Sex Toys Market Analysis North America,APAC,Europe,South America,Middle East and Africa - US,Mexico,China,Russia,UK - Size and Forecast 2024-2028

Published: Dec 2023

Pages: 165

SKU: IRTNTR43539

Snapshot

Global Sex Toys Market 2024-2028

The Global Sex Toys Market size has surged to increase by USD 23.72 billion at a CAGR of 11.09% between 2023 and 2028, showing a YOY growth of 10.93% during the forecast period. The market for remote-controlled sex toys is driven by the increasing demand for enhanced user experiences, prompting companies to integrate advanced features like Bluetooth and Wi-Fi connectivity. Specifically designed products for females allow remote control from both short and long distances, facilitated by dedicated apps. For instance, the Sync toy by We-Vibe, accessible via the We-Connect app, enables hands-free control from any distance. The availability of such advanced features is expected to propel market growth in the forecast period. Our report examines historical data from 2018 - 2022, besides analyzing the current market scenario. The report offers extensive research analysis on the market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.

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Market Segmentation

By Product

The adult vibrators segment is estimated to witness significant growth during the forecast period. The significant expansion of the global market is attributed to the changing perception of individuals toward sex toys, including vibrators and media exposure. In addition, the adult vibrators market is growing in terms of market size and product offerings. Furthermore, startup companies and key companies have introduced various innovative product offerings.

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The adult vibrators segment was the largest segment and was valued at USD 5.94 billion in 2018. Moreover, technological advances in products have created opportunities for startup companies and new market players to enter the market and expand their businesses. For instance, in September 2022, JIMMYJANE, a luxury intimate wellness brand, collaborated with SELF and launched three new sex toys- the vibrating finger massager, vibrating slimline massager, and vibrating C-ring. In addition, based on the shape and function, adult vibrators are generally classified into three product categories, namely external vibrators, insertion vibrators, and dual-purpose vibrators. Hence, such factors are fuelling the expansion of this segment which in turn drives the market growth during the forecast period.

The growing consumer adoption will fuel the dildo segment, which will increase the market growth. There has been a significant evolution in the dildo segment in terms of shape, size, material, and color, which has increased the demand for dildos among end-users, especially female users. Moreover, public health campaigns and open discussions about sex-related topics on television and other media channels have created a rapid shift in the attitude of individuals toward sex toys such as dildos. In addition, other factors that have contributed to the growth of this market are rising Internet penetration, the availability of legal pornography videos online, the trend of bachelorette parties in developed countries, and the high availability in online stores. Hence, such factors are fuelling the expansion of this segment which in turn drives the market growth during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main contributors to the market growth in North America is the US. In addition, the presence of several vendors in the US, increasing disposable income, changing perceptions about sex toys among individuals, and the presence of online and brick-and-mortar retail channels are increasing the demand for these products, thereby fuelling the expansion of the market in the region. For instance, Promescent, a firm focused on sexual wellbeing and offering a wide array of scientifically supported products, has revealed that it will be introducing a new line of sex toys called Vibe Together on November 2023 in Las Vegas. Hence, such factors are driving the market growth in North America during the forecast period.

Market Dynamics

The market, rooted in ancient texts like the Kama Sutra and influenced by Vatsyayana's teachings on pleasure, offers a diverse array of products ranging from traditional lingams and yonis to modern vibrators and anal toys crafted from materials like gold, silver, and copper. With a focus on meeting the evolving tastes and preferences of female consumers, businesses in this sector engage in the creation, production, promotion, and retailing of adult toys to enhance sexual satisfaction and pleasure worldwide.

Significant Market Trends

Growing awareness of the health benefits of sex toys is an emerging trend in the market growth. Various researchers and sex educators are highlighting the positive side of using sex toys in therapy. The popularity of sex toys among people is increasing due to their health benefits. Women tend to opt for sex toys to maintain the flexibility of their vaginal tissues, especially after childbirth.

Moreover, other factors like vaginal dryness, atrophy, which can lead to painful sex, and vulval pain conditions such as vulvodynia, can be prevented with the help of sex toys. Similarly, men also enjoy a lot of health benefits from such products. Furthermore, as activities related to sex help to release endorphins in the body, sex toys can, therefore, help in reducing stress and anxiety. Therefore, the growing awareness about the health benefits of sex toys among people will drive the expansion of the global market during the forecast period.

Major Market Challenges

Potential health risks associated with using sex toys will impede the market growth. Vaginal sex toys give rise to high risks of vaginal infections. They are required to be cleaned with water before usage. If they are not waterproof, they must be cleaned with alcohol to maintain hygiene. Sex toys that are not clean can cause sexually transmitted infections (STIs) such as chlamydia, syphilis, herpes, and bacterial vaginosis. Moreover, penetrative sex toys must not be used if there are any cuts, sores, or bleeding around the vagina, anus, or penis. This may cause blood-borne infections such as HIV and hepatitis B and C.

