Smart Toilet Market by Application, Distribution Channel, and Geography - Forecast and Analysis 2023-2027

Smart Toilet Market Forecast 2023-2027

The smart toilet market size is estimated to increase by USD 4.61 billion and grow at a CAGR of 8.65% between 2022 and 2027. Market expansion hinges on various factors, such as the escalating need for water-conserving technologies, increasing demand for upscale bathroom fixtures, and the expanding elderly demographic. However, obstacles persist, including the looming threat from substitute products, the elevated expenses associated with smart toilets, and the inadequate infrastructure. Manufacturers are placing a strong emphasis on sustainability and water conservation, driven by factors such as population growth and the necessity for sustainable water resources. In response, flush toilets, known for their substantial water consumption, are undergoing innovation with technologies like dual cyclone flushing systems. These systems utilize less water per flush while maintaining optimal efficiency, contributing to water conservation efforts. Leading brands such as Toto are at the forefront of offering intelligent water-saving toilets across various categories, catering to both residential and commercial buildings. These advanced solutions not only prioritize water efficiency but also incorporate intelligent features to enhance user experience and functionality.

What will be the Size of the Smart Toilet Market During the Forecast Period?

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Market Segmentation

This market report extensively covers market segmentation by application (commercial and residential), distribution channel (offline and online), and geography (Europe, North America, APAC, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.

By Application

The market share growth by the commercial segment will be significant during the forecast period. A key factor driving the growth of the commercial segment of the market is the increasing installation in commercial real estate projects, fine dining restaurants, bars, shopping malls, and hotels. Additionally, they are becoming more common in the hospitality and healthcare sectors. The construction activity in this segment is increasing rapidly, with new hotels, hospitals, restaurants, educational institutions, and warehouses operating around the world. Growth in the commercial segment will therefore lead to increased demand over the forecast period.

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The commercial segment was valued at USD 5.07 billion in 2017 and continued to grow until 2021. The key factor driving the growth of the market is efforts by governments and private organizations to conserve water. Federal certification programs focused on water conservation and energy conservation are growing in popularity, such as WaterSense and Leadership in Energy and Environmental Design (LEED). As the concept of green buildings gains traction, building owners are retrofitting non-residential buildings to make them more efficient and sustainable. Green buildings reduce carbon emissions by 35%. These measures will encourage commercial spaces to equip their buildings with powerful water-saving bathroom faucets, thereby influencing market growth. The emergence of green building concepts and rising demand for retrofitting will drive the growth of the market during the forecast period. 

By Region

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Europe is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The growth of the market in Europe is driven by increasing demand in smart homes and increasing adoption of smart technology in commercial, residential, and corporate buildings. In addition, intelligent toilet seat technology is gradually making its presence felt in European countries such as Germany, France, and the United Kingdom. Some have additional features such as deodorizers, motion sensors, dual flush systems, and sound effects. Among potential customers, five-star hotels in European countries such as the UK and Germany are expected to adopt such toilet upgrades during the forecast period. A portion of the population in European countries such as the UK and Germany prefers touchless seats. Such factors are anticipated to drive the growth of the market in Europe during the forecast period. 

Market Dynamics and Customer Landscape

The market is being driven by several key factors and trends. Firstly, the increasing emphasis on cleanliness and hygiene in public spaces such as malls, hospitals, offices, and smart cities is propelling the adoption of smart toilet systems. These toilets often feature advanced functionalities such as high-pressure nozzles for efficient cleaning, automatic flushing, and motion sensors to minimize contact and enhance sanitation.

Secondly, the integration of IoT (Internet of Things) and AI (Artificial Intelligence) technologies into bathroom solutions is revolutionizing the way toilets are designed and operated. Medical IoT devices enable features like urine analysis and disease detection, enhancing health monitoring and early diagnosis capabilities. Additionally, sensor technology and connectivity options such as Wi-Fi and Bluetooth enable remote monitoring and control, providing users with convenience and peace of mind.

Furthermore, there is a growing demand for water-saving solutions, leading to the development of water-efficient toilet models like wall-hung toilets, close-coupled toilets, and single floor standing toilets. These eco-friendly designs help conserve water resources while maintaining optimal performance. Overall, the convergence of technological advancements, health-conscious trends, and sustainability concerns is driving the growth of the smart toilet market.

Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The rising demand for water-saving technologies is driving growth in the market. Manufacturers are prioritizing sustainability and water conservation due to population growth and the need for sustainable water resources. Flush toilets, which consume a significant amount of water, are being innovated with technologies like dual cyclone flushing systems, which use less water per flush while maintaining efficiency. Brands like Toto are offering intelligent water-saving toilets in various categories, catering to both residential and commercial buildings. As water consumption increases with the construction of commercial buildings, the adoption of these water-saving technologies becomes crucial, indicating a positive outlook for the smart toilet market.

Significant Market Trends

The demand for customized and germ-resistant toilet seats is a key trend influencing the market growth. With increasing awareness of health and hygiene, customized antibacterial toilet seats are the latest trend in the market. Demand for resistant custom toilet seats is increasing from wealthy individuals and high-income consumers, as the use of public toilet seats can transmit contagious diseases. Unsanitary and non-microbiologically resistant toilet seats can compromise user safety and increase the risk of skin diseases. Kohler, TOTO, and other sanitary companies have introduced intelligent toilet systems containing antimicrobial agents. These agents protect the toilet seat from stain-causing bacteria and other microbes, making it antimicrobial.

