Self-adhesive Label Market Analysis APAC,Europe,North America,South America,Middle East and Africa - US,China,Japan,Germany,France - Size and Forecast 2023-2027

Self-Adhesive Label Market Forecast 2023-2027

The self-adhesive label market is forecast to increase by USD 15.79 billion, at a CAGR of 5.71% between 2022 and 2027. Market growth hinges on various factors. The surge in urban population, coupled with heightened adoption of self-adhesive labels among end-users, fuels this expansion. Furthermore, the organized retail sector's escalating demand acts as a significant catalyst. These elements synergize to propel market expansion, reflecting evolving consumer preferences and industry dynamics. The urban influx not only broadens the consumer base but also fosters demand diversification. Concurrently, the widespread acceptance of self-adhesive labels optimizes product presentation and enhances brand visibility, fostering consumer engagement. Moreover, the organized retail sector's reliance on efficient labeling solutions underscores the indispensable role of self-adhesive labels, further amplifying market growth. As these trends intertwine, they underscore a dynamic landscape primed for continued expansion and innovation.

What will be the size of the Market During the Forecast Period?

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Market Segmentation 

This report extensively covers market segmentation by end-user (food and beverages, personal care, consumer durables, healthcare, and others), type (permanent, removable, and repositionable), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

Market Dynamics and Customer Landscape 

In the market, key drivers include the intricate web of supply chains demanding efficient labeling solutions to prevent production halts and optimize consumption. Embracing sustainable practices is a growing trend, with linerless labels and packaging and labeling playing an essential role in capturing consumers' attention. Marketers capitalize on labels to convey ingredient information and comply with legal requirements, while challenges persist in managing transportation costs and addressing environmental concerns related to polymer films like BOPP. Meeting these demands requires innovation in materials and processes amidst evolving industry trends. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. 

Key  Market Driver

The increasing urban population is driving the growth of the market. The demand for self-adhesive labeled items, such as medications, drinks, fast-moving consumer goods (FMCGs), and consumer durables, has increased with the rising global urban population. The demographic transition from rural to urban areas in APAC has further accelerated the growth of the market. According to the United Nations Population Division, the overall population of APAC is expected to reach 5.1 billion by 2050, and cities will account for a minimum of 68% of the global population.

Improved standards of living will fuel the demand for branded items, which will increase the demand for self-adhesive labels. Developed countries have the highest per capita use of label stock. However, there is significant scope for market expansion in developing countries as well. These factors are expected to increase the demand for self-adhesive labels, which is expected to propel the growth of the market during the forecast period.

Significant Market Trends

The implementation of two-dimensional (2D) and three-dimensional (3D) barcode technology is a key trend in the market. Barcode technology has various advantages, especially in the identification and tracking of products. 2D barcodes are becoming popular in the self-adhesive label industry. They can store a large volume of data in a relatively small space, which makes them ideal for labeling products, tracking inventory, and managing logistics. The use of 2D barcodes in supply chain management minimizes errors and streamlines the entire process.

3D barcodes offer more advantages than 2D barcodes, as this technology offers more comprehensive data storage. It is also more secure,  which makes it ideal for storing sensitive information about products. 3D barcodes can be used for various applications, including scanning and tracking shipments, identifying expired products, and maintaining inventory levels. Therefore, the use of advanced barcode technology allows manufacturers to gain more insights into the performance of their products. These factors are expected to support the growth of the market during the forecast period.

Major Market Challenge

The increasing adoption of wet glue labels over self-adhesive labels is challenging market growth. The popularity of wet glue labels is increasing owing to their multiple advantages. Wet glue labels have a strong adhesive bond and are more environmentally friendly. They also have superior adhesive strength. The adhesive used is a water-based emulsion that creates a bond between the label and the container once pressure is applied. In addition, wet glue labels are more environmentally friendly than self-adhesive labels.

Wet glue labels can be easily removed from containers during the recycling process. They also have better print quality than self-adhesive labels. In addition, wet glue labels are more cost-effective than self-adhesive labels, as their production cost is low. Moreover, these labels offer a wider variety of customization options than self-adhesive labels. Wet glue labels can be easily printed in different colors and designs. These factors are expected to hinder the growth of the market during the forecast period to some extent.

Customer Landscape

The report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.

Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Asteria Group - The company offers self-adhesive labels on rolls for various products in the market.

Avery Dennison Corp. - The company offers self-adhesive film labels with three adhesive coating technologies, namely emulsion, hot melt, and solvent.

We also have detailed analyses of the market’s competitive landscape and offer information on 20 market companies, including:

• BSP Labels Ltd.
• CCL Industries Inc.
• Coveris Management GmbH
• CPC Montreuil
• Fuji Seal International Inc.
• H.B. Fuller Co.
• HERMA GmbH
• Holoflex
• JK Labels Pvt. Ltd.
• LINTEC Corp.
• Optimum Group
• SATO Holdings Corp.
• Skanem AS
• Thai KK Industry Co. Ltd.
• Torraspapel S.A.
• UPM Kymmene Corp.
• Mondi plc
• Huhtamaki Oyj

Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies companies into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. companies are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis. 