Furthermore, itchiness and rashes can be caused by the chemicals that are generally used to fabricate sex toys, such as plastic, vinyl, and rubber. Additionally, raw materials such as Bisphenol A and phthalates that are considered carcinogens are found in them. They can develop various hormone-related and infertility issues, along with issues like breast cancer. Therefore, such factors can hinder the growth of the global market during the forecast period.

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adam and Eve Stores: The company offers sex toys such as sex dolls.

The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Analyst Overview

The market encompasses a diverse range of products inspired by ancient texts like the Kama Sutra and authors like Vatsyayana. From traditional items like lingam and yoni to modern innovations like anal toys, materials such as gold, silver, and copper are utilized in their creation. This market caters to various demographics, including female consumers, with trends and preferences often determined by survey data. Ownership of sex toys has become more widespread, driving growth in the global sex toy market alongside advancements in production and promotion techniques. In the United States alone, the contraception market intersects with this industry, reflecting evolving tastes and desires for enhanced sexual satisfaction and pleasure.

The Apadravyas and Babhravya are examples of ancient texts that have influenced the sex toy market, with items like buffalo's horn and various kinds of wood being used in their production. Over the forecasted period, this industry is expected to see growth driven by factors such as changing social views on sexuality and the development of more professional producers and suppliers. In the business sector of retailing, there's a diverse array of products catering to different needs, including lubricants and bondage equipment, reflecting the increasing demand for a variety of experiences and preferences in the realm of sexual pleasure.

Segment Overview

This market research and growth report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.

Product Outlook
- Adult vibrators
- Dildos
- Erection rings
- Sex dolls and others
Distribution Channel Outlook
- Online stores
- Retail outlets and specialty stores
Region Outlook
- North America
  - The U.S.
  - Canada
- Europe
  - The U.K.
  - Germany
  - France
  - Rest of Europe
- APAC
  - China
  - India
- South America
  - Chile
  - Argentina
  - Brazil
- Middle East & Africa
  - Saudi Arabia
  - South Africa
  - Rest of the Middle East & Africa

Sex-Toys Market Scope
Report Coverage	Details
Page number	165
Base year	2023
Historic period	2018-2022
Forecast period	2024-2028
Growth momentum & CAGR	Accelerate at a CAGR of 11.09%
Market Growth 2024-2028	USD 23.72 billion
Market structure	Fragmented
YoY growth 2023-2024(%)	10.93
Regional analysis	North America, APAC, Europe, South America, and Middle East and Africa
Performing market contribution	North America at 35%
Key countries	US, Mexico, China, Russia, and UK
Competitive landscape	Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks
Key companies profiled	Adam and Eve Stores, Bad Dragon Enterprises Inc., Beate Uhse Group BV, BMS Factory, Church and Dwight Co. Inc., Cliq Ltd., Doc Johnson Enterprises, FUN FACTORY GmbH, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Reckitt Benckiser Group Plc, Rocks Off Ltd., Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

CAGR of the market during the forecast period
Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
Precise estimation of the market size and its contribution to the market in focus on the parent market
Accurate predictions about upcoming trends and changes in consumer behavior
Market growth analysis across North America, APAC, Europe, South America, and the Middle East and Africa
A thorough analysis of the market’s competitive landscape and detailed information about companies
Market forecasting of factors that will challenge the growth of market companies

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Table of Contents

1 Executive Summary

1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis
- Exhibit 13: Market segments

3.3 Market size 2023

3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

4.1 Global sex toys market 2018 - 2022
- Exhibit 18: Historic Market Size – Data Table on global sex toys market 2018 - 2022 ($ billion)

4.2 Product Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size – Product Segment 2018 - 2022 ($ billion)

4.3 Distribution Channel Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size – Distribution Channel Segment 2018 - 2022 ($ billion)

4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size – Geography Segment 2018 - 2022 ($ billion)

4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size – Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028

5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2023 and 2028

5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2023 and 2028

5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2023 and 2028

5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2023 and 2028

5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2023 and 2028

5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Product

6.1 Market segments
- Exhibit 30: Chart on Product - Market share 2023-2028 (%)
- Exhibit 31: Data Table on Product - Market share 2023-2028 (%)

6.2 Comparison by Product
- Exhibit 32: Chart on Comparison by Product
- Exhibit 33: Data Table on Comparison by Product

6.3 Adult vibrators - Market size and forecast 2023-2028
- Exhibit 34: Chart on Adult vibrators - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on Adult vibrators - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on Adult vibrators - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on Adult vibrators - Year-over-year growth 2023-2028 (%)

6.4 Dildos - Market size and forecast 2023-2028
- Exhibit 38: Chart on Dildos - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Dildos - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Dildos - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Dildos - Year-over-year growth 2023-2028 (%)

