Search Engine Optimization (SEO) Software Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Published: Dec 2023 Pages: 168 SKU: IRTNTR45699

Search Engine Optimization (SEO) Software Market 2024-2028 :

The Search Engine Optimization (SEO) Software Market size is forecast to increase by USD 13.73 billion, at a CAGR of 14.34% between 2023 and 2028. The growth rate of the market depends on several factors, including the upsurge in penetration of the Internet worldwide, the heightened adoption and proliferation of mobile devices and the evolving modern consumer demographics and demands. SEO software refers to a suite of digital tools designed to enhance a website's visibility and ranking within search engine results pages (SERPs). These applications typically offer a range of features, including keyword research and analysis, on-page optimization, backlink tracking, performance monitoring, and competitor analysis. By providing insights into relevant keywords, suggesting improvements to website content and structure, and evaluating the effectiveness of backlink strategies, SEO software enables users to optimize their online presence for higher search engine rankings.

The report offers extensive research analysis on the market, with a categorization based on Deployment, including cloud-based, on-premises, and hybrid. It further segments the market by Product Type, encompassing desktop user and mobile user. Additionally, the market report provides Region segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

What will be the Size of the Market During the Forecast Period?

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Market Overview

Market Growth Analysis Driver

One of the key factors driving the market growth is the upsurge in penetration of the Internet worldwide. Due to the penetration of the Internet being at an all-time high, more people, as well as enterprises, are coming online and going digital. In addition, SEO analysts and marketers realize the need to tap into this online market as end-customers for businesses are online and actively consume the Internet. Furthermore, the ever-increasing Internet infrastructure and its penetration across the world is one of the primary drivers for the growth of the global search engine optimization software market.

Moreover, this surge in adoption and implementation of the Internet is supplemented by improved infrastructure and technological advances such as 4G and broadband. In addition, these technologies are increasingly becoming cheaper, which is eventually lessening the costs of the service provider and is driving worldwide Internet penetration. Furthermore, the changing consumer demographics, consumer preferences, and overall infrastructural advances worldwide have led to intensive growth in the number of Internet subscribers. Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.

Market Growth Trends

A key factor shaping the market growth is the rising adoption of digital assistants and voice search. Digital assistants and voice search are expected to revolutionize the rudiments of the search engine optimization software market. In addition, a massive shift toward voice search and digital assistants is expected in the coming years. Furthermore, with the advent of smart homes and smart devices, these technologies are poised for tremendous growth as they are increasingly integrated across different technologies and systems.

Moreover, aligned with market trends and analysis, digital assistants are expected to move beyond mobile phones and into other smart devices. In addition, both these technologies are a direct product of increasing technology proliferation and technical literacy across the world. Furthermore, with increased investments in these technologies and use cases across segments, the accuracy of digital assistants and voice search is perpetually evolving and on the rise.  Therefore, it is positively impacting the search engine optimization software market. Hence, such factors are driving the market growth during the forecast period.

Market Restrain

Lack of confidence in SEO outcomes is one of the key challenges hindering market growth. Factors such as duplicate and sub-standard content in websites as well as paid search-optimized advertisements contribute to the the lack of confidence in SEO outcomes. In addition, there are specific rules, guidelines, as well as caveats for SEO that are not easily comprehensible for businesses and their websites, which may adversely affect the SEO for those websites.

Moreover, if a sub-standard website with impractical content ticks off all the minimum SEO checklist boxes for the SEO algorithms to kick in, fraudulent websites may be placed above an authentic and credible website in a search result. In addition, the complexity of SEO guidelines is a challenge for software companies as they must be perpetually compliant with these standards, which are continuously evolving and changing. Furthermore, it may result in the constant upgrade of SEO tools and software, posing a challenge to the end operator of these tools. Therefore, it is negatively impacting the search engine optimization software market. Hence, such factors are hindering the market growth during the forecast period.

Market Segmentation By Deployment

The cloud-based segment is estimated to witness significant growth during the forecast period. The cloud-based segment in the market comprises users and organizations that favor web-based solutions for their search engine optimization activities. In addition, this segment includes professionals and teams who prioritize accessibility, collaboration, and the scalability offered by cloud-hosted SEO software.

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The cloud-based segment was the largest segment and was valued at USD 4.21 billion in 2018. Moreover, cloud-based SEO software, such as Ahrefs, provides users with the flexibility to access powerful SEO tools and data from any location with internet connectivity. In addition, this enables collaborative work, allowing team members to seamlessly share and work on SEO projects in real-time, regardless of their physical proximity. Furthermore, the user experience for cloud-based SEO software is characterized by its browser-based interfaces, which are designed to provide a consistent and responsive experience across various devices. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Market Segmentation By Product Type

The search engine optimization software market is desktop-centric due to the dominant desktop user segment, especially in developed economies. Major companies focus on desktop offerings, as it remains a stable channel for search engine access. Despite mobile device traffic, uncertainty in the mobile user segment exists due to evolving demographics and expectations. Revenue estimations from mobile platforms are a concern for vendors, given the nascent stage of online engagement capabilities. The desktop user segment anticipates a declining year-over-year market growth trend. Even in the light of growing mobile traffic across the world, the desktop platform is still a major segment and is expected to remain so over the forecast period.

