Shower Heads and Systems Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027

The shower heads and systems market size is estimated to grow at a CAGR of 3.45% between 2022 and 2027. The shower heads and systems market size is forecast to increase by USD 696.24 million. The growth of the market depends on several factors, including product innovation and wide product assortment, growth in home improvement, and a rise in demand from emerging nations. 

This shower heads and systems market report extensively covers market segmentation by distribution channel (offline and online), product (shower systems and shower heads), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

What will be the size of the Shower Heads And Systems Market During the Forecast Period?

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Shower Heads And Systems Market: Key Drivers, Trends, Challenges, and Customer Landscape

Product innovation and wide product assortment are notably driving the market growth, although factors such as an increase in raw material and labor costs may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Shower Heads And Systems Market Driver

Product innovation and wide product assortment are notably driving market growth. Shower systems and heads come in a variety of designs owing to vendors' ongoing product development and innovation. Manufacturers place a strong emphasis on creating innovative products and believe in product differentiation. Customers now want more contemporary, trendy, and innovative goods as a result of their evolving lifestyles, growing trends, and preferences. Customers with an eye for design prefer to buy shower systems and heads with contemporary designs that can also improve the appearance of the bathroom. These factors motivate vendors to broaden their product offerings.

Vendors take into account customer preferences when developing products, which also elevates the price of the final item. The price of shower heads and systems is affected by additional features. Competitors concentrate on creating cutting-edge features and technology for use in shower heads and systems in order to gain a competitive edge. Additionally, water conservation is a difficult issue on which businesses are concentrating to develop such technology that can aid in less water wastage and provide customers with a full shower experience. Therefore, these factors will drive the market during the forecast period.

Significant Shower Heads And Systems Market Trends

Integration of smart systems technologies is an emerging trend in the market. A person's life is made easier and more comfortable when they live in a smart home that has many connected products. Users benefit from technological advancements in shower heads and systems and can live more conveniently. Smart systems technologies are accelerating the expansion of the global market in a variety of ways. For instance, they use energy effectively and aid in water conservation. By controlling the water flow and making sure that only the necessary amount of water is used during the shower, smart shower systems aim to reduce water consumption. This not only aids in water conservation but also lowers the price of water bills. Furthermore, energy-saving features control the water temperature using sensors and smart technology, and they modify the water flow as necessary. This aids in energy conservation and lowers the price of electricity bills.

Smart connected systems are provided by numerous companies. For instance, the Moen brand of Fortune Brands Home and Security sells digitally controlled, smart-connected shower heads. A smartphone is connected to the digital controller. So, using a wireless connection and a mobile application downloaded to their smartphones, the user can manage, keep an eye on, and receive notifications. Hence, such factors are expected to propel the growth of the global market during the forecast period.

Major Shower Heads And Systems Market Challenge

An increase in raw material and labor costs are major challenges impeding the market growth. Variations in the cost of raw materials and fierce competition have an impact on the manufacturer's profit margin. As a result, it affects how manufacturers implement appropriate product pricing strategies. Raw materials like stainless steel, nickel, brass, and bronze are used to make bathroom products like faucets, shower heads, systems, and other plumbing-related items. For raw materials, manufacturers have a variety of options, including both domestic and foreign suppliers. Any raw material volatility consequently has a direct impact on the manufacturer's operations and production costs.

Another issue that the manufacturers are facing is an increase in labor costs. The cost of living is rising globally, which drives up labor costs. Additionally, the industry is concentrating on technological advancements and design innovations. For this, finding a skilled workforce continues to be a major obstacle for manufacturers. Hence, the average cost of labor is increasing globally. Therefore, these factors raise production costs, which also has an impact on the company's profitability. Therefore, factors like these are anticipated to negatively affect the growth of the global market during the forecast period.

Key Shower Heads And Systems Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Shower Heads and Systems Market Customer Landscape

Who are the Major Shower Heads and Systems Market Vendors?

Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Aqualisa Products Ltd. - The company manufactures and develops digital shower products. The key offerings of the company include shower heads and systems such as Fixed Shower Head, Traditional Drencher Shower Head, and Round Fixed Shower Head.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Colston Bath
• Eczacibasi Holding AS
• FIMA CARLO FRATTINI S.P.A.
• Globe Union Industrial Corp.
• High Sierra Showerheads
• HIMARK SANITARY WARE CO. LTD.
• Jacuzzi Brands LLC
• Jaquar Group
• Jupiter Aqua Lines Ltd.
• Kohler Co.
• LIXIL Corp.
• Masco Corp.
• Moen Inc.
• Nikles Inter AG
• Spectrum Brands Holdings Inc.