6.5 Erection rings - Market size and forecast 2023-2028
- Exhibit 42: Chart on Erection rings - Market size and forecast 2023-2028 ($ billion)
- Exhibit 43: Data Table on Erection rings - Market size and forecast 2023-2028 ($ billion)
- Exhibit 44: Chart on Erection rings - Year-over-year growth 2023-2028 (%)
- Exhibit 45: Data Table on Erection rings - Year-over-year growth 2023-2028 (%)

6.6 Sex dolls and others - Market size and forecast 2023-2028
- Exhibit 46: Chart on Sex dolls and others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 47: Data Table on Sex dolls and others - Market size and forecast 2023-2028 ($ billion)
- Exhibit 48: Chart on Sex dolls and others - Year-over-year growth 2023-2028 (%)
- Exhibit 49: Data Table on Sex dolls and others - Year-over-year growth 2023-2028 (%)

6.7 Market opportunity by Product
- Exhibit 50: Market opportunity by Product ($ billion)
- Exhibit 51: Data Table on Market opportunity by Product ($ billion)

7 Market Segmentation by Distribution Channel

7.1 Market segments
- Exhibit 52: Chart on Distribution Channel - Market share 2023-2028 (%)
- Exhibit 53: Data Table on Distribution Channel - Market share 2023-2028 (%)

7.2 Comparison by Distribution Channel
- Exhibit 54: Chart on Comparison by Distribution Channel
- Exhibit 55: Data Table on Comparison by Distribution Channel

7.3 Online stores - Market size and forecast 2023-2028
- Exhibit 56: Chart on Online stores - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Online stores - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Online stores - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Online stores - Year-over-year growth 2023-2028 (%)

7.4 Retail outlets and specialty stores - Market size and forecast 2023-2028
- Exhibit 60: Chart on Retail outlets and specialty stores - Market size and forecast 2023-2028 ($ billion)
- Exhibit 61: Data Table on Retail outlets and specialty stores - Market size and forecast 2023-2028 ($ billion)
- Exhibit 62: Chart on Retail outlets and specialty stores - Year-over-year growth 2023-2028 (%)
- Exhibit 63: Data Table on Retail outlets and specialty stores - Year-over-year growth 2023-2028 (%)

7.5 Market opportunity by Distribution Channel
- Exhibit 64: Market opportunity by Distribution Channel ($ billion)
- Exhibit 65: Data Table on Market opportunity by Distribution Channel ($ billion)

8 Customer Landscape

8.1 Customer landscape overview
- Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation
- Exhibit 67: Chart on Market share by geography 2023-2028 (%)
- Exhibit 68: Data Table on Market share by geography 2023-2028 (%)

9.2 Geographic comparison
- Exhibit 69: Chart on Geographic comparison
- Exhibit 70: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2023-2028
- Exhibit 71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on North America - Year-over-year growth 2023-2028 (%)

9.4 APAC - Market size and forecast 2023-2028
- Exhibit 75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on APAC - Year-over-year growth 2023-2028 (%)

9.5 Europe - Market size and forecast 2023-2028
- Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)

9.6 South America - Market size and forecast 2023-2028
- Exhibit 83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on South America - Year-over-year growth 2023-2028 (%)

9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)

9.8 US - Market size and forecast 2023-2028
- Exhibit 91: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on US - Year-over-year growth 2023-2028 (%)

9.9 China - Market size and forecast 2023-2028
- Exhibit 95: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on China - Year-over-year growth 2023-2028 (%)

9.10 Mexico - Market size and forecast 2023-2028
- Exhibit 99: Chart on Mexico - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Mexico - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Mexico - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Mexico - Year-over-year growth 2023-2028 (%)

9.11 Russia - Market size and forecast 2023-2028
- Exhibit 103: Chart on Russia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on Russia - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on Russia - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on Russia - Year-over-year growth 2023-2028 (%)

9.12 UK - Market size and forecast 2023-2028
- Exhibit 107: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 108: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 109: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 110: Data Table on UK - Year-over-year growth 2023-2028 (%)

9.13 Market opportunity by geography
- Exhibit 111: Market opportunity by geography ($ billion)
- Exhibit 112: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges
- Exhibit 113: Impact of drivers and challenges in 2023 and 2028

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape
- Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption
- Exhibit 115: Overview on factors of disruption

11.4 Industry risks
- Exhibit 116: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered
- Exhibit 117: Vendors covered

12.2 Market positioning of vendors
- Exhibit 118: Matrix on vendor position and classification

12.3 Adam and Eve Stores
- Exhibit 119: Adam and Eve Stores - Overview
- Exhibit 120: Adam and Eve Stores - Product / Service
- Exhibit 121: Adam and Eve Stores - Key offerings