Regional Overview

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North America is estimated to contribute 37% to the growth of the market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The main reason for the impressive market share of North America is the significant rate of Internet penetration and the growing use of online search engines. In addition, almost all businesses are adopting digital media and going online.

Moreover, the high rate of advanced technology and mobile penetration for the masses led to the growth of the market. In addition, industries and businesses in North America are aware of the benefits of SEO software for gaining a competitive advantage and meeting end-business goals. Furthermore, marketers and SEO specialists in the region are increasingly aware of evolved consumer demographics and how SEO can help solve the recurring problem of consumer engagement for meeting end-business goals. Hence, such factors are driving the market growth in North America during the forecast period.

Market Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.

Market Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Ahrefs Pte Ltd: The company offers SEO tools for track rankings, monitor backlinks and perform technical site audit.

BrightEdge Technologies Inc: The company offers SEO software that helps with various SEO tasks, such as keyword research, on-page SEO, link building, and more.

Delante Media sp. z o.o. sp.k: The company offers SEO solutions across digital channels, including search, content, social, local, and mobile.

The Market  growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

  • Gannett Co. Inc.
  • Majestic 12 Ltd.
  • Moz Inc.
  • Pro Rank Tracker
  • Screaming Frog Ltd
  • SE Ranking Ltd
  • Searchmetrics Inc.
  • SEO Brand
  • Serpstat Global Ltd.
  • SpyFu
  • WebFX
  • WeWork Inc.
  • Wix.com Inc.
  • Yext Inc
  • AgencyAnalytics Inc
  • Ignite Visibility LLC
  • Semrush Holdings Inc.

Market market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report forecasts growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

  • Deployment Outlook
    • Cloud-based
    • On-premises
    • Hybrid
  • Product Type Outlook
    • Desktop user
    • Mobile user
  • Geography Outlook
    • North America
      • The U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • France
      • Rest of Europe
    • APAC
      • China
      • India
    • South America
      • Chile
      • Argentina
      • Brazil
    • Middle East & Africa
      • Saudi Arabia
      • South Africa
      • Rest of the Middle East & Africa

SEO Software Market Scope

Report Coverage

Details

Page number

168

Base year

2023

Historic period

2018-2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 14.34%

Market Growth 2024-2028

USD 13.73 billion

Market structure

Fragmented

YoY growth 2023-2024(%)

13.2

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, Canada, China, Germany, and UK

Competitive landscape

 Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Ahrefs Pte Ltd, BrightEdge Technologies Inc., Delante Media sp. z o.o. sp.k., Gannett Co. Inc., Majestic 12 Ltd., Moz Inc., Pro Rank Tracker, Screaming Frog Ltd, SE Ranking Ltd, Searchmetrics Inc., SEO Brand, Serpstat Global Ltd., SpyFu, WebFX, WeWork Inc., Wix.com Inc., Yext Inc, AgencyAnalytics Inc, Ignite Visibility LLC, and Semrush Holdings Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this SEO Software Market Research Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the growth of the SEO Software Market between 2023 and 2028
  • Precise estimation of the market size and its contribution to the market in focus on the parent market
  • Accurate predictions about upcoming trends and changes in consumer behavior
  • Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive analysis of factors that will challenge the growth of market companies 

We can help! Our analysts can customize this market research report to meet your requirements. 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2023
    • 3.4 Market outlook: Forecast for 2023-2028
      • Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

    4 Historic Market Size

    • 4.1 Global SEO software market 2018 - 2022
      • Exhibit 18: Historic Market Size – Data Table on global seo software market 2018 - 2022 ($ billion)
    • 4.2 Deployment Segment Analysis 2018 - 2022
      • Exhibit 19: Historic Market Size – Deployment Segment 2018 - 2022 ($ billion)
    • 4.3 Product Type Segment Analysis 2018 - 2022
      • Exhibit 20: Historic Market Size – Product Type Segment 2018 - 2022 ($ billion)
    • 4.4 Geography Segment Analysis 2018 - 2022
      • Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)
    • 4.5 Country Segment Analysis 2018 - 2022
      • Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

    5 Five Forces Analysis

    • 5.1 Five forces summary
      • Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
    • 5.2 Bargaining power of buyers
      • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028
    • 5.3 Bargaining power of suppliers
      • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028
    • 5.4 Threat of new entrants
      • Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028
    • 5.5 Threat of substitutes
      • Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028
    • 5.6 Threat of rivalry
      • Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028
    • 5.7 Market condition
      • Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