Market Segmentation by End-user, Type, and Geography

Market Segmentation is influenced by various factors, starting with the critical role of supply chains in ensuring seamless production and distribution. Disruptions such as production halts can significantly impact the market, affecting consumption patterns and necessitating the use of substitutes to maintain operations. Within the market, linerless labels gain traction due to their alignment with sustainable practices in packaging and labeling, capturing consumers' attention and enabling marketers to target potential consumers effectively. These labels play an essential role in conveying crucial information like ingredient information and product identification, while also fulfilling legal requirements by providing cautionary notifications. The market encompasses diverse label types, including pressuresensitive labels and release liners, with materials ranging from polymer films like BOPP to film release liners. As companies seek to optimize reel capacity and minimize transportation costs, the demand for innovative solutions continues to drive growth in the self-adhesive label sector.

End-user Analysis

The food and beverages segment will contribute a major share of the market, as this segment is the largest consumer of self-adhesive labels. The food and beverage industry is the major player in the market. With the growing demand for packaged food and beverages, brands are increasingly using self-adhesive labels to improve the appeal and shelf life of their products. These labels have several advantages such as easy installation, high print quality, and cost-effectiveness. One of the key factors behind the growth of the market in the food and beverage industry is the increasing demand for ready-to-eat foods. 

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The food and beverages segment was valued at USD 14.54 billion in 2017 and continued to grow until 2021. Consumers are looking for quick, easy meals. Adhesive labels give manufacturers the flexibility to package their products in different sizes and shapes, making them convenient for consumers to carry and consume. Another factor contributing to the growth of the market is the need for product differentiation. With so many food and beverage brands and products in the market, it is essential for manufacturers to differentiate themselves from their competitors. Adhesive labels offer a wide range of customization options, including color schemes, logos, and fonts, allowing brands to create their own unique identity and increase brand awareness. This packaging is especially important for perishable products such as dairy and meat products. Therefore, the above factors are expected to increase the demand for self-adhesive labels in the food and beverage industry, which will boost the growth of the market during the forecast period.  

Type Analysis

The permanent segment will account for a significant share of market growth during the forecast period. Permanent self-adhesive labels stick firmly to surfaces and remain stuck until removed intentionally. They use strong adhesives and are ideal for use in applications where long-term label durability is required. Some of the common uses of permanent labels include product labeling, branding, and identification. These labels can withstand extreme conditions such as heat, UV exposure, and moisture. Versatility is another key benefit of permanent self-adhesive labels. Self-adhesive labels can be manufactured in various shapes, sizes, and colors. They can also be customized to suit the specific requirements of end-users. These factors are expected to increase the demand for permanent self-adhesive labels, which will drive the growth of the market during the forecast period.

Regional Analysis

APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.  

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The market in APAC is driven by the rise of e-commerce and growing consumer preference for packaged goods. The introduction of advanced tagging technologies such as RFID and NFC is playing an important role in the market growth. These labeling technologies have been adopted by companies in multiple industries to provide consumers with real-time product tracking and to ensure its authenticity. In addition, APAC has several developing countries experiencing rapid economic growth. Countries such as China, India, and Vietnam have emerged as major players in the market owing to the favorable business environment and government initiatives to promote industrialization. 

Segment Overview

The market report forecasts market growth by revenue at global, regional, & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• End-user Outlook 
  • Food and beverages
  • Personal care
  • Consumer durables
  • Healthcare
  • Others

• Type Outlook
  • Permanent
  • Removable
  • Repositionable

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market experiences significant traction, driven by diverse sectors like the food and beverage sector, where brands lead the charge with capacity expansions and investment proposals to meet escalating demand. This growth is fueled by rising disposable incomes and a burgeoning middle-class population, particularly in regions like India. In parallel, the electronics production sector drives demand for labels for personal devices, while e-commerce giants like Flipkart leverage labels for efficient packaging. RFID-based labels offer enhanced convenience and security, addressing concerns like medication contamination and ensuring accurate package labeling for food ingredients and cosmetics. Moreover, labels play a crucial role in packaging medicines and maintaining aesthetic characteristics in various products, contributing to the reduction of paper waste and ensuring compliance with legal requirements such as date of manufacture and net content. As industries prioritize sustainability and efficiency, the market evolves to meet the demands of an increasingly interconnected world.

Moreover, the market is bolstered by a vast array of industries, with the largest base being the ecommerce market, driving demand for labels on various products from bottles to wraparounds. These labels, with their adhesive side and meticulous attention to detail, play a crucial role in ensuring efficient transportation and accurate representation of information such as metric system measurements and raw materials used. Additionally, they cater to specific needs in sectors like food processing, where labels must adhere to stringent regulations regarding food safety and traceability. Amidst this landscape, traditional craftsmanship meets modern innovation, with skilled weavers producing labels of exceptional quality, each bearing tiny particles of expertise. As the demand for labeled products continues to surge, the market thrives, adapting to the evolving needs of industries and consumers alike.

Market Scope
Report Coverage	Details
Page number	176
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 5.71%
Market growth 2023-2027	USD 15.79 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	5.31
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 48%
Key countries	US, China, Japan, Germany, and France
Competitive landscape	Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks
Key companies profiled	Asteria Group, Avery Dennison Corp., BSP Labels Ltd., CCL Industries Inc., Coveris Management GmbH, CPC Montreuil, Fuji Seal International Inc., H.B. Fuller Co., HERMA GmbH, Holoflex, JK Labels Pvt. Ltd., LINTEC Corp., Optimum Group, SATO Holdings Corp., Skanem AS, Thai KK Industry Co. Ltd., Torraspapel S.A., UPM Kymmene Corp., Mondi plc, and Huhtamaki Oyj
Market dynamics	Parent market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2023 and 2027
• Precise estimation of the self-adhesive label market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of self-adhesive label market companies

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