12.4 Bad Dragon Enterprises Inc.
- Exhibit 122: Bad Dragon Enterprises Inc. - Overview
- Exhibit 123: Bad Dragon Enterprises Inc. - Product / Service
- Exhibit 124: Bad Dragon Enterprises Inc. - Key offerings

12.5 Beate Uhse Group BV
- Exhibit 125: Beate Uhse Group BV - Overview
- Exhibit 126: Beate Uhse Group BV - Product / Service
- Exhibit 127: Beate Uhse Group BV - Key offerings

12.6 BMS Factory
- Exhibit 128: BMS Factory - Overview
- Exhibit 129: BMS Factory - Product / Service
- Exhibit 130: BMS Factory - Key offerings

12.7 Church and Dwight Co. Inc.
- Exhibit 131: Church and Dwight Co. Inc. - Overview
- Exhibit 132: Church and Dwight Co. Inc. - Business segments
- Exhibit 133: Church and Dwight Co. Inc. - Key offerings
- Exhibit 134: Church and Dwight Co. Inc. - Segment focus

12.8 Cliq Ltd.
- Exhibit 135: Cliq Ltd. - Overview
- Exhibit 136: Cliq Ltd. - Product / Service
- Exhibit 137: Cliq Ltd. - Key offerings

12.9 Doc Johnson Enterprises
- Exhibit 138: Doc Johnson Enterprises - Overview
- Exhibit 139: Doc Johnson Enterprises - Product / Service
- Exhibit 140: Doc Johnson Enterprises - Key offerings

12.10 JIMMYJANE
- Exhibit 141: JIMMYJANE - Overview
- Exhibit 142: JIMMYJANE - Product / Service
- Exhibit 143: JIMMYJANE - Key offerings

12.11 LELOi AB
- Exhibit 144: LELOi AB - Overview
- Exhibit 145: LELOi AB - Product / Service
- Exhibit 146: LELOi AB - Key offerings

12.12 Luvu Brands Inc.
- Exhibit 147: Luvu Brands Inc. - Overview
- Exhibit 148: Luvu Brands Inc. - Business segments
- Exhibit 149: Luvu Brands Inc. - Key offerings
- Exhibit 150: Luvu Brands Inc. - Segment focus

12.13 Reckitt Benckiser Group Plc
- Exhibit 151: Reckitt Benckiser Group Plc - Overview
- Exhibit 152: Reckitt Benckiser Group Plc - Business segments
- Exhibit 153: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 154: Reckitt Benckiser Group Plc - Segment focus

12.14 Tantus Inc.
- Exhibit 155: Tantus Inc. - Overview
- Exhibit 156: Tantus Inc. - Product / Service
- Exhibit 157: Tantus Inc. - Key offerings

12.15 TENGA Co. Ltd.
- Exhibit 158: TENGA Co. Ltd. - Overview
- Exhibit 159: TENGA Co. Ltd. - Product / Service
- Exhibit 160: TENGA Co. Ltd. - Key offerings

12.16 The Aneros Co.
- Exhibit 161: The Aneros Co. - Overview
- Exhibit 162: The Aneros Co. - Product / Service
- Exhibit 163: The Aneros Co. - Key offerings

12.17 WOW Tech International GmbH
- Exhibit 164: WOW Tech International GmbH - Overview
- Exhibit 165: WOW Tech International GmbH - Product / Service
- Exhibit 166: WOW Tech International GmbH - Key offerings

13 Appendix

13.1 Scope of the report

13.2 Inclusions and exclusions checklist
- Exhibit 167: Inclusions checklist
- Exhibit 168: Exclusions checklist

13.3 Currency conversion rates for US$
- Exhibit 169: Currency conversion rates for US$

13.4 Research methodology
- Exhibit 170: Research methodology
- Exhibit 171: Validation techniques employed for market sizing
- Exhibit 172: Information sources

13.5 List of abbreviations
- Exhibit 173: List of abbreviations

Methodology

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

Manufacturers and suppliers
Channel partners
Industry experts
Strategic decision makers

Secondary sources

Industry journals and periodicals
Government data
Financial reports of key industry players
Historical data
Press releases

DATA ANALYSIS

Data Synthesis

Collation of data
Estimation of key figures
Analysis of derived insights

Data Validation

Triangulation with data models
Reference against proprietary databases
Corroboration with industry experts

REPORT WRITING

Qualitative

Market drivers
Market challenges
Market trends
Five forces analysis

Quantitative

Market size and forecast
Market segmentation
Geographical insights
Competitive landscape

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Key Questions Answered

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What are the revenue-generating key market segments?
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Who are the key market vendors and their growth strategies?
What are the latest trends influencing the growth of this market?
What are the variables influencing the market growth in the primary regions?
What are the factors influencing the growth of the parent market?

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