    6 Market Segmentation by Deployment

    • 6.1 Market segments
      • Exhibit 30: Chart on Deployment - Market share 2023-2028 (%)
      • Exhibit 31: Data Table on Deployment - Market share 2023-2028 (%)
    • 6.2 Comparison by Deployment
      • Exhibit 32: Chart on Comparison by Deployment
      • Exhibit 33: Data Table on Comparison by Deployment
    • 6.3 Cloud-based - Market size and forecast 2023-2028
      • Exhibit 34: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 35: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 36: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
      • Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
    • 6.4 On-premises - Market size and forecast 2023-2028
      • Exhibit 38: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 39: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 40: Chart on On-premises - Year-over-year growth 2023-2028 (%)
      • Exhibit 41: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
    • 6.5 Hybrid - Market size and forecast 2023-2028
      • Exhibit 42: Chart on Hybrid - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 43: Data Table on Hybrid - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 44: Chart on Hybrid - Year-over-year growth 2023-2028 (%)
      • Exhibit 45: Data Table on Hybrid - Year-over-year growth 2023-2028 (%)
    • 6.6 Market opportunity by Deployment
      • Exhibit 46: Market opportunity by Deployment ($ billion)
      • Exhibit 47: Data Table on Market opportunity by Deployment ($ billion)

    7 Market Segmentation by Product Type

    • 7.1 Market segments
      • Exhibit 48: Chart on Product Type - Market share 2023-2028 (%)
      • Exhibit 49: Data Table on Product Type - Market share 2023-2028 (%)
    • 7.2 Comparison by Product Type
      • Exhibit 50: Chart on Comparison by Product Type
      • Exhibit 51: Data Table on Comparison by Product Type
    • 7.3 Desktop user - Market size and forecast 2023-2028
      • Exhibit 52: Chart on Desktop user - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 53: Data Table on Desktop user - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 54: Chart on Desktop user - Year-over-year growth 2023-2028 (%)
      • Exhibit 55: Data Table on Desktop user - Year-over-year growth 2023-2028 (%)
    • 7.4 Mobile user - Market size and forecast 2023-2028
      • Exhibit 56: Chart on Mobile user - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 57: Data Table on Mobile user - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 58: Chart on Mobile user - Year-over-year growth 2023-2028 (%)
      • Exhibit 59: Data Table on Mobile user - Year-over-year growth 2023-2028 (%)
    • 7.5 Market opportunity by Product Type
      • Exhibit 60: Market opportunity by Product Type ($ billion)
      • Exhibit 61: Data Table on Market opportunity by Product Type ($ billion)

    8 Customer Landscape

    • 8.1 Customer landscape overview
      • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    9 Geographic Landscape

    • 9.1 Geographic segmentation
      • Exhibit 63: Chart on Market share by geography 2023-2028 (%)
      • Exhibit 64: Data Table on Market share by geography 2023-2028 (%)
    • 9.2 Geographic comparison
      • Exhibit 65: Chart on Geographic comparison
      • Exhibit 66: Data Table on Geographic comparison
    • 9.3 North America - Market size and forecast 2023-2028
      • Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
      • Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
    • 9.4 Europe - Market size and forecast 2023-2028
      • Exhibit 71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 73: Chart on Europe - Year-over-year growth 2023-2028 (%)
      • Exhibit 74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
    • 9.5 APAC - Market size and forecast 2023-2028
      • Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
      • Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
    • 9.6 South America - Market size and forecast 2023-2028
      • Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
      • Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
    • 9.7 Middle East and Africa - Market size and forecast 2023-2028
      • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
      • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • 9.8 US - Market size and forecast 2023-2028
      • Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
      • Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
    • 9.9 Germany - Market size and forecast 2023-2028
      • Exhibit 91: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 92: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 93: Chart on Germany - Year-over-year growth 2023-2028 (%)
      • Exhibit 94: Data Table on Germany - Year-over-year growth 2023-2028 (%)
    • 9.10 China - Market size and forecast 2023-2028
      • Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
      • Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)
    • 9.11 UK - Market size and forecast 2023-2028
      • Exhibit 99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 101: Chart on UK - Year-over-year growth 2023-2028 (%)
      • Exhibit 102: Data Table on UK - Year-over-year growth 2023-2028 (%)
    • 9.12 Canada - Market size and forecast 2023-2028
      • Exhibit 103: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 104: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
      • Exhibit 105: Chart on Canada - Year-over-year growth 2023-2028 (%)
      • Exhibit 106: Data Table on Canada - Year-over-year growth 2023-2028 (%)
    • 9.13 Market opportunity by geography
      • Exhibit 107: Market opportunity by geography ($ billion)
      • Exhibit 108: Data Tables on Market opportunity by geography ($ billion)