Brill Hygienic Products' automatic toilet seat cover offers antimicrobial toilet seat protection technology, including wall-mounted sensors and a button on the toilet seat that controls the replacement of the toilet seat cover after use. This prevents the spread of germs and makes the toilet seat bacteria-resistant. The introduction of these toilet seats is expected to increase in both developed and developing countries as awareness of these products increases, driving the growth of the market during the forecast period. 

Major Market Challenge

The threat of substitute products is challenging the market growth. In some countries such as China, India, and other developing countries, regular toilets are the most preferred. Lack of awareness of the functionality, cost constraints, and low penetration in developing countries are expected to hamper the growth of the market. Hygiene culture varies from country to country. For example, in India, most rural areas do not have toilets. The Government of India has launched the Swatch Bharat Mission' initiative focused on providing adequate sanitation to rural India.

However, nationwide awareness of smart toilets and smart toilet seats is very low, so this will increase the demand for regular toilets. With a large rural population in a country like India, sanitary procedures are quite different from other countries around the world. Therefore, the demand is limited to high-income households and high-end commercial buildings. This could pose challenges to the growth of the market during the forecast period. 

Key Market Customer Landscape

The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Market Customer Landscape

Who are the Major Smart Toilet Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Duravit AG: The company offers smart toilets for female users, such as the Sensowash smart toilet, which comes with delicate water spray for gentle cleansing.

The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:

• Geberit International Sales AG
• HITECH
• Hokwang Industries Co. Ltd.
• Huida Sanitary Ware Co. Ltd.
• Jaquar Group
• Kalyani Cleantech
• Kohler Co.
• LIXIL Corp.
• Moen Inc.
• Orans srl
• OVE DECORS ULC
• Roca Sanitario SA
• Seewin Technology Zhejiang Co. Ltd.
• Toto Ltd.
• Villeroy and Boch AG

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.

Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. 

• Application Outlook 
  • Commercial
  • Residential

• Distribution Channel Outlook 
  • Offline
  • Online

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The market is witnessing significant growth driven by the increasing emphasis on cleanliness and hygiene, particularly in offices and public spaces. Advanced features like high-pressure nozzles, auto flush mechanisms, and UV-ray antibacterial seats ensure optimal disinfection. These toilets, often integrated with IoT technology, offer functionalities such as disease detection and urine analysis, enhancing health monitoring capabilities. Connectivity options like Wi-Fi and Bluetooth enable seamless control and management. Technological advancements like voice-activated equipment and automation add convenience. With a focus on energy efficiency and water savings, coupled with aesthetic appeal and affordability, smart toilets are shaping the modernization of housing and sanitaryware industries.

Moreover, the market is witnessing a surge in demand due to the integration of cutting-edge technology into bathroom systems, such as sliding doors and ceramic toilet arrangements, transforming conventional spaces into smart cities. Features like air dryers and water warmers offer enhanced comfort and convenience. With the advent of IoT technology and medical IoT devices, these toilets now incorporate advanced functionalities like spectroscopy and sensor technology for improved health monitoring. Moreover, emphasis on water and energy conservation, alongside affordability and global manufacturing collaborations, is driving the market forward. From ambient lighting to built-in speakers, these high-tech commodes redefine bathroom experiences while promoting hygiene and sustainability.

In the rapidly evolving landscape of smart toilets, manufacturers are focusing on affordability and accessibility, with an emphasis on locally manufactured products. Production facilities are being optimized to meet the demand for high-tech smart toilet commodes, alongside a diverse range of bathroom furniture and sinks. Innovations extend to showering solutions and accessories, complemented by comprehensive smart home portfolios. Notable advancements include the introduction of stillness baths and innate intelligent toilets, alongside touchless bathroom faucet collections and bidet functionalities, marking a significant leap in hygiene and convenience for residential and commercial buildings alike.

Smart Toilet Market Scope
Report Coverage	Details
Page number	160
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 8.65%
Market growth 2023-2027	USD 4.61 billion
Market structure	Fragmented
YoY growth 2022-2023(%)	7.72
Regional analysis	Europe, North America, APAC, Middle East and Africa, and South America
Performing market contribution	Europe at 32%
Key countries	US, Japan, UK, Germany, and France
Competitive landscape	Leading vendors, market positioning of vendors, competitive strategies, and industry risks
Key companies profiled	Duravit AG, Geberit International Sales AG, HITECH, Hokwang Industries Co. Ltd., Huida Sanitary Ware Co. Ltd., Jaquar Group, Kalyani Cleantech, Kohler Co., LIXIL Corp., Moen Inc., Orans srl, OVE DECORS ULC, Roca Sanitario SA, Seewin Technology Zhejiang Co. Ltd., Toto Ltd., Villeroy and Boch AG, VOVO USA, Wellis Hungary Plc, Xiamen Beewill Sanitary Co. Ltd., and Zhejiang Moershu Sanitary Equipment Co. Ltd.
Market dynamics	Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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