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

What is the Fastest-Growing Segment in the Shower Heads And Systems Market?

The market share growth by the offline segment will be significant during the forecast period. Some common examples of offline distribution channels include brick-and-mortar stores, showrooms, and wholesale distributors. Brick-and-mortar stores are retail establishments where customers can browse and make purchases. A wide variety of shower heads and systems are displayed in showrooms, which are typically bigger, more specialized retail spaces where customers can view and test them before making a purchase. Specialty shops, department stores, hypermarkets, and warehouse clubs are further divisions of the offline distribution channel.

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The offline segment was valued at USD 3,278.84 million in 2017 and continued to grow until 2021. Specialty stores are places where various kinds of sanitary, kitchen, and bathroom fixtures are sold. These shops carry a wide range of products from various brands that are connected to bathroom fixtures. Such retail establishments are preferred by customers who are looking for a wide selection of bathroom-fitting products. For any vendor looking to sell their goods in a setting with high customer foot traffic, hypermarkets, and warehouse clubs are crucial retail formats. There are a huge variety of bathroom fitting products available, including panel shower systems, non-panel shower systems, shower heads, shower doors, faucets, hand showers, and others. Customers find it advantageous to shop in these retail establishments because there are attractive discount offers and promotions available. Therefore, the offline segment is anticipated to contribute largely to the growth of the global market during the forecast period.

Which are the Key Regions for the Shower Heads And Systems Market?

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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

In 2022, the market for shower heads and systems in APAC accounted for the largest market share. The demand for contemporary bathroom fixtures is growing, along with urbanization, water conservation awareness, and the demand for shower heads and systems. The market's fastest-growing region includes potential markets like China, Japan, and India. These nations have the largest populations and serve the majority of the world's regions. As a result, there is a big market for shower heads in the mass market in APAC. Additionally, the expansion of the market in the region is primarily driven by the rising number of residential and commercial construction projects in the area as well as the rising popularity of smart shower systems that offer cutting-edge features and functions like temperature control, water-saving options, and voice-activated controls.

The region is home to the most populated nations, including China and India. As a result, the region experiences high market sales volume due to the presence of a higher concentration of target customers. Another factor anticipated to propel the growth of the market during the forecast period is the rising per capita disposable income in China and India. Therefore, all the abovementioned factors will boost the regional market growth during the forecast period. 

In 2020, the outbreak of COVID-19 negatively impacted the growth of the regional market. However, in 2021, due to the large-scale vaccination drives, several business and industrial activities resumed, such as the construction of residential buildings, which increased the demand for shower heads and systems. Furthermore, rising populations, more design-conscious customers, and increased awareness of high-tech showerheads are expected to boost the growth of the regional market during the forecast period.

Segment Overview

The shower heads and systems market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Distribution Channel Outlook (USD Million, 2017 - 2027)
  • Offline
  • Online

• Product Outlook (USD Million, 2017 - 2027)
  • Shower systems
  • Shower heads

• Region Outlook (USD Million, 2017 - 2027)
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa
  • South America
    • Chile
    • Brazil
    • Argentina

Parent Market Analysis

Technavio categorizes the global shower heads and systems market as a part of the global home furnishings market, within the global household durables industry. The parent global home furnishings market covers products and companies engaged in the manufacturing/marketing of furniture, home furnishings, floor coverings, and decorative products. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.

Shower Heads And Systems Market Scope
Report Coverage	Details
Page number	152
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 3.45%
Market growth 2023-2027	USD 696.24 million
Market structure	Fragmented
YoY growth 2022-2023(%)	3.19
Regional analysis	APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution	APAC at 40%
Key countries	US, China, Japan, Germany, and UK
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Aqualisa Products Ltd., Colston Bath, Eczacibasi Holding AS, FIMA CARLO FRATTINI S.P.A., Globe Union Industrial Corp., GranaStore llc, High Sierra Showerheads, HIMARK SANITARY WARE CO. LTD., Jacuzzi Brands LLC, Jaquar Group, Jupiter Aqua Lines Ltd., Kohler Co., LIXIL Corp., Masco Corp., Moen Inc., Nikles Inter AG, Spectrum Brands Holdings Inc., Toto Ltd., VOLI Sanitary Ware, and Xiamen Jaslen Sanitary Ware Co. Ltd.
Market dynamics	Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Shower Heads And Systems Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the shower heads and systems market between 2023 and 2027
• Precise estimation of the size of the shower heads and systems market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of shower heads and systems market vendors

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