    10 Drivers, Challenges, and Trends

    • 10.1 Market drivers
      • 10.2 Market challenges
        • 10.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2023 and 2028
        • 10.4 Market trends

          11 Vendor Landscape

          • 11.1 Overview
            • 11.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 11.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 11.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            12 Vendor Analysis

            • 12.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 12.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 12.3 AgencyAnalytics Inc
              • Exhibit 115: AgencyAnalytics Inc - Overview
              • Exhibit 116: AgencyAnalytics Inc - Product / Service
              • Exhibit 117: AgencyAnalytics Inc - Key offerings
            • 12.4 Ahrefs Pte Ltd
              • Exhibit 118: Ahrefs Pte Ltd - Overview
              • Exhibit 119: Ahrefs Pte Ltd - Product / Service
              • Exhibit 120: Ahrefs Pte Ltd - Key offerings
            • 12.5 BrightEdge Technologies Inc.
              • Exhibit 121: BrightEdge Technologies Inc. - Overview
              • Exhibit 122: BrightEdge Technologies Inc. - Product / Service
              • Exhibit 123: BrightEdge Technologies Inc. - Key offerings
            • 12.6 Gannett Co. Inc.
              • Exhibit 124: Gannett Co. Inc. - Overview
              • Exhibit 125: Gannett Co. Inc. - Business segments
              • Exhibit 126: Gannett Co. Inc. - Key offerings
              • Exhibit 127: Gannett Co. Inc. - Segment focus
            • 12.7 Ignite Visibility LLC
              • Exhibit 128: Ignite Visibility LLC - Overview
              • Exhibit 129: Ignite Visibility LLC - Product / Service
              • Exhibit 130: Ignite Visibility LLC - Key offerings
            • 12.8 Majestic 12 Ltd.
              • Exhibit 131: Majestic 12 Ltd. - Overview
              • Exhibit 132: Majestic 12 Ltd. - Product / Service
              • Exhibit 133: Majestic 12 Ltd. - Key offerings
            • 12.9 Moz Inc.
              • Exhibit 134: Moz Inc. - Overview
              • Exhibit 135: Moz Inc. - Product / Service
              • Exhibit 136: Moz Inc. - Key offerings
            • 12.10 SE Ranking Ltd
              • Exhibit 137: SE Ranking Ltd - Overview
              • Exhibit 138: SE Ranking Ltd - Product / Service
              • Exhibit 139: SE Ranking Ltd - Key offerings
            • 12.11 Semrush Holdings Inc.
              • Exhibit 140: Semrush Holdings Inc. - Overview
              • Exhibit 141: Semrush Holdings Inc. - Business segments
              • Exhibit 142: Semrush Holdings Inc. - Key offerings
              • Exhibit 143: Semrush Holdings Inc. - Segment focus
            • 12.12 Serpstat Global Ltd.
              • Exhibit 144: Serpstat Global Ltd. - Overview
              • Exhibit 145: Serpstat Global Ltd. - Product / Service
              • Exhibit 146: Serpstat Global Ltd. - Key offerings
            • 12.13 SpyFu
              • Exhibit 147: SpyFu - Overview
              • Exhibit 148: SpyFu - Product / Service
              • Exhibit 149: SpyFu - Key offerings
            • 12.14 WebFX
              • Exhibit 150: WebFX - Overview
              • Exhibit 151: WebFX - Product / Service
              • Exhibit 152: WebFX - Key offerings
            • 12.15 WeWork Inc.
              • Exhibit 153: WeWork Inc. - Overview
              • Exhibit 154: WeWork Inc. - Product / Service
              • Exhibit 155: WeWork Inc. - Key news
              • Exhibit 156: WeWork Inc. - Key offerings
            • 12.16 Wix.com Inc.
              • Exhibit 157: Wix.com Inc. - Overview
              • Exhibit 158: Wix.com Inc. - Business segments
              • Exhibit 159: Wix.com Inc. - Key offerings
              • Exhibit 160: Wix.com Inc. - Segment focus
            • 12.17 Yext Inc
              • Exhibit 161: Yext Inc - Overview
              • Exhibit 162: Yext Inc - Product / Service
              • Exhibit 163: Yext Inc - Key offerings

            13 Appendix

            • 13.1 Scope of the report
              • 13.2 Inclusions and exclusions checklist
                • Exhibit 164: Inclusions checklist
                • Exhibit 165: Exclusions checklist
              • 13.3 Currency conversion rates for US$
                • Exhibit 166: Currency conversion rates for US$
              • 13.4 Research methodology
                • Exhibit 167: Research methodology
                • Exhibit 168: Validation techniques employed for market sizing
                • Exhibit 169: Information sources
              • 13.5 List of abbreviations
                • Exhibit 170: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              INFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases

              DATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts

              REPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape

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              Key Questions Answered

              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?

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