 2022-2027 (%)

6.4 Concerts - Market size and forecast 2022-2027
- Exhibit 38: Chart on Concerts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 39: Data Table on Concerts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 40: Chart on Concerts - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Concerts - Year-over-year growth 2022-2027 (%)

6.5 Performing arts - Market size and forecast 2022-2027
- Exhibit 42: Chart on Performing arts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 43: Data Table on Performing arts - Market size and forecast 2022-2027 ($ billion)
- Exhibit 44: Chart on Performing arts - Year-over-year growth 2022-2027 (%)
- Exhibit 45: Data Table on Performing arts - Year-over-year growth 2022-2027 (%)

6.6 Movies - Market size and forecast 2022-2027
- Exhibit 46: Chart on Movies - Market size and forecast 2022-2027 ($ billion)
- Exhibit 47: Data Table on Movies - Market size and forecast 2022-2027 ($ billion)
- Exhibit 48: Chart on Movies - Year-over-year growth 2022-2027 (%)
- Exhibit 49: Data Table on Movies - Year-over-year growth 2022-2027 (%)

6.7 Market opportunity by Type
- Exhibit 50: Market opportunity by Type ($ billion)
- Exhibit 51: Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Mode of Booking

7.1 Market segments
- Exhibit 52: Chart on Mode of Booking - Market share 2022-2027 (%)
- Exhibit 53: Data Table on Mode of Booking - Market share 2022-2027 (%)

7.2 Comparison by Mode of Booking
- Exhibit 54: Chart on Comparison by Mode of Booking
- Exhibit 55: Data Table on Comparison by Mode of Booking

7.3 Online - Market size and forecast 2022-2027
- Exhibit 56: Chart on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 57: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
- Exhibit 58: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 59: Data Table on Online - Year-over-year growth 2022-2027 (%)

7.4 Offline - Market size and forecast 2022-2027
- Exhibit 60: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 61: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
- Exhibit 62: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 63: Data Table on Offline - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Mode of Booking
- Exhibit 64: Market opportunity by Mode of Booking ($ billion)
- Exhibit 65: Data Table on Market opportunity by Mode of Booking ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2022-2027 (%)
- Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027
- Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027
- Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
- Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027
- Exhibit 79: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 80: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
- Exhibit 81: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 82: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027
- Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027
- Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 UK - Market size and forecast 2022-2027
- Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
- Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.10 Canada - Market size and forecast 2022-2027
- Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
- Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
- Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)

9.11 China - Market size and forecast 2022-2027
- Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ billion)
- Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

9.12 Germany - Market size and forecast 2022-2027
- Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
- Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 Ace Ticket LLC
- Exhibit 119: Ace Ticket LLC - Overview
- Exhibit 120: Ace Ticket LLC - Product / Service
- Exhibit 121: Ace Ticket LLC - Key offerings

12.4 Anschutz Entertainment Group Inc.
- Exhibit 122: Anschutz Entertainment Group Inc. - Overview
- Exhibit 123: Anschutz Entertainment Group Inc. - Product / Service
- Exhibit 124: Anschutz Entertainment Group Inc. - Key offerings

12.5 Citizen Ticket Ltd.
- Exhibit 125: Citizen Ticket Ltd. - Overview
- Exhibit 126: Citizen Ticket Ltd. - Product / Service
- Exhibit 127: Citizen Ticket Ltd. - Key offerings

12.6 Coast To Coast Tickets LLC
- Exhibit 128: Coast To Coast Tickets LLC - Overview
- Exhibit 129: Coast To Coast Tickets LLC - Product / Service
- Exhibit 130: Coast To Coast Tickets LLC - Key offerings

12.7 CTS Eventim AG and Co. KGaA
- Exhibit 131: CTS Eventim AG and Co. KGaA - Overview
- Exhibit 132: CTS Eventim AG and Co. KGaA - Business segments
- Exhibit 133: CTS Eventim AG and Co. KGaA - Key news
- Exhibit 134: CTS Eventim AG and Co. KGaA - Key offerings
- Exhibit 135: CTS Eventim AG and Co. KGaA - Segment focus

12.8 eBay Inc.
- Exhibit 136: eBay Inc. - Overview
- Exhibit 137: eBay Inc. - Product / Service
- Exhibit 138: eBay Inc. - Key news
- Exhibit 139: eBay Inc. - Key offerings

12.9 Face-value Alliance Ticketing Ltd.
- Exhibit 140: Face-value Alliance Ticketing Ltd. - Overview
- Exhibit 141: Face-value Alliance Ticketing Ltd. - Product / Service
- Exhibit 142: Face-value Alliance Ticketing Ltd. - Key offerings

12.10 Ideabud LLC
- Exhibit 143: Ideabud LLC - Overview
- Exhibit 144: Ideabud LLC - Product / Service
- Exhibit 145: Ideabud LLC - Key offerings

12.11 Live Nation Entertainment Inc.
- Exhibit 146: Live Nation Entertainment Inc. - Overview
- Exhibit 147: Live Nation Entertainment Inc. - Business segments
- Exhibit 148: Live Nation Entertainment Inc. - Key offerings
- Exhibit 149: Live Nation Entertainment Inc. - Segment focus

12.12 SeatGeek Inc.
- Exhibit 150: SeatGeek Inc. - Overview
- Exhibit 151: SeatGeek Inc. - Product / Service
- Exhibit 152: SeatGeek Inc. - Key offerings

12.13 Ticket City Inc.
- Exhibit 153: Ticket City Inc. - Overview
- Exhibit 154: Ticket City Inc. - Product / Service
- Exhibit 155: Ticket City Inc. - Key offerings

12.14 TickPick LLC
- Exhibit 156: TickPick LLC - Overview
- Exhibit 157: TickPick LLC - Product / Service
- Exhibit 158: TickPick LLC - Key offerings

12.15 TiqIQ LLC
- Exhibit 159: TiqIQ LLC - Overview
- Exhibit 160: TiqIQ LLC - Product / Service
- Exhibit 161: TiqIQ LLC - Key offerings

12.16 Viagogo Entertainment Inc.
- Exhibit 162: Viagogo Entertainment Inc. - Overview
- Exhibit 163: Viagogo Entertainment Inc. - Product / Service
- Exhibit 164: Viagogo Entertainment Inc. - Key offerings

12.17 Vivid Seats Inc.
- Exhibit 165: Vivid Seats Inc. - Overview
- Exhibit 166: Vivid Seats Inc. - Business segments
- Exhibit 167: Vivid Seats Inc. - Key offerings
- Exhibit 168: Vivid Seats Inc. - Segment focus

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 169: Inclusions checklist
- Exhibit 170: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 171: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 172: Research methodology
- Exhibit 173: Validation techniques employed for market sizing
- Exhibit 174: Information sources

13.5 List of abbreviations
- Exhibit 175: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

What are the key global market and the regional market share?
What are the revenue-generating key market segments?
What are the key factors driving and challenging this market’s growth?
Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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